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media buyer Tag

Eric Beer Performance Marketer media arbitrage metrics

24 Mar (Part 2): Evaluating Online Traffic: Two Metrics That Matter When Arbitraging Media

Posted at 12:00h in Blog, Podcast by Eric Beer

Today we’ll be playing with numbers to figure out what’s the most profitable for us when arbitraging media. So let’s dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take...

Eric Beer Performance Marketing media buying arbitraging media

17 Mar (Part 1) Evaluating Online Traffic: Mistakes You Want to Avoid When Buying Media

Posted at 12:00h in Blog, Podcast by Eric Beer

Today, I'm going to take you through the process of evaluating media. I’ll show you how to buy traffic and determine if it works for you. You’ll also learn how to optimize and scale the business and what mistakes people usually make when buying media....