Start with Nothing: How to Leverage Someone Else’s Business to Start Yours
Join me today as I demonstrate how I build a business by leveraging my friend's podcast agency. Tune in to find out more!
leveraging someone's business, arbitrage, lead generation, lead gen arbitrage
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Start with Nothing: How to Leverage Someone Else’s Business to Start Yours

Start with Nothing: How to Leverage Someone Else's Business to Start Yours Featured Image

Start with Nothing: How to Leverage Someone Else’s Business to Start Yours

How badly do you want a business? Can you build a business with nothing?

Then let me demonstrate in today’s episode of the Performance Marketer that you CAN build a very profitable business even if you have nothing. 

Friends, that’s the beauty in today’s world. ‘Coz, you can do business with just about anything by leveraging someone’s company and calling it yours.

Of course, you have to have an agreement with the business owner you want to partner with. And that’s just what I did with my fantastic friend Ryan Helms, founder and CEO of Legacy Media.

Ryan is scaling up his podcast agency business by offering quality short-form content to his target market. However, to fast-track his process, I’m gonna promote his service while adding value to it and package it as mine so I can scale up the pricing.

To better explain how things work for this setup, tune in and watch the full episode.

Let’s get started!




Making Money From Short-Form Content


It’s no secret how short-form content is making waves these days. Does TikTok ring a bell?

So, to cater to businesses who want to jump into the TikTok bandwagon, I’ve invited my friend to make a deal.

Ryan owns Legacy Media, a podcast agency business that offers services to podcasters like full-length audio/video editing, copywriting, and social media posting, among others.

And currently, Ryan is scaling up the business by offering short-form content. So, this is where I come in.

Sales doesn’t happen to be Ryan’s strength, so I struck a deal with him if I could promote his offer as MY service. And instead of charging me $3,000 for that service package, I negotiated for a wholesale price of $1,500 per client per month.

But here’s the catch, my friends.

Since I have my micro-content division, and I’m a better sales guy than Ryan, I’m going to go out and sell Ryan’s $1,500 service package at $7,500.

See how I went from paying Ryan $1,500 to charging clients $7,500? That’s how it is to leverage someone’s existing business and package it as yours.

And I can charge higher because I’m also to provide additional services on top of Ryan’s. So, I’m taking two experts and putting them together.


Converting Leads to Paying Customers


Now, let’s say someone has these people interested in podcasting. Then I told him that we could create a survey for those people to determine what sort of deal would attract them. 

And for every person that signs up for that survey, I’ll pay him $5-$10. Easy, right?

So, to make up the numbers, let’s say we already have 100,000 leads, with a 10% open rate and 10% click rate. And out of those click rates, I get a 50% conversion rate, resulting in having 500 people in my database. 

I owe this guy just $2,500 for giving me 500 people who could potentially pay me $7,500 per month. How does that sound to you?

And there’s something even better than that.

Aside from providing podcasting services to those potential customers, I could also scale up Ryan’s business by offering certification courses for those hot leads. 

Instead of just putting content out there for them, I can teach these people how to build and run a podcast agency (with Ryan facilitating this service, of course). And that would also mean that I get a commission for anybody who takes the certification route.

It’s a triple win for me, for Ryan’s agency, and of course, for the customer.

To better understand this whole business process, I highly recommend you watch the full episode as I demonstrate step-by-step how you can build a business from nothing by leveraging someone’s business. 

You don’t want to miss this one!

If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next time!


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

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    Very interesting show.

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    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

  • Best Podcast
    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
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    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
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    So excited to get more info from Eric Beer to help further my career.

  • Great Stuff
    by Dr TBA from United States

    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
    by casino exec from United States

    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

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    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

Eric Beer 00:00
You offer short-form content? Yeah, right?

Ryan Helms 00:03

Eric Beer 00:03
I need to make money. So I ask you if I can promote your offer as my service, and then you execute on it, and you tell me what you're going to charge me, for me to go out and promote that I can do short-form content.

Eric Beer 00:19
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.

Eric Beer 01:00
Well, here's how it goes, Ryan. Okay, micro-content. What do you charge?

Ryan Helms 01:10
Let's just say I charge 3000.

Eric Beer 01:13
3000. So what are you gonna charge me to bring it odd?

Ryan Helms 01:16

Eric Beer 01:17

Ryan Helms 01:18

Eric Beer 01:19
That would? That was easy. All right. 3k to the market. 1500 to Eric. Okay, so now, Eric has a micro content division, part of his agency. So now I go out to my clients. I'm a better sales guy than you are. So I sell this for 7500.

Ryan Helms 01:53
Oh, you. Bastard.

Eric Beer 01:57
And I'm gonna give service because I'm not only giving the service that you provide. And the reason why I can charge more is because I'm also going to give service for what I'm going to provide. So I'm taking two experts putting it together. And I'm taking all the value that you bring to the table, in addition to the value that I'm going to bring to the table. So if I were to look at it as if I were to charge them without the microservice, I should charge them x. Right, plus that. Right. So ultimately, I'd be trying to figure out how to do something in that in that area is to get them to see that. It's not just what the deliverables are. But the other value that I'm bringing to the table. You feel me? Yep, right. So ultimately, all right. All right. Make 5k 6k a client. Yeah. And then that's monthly, right? Yeah. Right.

Eric Beer 02:52
So if I can get one client per month 6k. Month, one, month, two, 12k? 18k, right? Yep. month six on that. 36k. Month 12 72,000 per month, recurring. And I really don't have to do anything other than just checking to make sure everything's going well. Because I know you know your shit.

Ryan Helms 03:27
Where would you? Where would you get these clients from?

Eric Beer 03:34
Next month's free.

Ryan Helms 03:37
I mean, I was actually

Eric Beer 03:39
Is my next month’s free for the podcast agency?

Ryan Helms
Is your next month free?

Eric Beer
My fees are free? Because I don't know if I should answer that question or not.

Eric Beer 03:48
Oh, shit. Just charge you. I'll charge you 5k To answer that question. Damn. Yeah, it's funny. If that makes you feel better, so we can just trade money?

Ryan Helms 04:03
Yeah, one for one. Yeah, it's funny. We're talking about this because I was literally just talking to a guy today about literally exactly this and specifically with our shortfall offer as well.

Eric Beer 04:15
Arbitrage. Yeah, arbitrage. Yep.

Eric Beer 04:19
And ladies and gentlemen, this is what I do with leads. I'm trying to explain to people, I try to take your business and explain it to you in that way. So you can understand that. And now I do the exact same thing. But I go online, and I generate a lead. And then I saw that lead to more money. And I make a middle. So I can go online ask you to generate a lead. I can go and find the buyer who wants to buy that lead. And then I just have to put it all together. And I'm not the one doing the lead gen. And I'm not the one that's doing anything on the ad side. Not buying it. I'm just using their money to buy that, and I'm making them middle. Yeah, so I come to you, and I say, Hey, Ryan, you got a database of 5000 people, right? That are interested in podcasts. And let's pretend like you're not my guy. Okay, so here's the 5k that you owe me. I can go to somebody that I think has the relevant people and ask them to promote my offer to their marketplace. I do some sort of deal with them. And I tell them what I'll pay them. Whatever might whatever that deal is, yeah, I could do it on a lead. I can go and create a survey and say, people, you know, what type of podcast is right for your business? For every person that signs up for that, for that survey?

Eric Beer 05:46
I'll pay you five bucks. Pay 10 bucks. Right? So he put he promotes it? Right, so the survey goes out?

Eric Beer 05:58
Well, that thought I'm holding.

Eric Beer 06:02
What podcast is right for your business? What type? Right, I build it out.

Eric Beer 06:17
I talked to my friend Eric beer, he builds me a killer… killer survey.

Eric Beer 06:24
Crushes it. We promote it.

Eric Beer 06:28
We say we're going to pay $5 a week. Okay, guys, got 100,000 records. He promotes it to the record, I haven't done a webinar than anything.

Eric Beer 06:39
Okay, now we go do that. 100,000 Let's say 10%. Open, and 1,010% click rate. making these numbers up, by the way. And let's say it's a 50% conversion rate. So

Eric Beer 07:06
500 leads, told the dude, I would give them five bucks a lead.

Eric Beer 07:12
I owe $2,500. For that drop. Now 500 people that are in my database who have given me answers to a bunch of questions.

Eric Beer 07:21
I know a lot about them. And here's the thing, at the end of the survey, on my outcome page,

Eric Beer 07:30
I have an action that I want them to take that action is that actually can be you know, a five-day free challenge. Okay, so let's say we do that. And let's say of the 500 that land, let's say that 30%

Eric Beer 07:51
What's 30% of 500 150?

Ryan Helms 07:54
You're asking the wrong person, brother. 150? I don't do public math. All right.

Eric Beer 07:59
150. Great. And then let's say that free challenge, why not? They clicked… they went through this whole thing, we're probably going to see a very high conversion rate. Yeah. Right. So let's say that,

Eric Beer 08:10
We're gonna say 75% sign up, want to do let's do 50% Just for using numbers, often. For free, is 50% conversion 75 people? 75 people opt in for the free challenge. Okay. Okay. Now, through the free challenge. I'm going on day one, day two, day three, day four, day five. Let's say I don't know. Let's make it up. 50%. If you percent show up. What is that?

Eric Beer 08:53
37 and a half people are gonna show up. The half is like, person that's like there but not mentally there. And of that 35 37% we ended up closing 10% of those people into our program, whatever that program is going to be. So 10% conversion rate. So say we close three people 10% 37. If let's say you had three routes, it's more so let's say four. We close four people. So bad temperature, little retention.

Eric Beer 09:30
Let's hype us circle say that you charge 997. So that's an excess of 9729 and seven, whatever. Alright, so that's a little under what? Four grand? Yep. 3990 or something like that. Then I have these four people that I'm going to try to convert into your client They're definitely going to be good hot leads. Right? Right here, I'm teaching them how to how to be an agency and create content, check that you're teaching people how to create content, how people are going to create content, and they're gonna have their own agency to do the same thing you do. You're gonna, you're gonna facilitate all that. And then anybody you upsell into a client would be, I would be getting a commission on that. This is very different than what we just described on that. Right, but if I met them how I was going to figure it out. But bottom line is, regardless, I'm still up 1500 bucks, a profitable 1500 bucks, and then we even started doing anything. By the way, when you do the five-day challenge, here, you put some like VIP stuff in there to try to get some credit cards on the front end, and then you can do this weekly, monthly. Oh, by the way, now you have 75 people in nurture to try to get into a program, get them to a virtual event, to sell. And this all started with a buddy who has 100,000 records in their database. But guess what, we don't rely on bodies to go out, and we find relevant data to find relevant lists, we find things in the market for people that we would want to work with speech to speech to, you can make you can make $25 million, but this where…

Ryan Helms 11:39
Where do you say where do you typically?

Eric Beer 11:44
Sign on the dotted line? I'll send it to you sign on the dotted line. And then we can do that for you. I imagine there's like less brokers or something. Yeah, there are definitely this brokers. But now.. why would you do that? Do you know your customers?

Ryan Helms 11:57
Are a new type of customer? It is yeah. You know, your customers,

Eric Beer 12:01
Right? You don't anybody that's like pushing that they should create content online or should start a podcast channel or start a YouTube channel or just keep posting or anybody like that? Yeah. Somebody suggests that. Yeah. I think I have who, like click funnels? Oh, what's the… what's the guy's name was the dude's name? I forget his name. Russell. Oh, shit. Russell Brunson. Yeah. Yeah. What do you tell people to do? Publish?

Eric Beer 12:30
What do you do? publish? Publish for you. Do it for you.

Eric Beer 12:35
So can you go and get people, target people anywhere you want. Maybe he doesn't want to email. Maybe you can target them. And another way, we know what you're looking for. You can even like leverage that Russell tells you to publish. Russell tells you to publish. So what type of podcast is right for your business? Russell tells you to publish? What type of content should you be making for your business? answer a few questions. And I'll be able to tell you exactly the type of content you should be creating. For your business. Right here right now today. Click the link to get started. And I will see you in less than two minutes. On the other side.

Eric Beer 13:19
Let's go baby, go, go go. Bam, answer questions. The land you create your segmentation? What are your segments? You're gonna have to figure out your segments are? You don't know already? How do you want to? How do you want to customize the messaging?

Ryan Helms 13:34
Like the marker, you're telling me that on my desk? What?

Eric Beer 13:37
Well, in your second year, I'm just trying to show you segments. Right? So there's your segments, your four segments, and then your outcome? This is where they opt-in? Is their results. Welcome. Questions you would create a custom video for each often you create a custom video for each outcome, customizing messaging, relating to the people speaking to their exact challenges and disbeliefs their problem that they have, I'm afraid to publish, or I don't want to publish but I don't really know how to I don't know how to create a podcast or like uploaded into Apple and edit video and I don't know where I'm scared shit to put myself out there. Or what? What are… what are the challenges that you.. that you find? So you're going to segment them by that? Right. That's what you're going to tackle for each person. Now, what are the types of content that you would recommend? YouTube…
Ryan Helms 14:49
podcast, social,
Eric Beer 14:52
Whatever. I don't know. I mean, that's why you got to figure out is it what type of content should the president should be treating blog posts? Should you be creating a podcasts or should be recording a YouTube video. YouTube?
Eric Beer 15:03
Should you be doing all three? Should you be doing TikTok? Right? Like, that's the big promise you're making? You got? So you need to understand like, boy, is there something in your business of why you would do it for one person versus the other? Is there? Yeah, for sure. Okay. So that's how you do it. I mean, we're, we're halfway home of doing this. So you're asking a few questions to really figure out, like, who are they? What type of podcasts should we be pushing them towards, what type of do to protect whatever that is, and then you're gonna give it to them. But what's the reason why this is what you're like, This is your situation, here's where you're at, based on your situation and where you're at, in your particular business. This is what you should lead with, here's the reason why you should leave with that. Yep, right, pop up, pop up. And because you took the time to be here, I'm going to offer exclusively for just the people going through this survey, a five-day free challenge, where I'm gonna go live with you. And I'm gonna take you step by step of how we do this, how you go about doing this, if you want to do it on your own. If you're somebody that already has a business, if you're somebody that doesn't have a business, but I'm gonna show you how you can do this for others. I'm gonna certify you as a, as a Ryan Helms expert by like, bam.

Eric Beer 16:26
And then, once I do that, you can go out and pitch this to other people. Oh, by the way, not only that, when I certify you, I'm going to, I'm going to, I'm going to give you my team. So really, you're gonna go out and you're gonna go sell, I'm going to give you my team. And then I'm going to take all that cost of the table, and we'll do a rev share. What are you doing in that case? What are you doing, you're, you're just you're right there, you're arbitrage someone just paid you to sell for you. someone just paid you to learn. So that then you can show them how to sell your services. They don't even need to actually do it. They seem to understand it and be able to sell it. And then you execute on that. So you got paid for someone to work for you to go out to the market and bring more clients in a new fulfill. Because you that's that's where you're, that's where you're awesome. Right? You know, you know, process procedure, you can scale the hell out of businesses, right? You don't love the sales aspect of it. That's not your jam. Jam is the operations and the procedures and getting shit done. Right, you need salespeople. So, do the people that don't have businesses that need it? To teach them? Everything about your business? And the tail end? Just say but, and by the way, guess what? You're gonna have to do any of this stuff I'll do for you if you want, right, here's how to do it. But if you want, I'll actually I'll I'll deliver. You just gotta go sell it. And we'll do 5050 Or share.

Ryan Helms 17:52
Make it sound so easy, man. Boom.

Eric Beer 17:57
Ryan's owns a yacht. Brian owns a Yeah. Ryan Jones. Uh, yeah, an airplane.

Ryan Helms 18:08
You own a yacht yet?

Eric Beer 18:11
I'm not a sea guy. If I get a yacht, I'm gonna park it right in the Atlantis. And never move it. Just leave it there. In the Bahamas. Yeah, now my thing ally gets seasick. Although with a yacht is like a house on the water, a little bit different. But I do not know. I'm waiting for XRP to make make it happen. Yeah, me too, bro. XRP hits.

Eric Beer 18:39
Let's go already. It's

Eric Beer 18:40
taking so long. It's so frustrating. You just gotta like joy, frustrating. But in any event, by the way, it is easy. I get in my own way when I do for myself. So I understand your struggles. But honestly, dude, you could do all of this. This is not hard. This has been done, except for the awesome survey part. You mean? You want me? We could do awesome stuff with survey tech. And we could do it. Literally. Right? It starts with a survey goes into a challenge. The challenge goes into what whatever your core offers. If you have a training? No, no, no. You only want to do Done For You services.
Ryan Helms 19:21
No, I mean, we're launching a course this fall. Okay.
Eric Beer 19:25
Well, then you can.. you can go into a certification. That's really where you should focus. Go into a certification. Why do you say that? Because then that builds your Salesforce for you. You're like, every month you do a certification program, and you get people to like understand what you're doing over a period of time. You got more people in the street selling for you. And then, when you do start to target people for different niches, and you get those people to focus in their specific niche. So the focus you could do with agencies, agency owners, give them another offering To certify them, they can put your badge on there on their sites, they'll pay you to learn. And then they're going to sell their services to you, for you. If it's a big-time agency, just do, you know, get them through, figure out what you want to do here, get to know them, show them the opportunity, that's a way for you to scale your business with tapping into people that already have the trust of other clients. Because you don't like sales. It's not your thing. Right? So if that's the case, then the idea is that you leverage my relationship with my people, right? That's what all those guys do anyway, to Dream 100. You just have to position it the right way, and show why there's an opportunity. Who would this be simple low-hanging fruit for? Or maybe you tap into somebody else's programming, you add it as an add-on with me?

Ryan Helms 20:53
Have you seen anyone do this with like an agency type offer? Well,

Eric Beer 20:57
What do you mean? Like offer white label services?

Eric Beer 20:59
Yeah, sure. All the time. Happens all the time, all over the world? Absolutely.

Eric Beer 21:05
There's tons of companies that offer things that you don't even know that it's not theirs. Like I can offer your services. If I like sat down and focused on and talk to my clients, yeah, I can help you all this stuff. It's not that hard. You and you're good at all that stuff. All the stuff that you're like, like, what do I do is, you're just your challenges, the cutting the deal with figuring out how to like, get the agreements in place. I can do that for you. You could do that for yourself. I could show you how to do it. It's gonna cost you monetarily when

Ryan Helms 21:34
You're in a good mood today.

Eric Beer 21:35
I like it. Now, my podcast is becoming free. And you're learning from me know your business in ways without having a salesperson. I just gave you ideas on how to grow your business without hiring salespeople or doing any marketing or sales for your agency. Right, like magic.

Eric Beer 21:57
So everybody out there, you heard that? Thank Ryan for this because you want to do it wrong.

Eric Beer 22:04
If you want some micro-content, I'm offering micro content right now. I'm offering podcast services. I'm offering YouTube services. Come talk to me, and I'll let you know what the deal is. Love it. Oh, Farm Agency. So come on over, baby. I hope you get published all over the world. Just come on over. Call me. Text me right.

Eric Beer 22:27

Would you like to learn how I built my business using other people’s money? If so, then join my 21-day challenge at I look forward to meeting you and welcome you into my family. And remember, results don’t lie, but the people who don’t have any do. Thanks for listening.