The #1 Most Important Thing In My Business to Create Cash Flow Is…
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The #1 Most Important Thing In My Business to Create Cash Flow Is…

The #1 Most Important Thing In My Business to Create Cash Flow Is…

What’s up, Performance Marketers?

I was recently out golfing with some of my buddies. They were asking me some questions about business and it made me think of you!

Let me share a little about the backstory here…

My golfing buddies, they’re all super successful.

BUT… They don’t know ANYTHING about the online world!

So they’re constantly asking me, “What do I do with this? What do I do with that?”…

And one question really stuck out.

They asked, “Eric, in your opinion, what is the most important thing in business?”

And I liked that question so much, I decided to make a short clip and share my answer with all of you!

I hope you enjoy it!


What Does It Mean to Control Your Own Traffic?


In order to make money, you need to sell stuff. But to do that, you need people to come and see your offer. That’s why you need traffic.

There are many ways you can get it. Some traffic is free, some is paid, but the most valuable traffic out there is the one you create by yourself.

But what does that mean?

It means that instead of counting on others to get your offer in front of your audience, you create a way of doing it yourself from scratch.

And you do that by building your list of contacts.

Why? Let me give you an example.

Facebook Ads are a pretty clear-cut way of getting traffic to your offer. However, the obvious downside is you need to pay every single time.

“If you’re buying traffic on Facebook – you do not have control.” – Eric Beer

But if you make just one simple adjustment and create a way for people to provide you with contact information, you’re now in the situation of owning traffic. 

And that’s VERY powerful.

Collecting leads, whether it’s via email, texting, Messenger, or whatever, is THE thing that helps you fast-track your business.


How Does Building a List Help You Fast-Track Your Business?


Besides saving loads of money you’d usually spend buying traffic, you’re also going to increase your earnings dramatically. Because now, you can fine-tune and optimize your offers easily.

For instance, let’s say I have millions of contacts on my list… Because, well… I do.

Let’s also say that, for one reason or another, I decided that I wanted to get into the weight loss industry and start selling weight loss products.

I’d need to create an excellent offer, right? And the best way of doing that would be through testing.

It just so happens I have a list of million people that can help me tweak and perfect my offers. 

At that point, it’s as simple as following what the data is telling you.

If people are responding to a particular offer, it means I’ve got a winner!

And that is EXACTLY what I do to fast-track my success.

So once again, the answer to the question at the beginning of the episode is…

“The most important thing in business is to build up your list.” – Eric Beer



I hope this episode finds you well.

If you ever apply what you learned here, please let me know! I’m dying to hear how it worked out for you!

A quick reminder before you go to sign up for my SurveyDetective VIP waitlist for more Performance Marketer content.

🕵️‍♂️ Sign up for the SurveyDetective VIP Waitlist HERE

Thanks for tuning in! See you next week!


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

  • Awesome
    by Nevareze William from United States

    Very interesting show.

    by cucklord101 from United States

    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

  • Best Podcast
    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
    by Brads Hook from United States

    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
    by Bghbhhhggghugyhjjgtjporws from United States

    So excited to get more info from Eric Beer to help further my career.

  • Great Stuff
    by Dr TBA from United States

    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
    by casino exec from United States

    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

  • Great content
    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

If I build my email list, then I have people that I can communicate with whenever I want. After I get them on my list the first time, I never have to pay for them ever again, to get my message in front of them.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

Hey, guys, what's up Eric Beer here, welcome to my channel. Today I was just asked a question about what, in my opinion, is the most important thing with my business. And I wanted to come on here and explain it to you, as I'm sitting here playing some golf with some guys who are asking me questions, I figure, why not tell it to my, to my followers. The backstory here is... Alright, I'm in a group of four guys, a lot of these people, they do okay, they do really well. But they don't know anything about the internet. And they keep asking me questions. "What do I do with this? What do I do with that?" And they said, "Well, Eric would like your opinion, what is the most important thing?" And for me, the most important thing is you owning traffic, you having the ability to control your own media. And what does that mean? What I mean by that is, people have the ability to go drive a click to their site by buying traffic on Facebook, by buying traffic on a pre-roll for YouTube, right? Bidding in Google, where you're paying on a Cost Per Click. Those are all great. But for me, I like to buy those clicks, so that I can get somebody to join one of my lists, in some way, open up a connection with them. So as an example, I could build my email list. Okay? If I build my email list, then I have people that I can communicate with whenever I want. After I get them on my list the first time, I never have to pay for them ever again, to get my message in front of them. On Facebook, I need to pay every time they click. Every time they want to see my message I continue to pay. So it puts a lot of pressure when you're buying traffic like that. Because you need to make money. Either you got to make money on that click the first time, or you have to have a good back end plan on how you're going to follow up and generate some revenue off of that user over a period of time. Right? So for me, it's all about owning your own media. Other than an email list, you get somebody to join your text community, I have a text community right now 917-636-1998. I try to get people to sign up there. By them doing that, I then now can send text messages back and forth with that person, individually, or as a group. And it's great. I'm directly communicating with that person. It could be through Facebook Messenger. Get them on Facebook Messenger, you connect and start communicating with the person. The whole idea is, once you have the ability to get a message in front of people means you have traffic, it means you have a platform, you can start any business at any minute. I have a list of millions of people on my list. Let's say hypothetically, tomorrow, I wanted to start a business where I wanted to sell a product where you can lose weight. But how do I know if it's gonna work or not? I gotta test. Right? So what's the first thing that I would do? I would go out and find some weight loss offers for businesses that I want to be in. And I would test it against my list, I would see what's the response? Are people signing up? Maybe it works, maybe it doesn't. But it's better than me going and spending 1000s and 1000s of dollars to build a product and my time to find out that something doesn't work. Right? So the first step I would do is just start testing offers. And when I see a huge response rate on a certain offer that tells me people like it, the data is telling me they're clicking, and they're signing up. This is something they're into it, I should probably look closer at this. If I want to be in the weight loss space, and that specific product or service is working. Well, let's take a look at it, start modeling it and all of a sudden now, I fast track my success because I don't have to test and lose. I'm going off of something that's already working. And the only way I knew if it was working was because I had a list that I could send the traffic to that offer. So in my opinion, guys, the most important thing is you building up your list. You building up your list and email, or getting a bunch of text messages that you can now have permission to communicate back and forth. Start a text community, get people to sign up for the text community, any way that you have control in communicating with somebody whenever you want. So if you're not sure, you just gotta ask yourself, do I have control of this media today? Can I go load up an offer and test it today without having to spend any money? Well, buying traffic on Facebook, you do not have control. You want to use Facebook to pull people off of that platform. So I hope this was helpful for you guys. It's what I just told the other guys and if anybody kicks some but with it, leave a comment down below and let me know how you did it, and how awesome it was, because it makes me so happy when I see other people put this in play. So appreciate you guys watching. Talk to you guys soon!

Would you like to learn how I built my business using other people's money? If so, go join my 21-day challenge at I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.