15 Oct Top 7 Reasons Why Surveys Are So Effective
Surveys are an incredibly powerful marketing tool because of this one crucial thing – they take the guesswork out of the equation.
Many people make the mistake of crafting their offer on what they THINK people want, instead of what people ACTUALLY want.
If you want to know something about your audience – ask them. Gathering insights by surveying your die-hard fans will make all the difference in the world for your campaign.
But that’s not all surveys have to offer! They are also fantastic for generating leads, and people often overlook this.
Just by structuring your surveys the right way, you’ll be able to revolutionize your lead generation process.
Yes, surveys genuinely are amazing, and today, I’m going to talk about the top 7 reasons why they’re so effective.
Stick around – you’re in for a treat!
1. Segmenting Your Audience
Audience segmentation is a process of grouping people by their characteristics, which allows you to optimize your conversions.
Within your audience, you’ll find there is a ton of variation in terms of demographics, behavior, values, interests, challenges, and so on.
By grouping people together based on these characteristics, you’re able to match a unique message for each of these segments and get better results.
2. Leveraging Self-discovery
“People love learning about themselves.” – Eric Beer
Surveys promise self-discovery, which is what makes them incredibly engaging.
Quizzes with topics such as “Who’s your celebrity soul mate?” or “Which Avengers character are you?” aren’t going viral by chance. The fun comes from learning something new about yourself.
I’ve seen people lower their cost per lead ten times just by using surveys.
The quality of your leads is much better, the process is less invasive because you’re selling on the back-end, and you can overcome the pesky ad limitations set by platforms like Facebook and Google.
Your overall business is going to get an incredible boost purely from the fact that you’ll now be getting a lot more leads for the same amount of money.
4. Engaging by Nature
“The hardest part is getting them to start. Once they start, then typically the completion rate – 90% or higher.” – Eric Beer
Usually, once people start answering questions, they get hooked and finish the survey.
The inherent structure of surveys is intriguing by nature. All you need to do is to grab people’s attention and get them through the door.
5. Self-declared Information
With surveys, people are self-declaring information, which means you’re getting direct, relevant answers. You can now use what you’ve learned to optimize your messages, all the while knowing it will work.
No more worrying about what they might do or might think – you’re getting answers straight from the source!
6. More Effective Retargeting
Retargeting with surveys is not dependent on getting people’s email.
You can create retargeting campaigns within Facebook based on each individual answer without ever capturing an email address.
Anyone who’s ever bought media on Facebook knows how huge of a game-changer this is.
7. The Start of the Buyers Journey
As people answer questions about themselves, the whole thing starts to gain momentum. They’re self-declaring information, which makes them personally invested, while also learning about you and what makes you’re an authority on the subject.
And with that crucial step of you providing them with the results, the relationship has already progressed to a point where you can sell them. Because at this point, they already trust you.
There it is, folks! The ultimate seven reasons for you to add surveys to your marketing toolbox ASAP!
Thanks for tuning in! See you next week!
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What surveys do is, it creates momentum, it gets them clicking, and it gets them invested. And when they're telling you things about who they are, they're also learning about who you are, and why you're an authority. And by you now, giving them the result, then now you can sell them in a way that they'll trust you.
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies for working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.
Okay, what's up, guys? We are going to talk about why surveys are so effective. Now, people think that surveys are for research. And they are. Right? You can use them to go around and ask your customers what they're thinking, get feedback, things of that nature. But what a lot of people don't realize is that you can use a survey for your lead generation. And it's very, very powerful. I'm just sitting here jotting down some notes. And rather than me forgetting some of the things that I want to show you guys, I'm gonna lay this out, where I'm going to look at my iPad, where I found this new awesome tool that I'm able to create with this little pen. And it's a lot of fun. And it's actually been helping me become a lot more productive in my thought process. But so, let me get into this right now there's seven things that I wrote down here on why a survey is so effective, and outperforms lead magnets and any other vehicle that you're going to use on the front end of trying to generate cold leads. First thing is, it's the elephant in the room. It's segmentation. Okay? If you guys don't know what segmentation is, it's grouping people by different characteristics, or behaviors or things of that nature. But some of the reasons why it's powerful is number one, you can create custom messaging. By creating custom messaging, when you load your segments in to your email provider, you are more relevant. So what happens, your open rates go up, your click rates go up, your entire engagement increases, your ESP loves you, you never have issues with delivery, and everyone's happy because it's relevant messaging to the relevant person, by understanding your audience. It allows you to focus on specific problems, right? So if someone's having an issue with not believing in your vehicle versus some internal struggle, you know where to focus. And I wanted to show you a little bit about why segmentation works is, let's look at it by how you sell, right. So if you selling a course, that has multiple topics, then what you're going to want to do is potentially the goal is to segment them by different interests so that you can figure out which course topic makes sense for that person. So you're going to create different groups by topic. And then what you can do is you can create different sequences that are to lead them down different paths, with the goal of getting them to buy the course, that's most interesting to them based on what they told you. Right? If you sell products, your goal is to obviously sell more product. So you might want to be able to ask people questions, so that you can match people with different products based on how they use the product, what their opinions are around the products. So you know, example like a makeup company. There's a lot of makeup companies that do this. But they might take you through a process where they ask you questions in a survey about, you know, what your skin tone is, what you like to wear out colors, things that nature and based on all those answers that are going to then recommend their makeup products that make the most sense, for however they're answering the questions and they'll have their segments already set up and know what products are going to recommend to each of those segments. It's just a question of where do they fall within that universe of their target market. Let's say you sell services and your goal is at the end. You want to book a call. So you might want to segment your audience by situation. So what you'll do is, you'll get them in, let's say, a business stage. So someone that's a beginner, versus someone that's in the intermediate mode versus someone that's scaling, and looking to just remove themselves from their business, and let the business run for themselves, you'll be able to figure out one which calls you, want to get on, right, the person, that's the beginner that might be going into your challenge for 47 bucks versus the person that you might want to sell for a 5000 10,020 $5,000 package. You don't wanna waste your time on the phone. So you want to be on the phone with the right people who you believe can give you the best bang for your buck. So you can do it by the business situation. So you'll know which products to offer them in your value ladder. Let's say that you're selling like an online masterclass training. And your goal is that you want to drive them to a registration for a webinar. So you might want to segment them by, let's say, the challenges that they're having. And the way that you would do it is you'd ask them a question around, you know, when it comes to x, whatever it is, your product is, you know, what, what's the biggest problem you have right now. And then you will segment them based on what you already know about your audience. So it could be around the vehicle, it could be around the internal pain points, it could be around your roadblocks. So it could be I don't believe in your product. Or it could be that they don't believe in themselves, and they don't have any experience. Or it could be that they think it's too much money or it's too time-consuming. And then what you can do here is by understanding all of those things, you can one, make bonuses for your offer and whatever the issues are, put solutions for those problems as your bonuses that you're selling for your masterclass in your FAQs, already answer those questions ahead of time. So the people that you know are going to have these questions in the process of watching your webinar, will, they'll already have their questions answered before they ask them. So those are ways that you would use some segmentation. I could talk about segmentation all day long. It's so powerful, but we're gonna move on. Second thing is for surveys is people love learning about themselves. Okay? They want to hear why they're so awesome. They want to be able to see who they relate to. They love one, you'll see something go viral, where it's what celebrity do you look like? What celebrity should you date? What celebrity Do you think like, right? And then all of a sudden, oh, you see something? I look like Brad Pitt? Do I look like Brad Pitt? No, right. But it's fun. And people love it. And they go through the process. And you can do things where you create this self-discovery around people where you can now let them learn. And they love that. Right? That's the second thing. Third thing is surveys are cost-effective. When you're buying traffic, and you're generating leads to surveys, you're going to lower your cost per lead. I've seen 10 x I've seen 20 x people typically will go out and they'll generate leads to a lead magnet or to one of their pages. And they'll do 234 or five 720 dollars a lead, what have you, right? With a survey. It's less invasive, people are curious. They want to learn about themselves. So they're going through that process. And when you start getting them engaged, the conversion rates are extremely high, and you're selling on the back end, you're not selling on the front end, right, you're meeting them with where they're at, you're not trying to sell them what you want, you're meeting them with what they want, right now. Okay. And ultimately, the cost for those leads, could be anywhere from like 50 cents, 75 cents, $1 dollar 50, dramatically lower than what you are currently paying. And what that does is one, it obviously lowers your spend. But it also increases the amount of leads you're getting, if you were to spend the same amount of money. The other thing is, and I know a lot of people struggle with this, you'll put up an ad on Facebook, and Facebook will shut you down. Right? And you're like, you don't know why they won't let you run your lead magnet, they won't let you run your bridge page. It's too aggressive. Whatever you're doing is not gonna work for us and you don't even know why maybe your account gets shut down. And that's even worse. With the survey. That doesn't happen. You're not going at them with making claims. You're not going out with trying to sell anything, because it's all around self-awareness. It's all about them. It's been them learning that's really powerful. So the fourth thing is engagement. Right? You got seven seconds to get somebody's attention, right? So by creating something awesome, fun, curious, boom, you're going to create a pattern interruption. And when you get people to start clicking, and answering questions, they're engaged. And once you get somebody clicking and taking action, you'll see that that will increase the conversion rate, because they're already in the process. The hardest part is getting them to start. Once they start, then typically the completion rate 90% or higher, unless you're doing something wrong within how you're asking questions, which a lot of people do, but nevertheless, when you do it the right way, your conversion rate skyrockets. And the whole process is just a better experience. Overall, this is an important one. Okay, so number five, your audience is self-declaring what's going on with them to you, right, you're taking the guesswork out of the equation. So they're going to tell you who they are. They're going to tell you where they are. They're going to tell you what they're thinking. And they're going to tell you how they behave. So based on what you need to know about them, you're going to ask those types of questions. And then they're going to tell you if you want to know what age they are. You want to know gender or marital status, they're going to tell you all right, you don't have to guess if they have children. No. Or if you are a local business, and you care about where they are, then you'll learn about their location in regards to what they're thinking, the psychographics what their opinions are, what they believe, how do they feel? What challenges are they having, what pain points what roadblocks, they're going to tell you all of this? So you know, where to focus your time and energy? Right? Your buying behavior, how they like to consume products, what format they want to consume products? What is buying usage? How frequently do they use a product? Or what products do they like? Right? So you're able to learn so much information by just asking them and they're going to self declare to you, they're going to tell you what their problems are. If you're a golfer, and you and you sell golf lessons with training, there's five things that people do wrong when they swing the golf club, right? or Why do you slice? Do you dip your shoulder, move your head, move your feet? Well, when I slice, what I tend to do is I move my feet. And I know what the solution is for that. Right? So the idea is trying to learn something from these people by them telling you what they think their problems are. So the best part about it is now you can solve their problem. We said segmentation self-discovery. it's cost-effective. It creates engagement. People are self-declaring their situation to you. retargeting, this is pretty, pretty big. People don't realize this. And obviously, yes, you can retarget your email list, you can load up your email list into Facebook and create a retargeting program, right? But with surveys, what's powerful is you don't have to capture their email to be able to retarget them. They can answer five, seven questions, and you can pixel them, Cookie them within Facebook, and create a retargeting campaign based on each answer of every question without ever capturing an email address, right? So if you drive 10,000 clicks, and you convert 75%, and you get 7500 leads. Well, if 10,000 people completed the survey, you can now have a list of 10,000 people within Facebook that you can retarget to. And you can retarget to them based on how they're answering questions within your survey. It's very powerful. If you guys are buying media on Facebook, you'll know what I'm talking about. And you can do that with other platforms doesn't have to be just Facebook. Google, Native Ads, anything of that nature. And the last one is it starts the buyer’s journey. Right? What surveys do is it creates momentum. It gets them clicking, and it gets them invested. Right? And when they're telling you things about who they are they're also learning about who you are, and why you're an authority. And by you now giving them the result, then now you can sell them in a way that they'll trust you. So, guys, surveys are amazing. You guys should definitely be doing surveys. And obviously I... I'm building my platform, right SurveyDetective. This is going to be all in this platform. Everything that I'm doing is all going to be geared towards how I'm showing people to do it the correct way. So, guys, try it. I don't even care if you don't use my platform, try any platform. But do it and then come back and thank me. Because it's going to lower your cost, it's going to increase your engagement. It's going to start the buying process, you're going to be able to segment you're going to be able to sell more. You're going to be able to understand your audience. And you're going to learn So, guys, I hope you learned something from this today. I know I'm always learning and loving to talk about this. If you guys are interested in talking about surveys and want to learn more, reach out to me. I'd love to hear from you. I want to know what's going on in your business. I want to be able to help you guys. So until then, get going have fun, work hard, and I'm rooting for you. All of you Performance Marketers, kick-butt have a good, take care!
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