Part 2: How to Model a New Business (Email List Management)
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Part 2: How to Model a New Business (Email List Management)

Eric Beer Performance Marketer email list management

Part 2: How to Model a New Business (Email List Management)

Hey Performance Marketers, welcome to the second part of the episode – we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management. 

I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. 

What’s the best part? 

You don’t need to have any product to sell, or huge investment, or even employees – you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)

So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.

Welcome to another episode that is worth listening to several times!

Let’s jump in!

 

We’ve Got Some Pricing

 

As we said in the previous episode, when we’re looking to roll out something new, we have to model everything out and see how we think this business could work. Today we’ll go through a modeling scenario for a new email management project. 

I’ll show you what we do when my email team asks me how much I’m willing to spend on getting some ESPs (email service providers) to send email? To answer this, I need to know projections – what the numbers look like and how much time it will take for us to break even. 

It’s a beautiful thing about performance marketing – we immediately know if we’re making money or not because everything is measurable. So, I’m going to show you a model on how we determine what we’re willing to spend for X amount of months to see if this business works. 

We first have to call up some email platforms and ask what their pricing looks like. Let’s pretend that we did that and got some pricing. (I’ve made up some easy numbers here to ensure smooth calculations.) 

These are the offered prices:

– $2.5 CPM (cost per 1000 emails ) for 1 million messages a month

– $2 CPM for 5 million messages a month 

– $1.5 CPM for 10 million messages a month

– $1 CPM for 25 million messages a month

– $0.75 CPM for 50 million messages a month

As you see, it’s all based on volumes – as you mail more and spend more money, you get discounts on the cost. 

 

What’s the Cost?

 

But when you start to mail, you have to be realistic – you can’t send emails to 50 million people because you can’t get into people’s inboxes. You need to warm up the IP and slowly send volume over time. (I won’t go into the details about this, just saying to take it into account.)

Now, let’s do some medium math to see what’s the spend on this. We said that we pay $2.5 CPM for every million messages we send. What do we do now? We divide 1 million by 1000 and multiply it with CPM (which is $2.50). So the formula is:

sends : 1000 x CPM

And we get the price of $2,500 for one million messaged a month. This is how it looks for other numbers:

– 1 million : 1000 x $2.5 = $2,500

– 5 million : 1000 x $2 = $10,000

– 10 million : 1000 x $1.5 = $15,000

– 25 million : 1000 x $1 = $25,000

– 50 million : 1000 x $0.75 = $37,500

This is the cost to work with these ESPs – it doesn’t include costs of your employees or any other expenses.

 

Sending Third-Party Offers & Email Management Partnership

 

You can look at this as a lead gen business with no product. It means generating leads and monetizing them by sending third-party offers. In that scenario, your goal is to get the people to sign up for other people’s products. 

The other way to do this (and fast-track this) is to enter an email list management partnership (let’s call it this way). There are companies that are generating leads, but they don’t know how to send emails because it’s complicated and requires a lot of work. So they don’t focus on that.

On the other hand, some companies are good at email, but they don’t want to set up offers and drive traffic to them or do deals with the backend buyers. That’s also a lot of work. 

So, if you are a one-man shop (which is an excellent way to start businesses), and you understand email, then you don’t need any employees, huge investment, or anything of that nature.

You can do some list management deals with companies where you’re going to manage their email data for, let’s say, 50/50 revenue share.

 

A Conservative Click Rate

 

Let’s guesstimate that we’re gonna see a 0.6% click rate, which is pretty conservative. If you have good data, you can get a much higher click rate. (Note: I’m not paying attention to the open rate.)

Now want to calculate the total clicks depending on the volume. This is the easy one – we get it by multiplying the click rate by the sends. So the results are: 

– 1 million x 0.6% = 6,000 clicks

– 5 million x 0.6% = 30,000 clicks

– 10 million x 0.6% = 60,000 clicks

– 25 million x 0.6% = 150,000 clicks

– 50 million x 0.6% = 300,000 clicks

In this sense, a click means that a person opens an email, sees the creative, becomes interested, and clicks on a link within the email, redirecting them somewhere. 

This is why it is so powerful when you have an email list. In that way you control traffic. Then you can load up emails, press “send,” and get people to go somewhere. And people who’re looking for traffic need you. 

Let’s say we have these emails in our database with permission to send to them. (Now it’s helpful to remember the debt consolidation company from the previous episode.) Now imagine that the company offers us $20 per generated lead for its debt consolidation deal.

We’ll be like, Alright, what’s the expected conversion rate? Have you already done this with somebody else? If so, what’s the EPC (expected earnings per click)? 

If we want to get paid on CPM and pay $2.5 per 1000 when sending a million emails a month, we need to guarantee ourselves a profit. So, we’ll say, OK, to mail to my 1 million names, you got to pay $5 per 1000 (cause we are taking the risk). 

 

Are These Numbers Real?

 

Now, let’s say we’re going to make $0.50 a click. 

Are those numbers real? Well, you got to do some research in your industry to figure that out. Click rates and EPCs are just projections of what’s going to happen. These are not guaranteed numbers. 

But from my experience, they are real – if the guy in my company came to me and told me that he wanted to model this out at 0.6% click rate and 50 cent EPC, I would buy into this. So in this scenario, it would be: 

– 6,000 clicks x $0.50 = $3,000

– 30,000 clicks x $0.50 = $15,000

– 60,000 clicks x $0.50 = $30,000

– 150,000 clicks x $0.50 = $75,000

– 300,000 clicks x $0.50 = $150,000

Now we want to get an idea of what the margins will look like under these circumstances. The way to do that is to take your gross revenue, subtract it from your spent gross revenue, and get your net margin.

 

Profitable in Every Case

 

It’s what you are walking away with after all of your costs. In our scenario, what goes into your pocket is: 

– 1 million: $3,000 – $2,500 = $500 a month

– 5 million: $15,000 – $10,000 = $5,000 a month

– 10 million: $30,000 – $15,000 = $15,000 a month

– 25 million: $75,000 – $25,000 = $50,000 a month

– 50 million: $150,000 – $37,500 = $112,500 a month

We’re making money, in every case! That means we can accept the offer. 

Obviously, we have to consider the cost of the people, rent, lawyers, accounting, other operations and calculate the net profit. This is the way we’re modeling our businesses. And yeah, it’s fun!

If you’ve found value in this blog, go and listen or watch the full episode because I shared a lot more valuable details there. This is just a core concept of modeling an email list management project. 

If you tune in for the full episode, you’ll find out why it’s OK to share revenue, but not equity in your email business, what not to do if you want to get into people’s inboxes, and a word or two about pikers who spam people.

If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next time!

 

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Transcript…

Read Full Transcript

Eric Beer 00:00

Guys, this business here, where you could build a business, multi-millions of dollars, multi-millions of dollars per year, in 10 years. Follow this, do all this right, you could generate 25 million, 50 million, 100 million… If you’re good at it, you know what you’re doing, right? You’re sending good emails…

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.

I’m going to show you something here, I’m going to model this out, where I’m going to look at it as a lead gen business with no product. OK, I’m going to go and generate leads. And then I’m going to go and monetize these leads by sending third-party offers to these people to get them to sign up for other people’s products. OK, the simplest, simplest thing, I’m going to do that in a way where this is going to be more of a larger volume play, where you’re going to go out and do this generate leads, and then try to monetize that data. Right. The other way that you can do this to get more to fast track this is you can do something, let’s call like an email list management partnership, where there are companies out in the world today that are generating leads, but they don’t know how to send an email, they don’t know how to do any of this stuff. Because it’s a lot of work. It’s complicated. And they don’t focus on that, right. They focus on what they’re good at. So, there are companies that are good at email, and they don’t want to deal with going in and setting up offers and going and driving traffic to the offers, and going in doing deals with the backend buyers. And it’s a lot of work, right? What if you’re a one-man shop, which a lot of people are a good way to start businesses, if you’re good in the email, space, you understand email, you don’t need any employees or anything of that nature, you don’t have to do a huge investment, you go out you go do some list management deals with companies where you’re going to do a deal, let’s say a 50/50 revenue share where you’re going to manage their email data. Obviously, the person’s opting in and giving permission to do so. And then you’re going to work to monetize that data to generate revenue, and then you split that revenue with your partners, right? That’s a very quick way to get to 50 million a month, you go and you do deals with 10 partners. And if each partner is generating 5 million messages a month, well then figure 5 million times 10 partners, you’re getting 15 million people in your database monthly. Right? Now, these are sends. So, you don’t need that much to get to the 50 million sense, right? Because you’re not going to just mail the person once. Right? Let’s say that you send one email per day, right? That’s 30 days, maybe you don’t send it on the weekends, maybe you send it Monday through Friday. So, for easy numbers, let’s say this four weeks, five days in a week. So, you’re sending 20 emails a month. Right? So, 20 emails a month? Let’s say that you have you want to get to 25 million, right? Well, if you do that, you just have to divide 20 by 25 million. Right? And that’s how many you have to sell. Right? So, 1.2 million 1.2 5 million emails per send, if you’re sending 20, right? It’s a lot, a lot. So, let’s say let’s, you know, say that you are now mailing two times a day, and you’re doing it 20 days, right? So, now you sending 240. Right, all of a sudden now, now you have to send to 600,006 point something 1000. Right, and you keep going, right? And the whole idea in this business is as people opening click, you create different files, different engagement files, So, that now you can kind of niche down, somebody clicks on a job offer, right? So, that’s a clicker in the job space. So, now you’re going to create a clicker file for the job, guys. And then you can, you know, look for relevant offers around people that are looking for jobs. And when you mean by that, it’s just like, what, who is that person? What do they want? What are they doing, right? But an easy way to kind of just think about it is relevant data, relevant offers, right? That kind of boils down to who is that person? What do they want? So, that’s an easy way to do it on a large scale. But so, I’m going to model this out on just a list management agreement, right? So, I’m going to say that on a guesstimate we’re gonna see 0.6% click rate. Right. So, I’m talking to my guys and how And now, there’s my budget is, and we’ve just modeled it out on this. And now we’re saying that for all the emails that we’re sending, we send a million emails, we’re going to get a 0.6% click rate. OK. And that’s conservative, right? If you have good data, you should see much higher click rate than that. And I’m not talking about just to be clear, OK? Because a lot of these, these mail houses will report to you differently, right? I kind of like, take out the open rate, and all that jazz. It’s just to me, it’s a lot of noise. So, this is an easier way for me to model a business, right? I don’t want to go through all those details. I don’t want to go through how many emails I’m sending in a day. I don’t want to go through how many times in a month we’re mailing all that stuff. It just, it’s too much noise. Yes, you got it. It’s a strategy. Right? You got to deal with that. But that’s not what we’re getting into it. We’re just modeling business. So, what I’m doing is I’m taking everything out of the equation, just saying, all right, with for the 1 million, not on how many delivered, not how many opened? Now how many then clicked? Right? Because what people will do is they’ll say, OK, on a million, right, let’s say 500,000, opened an email. And then of those 500,000 250,000 ended up clicking, just doing those numbers really simple. The way that male houses might report that to you saying, OK, they do it off the 500,000 that opened, and then they divide it by the 250,000 a click. So, they would say you got a 50% click rate, right? I don’t do that, right? I do it where I look at it as, OK, 1 million at the 250,000. So, I really have a 25% click rate, right? I’m taking out the open stuff, because to me that just confuses things. So, I’m looking at it with 6%. And that is all based on the volume, right? So, it’s all the same, I’m keeping this very similar. Super simple. So, I’m 0.6% times the sends. So, sends times click rate gets me the clicks, total clicks. So, here, I would get 6000 clicks, here, I’m getting 30,000 clicks, here, I’m getting 60,000 clicks, because it’s 10 million, at 25 million sends, we are going to get 150,000 clicks, and on 50 million sends, we’re gonna get 300,000 clicks, OK? So, for people that are just following along here, and not really sure what I mean by that on a click, it means a person opens an email, they see the creative, whatever you put in there, they were interested, and they click boom. And what happens if they click as well know how email works? They go somewhere, you’re redirecting them somewhere, OK, you’re sending them somewhere. When you have an email list, it’s really powerful. Because you control traffic. That’s why data is So, important to get right. You can go and load up emails and press Send and get people to go somewhere. So, people that are looking for traffic, right, they can go buy traffic on Facebook, then go buy traffic on YouTube, right? This is where it gets really fun, where you can start businesses without getting any money from anybody because you can go get a deal. And this is I do it on a performance basis. Let’s say that I have all these, these records, these email, emails in my in my database where I permission to send to them, right? And you know, you’re the guy that is doing the debt consolidation offer, you’re you’re the one that has a debt consolidation deal. You can come to me and say, Hey, Eric, do me a favor. I got this great debt consolidation deal. And it’s working well, I want you to mail it, and I’m willing to pay you $20 For every lead you generate for me, right? OK. Well, I either know the business and I know if that’s a good pet or not. But even so, you got to look at the form and see like, Alright, what’s the conversion rate? What’s the expected conversion rate? Have you done this with anybody else? If you have, what is the EPC? The expected earnings per click? Right? EPC earnings per click? Right, which is what we’re going to get into right now. I need to know that right? Because I need to know what this deal looks like. Some people want to get paid on a on a CPM when they mill which means, right $2.50 Well, someone might want to get paid on CPM. So, if they’re getting if they’re paying child 50 cents, and they want to guarantee themselves a profit. They’ll say OK, to mail to my 1 million names, you got to you got to pay $5 a 1,000. So, you’re going to mail 1 million names for the person, right? That in this case, as you as the debt consolidation guy or me as the guy who’s arbitraging media, like I got to take risk. I got to spend $5,000 Because the cost to mail is $2.50, right? So, and we can get into all those kind of fun, cool things. But this is this is really important because this what we’re doing in our business, right, and if you guys can understand this, I’m telling you you like, worlds, this is like, what I’m explaining to you guys is like 15-20 years of doing this. I mean, and this is like, you’re not putting any time into it. And you can watch this video for 30 minutes and like, get information that’s So, valuable that you can build businesses that are worth multi million dollars, right, there were list management companies that I know, that have sold for $60 million 100 million dollars, they never owned any offers, all they did was was get really good at sending emails, partnering with people that had data and then helping them monetize that data. And it’s powerful. killer, killer, right. And there’s a lot of nuances with the business, depending on what you’re mailing. You know, the more you get involved with like sending like affiliate offers, it just gets harder to get inbox. And what I mean by that is the ISPs, the internet service providers, Yahoo, Gmail, Hotmail, right, all these guys, AOL, the cables, generally there’s all kinds of each one of them is a separate business. And they all have their reasons on what they let you in or not into the inbox or not. Right? They’re all different. So, whole thing, right? But so, in any event, let’s model this out, we’re gonna make 50 cents a click. OK, So, at 50 cents a click, now, we have some numbers to work off. Now. Are those numbers real? Well, you got it, you got to do some research in your industry to figure that out. And yeah, these numbers are real. For a list manager business, I think, a 0.6% click rate, and 50 cents EPC. Those are, those are fair numbers. But if the guy in my in my company, he comes to me and tells me that he wants to model this out at 0.6% click rate and 50 cent EPC I can buy into this. OK. I mean, there’s a lot of other things that go into it, the strategy, like I said, and all that stuff. But if you’re asking me to invest in this, if I’m if, if I’m giving them money to spend to build this, I’m willing to do that, under those circumstances, right? These are variables, this is not guaranteed. Spending $2.50 1000. If that’s what the company’s charging, that’s guaranteed, that’s happening, no matter what, if I send to 1 million people that is guaranteed, that is happening. So, these numbers are real, right? These numbers here, they’re just projections, we’re just projecting on what we think is going to happen. So, you can do right, you can try to gather as much information as you can get, if you’re experienced in the space, and you’ve done it before, then you probably have a good idea. If you don’t maybe you call people up, you ask them, you keep asking you do research, trying to get like some number, you don’t need the exact number, you just kind of want to land on something that starts the process for you to make a decision. Right? So, based off of this, we have enough information here, right? Because I’m just kind of guesstimating on what the gross revenue would look like here. gross revenue is the total revenue we generate. And in this scenario, the way you do it, is you take your 6000 clicks, and you multiply times 50. OK. And just for the record, you could be mailing on the CPM, you could be mailing on a cost per lead, you could be mailing on a cost per click all kinds of different models, doesn’t really matter. What we’re doing is we’re cutting out all that noise, right? The decisions on what you’re going to mail and how you’re going to mail. It’s part of the business. Yes, but we’re modeling some here, where you just you got to cut that out, you got to your goal here is just doesn’t really matter how you do it, you just got to get to this number, right? So, we think, right? So, 6000 times 50 cents, and that equals $3k; 30,000 times 50 cents is $15,000; 60,000 times 50 cents is $30,000; 150,000 times 50 cents is $75,000; and 300,000 times 50 cents is $150,000. OK, So, now we have some numbers that we could work off of, OK, and we can look at this and try to make some decisions. So, before I do that, what I’m going to want to do is I’m going to want to look at this business and try to get an idea of what the margins are gonna look like, OK, Under this circumstance. So, the way to do that is you take your gross revenue, and you subtract it by your spend - gross revenue, spend, and you get your net margin, right? Net revenue, whatever, right? And what that means is It’s what are you walking away with, after all of your costs that go into your pocket? Now, keep this in mind, right? This is just for the mailing part, someone’s gonna be doing it, right. Either you’re doing it yourself, and it’s all you and you’re hustling, you’re doing 25 things and wearing 25 hats, right from setting up the email, sending email, going and getting the offers, going and getting the assets to mail with the frontline, the subject line, the unsubscribes, the creatives, right, then you’re getting the reporting, and the tracking, and all that good jazz, right? And then you got to go and find lists, and you got to get people to give you the list, you got to do the conch, it’s a lot of work, right? But listen, you got to do it, you got to do you gotta hustle when you build a business, right? We I did that when I started, I did this when I started. gotta hustle man, you work your butt off, as you start to generate some revenue and start making some money, you then can afford to hire other people, right, or you find a way to do it with help, where you can find cheap help, or you do some sort of, you know, partnership, you know, some strategic partnership where maybe you do a deal or someone helps you out and you give a percentage of the revenue, you know, give them equity in your business, right, you do some sort of revenue share, you want to own your business, don’t give up equity, he never go up equity unless it’s a real deal. Like it’s got to be strategic. And you got to be ready, because the minute you give up equity, it’s like a marriage, you’re with them forever, as long as you with that company. So, you better like those people. OK. That’s why some of these partnerships and So, bad because they do it don’t think about that. And then they realize like, they can’t stand each other. They have different ways of how they think about the business or someone gets greedy, because one person is doing more work than the other. And it just falls apart. Right? So, it’s always good when you ever giving up equity in a business, that your your interests are aligned you like the person, I can’t stress enough deals that I’ve done where like, I didn’t look at that part of it, I kind of looked at the business got excited, but didn’t think about do I like this person? Do I like spending time with that person? Do I like the do we align with the same interests, right, and goals and where we see the business going? And what we want? Right? How we spend money, right? You know, the allowances that we take, you know, some guys might be going out and spending money entertaining, you know, not spend anything, because it’s doesn’t make sense, right? I want to do change unless like I’m going to get some value out of it. That doesn’t help the business. Just making that up. But like, I’m just saying, like, yeah, be careful with that, right. But so, in any event, now we’re figuring out what this business looks like. So, we take this and we look right in the first model. We are net 500 bucks. Next model, right? We made we’re set we’re spending $10k to make $15k. So, we’re net $5k. In this model, here, we’re spending $15,000. We’re making $30k, netting $15k. This model, we’re spending $25,000 for making $75,000. So, we’re netting $50,000. In this model, were spending $37,500, and we’re making $150k, which is $112,500. In every case, we’re profitable. We’re making money, we’re in the plus. Right? Which is good. As you can see, the more volume you send, the more money you’re generating. The thing is, is that in the email space, what’s great is that the cost of sending isn’t that much money, right? It’s really not. I mean, believe it or not, this is what’s crazy about it a 0.6% click rate, which is which is real, right, we’re modeling and said it - 0.6% I just want you to understand what that means, OK? That means that 99.4% of the people that you’re sending emails to don’t click, right 99.4% of emails, don’t click. And, you know, we’re looking at a sense. So, there could be the same person in here, that is clicking multiple times. Right. That’s why you want to take your, your clicker files or opening or files, those are the people that are engaging with your messages, and you want to separate them out from the list that you’re mailing to, right. If you sending emails and you send somebody an email for seven days straight, and they haven’t opened it or clicked it, you probably should stop mailing to that person. Right? So, maybe you take that, that that message that, that that record, and you put them into a list of non responders, right doesn’t mean you have to never mail to them again. But maybe what you do is you try to get them to open or click and you send them one email every week, or one email every 15 days, or one email every 30 days, depending on how old the data is. Right. The lead born date is the date that they actually sign up to receive message The most money you’re gonna make is from the minute they sign up. For the next seven days, you’re gonna find out if they’re an opener clicker, if they don’t open and click within the seven days, most of the time, somebody’s not going to want to mail to maybe they went out of the country and mail, they were looking at their email address or whatever, in that case, very rare, right? That maybe they will give them the benefit out, maybe you didn’t send something that made sense to them. So, they didn’t open a click. So, you got to figure out how to get them to respond and give you information or figure out how to more qualify that, that record. And there’s ways to do it by doing like overlays and things of that nature. But we’re not going to get into that right now. But the point is, is that this business, an email business is really, really profitable. The biggest thing, the hardest thing, in the email business, if you can get inbox, you’re most likely going to be profitable. Right? Because people are gonna respond, it’s just, you know, over the years, right? Can spam spammers, people that are spamming people, it’s happened, right? It’s still people try to do it all the time. And back in the day, when email first came out, it was like the Wild Wild West, every you getting inbox like crazy, right? There was no filters that weren’t stopping anybody from getting. So, a lot of these companies took advantage of that, right, you get in early and you get take advantage of that, like, in over the years, I’d say probably when I got into this business and probably 10 years earlier than that. So, like 30 years ago, and 20 years ago, there was companies demolishing it, like knocking the cover making millions and millions of dollars. And they were in early, right. And now like as time has gone by email is still a powerful, powerful tool. It’s just the internet service providers have done a good job of filtering out the nonsense. So, by doing so, now, we’ve gotten rid of all those pikers, right, those those people that just don’t care, the people that don’t really want to worry about what you want to receive, they just want to send to make money, and they don’t care how they do it. And they’re just gonna keep sending and sending and sending and sending and sending, there’s no real strategy. There’s no real thought around, like, what does that person want? Right? But for the people that do it, right, the people that understand that audience, people that understand what they want to receive, and you can now add value to the person’s life, and get them something that they need. Right? It’s like, when you think about businesses like the there are these companies that like spin the hell out of people. And there’s bad business, right? It sucks. But you guys know, companies like Groupon, right? Living Social, and none of those companies, right? Groupon, right, they came up with that model, where people sign up to get emails. And what they did was they would do deals with these companies where they would get like, better deals than what are in the market. And they would do it by saying, Alright, well, let’s say that you’re selling a pack of socks for 10 bucks. Right? Well, what if I can get you 1000 people to buy those packs of socks? Would you sell them? To me for $5? Yeah, the company’s like, hell, yeah. If you can give me 1000, I’ll sell for $5, especially if it cost them $2.50. Right? Obviously, like, that’s the whole dynamic of the company that’s there, right? But you get, you get the point. And a Groupon deal was they just got a lot of people together, they sourced a lot of people together to go and buy that. And then if they hit those 1000, the deal was good. In days, where they they got, you know, 200 people to buy the socks and his own. They needed 1000. The deal wouldn’t wouldn’t last, that wouldn’t be good. And even though he bought it, it didn’t. Didn’t happen didn’t give enough, right. But that’s what’s really cool about it, right? But the thing is, Groupon would get people to sign up for their brand of Groupon. So, now they have emails of people in their database with their brand where emails were coming from Groupon. And it was very clear to the to the person to the consumer, right, I’m signing up for Groupon, for them to send me offers, send me deals, and I’m interested. They were good deals. I missed that. I want it. Well, Groupon was sending, like, millions upon millions of emails, right? Like, if you look at it, like spammers that were sending those kinds of messages, they would never get in a box. Groupon. They built an awesome business with people that wanted to receive their emails. So, they got inbox, but they were sending hundreds of millions of emails, right? Because the business was was viable people that were opting in, and they knew what they were getting into. They wanted the emails, and everybody knew that So, they built an awesome business through email. And it was massive, massive, right? So, guys, like that’s the kind of concept but just I wanted to go through this with you because I want you guys to understand this right on how to figure things out on how to build businesses if you should be doing things or not. So, in this scenario, when they asked me that, in this in this world, if we’re doing it on a click rate of 0.6%. If we think we can do 50 cents per click, and hey, man, I’m willing to give him an allowable where I’m profitable no matter what, right? If he wants to spend 2,500 bucks, $10,000, $15k, $25k, $37,500, right? Because what we’re saying here is, if I spent 2,500 bucks on the million, then we’re expecting to make $3,000. That’s, that’s we’re expecting, right? If I, if I say, OK, hey, man, you got a $25,000 budget, So, he can now commit to 25 million messages to send. Now he goes and gets to work, right. And we put some sort of timeline around that, again, on the $25k, we’re looking to generate 150,000 clicks on the 0.6%, click rate, right at 50 cents, So, we’re gonna make $75 grand. So, we would make $50,000 If we were able to do that on a monthly basis, but you know, maybe not first month, but let’s say, in three months, he’s gonna be able to send 25 million, we’re gonna spend $1 a 1000, and we’re gonna spend $25k, we’re gonna hit a 0.6% click rate, we’re going to get 150,000 clicks, we are then going to make 50 cents per click, generate $75,000 and be profitable $50k, right? Now, obviously, now there’s the cost of the people and rent and lawyers and accounting and whatever that’s, you know, the operations, right? Well, $50,000 per month, times 12. And that’s a $600,000, business. Net profit, then you have your cost, let’s say you have, you know, your overhead and let’s call it a 200 grand, that means you’re gonna make $40,000 a year. So, guys, that is what it’s all about. This is how we’re doing it. This is how we’re modeling out our businesses. And yeah, it’s fun. So, you know, I know there’s a lot here, I know that we went through some some data here with with the numbers. So, just listen to this podcast multiple times. So, if you’re watching on their video, if you’re on my YouTube channel, watch it, stop it, take notes, press play, do it again, take notes, keep going, keep going, keep going, right or watch it and then re Watch it, watch it and re watch it. Guys, this business here, I just laid out something for you, where you could build a business, multi millions of dollars, multi millions of dollars per year, in 10 years, follow this do all this right? You could generate 25 million 50 million 100 million. If you’re good at it, you know what you’re doing? Right? You’re sending good emails, guys, if you’re a coach, and you got and you’re doing this, and you understand this concept, if we do that thing where it’s 25k, and we need to get 200 clients here? Well, let’s say we do that every year, well, in 10 years, we’re going to make $15 million of our own product, and also be making an impact on people’s lives. And killing it and having fun in the process. So, guys, with that said, this is what it’s all about. If you have any questions after that, right, obviously, you can comment, ask questions, you can text me at 917-636-1998. Happy to do it, and stick around, I get involved man, like, I’m going to be rolling out some stuff here you like if you want to be part of this, you want to be part of some trainings, it’s coming. I just finished that chapter in a book, it’s coming out. I believe like sometime like late March, early April, which is really cool. We’re gonna be on the Billboard of NASDAQ on April 9, in Times Square, I’m gonna I’m gonna be on that, which is cool. I got a lot of things there. In that chapter. At the end, I kind of have some call to actions and one of them is training. So, I got to get that training done by that. So, it is coming I’m going to be doing if you guys want to be involved, you want to hang out me and do this and have some fun in the process. Well, then, you know, you want to be alerted and know about what I’m doing. So, you got to subscribe, subscribe to the YouTube channel, subscribe to the podcast, text me 917-636-1998, share this to people that you think might get some value out of it. Because this was this is awesome. This is this is awesome. We can go into So, much more detail here. And this could be a course in itself. But with that said, guys, I appreciate you. You guys rock I believe in you. You can do all this stuff. So, just keep moving forward, man. Just keep a good head on your shoulders. Keep a good mindset. Put yourself around people that are positive. And just keep on going keep on moving forward survive. And I promise you if you keep doing it and keep just keep working hard, something good will happen. So, with that said, guys, I appreciate y’all. Thank you be blessed. I’m out.

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