Are you making the most out of your lead magnets? They are a powerful marketing tool, one that every marketer should know how to leverage. You create a lead magnet to draw out a specific action from your audience. But while you’re offering a piece of content...
Every great survey needs a breathtaking, killer hook. The headline on your start page is your only shot at leaving a good first impression. You have to make it count every single time. Coming up with an awesome hook is about knowing what makes your audience...
When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others. One thing is sure - no one ever...
We covered a lot of powerful topics about segmentation in recent episodes. And the best way for me to tie it all together is to give you a practical step-by-step example. I’m going to show you exactly how I use segmentation surveys to get better results. Last...
Surveying your audience is not merely “asking questions.” But a lot of people treat it that way. It’s usually the same people who complain about not getting results. You can’t just go with your gut or brainstorm your way into a good, reliable survey. There is...
It’s time for us to take an even closer look at discovery surveys. We’ve had our high-level overviews, and by now, I’m hoping you’ve firmly grasped what we’re trying to do with Performance Marketer. The overall goal is to investigate your audience and better understand their situation...
In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together. Discovery and segmentation surveys go hand in hand and complement each other perfectly. If...
In the second part of our first-ever Performance Marketer Founding Members Meeting, I introduced my founding members to the wonderful world of segmentation surveys. Writing surveys is a skill you’ll perfect over time, but we’re looking for some quick wins and instant gains. Imperfect action will...
Last week was the official opening of my Performance Marketer club. And right away, after just having the very first meeting with my founding members - my expectations are through the roof! I'm getting more and more excited by the day, and I can't wait to...
What happens when an American Ninja joins forces with a top 10 world-ranked long driver? Going by that alone, you’re not likely to guess. Still, if you consider how much grit goes into becoming either of those things, you can rest assured that it’s going...
