How to Thrive in an Economic Crisis With Dean Graziosi
In this special episode of Performance Marketer, Dean Graziosi is here to share how to thrive in life during these challenging times and why you should join his 5-day FREE Time to Thrive Challenge.
time to thrive challenge, dean graziosi
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How to Thrive in an Economic Crisis With Dean Graziosi

Time to Thrive Challenge, Eric Beer, Performance Marketer Dean Graziosi,

How to Thrive in an Economic Crisis With Dean Graziosi

How are you doing in today’s economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today’s crisis?

If you’re struggling with how to cope with today’s economic wintertime, then let me introduce you to a fantastic person who once made an impact on my life. He’s here on the Performance Marketer podcast to drop some value bombs and invite you to a challenge that will change your life forever.

Please welcome, one of the forerunners of self-education and a fantastic person, Dean Graziosi.

Dean is here to invite you to a 5-Day Free Time to Thrive Challenge with Tony Robbins and other big names in the industry (and this could be the last time that they’re doing this). This challenge will help you discover what you can share, gain new capabilities, take action, and thrive meaningfully.

Tune in for this episode and discover:

– what is the Time to Thrive Challenge, and what’s in it for you

– how valuable your knowledge and experience are

– the power of selling what you know and how to impact other people’s lives

You don’t want to miss this one!

What is Time to Thrive Challenge


Dean Graziosi has made such an impact in my life. And not just mine, but in so many other people’s lives in the past few years. He, and Tony Robbins, are like the faces of self-education and personal growth. And now, with everything within our fingertips, they are bringing the soon-to-be trillion-dollar-a-year self-education industry to the forefront.

With a combined experience of close to 70 years of teaching people how to improve their lives, Dean and Tony are inviting you to a life-changing FREE virtual challenge with some of the biggest names in the online education industry. And I couldn’t be more excited for you!

Time to Thrive Challenge is a 5-day free virtual challenge that gives you a blueprint on how to thrive in life, especially during these economic changes, using what you already know.

Dean and the rest of the amazing speakers will help you:

– realize that today is not a time to survive but to thrive

– identify what life experience you should be selling

– crush your self-doubt and take action

– how to teach with confidence and sell effectively 

– get your first sale and more consistent sales down the road

All these golden nuggets above and more are yours to learn for FREE. No more guesswork and no more, “I can’t do it!”. 


Sign Up and Show Up


Not everyone is interested in these types of things, of course. And I’ve known some who would rather spend seven hours watching Netflix versus learning new things.

But based on my personal experience as someone who’s attended events like this, I dare you to sign up and show up. Just like what Dean said, if you give those five days to them, you’ll definitely leave those five days as a different person.

With all those big guys showing up to share their knowledge, they could charge you thousands of dollars, but they’re giving it for FREE. And you don’t need to learn new complicated tricks to sell something. Your product is the knowledge you’ve gained through your experience. And what better time to share something that is accessible everywhere than now.

So whether you decide to be a part of this industry or not, this FREE Time to Thrive Challenge will open your mind to new possibilities. Sign up now using this link, and show up. Now is the time to thrive, and not just to survive.

Tune in to the full episode, and I promise you that you’ll be blown away by Dean’s words and all the possibilities just right in front of you!

If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next time!


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

  • Awesome
    by Nevareze William from United States

    Very interesting show.

    by cucklord101 from United States

    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

  • Best Podcast
    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
    by Brads Hook from United States

    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
    by Bghbhhhggghugyhjjgtjporws from United States

    So excited to get more info from Eric Beer to help further my career.

  • Great Stuff
    by Dr TBA from United States

    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
    by casino exec from United States

    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

  • Great content
    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

Dean Graziosi 00:00
One of the most valuable assets you have is your experience to help someone else go faster. And here's the cool part. When you learn how to unlock it, you don't have to pay for it, you could sell it over and over. You don't have to air condition, freeze it, ship it, your knowledge is valuable. And the margins are huge, because you're selling something that someone needs, you get to impact their life, you get to charge them for it and go do it again.

Eric Beer 00:25
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.

Welcome Dean. Dean, great to have you here to Performance Marketer Podcast, but third season early and the most amazing guy I know. You've made such an impact on my life and so many other people's lives in the last few years with what you've been doing. And you and Tony have been just unbelievable. Bringing the self-education space to the forefront of, wow, we can make money just doing what we know. Oh my goodness, it's like every time I talk to somebody, they're just like, what? Oh, yeah, you can make money just by like, folding shirts or helping somebody through a divorce or just kind of helping a kid study? Yeah, you can. Go check out Dean.

Dean Graziosi 01:44
First off, thank you for the kind words, man. And it is an amazing time to be alive, you know. My partner, who you know, Tony Robbins, has been in this space for 45 years. I've been in for 27 years. And it's been amazing being on this journey. But the greatest time we've ever seen is right now because it's so accessible to everyone. Right? The world is saying I don't want to go back to school for traditional education or general knowledge. I don't want to learn on my own. Who is doing what I'd like to do and is willing to share that with me or teach me or mentor me or sell me a course or coach me? And that's why I mean, this industry. When we started Eric, the first time we did an interview was three or four years ago, this industry was about $100 million a day industry. I.. just the 100 million today seems crazy. Right now, it's about a billion a day. And the last reports we saw is this self-education industry, selling what you know, and we'll go more on that in a moment, by 2028 they're predicting it to be a trillion dollar a year industry. So we might be in an economic winter, as a country, as a world. But this is an industry that's in its springtime.

Eric Beer 02:48
Oh, yeah. Yeah, there's no doubt with us going into a recession. They always say like, you know, build when things are bad, right? Yeah, it's like in this next year, where we're going to be going through some tough times in the country, the ability for you to go and learn something new, is just is at your fingertips. And you guys are the ones that are bringing it to the forefront. So we're excited about that. So this year, we're doing a different thing than we did last year. Right? We're this is called the

Dean Graziosi 02:48
Time to Thrive Challenge. And what we realized, and here's what we'll do, I'll just get right to the point, is we are in a shifting world. We are in a shifting economy. We know inflation is here. Today, they're going to say that we are officially in a recession. But what does that really mean? If you really look at when a recession hits, inflation hits, what really cripples most people is the uncertainty, the fear, the lack of confidence. And it's, it's there's.. there's the fight and flight mechanism in our world, right? We all talk fight or flight. But I believe during times like this, there's the third F and that's freeze, Eric. And what people do is, oh my God, let me just see where things are going. And I want to tell you any insecurities you have, any things that you have inner self doubt on, they call it imposter syndrome, whatever you want to call it. It gets a magnifying glass on it. And what Tony and I realized this is not a time to freeze, just what you said earlier. Google when the biggest businesses are started, the most money is made. It's made during a depression or a recession, for those that have the ability to see the future to thrive, rather than sit on their hands. So this year, you know, last year, we put almost a million people together and help deliver capabilities for free. This year, Tony and I got together and if you know anything about my partner, Tony, he's, he's obsessed with serving people at the highest level. He doesn't need to work a day in his life. He's doing this because he wants to leave his mark on this earth and help bring people together during these crazy times. And we decided, instead of doing one day or a half a day, we're gonna do a five day training about two hours a day, and we call that Time to Thrive because it's not a time to try to survive. It's not a time to freeze. This is literally a time to gain new capabilities. Take uncomfortable action and thrive. So we set over five days, we can go two hours a day and really pull back the curtain on why this industry, why now. And why someone who's watching right now doesn't think I'm not sure this is for me. I've tried and failed. Can I really sell something? I don't have a following. Who would listen to me? All of those things, I get. So over five days, we get to show you - why this? Why now? Why you? How to identify what life experience you should be selling? Is it the mess you went through? Is it the skill you've learned at your current employment? Is it the relationship you've built? Is it the food that you eat or the things that you've studied, that yoga that you've mastered? What it is that you should be selling? Who should you sell it to? How to elegantly sell it and how to build an audience, even if no one knows your name? And we said, let's do it over five days and deliver massive value. So listen, Eric, if you're going to suggest this, you're on a podcast, I want to make it that if you send one person or 100,000, when they're done, they email you and go, Eric, thank you for introducing Tony and I because it was unbelievable. So that's our goal. And that's what we're doing on August 2, we're calling it the Time to Thrive Challenge. And I think it's exactly what people need in this shifting world.

Eric Beer 06:10
That's amazing. So talk about who the type of person is that should be coming here? Because I think people get confused because they think they need to be a digital marketer. They think they need to be somebody that's been in marketing for 15-20 years. Right? And that's just not true. Right? Yeah. Talk about like the who of..No, that's really great... completely changed their lives.

Dean Graziosi 06:29
Yeah, great question, Eric. And it's really evolved, you know. Year one, four years ago, when Tony and I decided, you know, he's been in this business for 40 something years, 20 something for me. And we said, it's time to share. It's time everybody realizes that their greatest asset lives in here and their life experience. Year one, we had, I think, the biggest launch in internet history. It was unbelievable. But since then, we've really figured out who we serve. So, I just want to tell you who we serve. We serve those of you that need day one of the blueprint, those that have never done this before, or you've tried and failed is our favorite client. Like our whole goal is to get you your first sale and your next sale even though you've never done this before. We built this, we built our implementation process to help people get out there quicker, sooner, easier, because we both know Tony more than me, because he's got an extra 20 years. We both know that complexity is the enemy of execution. If it gets a little confusing, you never do it. If you think it's for experts, you never do it. If you think you have to be a slick marketer, you never do it. Right now, just being honest, we're at about 58% women. We are mostly brand new people into this world. And we show you the process to build the confidence to go, oh, it's not about being a marketer. It's about someone who serves, about someone who shares what I know. If you really think about this. When people think, oh my God, I don't even know what you like, how can I sell what I know? There's two things I want to share: number one, and I said this probably last year, Eric, but I'm gonna say it again, when people say I don't know how valuable my knowledge is, I say what would it be worth to you if you had a week to prepare? And you could go back and spend a day with your 20 year-old self. You could share with them how to make money, how to start their business, how to make sure their relationship is formed on real love, how they don't need anybody else? Or how they could be independent? Or how to take care of their health? What would it be worth you? I've asked hundreds of 1000s of people it's always priceless or mill. Yeah, priceless, or millions of them to answer. Here's the thing I want to share with you, you have knowledge right now. That's just as valuable to someone else who's starting out where you used to be. If you're a chapter ahead, if you were better at sales, if you went through divorce, and you're on the other side, if you raise great kids, if you found purpose. Again, if you know how to eat vegan, do yoga, cut hair. I mean, we've identified 4500 different niches with our, with our students, that people are saying, Hey, I don't want to learn this on my own. I want to find somebody who's already been there. That's how valuable your knowledge is. But then when you think, okay, maybe I haven't experienced. What most people don't know is how to do is identify it, how to deliver it, how to teach it, how to share it with confidence, how to sell it. And that's why we put together this challenge. And I think the reason we're doing this for free this year, the reason that we're going all in on this, if if you saw Warren Buffett and Charlie Munger, they do their yearly presentation. And it's pretty funny watching these two guys in their 90s, the greatest investors in the world, and they're sitting on $156 billion in cash right now. But they said yes, inflation is here. Economic winter is coming. And Buffett said, there's two things you should do to protect yourself. And he said whether it's REITs marks or seashells or deflated dollar, you want to get more of it. So the first thing you should invest in is yourself. That was his exact words. He said the second thing though, is be a part. There's only two things be a part of an industry or start a business that has higher margins. Right? Because you can get eaten up with supply too. Get eaten up with costs of product cost of goods. And that's one of the reasons we're all in this year, because one of the most valuable assets you have is your experience to help someone else go faster. And here's the cool part, when you learn how to unlock it, you don't have to pay for it, you could sell it over and over. You don't have to air condition, freeze it, ship it. Your knowledge is valuable. And the margins are huge, because you're selling something that someone needs, you get to impact their life, you get to charge them for it, and go do it again. So we're going all in because this industry is exponentially growing. We're in a crazy time in history. We've been doing it for 68 years between the two of us. And we want to show people that this is what you should be doing, even if it's not for me.

Eric Beer 10:43
Yeah. So it's funny you say that you mentioned Warren Buffett, because I'm kind of playing around with stuff with, I don't know, exits and growth, and how do you grow? Do you grow internally? Do you go and acquire companies or whatever? And I came upon some with Warren Buffett where he said, exactly, what you say is that the one thing that I would do, if I were to give you any advice is to invest in small companies, rather than you trying to go and starting that yourself. And it's very similar to like the self-education space of just going in finding somebody that's already doing it versus just trying to start it on your own. And he was just explaining like, you know, don't worry about doing something you're not good at. Find somebody else that can help you get good at that. Yeah. And then you can grow in a fast tracks. And then what happens is, is like, instead of taking 20 years to figure it out, you just saved yourself 20 years by getting somebody else to come in and help you with that. Which was really, it was really interesting to me. It's funny,

Dean Graziosi 11:38
It boils down to so many times in life, when we want to do something, we think how. How the heck could I sell what I know? How would I get it online? How would I collect the money? How would I deliver it? How would I find anybody that wants it? And how overwhelms us. But when you replace the word how with who things change. Who could show me how to know what to sell? Who could show me how to collect the money? Who could show me how to teach it, right? When you replace who you know, get rid of how and replace it with who everything changes.

Eric Beer 12:06
I totally agree with that. Explain. explain to people because when when people are coming here, you're not teaching them anything. They already know it, you're what you're doing is you're teaching people how to package what they already know. Exactly, you explain somebody that, hey, you have something that you can build a business upon, you just don't realize it. You don't know how to package it. You don't know how to deliver it to somebody and turn it into a monetary value. That's what you're doing here. Right? Like, I think people get confused with that, like, I bring somebody in, and they're gonna learn lead gen arbitrage or media arbitrage. And I gotta teach them everything about marketing. That's not what you're doing. Right? Like, here's knowing,

Dean Graziosi 12:39
We're really, really great point, Eric. I love the way you said that is it's really exposing the asset, and then how to package and sell the asset that you already have through your life experience. I'm gonna give you an example. There's a girl Cyrene, just because I happen to speak to her. I'm in my studio now. And I can, you know, zoom. I can see 500 people at once and I pulled her up one time, she was one of our students. And this is what she said, when I first saw you, Dean, I'm thinking to myself, I'm 50 years old. I'm a mom, I used to have a business. I don't anymore. What the heck could I share? And she said, My God going through the challenge. It hit me. She's like, I went through menopause. And she said, I gained weight. There's something new and I could never understand her because she was like gaining weight. I felt crazy. I thought my husband was going to leave me. I had night sweats. I felt like crap. And she said, Everybody I talked to went through that with those solutions. So I devoured every book I could I went to natural paths. I went to doctors, and she was I found between between supplements and meditation, and I found a way where I squashed menopause. I didn't gain the weight. I didn't feel crazy anymore. I slept through the night. No more night sweats. And she's like, Oh my god, I shorten that curve of what women are going through. And then she goes in a moment I realized that's my life experience. I don't have to be a doctor. I figured it out. Now right now her name is Cyrene. She sells a course helping women naturally through menopause. Who would have thought that in a million years, right? But we've identified 4500 different niches. We have another amazing elderly lady. She's, I say elderly, beautiful in her in her years. And she said 40 years ago, her mom had crippling arthritis. Her grandma had crippling arthritis. 40 years ago, 35 years ago, she started to get it and she obsessed over it. And she found that for her it was a plant based diet with certain processes and systems. She was 35 years ago, I stopped my arthritis. I stopped it in the history of my family. My mom, my grandma had it. I don't anymore. And she's like I was thinking of all these things, because now she teaches people how to get healthier to slowly transition into a plant based diet. She's crushing it, right. You don't realize there's so many different things we've done people or helping, you know. I know a mom that she said when I had kids and I was a wife and I had a job I lost me. Because I didn't have me anymore. I was, I was there for everybody else. I felt alone. I had no purpose. I was depressed. I wanted to drink wine every night. And she was, then I found seven things in my life that shifted it. And I found me again. I became the woman my husband loved. I became the mom, my kids needed. And now she teaches other women how to find themselves. Like, it's everything you could possibly imagine. And we all have that thing in there and you you hit the nail on the head, Eric. It's not about us teaching you what to sell. It's about us exposing what you have to offer.

Eric Beer 15:25
Yeah, totally. Yesterday, so I was going to meet my son Zack, and I was with Ashley and she's my daughter who's 17. She's getting ready for college. She's got to think about writing an essay for college. And Zak's freaking out. He's he's got anxiety. He's all nervous. And I'm saying what are you nervous about? You're, you're traveling with like, 30 kids at 14 years old, all of it. It's amazing. What are you getting so crazy about? And Ashley says to me that I get what he's going through. I have that same anxiety. Like I said, I don't, I don't, I don't understand it, I can't understand it. But let me explain to you something that you understand right now, of what I'm doing tomorrow, because they don't understand what I do. And when I'm talking to Dean tomorrow, right, and that's exactly what's happening. You could turn a business into understanding anxiety from other people and showing them how you overcome those issues. And turn that into a business right now. You could write about that in your essay for college, or you could start a business tomorrow. And you could be 17 years old and be taken care of mom and dad in the next 15 years. Right? Like that's exactly it. That's what you're that's what you're describing. It's just like, just kind of explaining to people that it's just if you went through something, you understand that you figured out how to get through it. Take those four to five steps, write them down. And that's a business.

Dean Graziosi 16:40
It's the founder of the foundation of a business in today's world and not an overnight get rich for doing nothing business, a real business part of an industry where you get to make impact and create success. I mean, think about, just think if your daughter really goes through the process and squashes her anxiety, right? And it is a big... listen. Here's so can we digress here for a little second Eric as two parents. Yeah, sure. I'm guessing the way you grew up and I grew up is completely different than the way our children grew up. Is that a true story? Right. I didn't fly on a plane till I was 25. And I had to work nonstop to save up. And my kids have never been on. My youngest son's never been on a commercial flight where.. we fly private. It's a different world. I'm not saying that to brag. I'm just saying no, it's a different world. Like, I know what it was like to not have lunch money. And I told my friends I wasn't hungry. Right? Like, oh, no, I just don't feel like eating 10. My dad didn't have enough coins didn't give me the buck for school lunch, we got evicted from the trailer I lived in with my mother. We faced adversity, a lot of us in a different generation. And then we work really hard and we take that adversity away from our children without realizing it. And I realize both my children, 13 and 15. I have a two year old and another one on the way. But my 13 and 15 year old, Eric, get anxiety really quick because they've never had, like, you know, we witnessed a lot of stuff. We went through a lot of stuff, we had handle a lot of crap. Those are kind of gone. So yeah, a little bit of pressure causes a whole new generation to have anxiety. We'll talk about, talk about the ability. Like I would love if your daughter was ever interested, I will send your our core sender our training, put her through the challenge. She's going to college, she's going to do her own thing. But just so she has an alternate perspective, because if she cracked the code for teenagers to handle anxiety in a world where they didn't really have to deal with a lot of crap, that's a multi-million dollar industry coming from someone her age. And all she'd have to do is say, these are the seven steps that I went through to squash the anxiety in today's you know, polarized world. Monster. But here's the thing. If you just said to her here, here's the blank slate. What's your daughter's name? Ashley? Yes. I said, Ashley, here's a blank slate. Could you go figure it out? She's like, I don't know where to start, Dad, you're crazy. Your friend Dean's crazy. But if I said Ashley, here's the blueprint. If you ask yourself these 20 questions, you could figure out what to teach. If you do these five steps, you'll do it with confidence. You could deliver it as a workshop over the weekend on Zoom. Or you could do a mastermind or create a course film at once on your phone and sell it over and over. Or you can do a monthly call with people. You can get teens on the call monthly, and you can help them through it. If I took your daughter through that, she'd go from this to Oh, wow. Look what's possible. Right? Yeah. And that's really it. And when you identify this, and you have someone to guide you that God is just such an amazing opportunity. And it's not an opportunity. I think we'll be here forever, but it's here right now.

Eric Beer 19:40
Yeah, that's, that's really remarkable. I would love to, I would love to take that up. The take on Ashley, take her. Show her the way. I did that. I gave her 10 10 questions and said just fill these out. This is a framework, fill it out. And when you do the essay, you're really starting the business but you don't realize it right now. And you're gonna help your little brother at the same time.

Dean Graziosi 19:58
She should be there on August 2. We'd love to have her as a guest.

Eric Beer 20:01
Yeah. So when you're doing this, and you're getting it set up, right, like, I know what, like back in the days to get these internet books, and they'd always talk about, like, working on believing and, and it can happen and all that good stuff, but it never really got down to like, I'd be like, Well, how do you do it? Like, like, how do you price it out? What do you do? Do you do a course? Do you do a mastermind? Like, literally step by step? How does it work? How would someone actually make money? How did they get paid today?

Dean Graziosi 20:26
Yes, great question. So first off, we all need to have the right mindset or else you give up on yourself. And listen, we all have. You're listening right now you're watching right now there's been something in your life that you wanted to do. You let self doubt talk you out of it, and you went back to the person you used to be. We've all done it. So first off, we really obsessed and nobody better than Tony getting in your mindset to say this is time to stop dabbling, burn the boats, you're going all in, right? But then we take you through a methodical process starting way upstream. Once you identify what it is you want to share, again, whether that's helping kids with anxiety, helping people cut hair better, or or a million other things. Once you identify that, we show you the three steps to be able to teach it with confidence. It's called our story teach tool model, right? Think if your daughter figured out how to is going to teach help teenagers with anxiety. Her first story could be Hey, I went on this trip, I saw my brother on this trip, I watched my brother's anxiety through the roof. And I realized that enough was enough for me. I needed to squash this anxiety. So I went to doctors, I read books, I interviewed people, and I came up with seven steps that killed my anxiety. Would you be intrigued? Okay, what is it? Yeah, so that's the story, then anybody could tell a story. So then you're like, oh, I have enough confidence to tell that story. Then you start teaching. Okay, the first thing I learned was this. Don't make things worse than they are. Don't make things better than they are. See things as they are, and realize that we're, you know, whatever it is. So then she teaches. And then the last part is the tool. Here's what I want you to do today, I want you to write down five things that you're making worse than they are instead of better than they are. Okay, that's your first module, you just did the story teach tool model. Let's go through module two. And we take you through that. Now, once it's created, then we say, okay, who's your ideal client? Right now we have social media instead of social media using us, we can reverse engineer it and use it. So now we go out and find teenagers with anxiety that would love some help. And people go, well, I could do that, too. And then we just take you through the process just like that all the way through. We even created the platform to show people how to get it up connected to your bank account with a merchant account. So someone goes, yes, I'm a teenager. Yes, I have anxiety. Yes, I want Ashley's help. Hit the button. The money goes in Ashley's account, and she does her teaching. I don't want to oversimplify it. But no one's ever created a process like this because we got 65 years of doing this, Eric, we know where people get stuck. And we created the way to make sure they just stay unstuck through the whole process.

Eric Beer 22:56
Yeah. Do you have any success stories for different age groups of like actual numbers? You can talk about that? Do you have like a 12 year old that has made $10 million or something? Yeah,

Dean Graziosi 23:06
I don't, I don't have it broken down by age groups. But I know we have all... we have a 12 year old teaching kids how to have positive thinking. Oh my god, this kid is amazing. He sent in video suicide. I've watch this kid nonstop. He is he's got the most positive outlook ever. And he's helping young kids all over and we have someone 85 years old helping somebody paint in a really... using painting to find calm and peace in your older age. I mean, and everything in between. You know, we really, we really obsessed Eric on helping people get their first than their next sale. Because all I know is your first sale will stick for you for life with you for life. Because you know, for a fact like, wow, this is real. You know, sometimes you see, listen, we all see the ads, six figures in six months, how to make a million dollars a year. How's that worked out for most people? It doesn't, right? It's a pie in the sky. Well, we want to show people as it's your first sale, then it's your next sale, then it's consistent sales. And then it's time to scale. And that's the trajectory we've created for people.

Eric Beer 24:08
Yes, great. And they're doing it through courses through masterminds

Dean Graziosi 24:11
workshops, where some people have a monthly live coaching and they charge $47 a month. Some people have $1,000 a month coaching program on how to invest better. Some people sell $1,000 course. Other people sell a $50,000 weekend in person mastermind, right? It's all what aligns with your soul once you understand the different options.

Eric Beer 24:32
That's great. Yeah. So you do what you want. You do what you feel fits your lifestyle. You pick your path. Yeah, that's really that's really powerful. I mean, in today's day and age, it's just, I've seen so many people that come to me and they say they want help, but they don't know what to do or how to do it. This is it. I mean, this is as simple as it gets. Right? You don't have to go learn anything new. You already know it. So the training is on August 2.

Dean Graziosi 24:59
Yes. It's August 2, it's called the Time to Thrive. Because what we come up with is, this is not a time to sit on your hands, it's not a time to freeze. And it's not a time to say I'm going to try to survive. It literally could be the time to thrive if you gain the capabilities to do it. So we're calling the Time to Thrive. And we're calling it a challenge. We're challenging you to learn something new. Challenging you to take action, and we will challenge you every day. It's not kind of free, it's completely free. Go to It's myself, Tony Robbins. I got Matthew McConaughey coming because I love his book, Greenlights. He entered our business. That book is so freakin awesome. It's not about being an actor. It's about self-education. Jenna Kutcher and Russell Brunson and Brendon Burchard, and so many great presenters coming to deliver you value. And listen, this is something you could pay $1000, $5,000 for. So pretend you're paying that much. Go sign up and then show up. Come to play full out. It's it's something pretty spectacular. And I think this is the last year we're doing it, Eric. So

Eric Beer 25:58
No, this isn't the last year. That's terrible. Why?

Dean Graziosi 26:02
At this together, alright, maybe we might do it one more time. This might last year. So I think

Eric Beer 26:10
That'd be terrible. You making a huge impact this is. You have to be there. I mean, just, this is the most amazing thing. I've been there. I was there when you broke the internet the first year, that was unbelievable. And then when you guys went to the challenge, that was just so much better that I just found there was so much more value, because you got seven days to sleep on it, like listen to you a little bit, get all excited, you know, and then I'm all pumped in I was like, What am I going to do? Now I got to come to day two, day three, day four. And I was like, oh my, at that point, I was like, excited, then I was like, well, maybe I could do this, then I was calm enough to be like, okay, this is possible. Wait, there's this is it. And then I have a team here to support me. And it really just it, it was a great move to do that. Because the challenge is so powerful. Be able to spend five days with with smart people like yourselves to just kind of work through the nerves, you know, it's just like, you're hitting me with the oh, I can do it. But then it's also the okay, I can hang with these people. I like these people I can, I can spend more than one day and, and enjoy it. You know, that's really important. So I love the challenge. I don't ever stop that, please.

Dean Graziosi 27:13
And that's why we switched to five days, because here's what I promise you, if you go again, If you sign up, go play full out for five days, probably two hours a day, we say 90 minutes, we always go two hours, because we have just so much information to share. And it's one of those things, do you have time to do it? Or do you really have time not to do it? If you don't have time in your life? What's going to buy you time back? If you don't have freedom in your life? What's going to buy you freedom back, right? It's a new capability. As Wayne Gretzky says, why he was such a great hockey player, you don't skate to where the puck is you skate to where the puck is going. This is where the world is going. And you know, we've been doing this for 65 years, and we're still at the forefront of it. So we'd love to share with you. And what I can promise you is if you give us those five days, you'll leave those five days, a different person. Whether you decide to be in this industry or not, your mind will be opened up to new possibilities. And I'd encourage you to be there.

Eric Beer 28:09
Well, I think you're being really kind on $5,000. I mean, $5,000 is cheap for just one of you. And you're talking to people that are probably worth millions of dollars, if you really wanna be honest about it. But, you know, I like to look at it as when I'm ever going through any program of anything I've done. There's really the the objections, the challenges of why someone wouldn't do this. And in their mind when you're thinking about this, and it's the vehicle. It's internal, external, right. So from vehicles perspective, we've, we've covered this, right. You already have the knowledge, you just have to figure out how to package it. Internally, you're going to be insecure about it. But yeah, you can do it. You're good, right? And externally, it's the excuse of, come on. You're watching Netflix for seven hours a day. Right? Like, spend some time here free to hang out with these experts that are just geniuses for a $1 trillion a day industry.

Dean Graziosi 29:02
trillion.. trillion dollar a year. Yeah, it's heading toward the trillion dollar a year. Yep.

Eric Beer 29:07
Unbelievable, pretty amazing level. Well, I'm thankful for you. I'm thankful that you give me your time. I know how and how valuable it is. I'm just I feel like it's so special just to be here with you. I learned when I'm just talking to you right here.

Dean Graziosi 29:18
So Eric, I appreciate you man. You, you've always been, I just want to tell you, the the third time we chat. You're always so kind. You're always so humble. You've had amazing success in your life and you you have an air of humility that makes you so likeable and appreciative. And I appreciate you and I appreciate you and the capabilities you have. So and those of you took the time to spend with us today. I know you have a million other options. You took this half hour or 25 minutes or half hour with us today. Thank you. But don't let this be something. If there's anything we shared today that excites you. Seriously, don't let it end here. Don't let this be the end of a 30 minute podcast. Let this be the beginning of exploring something new. Just come explore and here's what I'd suggest. Pretend you paid for it because then you'll show up. Secondly, take that and text someone in your life right now and say let's do this together. Get someone in your life that wants to do more, be more in sync right now. Do this with me go sign up, put it in your phone, put it in your calendar, and we'll see on August
Eric Beer 30:16
Yeah, that's aweme. All right, Dean, appreciate you. I'll see you on August 2, I'll be there. So thanks a lot. Really appreciate it.

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