STOP Overcomplicating Success! How Top Entrepreneurs Fast-Track Success by Keeping Things Simple

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Stop creating all this complexity. You want to create simplicity. Okay? There are tons of different businesses out in the world that are mega, mega successful. And all you need to do is, once you identify what you want to do, go find some of the leading companies in the world and see what they're doing.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

Hey, what's up Performance Marketers, how are you all doing today? Thanks for coming in and listening to my channel. I really appreciate you and I hope you guys see that from all the love that I'm putting out there. Today, we're going to talk about something that I see a lot of entrepreneurs having issues with, including myself at times. And it's just simply making things complex. And getting things in the way that don't need to be there. Just making it so much more complicated than it needs to be. And I'm going to talk about it today. And it's... I think it's really important for all of us, including myself to kind of just, you know, sometimes just take a step back, and listen. But before I get into that, I just want to go into this a little more something that's going on in my life right now, that's relevant to that, which is I just got invited to go to the NBA Basketball Hall thing. Awesome, right? I've never been to it sounds pretty cool. This year's a little bit different than most, because they're inducting Koby Bryant, as we all know, Kobe Bryant, tragically passed away in a helicopter crash way too young. But he was a talent like no other. And anybody that got to see him play, should consider themselves lucky. He's top 10 ever to play the game. He won a bunch of championships with the Lakers. You know, Koby, Koby came into the league at a young age and just was amazing. He excelled. It came easy to him, right? And a lot of things that come easy to people tend to be easy to do, and they don't realize how hard it is. Right? Like, Kobe shooting the three or dribbling or dunking to him. No doubt he worked hard at it to become one of the best, but it came easy to him. And for most people, not so much. So for Kobe, it's hard for him to understand that it's hard. He doesn't understand how to simplify it for somebody because to him, it just comes naturally. But one thing that Coby did, which was really, really relevant to what we have here is he worked his butt off, he succeeded. And he has a legacy. Because of it. He's being inducted into the Hall of Fame this year, he should have been already booked because of COVID. It was delayed. And now the ceremony is coming up in May. And I was invited. So I'm going to take my son, a few of his friends, maybe some other friends to go check it out. And what I heard was that Michael Jordan is the one that will be accepting and speaking on his behalf. reading more into it. It seems that Michael Jordan and Kobe had a good relationship. Michael's on record of saying that if there was anybody that could beat him during his prime, that could have a chance to beat him. I don't think he admitted that he would beat him. I can't see Michael Jordan doing that. But he did mean Kobe Bryant is the person that he thought had the chance to beat him one on one, which is in itself, very powerful. Because anybody that grew up watching Michael Jordan play, he was the best player of all time, like, in my opinion, hands down. I didn't see a bunch of the older players playing but in any of them. What's really interesting about what I found, as I was looking into this was Kobe Bryant was once asked, do you copy Michael Jordan? Did you copy Michael Jordan? What do you think his answer was? Now I think that questions a loaded question. I think that reporters are trying to trick him into creating some cool headline like, Whoa, He says he's better than Michael and doesn't have to do what he does right? Kobe Bryant responded with 100%. I copied Michael Jordan. And I'm gonna get you the exact quote that he had. He said, I copied 100% of what Michael Jordan does, why not? Right? Why not? Why wouldn't you copy Michael Jordan, he was the greatest of all time at what he did. to them. That's a profession. So when Kobe is trying to strive to be the best, why not look at what the person Michael Jordan did, to have success, and then emulate what he did to have success of his own. Now, seeing what he did, and then doing very different things, right, you and I could go in and watch some video of Michael Jordan and we're not gonna be able to do what Michael Jordan can do. But Coby, he was born with these skills, he had the skill set, he just had to figure out how to use his skills, his tools. And what he did was he found the best player in the world. And he modeled what he did. And that's the thing with what I see a lot of people doing, and they keep on getting in their own way, they keep on just creating so much complexity to what they need to get done. I hear I'm tired of what I'm doing, I need to do something else, I want to build the business online, I just, I don't have enough time to do it. I started it, I'm building my funnel, it's almost there, I still need to change like page three, or, you know, I don't really like the font. So for the seventh time, you're going to go and change the font. Guys, stop, stop, stop trying to recreate any wheels, stop trying to think about, Hmm, I got to do differently. It's the opposite of that. You don't want to do it differently. You want to find the greatest talent in your niche. And I'm not suggesting you copy. But you model it, for sure. Everything I've done in my life has been in some way modeling some success that I've seen that fast tracks your success. Now, I'm not saying you copy word for everything. That's no, you don't do that. Right? When I was growing up playing baseball, as I got to higher levels, every coach would want to change something in my swing, right? Do it this way, put your hands up here, put your hands down there, keep your feet out and step into the ball, right? Shake anything, right? And changing your swing is not an easy thing to do. The whole thing with when I played baseball was, it's all about muscle memory. It's all about repetition, to change something to to undo something that you already do. And then doing something new is going to feel weird, just like anything in business, when you're starting your business. If you're going to go and try to start a business, it's going to be odd to you in the beginning, your first deal. The first time you see somebody buy something from you, and you see that credit card, go ding and you have a sale, it's going to be meaningful, it's going to be different. You're going to have a hard time in the beginning. You should most people have some struggle, some roadblock as they're getting going. If you don't know, bravo to you. But it's very rare that that happens at some point in time, there's going to be a challenge. But the thing was, is that when I did it, what I used to do, and people would ask me this question, when you were growing up who was the person that was instrumental in your swing? Alright, I was a lefty. I had a pretty good swing. That was my, probably my best asset as a baseball player. I could hit really well. I was a little dude. But I hit for power. I hit for average, and strike out much. I was a contact player. I hit, I hustled now as I was good, that was it. Right? So when people would ask me, what was it? It wasn't just one thing for me. Right? It was throughout my lifetime, I would ultimately be building up a vision in my head of what I wanted my swing to look like. So looking at the experts, I would go watch games. At that time. Ken Griffey Jr. was one of the best players in the world playing centerfield. I used to watch him hit all the time. But the thing was, I'm just not going to be Ken Griffey Jr. The type of player he was wasn't the type of hitter that I felt. I want it to be. So I would watch what he did. But I wasn't trying to emulate it. I was just trying to see what was so good about him. That gave him some success. But what I did do was I found a player that I love, and it's funny because he played first base guy named john oliver and There was something about the way that he approached the game, and the hitting that I love the Certain Way, like how he hit with his hands inside. Just a good hitter. No, not famous, you know anybody, maybe today probably doesn't even know who he is. But people back then who were watching the game, good player, really good player, but he's known for wearing that hard hat. But the point is that, from an expertise, I used to watch him, I just watched Tony Gwynn, I was a lefty. So I like seeing lefties. And I would look at different pieces of all of what they had, you know, like Keith Hernandez growing up was one of my best players, one of my favorite players, the way that he hit would be like with his hands out here, and was so uncomfortable for me, I couldn't do it wasn't my thing. I didn't even look at him at all. It wasn't my thing. I'm Darryl strawberry, right with his hands here. He used to do that. It's not my thing. Same thing in business, you're seeing people that are successful, right? Don't try to be somebody else, try to figure out what your thing is, what fits you, what works for you. And when you do, then you want to look and see who out there is doing it? Well, the way you want to do it the way you want to go and build your business. Right. So from coaches, what I would do is I take pieces, I take pieces of things that they would tell me, and I would try to make it my own. So one coach would tell me one thing, another high school coach who told me this, a college coach, a pro Scout, another pro Scout, and then I'm just getting just all this information throwing me, right. And if I listened to every single one of them, I would have been changing my swing on a weekly basis. For every chart, I went to every clinic I went to, for every team I was on. I mean coaches, they just want to help, right. But sometimes by them doing it, it's not really helping but more creating confusion. For me, what I did was I tried to just get rid of all the noise, and hear what I wanted to hear based on what I saw was successful. And what they said to me that made sense. And then I made it my own, I modeled all these experts, took pieces from each of them, put it together. And in the business world, that's the exact same thing, you stop creating all this complexity, you want to create simplicity. Okay, there are tons of different businesses out in the world that are mega mega successful. And all you need to do is once you identify what you want to do, go find some of the leading companies in the world and see what they're doing, become their customer, see how they treat you. See if you like it, if you like it, that's good. If you don't like it, well, that's good, too. Because now you can take a note. And now you can do something for your business that isn't happening from one of the competitors, you're going to be the one that's gonna be able to figure something out. But before you start changing things, just figure out what they're doing right? And model that to get you started. You don't have to rethink this in a way that you have to come up with something that no one's ever done. If I wanted to open up an e commerce store today, okay, I'll have one, I would go out and I would look to see who's selling products online, I would go find these people, I would find these stores, I would have to decide, am I am I building something where I'm going to manufacture it myself? I'm going all my own products? Or do I want to build a drop shipping program where I don't hold on to any inventory. I create the store, I put the products on my store and when I get a sale, I buy it from someone else. And then I ship it to the customer. Okay, either way, I'm going to go and I'm going to look at everything that's going on, I'm going to look at 510 I'm going to spend like a week, two weeks just online, becoming their customer, seeing what they're doing, right going to their sites, seeing when I get there. What happens, some will pop up something that says enter your name and email and you'll get 15% off your first purchase. Okay, why are they doing that? They're doing it because they want you to get on their list so they can communicate with you. So you see all these people doing that. That's something that you're likely gonna want to do. How are they showing the store? What's it look like on mobile? When they get the email? What do they do in regards to communicating with you? Are they hitting you up every day with products? Are they making offers or are they retargeting to you? Based on what you did on the site? Right and are they retargeting to you in email they personalizing it to what you've been looking at? Or are they retargeting you when you're scrolling the internet. They're retargeting you on Facebook, or another display site, but I would be going through and looking at every single thing that we're doing taking notes. And I would do it for another company, I would take the same exact notes, but I would have a plan in place, I would have a structure in place, right? I would want to know what their marketing looks like? Where are they buying media? Then I'd want to know, how are they shipping their products? Are they doing it themselves? Are they have a fulfillment center? Is that doing it for them? Where are they getting their products from? are they buying it domestic? Or are they doing it from overseas? Who are they working with? If you're a dropship? company? Well, I'm going to find all that stuff out. So I'm going to have a chart, and I'm going to start just writing down every thing where they're buying marketing, Company A, Company B, company C. Alright, I see these guys. They're buying marketing on Facebook, I see them in Google, these guys are buying on Facebook, these guys over here. They're not buying any media on Facebook, or Google, they're not buying media. But they have a very big following. They're focusing more on the influencer side. Okay, interesting. So then I would start dissecting each of those businesses and the marketing program, then I would look at the messaging, what's the messaging? What's the hook? How are they getting people to click? When they do? are they sending you to a page full of all kinds of products? Or are they focused on specific products? I will tell you that if they're promoting specific products without knowing anything about you, it's likely that the product is pretty good, right? In the affiliate world, if I wanted to start a business, what would I do? I would, let's say I wanted to be in the weight loss space, how can I figure out what to do? Who's the best company out there? One, I'd find some leaders, I'd be able to see who's marketing, right, I can then try to promote all of the offers in the weight loss space, to see which ones perform the best, based on which one performs the best, then I will then dial in and look at that one, see what they're doing, why it's working. So well try to get an understanding of why is this working? But the other four offers do not work? What are they doing differently? By doing that? Now I'm learning about the weight loss space, I'm also learning strategy that I could likely take and apply to another industry, just on the flow itself, seeing how they're capturing the data. What's the hook? are they selling? Or are they just getting a lead on the front end? How much information are they collecting? Right? All of these things are so important. But the point is guys stop over complicating this, okay, it's out there for you. You just have to go and do the legwork. Do the work, right? I mean, anybody that's going to be building a business plan is going to look at the competitors, right? If you're going to sell your company, okay, if you let's say, hypothetically, I wanted to go sell my company, the first thing that investors would look at is what they call comps, meaning what other companies out in the world or like me, and have any of them sold, are they public, because that's public information. If it's private, you don't know the public information, anything on the stock market, you can go into any of the quarterly reports and read up on all of it, they have to report to the world, you can get a lot of information from that. You can see what they're doing, how they're performing, but also see the multiples, right? Like what they were bought for? Or what are they trading at today, a company that makes a million dollars a year, then maybe trading at a market cap of 20 million. What that means is this company in the stock market is worth 20 million, but right here today, and what they've generated is a million. So they're trading a 20 time multiple, 1 million 20,000,020 multiple. So if I had a business very similar to that, and I saw that they were trading at 20 times, and I can make the argument that I could sell for 20 times whatever I'm doing, maybe I'm doing more than that. Right? What if I'm doing 2 million, and I'm in a similar business 20 times, could I sell my business for $40 million dollars? I mean, I can make the argument. Sure. I don't know if anybody's going to bite or not. But if you can make the argument and it's logical - boom! The point is, is that you're just doing research. You're just looking and seeing what's out there and what's working. You're saving yourself time, you're saving yourself the ability to not lose money when you get started because there's a lot of these companies that are already doing these testing for you. And they're running what's working. Anything you see for the most part, if it's out there. For a long time. People aren't just buying media to buy media, it's working. Okay, really important when you're out and you're doing this research, you want to find a tool that will tell you how long those ads have been out in the market as all kinds of different software products that you can sign up for and get, alright, sem rush, for example. But there's tons of them. But in any event, there's a way for you to see what that ad is, how long it's been running, if you see something running for three weeks, okay? They're likely testing, right. But if you see something running for two years, then not running for two years, if it doesn't work. And you could do that with anything, you don't even have to be in that industry. Because you can go and look at an ad in, let's say, the weight loss space, but then take that concept and apply it to, let's say, a dating business, you just have to tweak the keywords, create the flow, the way they're positioning things, right? That's an easy way to do it. You don't have to be creative like that. You don't have to be a pioneer, you just ultimately copy who's best. Kobe Bryant said, hands down, he copied 100% of Michael Jordan. I'm not saying copy a business, like take their same text, take their same colors, right? Like, you can't copy, like word for word. You're modeling exactly what they're doing, ultimately, right? And that's the play. That's how you can get into business today, in anything you want, starting with just knowing the marketplace, knowing who the players are, and then understanding those players. And then pulling that out to simplify it for you to realize that, okay, these people are in the space, this is what's working, this is what I'm going to focus on. I've been doing that my whole life with everything I do. And I still do it today. I need to know what's working, how it works, I can go through sites and see how they're making money. If I want to see if they're making money on the back end, I have to give them my information. So we create seeds, right? A seed is just an email address you create for specifically, let's say that up to one business or just all the businesses, to see what people are promoting, and getting offers all day long. Because that, to me, keeps me in the game. They're sending to me what they're promoting. If I want to know what Starbucks is promoting, I can go sign up for their newsletter, and I'll see what their whole strategy is on how they promote to me. And I just simply have an inbox of emails from Starbucks, and I can model the whole thing. So guys stop over-complicating it. It's not as hard as it seems. Just go find something that works and model it. All right? So comment! Let me know if you're doing this already. If you're not, do it. I promise you it'll work. Do not copy - model! So guys stop over complicating it. Make it simple, simple works, simple sells. Alright guys, appreciate you being here. See you on the next one. Take care!

Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.