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Every great survey needs a breathtaking, killer hook. The headline on your start page is your only shot at leaving a good first impression. You have to make it count every single time. Coming up with an awesome hook is about knowing what makes your audience...

It’s time for us to take an even closer look at discovery surveys. We’ve had our high-level overviews, and by now, I’m hoping you’ve firmly grasped what we’re trying to do with Performance Marketer. The overall goal is to investigate your audience and better understand their situation...