Part 2 | Category King of Lead Gen Arbitrage Explained
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Part 2 | Category King of Lead Gen Arbitrage Explained

Eric Beer Performance Marketer lead gen arbitrage

Part 2 | Category King of Lead Gen Arbitrage Explained

Anyone in the mood to have a side gig where they can generate $900,000 a year?

No, I’m not kidding!

That’s the thing I do full time, all the time. 

I don’t want to talk you into leaving your job. I’m just speaking in real numbers. And I can show you how to do this and make serious money. As a side hustle, or maybe a full-time job, who knows…

What I do is lead gen arbitrage. It’s a huge opportunity because as long as there are companies in the world looking to scale their business and grow, they will need leads.

In this episode, I explain how to do online arbitrage and how it works for me with leads. I go through the five steps of lead gen arbitrage and give several examples you may find helpful.

You can also find out what “Yesterday” (a 2019 film about a musician waking up in an alternate timeline where The Beatles never existed) has to do with arbitrage.

So tune in and get the golden nugget – knowledge you can use to build a successful business that I’m sharing for free!

Let’s dive right in!  

 

Market Demand

 

At the very beginning, you need to find demand, i.e., buyers. Here I use the example of working with real estate agents. 

Realtors could be looking for a seller or a buyer. So, they would come to someone like me and say, Can you find a way to get me a seller? Because I want to list a house. Or they can say, Can you find new buyers? I have a listing. 

Obviously, in this scenario, there’re two different audiences – the seller and the buyer. It means it would be different to generate leads. 

It’s a lot easier to generate a lead for a buyer than finding the seller who will sign with an agent exclusively. It’s not so challenging to find a buyer who will sign up, and then the agent can show them homes.

But if you find a seller and the real estate agent gets that listing, you can get a bigger payout. 

Let’s pretend that the real estate agent gets the listing and can get the buyer as well. So, in this example, they would do both sides. For instance, the price of a house is $1 million. If the commission for the agent is 5%, it means they earn $50,000 if they sell the home. 

However, maybe their firm gets some percentage. Or perhaps they didn’t find the buyer, so they split the profit and got 50% of it. But still, at the end of the day, they’re getting $25,000. It’s an excellent pay cut, right? 

Now, what’s the lead worth?

We won’t go into that today. I’ve gone over it a few times. (Check out this episode.) I’m happy to do it again, on a different episode. Today I’m going to try to stay away from the math.

For now, the very high level is: how many leads will convert for this agent into them getting the listing, and how much did they spend to get those leads. Then they figure out how much they can afford per lead. 

Once they tell you the cost, you’re going to go out to the marketplace and do your thing.

 

Identify an Opportunity to Buy and Sell a Lead for Profit

 

When you’re sure there’s market demand, you need to identify an opportunity where you can buy and sell leads for profit. 

You have to know where sellers/buyers are hanging out online. After you figure that part out, you also have to see if you can generate leads for less than what the real estate agents are willing to pay you. 

Also, you need to see what’s the capacity, the volume. You want to work with something that has scale. It’s challenging to find the seller. There are not that many houses. But if you’re generating buyer leads, there’s definitely more volume because there are a lot more buyers. 

Again – we’re not going into math this time. The bottom line is you need to figure out where you can get leads for less than what you’re getting paid. That’s what arbitrage is all about!

 

Create an Edge

 

Let’s say that you identified a place where people are selling their homes on their own, and you want to get them to talk to an agent. In this scenario, you need to figure out how to get some sort of edge. 

One way is to get an exclusive deal with the real estate agent. The agent may agree to pay you on a lead basis. But they might do this deal with ten companies that are trying to generate leads. 

And if they compete with you with the same offer that you’re going out to the marketplace with, then what’s different about you? Especially if you don’t own the traffic as someone just getting started who has $0. 

In that case, you got to find publishers that have traffic but don’t have buyers. I tell people this all the time – the quickest way to become wealthy is to introduce something that already works to someone who doesn’t know about it.

 

Find Some “Beatles” No One Is Aware Of

 

Can you imagine an alternative time where The Beatles never existed, like in that silly movie “Yesterday”? Now imagine you’re the only person on Earth who can remember the bend.

How rich could you become introducing their songs to the world?

The same principle works for lead arbitrage. If you can find something that’s a winner and somebody who doesn’t know about the winner, that’s a huge opportunity. 

Well, when we’re trying to do this, we’re trying to create some edge. And usually, when you have offers, you want either to be exclusive or to control the traffic. 

You may create your own front-end lander to capture some data, come up with a name (listings.com or whatever), and get somebody to sign up. In that way, you’re in the position to match those people with real estate agents, and it’s your own base. You’ve created a niche for yourself. 

The whole point is to have the winning offer!

I hope you get an idea about the value of this episode.

If you’d like to get more helpful examples, learn how to create a market and earn $900,000 a year, and find out how my new Porsche became a huge arbitrage opportunity, make sure to watch the full episode here!

Let me know if you need any clarifications about lead arbitrage. Also, if you have other questions, an idea for the podcast topic, or you want to suggest something that could be worth giving away, shoot me a message on social media or in my text community (917-636-1998)!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next week!

 

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Transcript…

Read Full Transcript

Eric Beer 00:00
We’re going to go through this process right now. And I’m going to give you the five steps of lead gen arbitrage. So, this is my framework, OK? Very high-level framework.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

So, number one, is you’re looking to find buyers, you find demand. So, as an example, here, you’re looking for, let’s say you’re in the market for real estate, right? So, here’s the house. Well, you have the seller, and now you need to find a buyer. Right? And then you have the real estate agents. Well, real estate agents could be looking for a seller or a buyer. So, they would come to someone like me and say, Can you help me out? Can you find a way to get me a seller? Because I want to, I want to list the house, right? Or can you find new buyers? I have a listing. And I define buyers in this local area, right? Typically, for real estate agents, what they’re what they’re looking for, is to get the listing that’s more valuable. So, when you’re out in the market, right? If they came to me if real estate agents came to me and said they wanted that, then, in this scenario, there’re two different audiences, right? The buyer and the seller. If it’s the seller, the messaging, and what I’m looking to do, to generate that lead, to find that person who’s selling their home, that wants to sell their home that needs to speak to an agent, is going to be different than if I have a home that I’m promoting. And then I got to go find buyers for it. I think it’s harder to find the seller than it is to find the buyer. But if you find a seller, and the real estate agent gets that listing, right, let’s say they’re selling that house for $1 million, right? And now the real estate agent gets that listing. And let’s pretend that they are able to go and get the buyer. They have buyers, they got the seller, they would do both sides. And let’s call it 5%. What is the commission on that? $50,000 for the real estate agent. Now, yeah, their firm gets some money. Maybe they didn’t find the buyer, and they’re splitting it. So, now it’s, you know, 5050. So, they’re getting $25,000. But still, at the end of the day, it’s a nice pay cut, right? It’s nice, boom. Now, what’s the lead worth? Well, there’s a lot of things that go into that. We’re not going to go into that today, I’ve gone over it a few times, I’m happy to do it again, on a different episode. But for now, very high level is how many leads will convert for this agent into them getting the listing? And how much did they spend to get those leads? Got it, that then they back it out to that specific one? And they figure out what it is they can afford per lead? OK, does that make sense? I hope I hope that was simple. I’ve done it before. Once I get into math with people, they’re there, their brains go wild. So, I’m gonna, I’m gonna try to stay away from the map a little bit today. But just so you know, they’re going to figure out what the value is that they can afford. For us finding a lead that is going to potentially doesn’t mean they are going to potentially become a client of theirs, and they’re going to give them the listing of their home. OK. And in that case, once they tell me what they can pay me, I’m going to go out to the marketplace and do my thing.

And number two, right, first, I want to find the buyer, I want to make sure there’s market demand. Now ie to identify an opportunity where I can buy and sell lead for profit. Number one, find the buyer number two, where can I do this? Now that doesn’t mean necessarily that I have to find where they are as the only thing. There’s more to it right. We talked about there’s a lot of moving parts, right? We definitely have to know where our sellers hanging out. Because we’re doing this online, right where the sellers online. Not only do we need to figure that part out, but we also have to figure out if we’re able to get traffic to it. generate the lead for the seller for less than what the real estate agents willing to pay me, we also want to see is, what’s the capacity? What’s the volume here, right? You want to work with, with something that has scale, we can do hundreds and 1000s of leads per day, right? In this scenario, it’s great. But like it’s, you know, to find the seller, it’s challenging, there’s not that many houses, and you’ll get a big payout. But you’re also, you know, ultimately relying on them closing this. Versus like, buyers, there’s definitely more volume, there is a lot more buyers, right, then, and it’s a lot easier to generate a lead for a buyer than it is to find the seller that’s going to sign with an agent exclusively, versus a buyer that’s going to sign up and then the agent has the ability to show them homes. Right. Some agents don’t have listings, so they still need buyers, and they bring a buyer that wants to buy something this seller has, they got to sell it to them. If this is the best offer, and they didn’t bring the buyer. Of course, the sellers, you know, they’re gonna try to do both sides. But listen, if you get the buyers boom, so we need to figure out where, but the thing here, the arbitrage here is, where can we get this for less than what we’re getting paid? OK, I’m not going to get into the math, I always want to because I’m like a math geek with this, because it’s all about the math. Right?

Guys, you can see, it’s all about understanding the map, and then finding the differences. And that’s how you arbitrage these leads. Right? So, how do you do that? Number three, is you create an edge. So, when you’re out there, let’s say that we identify a place where people are selling their homes on their own, and we want to get them to talk to an agent, right? Well, what happens if we’re buying these leads? Right? Like, how do you do it? Where do you send them? How do you collect their information? Well, that’s a good point. Right? So, in this scenario, you got to figure out how to do this, to get some sort of edge. So, either one, you’re going to get an exclusive deal with the real estate agent. Right? Now, the real estate agent might be like, I’ll pay you on a lead basis. But they might do this deal with with, you know, 10 companies, 10 companies that are trying to generate leads? Well, if it’s the same offer that you’re going out to the marketplace with. And there’s people that are competing with you, well, then, what’s what’s different about you, especially if it’s not your traffic, right? If it’s your traffic to very different story, but for someone just getting started, who has $0 doesn’t really have much of a business, this is how you go, you got to find publishers that have traffic, you find publishers of traffic, right? And you find that they don’t have the buyer. That’s really interesting, right? Now you have an opportunity, it gets exciting, right? We talk about this, and I tell people this all the time, the quickest way to become wealthy, quickest way to become rich, is to find something that already works, and introduce it to somebody who doesn’t know about it, right? It’s pretty simple. And if anybody saw that movie yesterday, with the guy with the Beatles, where, you know, he’s a music guy, and he hits his head, and then he wakes up, right, but doesn’t really realize he’s like dreaming. And he sits, he starts playing a Beatle song yesterday. And then like, a few people around him are just listening. And he’s just kind of playing for fun. And they’re like, can you keep playing that? Go go? Like, and he’s like, OK, and he goes through the whole thing and plays a song. And at the end, they’re like, their mouths are like dropping and The Beatles, one of the greatest bands of all time, are obviously pretty good, right? So, in this scenario, the Beatles didn’t exist in his world, the Beatles didn’t exist. So, he starts singing all these different songs that The Beatles wrote, right? The Beatles wrote it formed it the whole thing, but in his now his world, his fantasy, he’s now just playing songs about the Beatles. And it becomes the largest, most popular musician in the world. And they’re like, fans going crazy and screaming, like, and but the whole, it’s silly movie, right? But like, the whole point is like, he found something that was already successful. And then in his fantasy, The Beatles didn’t exist. So, when he starts playing the songs, people gravitate to those songs, because it’s already a winning model. Right? So, in the same respect, if you could find something that’s a winner, and you can go find somebody doesn’t know about the winner. That’s a huge opportunity. Arbitrage deals, right? It’s not very hard, right? It alleviates a lot lot of work, when you don’t have to figure out what’s working, you have the winning offer. Now, you just got to find people that want it, they haven’t heard about it, yet find people that don’t know, like the secret. Right. So, in this scenario, when we’re trying to do this, we’re trying to create some edge. And usually, when you have offers, you want to either be exclusive, or what you want to do is you want to control the traffic, you want to have a unique offer. So, you can do like a co brand of some sort, right? Where you can capture the lead, right yourself, and then send it over to your real estate agent, the buyer. So, rather than going out with the real estate agents, company or offer, you’re going to go out with your own offer, like your buyer, you’re looking for sellers, right. So, it’s really not a lot of thinking, here, you’re looking at what’s the offer that you are originally promoting, you kind of take everything that they’re doing. And you you know, you create your own little like, front end lander to capture some data. And then you know, you can make up your own name, you know, listings.com, Eric’s listings, whatever, get somebody to sign up, you position it as we’re gonna match, you know, with, with a real estate agent, who’s going to help you with getting you your house listed, getting you the best deal can be the most money, whatever their whatever their stick is, right? But the whole idea is, we’re gonna create a niche for ourselves. Because once I create an offer like that, it’s exclusive to me, I own it, no one else can run that offer because it’s mine. Right now. It what’s funding is the back end buyer in this scenario, right? But the whole idea is when I go out to the market, when I go to the to the publishers that are driving traffic, and I give them my offer, versus the offer that I got from the advertiser, the buyer, they’ve never seen it before. It’s unique, it’s a new opportunity, and they’re willing to run it. And that’s the way that you create an edge. Right?

So, once you do that, you create a market. This is the deal. This is the fun markets. And when you when you think of markets, like you could think of the stock market, right? A stock market is buyers and sellers, right? How do you create a market? Well, you ultimately find a buyer and find a seller, how do I create a market if I wanted to sell this Yeti cup? Well, I can go online and buy the Yeti cup for whatever this cost 50 bucks. And if I can create a market for someone that’s willing to buy this from me, then I can arbitrage this cup. Right? But where’s my edge? If I got it for 50 bucks online, and I want to go sell it for 75. But they can go to yeti.com and find this cup for 50 bucks. Where’s my edge? I don’t have it. There’s no edge can’t do it. Right. So, how would I do it? How can I make that happen? Well, I have to figure out how to get in this scenario, a cheaper price for this, if that’s what I’m doing. And I’ll I’ll give you an example of stuff like that in a moment. So, you can see how this works online. Not just for leads, but what other people are doing in the marketplace. But so the thing is, is that you got to find an edge to create a market, right a buyer and seller, and it’s got to work for you. Right you can buy you could find a buyer or seller, but it still needs to be profitable for you. It’s not profitable than I mean. Sure, if you bought it for 50. And you sell it for 10. Yeah, you’re creating a market. But you’re negative, you’re and that’s not the business we want to be in, right we want to be in a business, we’re going to be profitable, right? So, similar types of things would be you know, people that are looking for auto insurance, people that are looking for, you know, just to give you an idea of like different kinds of buyers, like auto insurance lead, right, someone interested in getting a credit card, someone looking for a new job, somebody that wants to learn how to build funnels, someone to learn how to buy Facebook ads, someone wants to learn about copywriting. Someone wants to learn about how to how to go back to school without spending any money, how to get a government grant. I mean, the beauty of our business of the lead business is there’s always an opportunity if there’s companies in the world that are looking to scale their business and grow because leads are the fuel that drive the business. Right. You need new leads to come in, save a pipeline to get new sales, new customers. That’s it, right how you do it if you’re able to do without spending any money. Awesome, right? I remember doing a deal with Costco one time and they didn’t want to buy leads. They said they don’t they don’t need to. I can make the argument that you do. Right. Because whatever they were getting I can text that by implementing a program for them. But used to argue with Costco. They’re pretty successful, they know what they’re doing. So, I move on to another to another offer, right? I mean, it’s as simple as that. But the thing is, is that it’s, it’s recession proof. And that’s the beauty of this. But the point is, like, Forget real estate agents, you know, someone that’s looking for auto insurance, there’ll be a bunch of buyers, like auto insurance companies, right? Someone’s looking to get a mortgage, right, someone that’s looking to take out a credit card, right, or get a new job or go back to school, there’s moving getting a moving company, remodeling your kitchen, new window shades, I mean, the sky’s the limit, you can play anywhere you want. That’s the beauty of this, and really just got to follow this, this this little framework here of is there market demand for what you want to do? Right? Are there buyers? Where can you do this? Where can you go find the buyers? And where can you find the buyers where you can be profitable, then you got to create an edge for yourself, right, because if you have an offer, you can go again, you can go get an offer that everybody in the world has, right? Like you can go get a lending tree LifeLock you know, some kind of offer that anybody can get 2050 companies might have it, you create an edge for yourself, right? Maybe you put some sort of like, private label brand on the front end, to get the lead to you to your property, your own inoperative property, generate the lead in your database. OK, like, we’ll do things where we’ll take a lot more risk, right? I don’t recommend this for people that are just starting their business. But we’ll do things where I’ll go and generate a lead, I’ll pay for that lead, right. But I still need to get that person to go over to my buyer and buy something, I’ll do that. And I arbitrage that media that lead, right? So, I do that with with with companies all day long. And when I find the right mix, the opportunity is huge, right? But you’re creating a market and and you watch the cash flow just come in. And when you create cash flow, cash flow is king. OK?

When you’re starting a company, you need cash flow, that the agencies out there, they struggle. It’s hard because you get a client, they’re paying you. But that’s it. That’s the That’s it, you’re done. Maybe you put some sort of like, deal on like some upside, great. But you got to go and get another client. But you also got to service, the agency that you just got to deal with. So, if you’re one person trying to do that, you’re getting pulled in all these directions, because now you’re trying to find new clients. And you got to also deliver on what you’re promised. Right? It’s hard, especially when you’re just getting started. Now, listen, it’s a means to an end, if you can do it great for a few months while you start to build up your business and get it going. But in this scenario, I can go and find somebody that’s willing to pay me first sale, right? Let’s say a home security company is willing to pay me for an install or solar companies willing to pay me for a homeowner who’s going to put solar on their on their roof. Right? What are they willing to pay me? What’s the sale? It’s still it’s the arbitrage is there? Right? We’re still kind of figuring out, can we do it? Right? Does it work? Does the math work? Right? We got to figure out, are there sellers? Is there some demand? And then does the math work with where we go want to go on to the market online and buy media to make it work? Right. So, you know, simple. If they were to let’s say they were willing to pay me $1,000 For someone that was going to install solar? So, $1,000 a sale? Right? Well, then I can go right, I have a deal where a solar company is going to pay me $1,000 per sale. OK, great. They don’t want to pay for a lead. Well, I can either walk away from the deal, or if I think that there’s a market out there, that I can now take this asset and be able to now generate leads for less than what the conversion rate will be for the sale. I can be profitable, right? If I’m really good at what I do, I can be really profitable. I can have extremely large margins. And that happens a lot. Right? So, if I went out there, and I was able to go buy leads, let’s say I generated 100 leads. Let’s say that cost per lead was $5. What I spent $500 In spent for those leads, if they convert, one buyer one buyer, I get 1000 bucks. Oh my goodness, right? You’re like holy cow. Now, if you do a really good job and drive good traffic, high quality users that have intent, if you understand how to do that, this is powerful, right? What happens if they convert 3% of the leads, now get three buyers, that’s $3,000, from my $500 spent, cost 500 bucks, it’s $2,500, boom, let’s say you do that every day. That’s 25,020 500 times 30 $75,000. Net Profit, boom. I mean, it’s as simple as that. I know, it’s not simple, but I’m just saying, right. And that’s all from getting a deal from somebody willing to pay you 1000 bucks to sail to install solar, and we’re gonna arbitrage media, right? We’re gonna go and do some arbitrage, we’re gonna go generate some leads in this instance, right? And I am somebody that would take that kind of risk, right, I can do that. I’m in a position to do that. If you’re newer, go find a deal where someone’s want to pay on a lead, right? Instead of on a sale, lower your risk. By doing that, if someone says I’ll pay you $5 A lead, right? Well, you got to figure how to generate that lead for less than five bucks. The thing is, is that if you backed it out on what the value per lead is, you would take that 2500 bucks, and you divide it by the 100. Leads. Right? So, what is that? $25? RPL? So, $25 revenue per lead, right? I’m generating these leads for five bucks. Could you imagine if the solar company hired me? If I was working in their department, and I was able to do this for them, they would love me, right? Because they’re paying five times the amount for a customer, but they don’t know. They just that’s not what they do. Right? It’s what I do. Right? So, when you understand how to do this, you can find real opportunities, arbitrage here, right? Arbitrage, immediate lead gen arbitrage, ultimately taking a lead and finding the difference, right? Because right now, I’m ultimately creating a market that says, I can generate a lead for $5. When I go and I generate the solar lead with with some company over here, and step two, right, some publisher that’s driving leads, well, they don’t one have the buyer. But even if they did have the buyer, for this solar company, right, I’m creating an edge for myself, how do I create an edge? Well, I’m turning this cost per sale offer into a cost per lead offer. And companies will take that all day long, right, the less risk they take a better, easier conversion, the better because they can monetize their traffic, because that’s what they’re trying to do. Right? So, by me being able to do this by being able to create an edge by, you know, even just turning this into a lead. So, I create a little little front end page with generating leads on people interested in generating, potentially putting solar in their home. And then I’m sending that through their process. Same process, I don’t change anything. I don’t do anything. Other than until they close, I don’t get paid that 1000 bucks. So, I got to wait and see what’s the conversion rate on these 100 leads. So, there’s some time, right, I can get run over. But you’ve limit how much you spend on what you’re what you’re willing to spend. And boom, if I can do this, I would be making $75,000 a month on one offer by just arbitraging media, right? $75,000 times 12. What is that? 750. That’s $900,000. Anybody want to have a side gig where they can generate $900,000 a year? You can still stay at your job if you like it, right? Or maybe not. Maybe you can leave your job. If you’re generating $9,000 a year. It’s a lot of money, right? It’s a lot of money. Imagine if you had five of those deals $4.5 million in net profit for your company by you arbitraging media. Are you understanding this concept? Right? If you can understand this concept, right. Lead Gen arbitrage category kings, lead gen arbitrage arbitrage arbitrage arbitrage. Yeah, I mean, it’s it’s gorgeous, guys. It’s gorgeous. Oh, my goodness, there’s just so much opportunity. And I’ll give you another example. Very simple example, that almost every person in the world is a part of today. And I think I’ll close it with this so you can understand it. So, it’s So, super simple. And I’d love to get feedback on if I’m explaining this packaging it to too simple. Or if I’m not, I’d love to get feedback on how I can do that. Because to me, it’s, it just makes so much sense. It’s way my brain works.

But amazon.com We all know Amazon, right? Amazon is, by the way, one of the largest search engines in the world, right? People don’t know that they don’t realize that. But Amazon’s a search engine. And what they do, is they allow people to come onto their platform and sell things. Right? You guys ever heard of drop shipping? Right? In this scenario, right? For Amazon, a buddy of mine in town, does this any any does really, really well. He can go and find an asset and find the difference in price that someone’s willing to pay, versus what he needs to pay to get that product to be listed on Amazon. Right? So, let’s say it’s a Sox. Right? I’ll give you a very simple example. Let’s say that in your local Target, they’re having some some some sale on these 10 pair of socks that normally sell for $10. Right? Your local Target. Right? is selling 10 pack of socks, normally for $10. But it’s a 50% sale. So, now it’s worth $5. you smarty pants here knows the market. They know. I mean, go on your phone, you look say OK, 10 pack of socks, what’s it going for? You could potentially find the exact pair of socks that are that that’s being sold on Amazon? It that could happen, right? But they look they see they say oh my god, I could sell these socks for 10 bucks. Well, they’re gonna take package one package to package three package or package five, I’ll take all those socks, right targets like you’re walking up to the, to the counter with all these like you just holding all these bags of like 1010 pack of socks. See Ryan? Like, as many as you can, right? I mean, why not? Why not? You’re fronting the money. But you know, you can move it. Right? on Amazon. So, you go and buy this, let’s say you buy 1010 10 packs, 10 packs of socks, 10 packs of 10 Pack socks, right? For five bucks. You’re spending $50 at Target, boom, right? Now you go on to Amazon. And you go and you list. Here’s Amazon. And you go and you list your 10 pack for $10. Right? Because that’s the market. That’s what people are really paying before to reason your local Target. Just want to get rid of your there’s an arbitrage opportunity here. Right? You’re identifying Whoa, I can do this. Whoa. Right? Maybe if everybody’s selling them for 10. And you just bought it for five, maybe you offer it for nine. Now, now the prices is attractive. You still making $4 per right? Of course there has to be scale, right? That’s the capacity. That’s the demand. That’s ultimately like you got to have enough. Yeah, not buyers that want to buy it. And you also have to have enough of the product if you’re doing something like this, right? In my scenario, it’s on leads. Right? I’m not going out and getting stocks at local Target. I’m looking for leads. Like it’s attractive to me because it’s scalable, right? Well, not when I when I have something that’s working with some of these bigger companies, they’ll buy 1000s, hundreds of 1000s of leads, if I’m arbitraging into a sale. I mean, it’s a no brainer, right? I mean, it’s gorgeous. But let’s say you go on here and you do that, and then you move one happy buyer, another happy buyer, another happy buyer. And let’s say you did it for $9. Alright, so they got $1 off. So, you have all these happy buyers. Plus, let’s say you moved to all 10. Right, so now you sold 10 packs of 10 pairs, and you made five minus nine, four bucks, right? $4 times 10 equals $40 in profit. I mean that that is as simple as again, OK? If you guys don’t understand that you got to like someone’s got to tell me, because I’ll do it. That is as simple as it gets. I mean, arbitrage they call that retail arbitrage, right? Lead Gen arbitrage.

You know, I’ll tell you guys, I just, I just bought a little present for myself. I didn’t really I actually bought it a while ago. I bought a Porsche, yeah, 911 Turbo S. And I’ve never really done that before. I’ve never bought myself anything like this before. It was a big purchase. But there’s, there’s you can’t get them right now. You literally cannot get a Porsche. I bought it. I went in with these guys. And I paid for I put a down payment down months ago, almost a year ago. And I literally got a call to build it a few months ago. And now I still I still have it. I think I I may even bought it like in February. And now it’s expected to be delivered in the beginning of December. Yeah, I think you said December 30. So, don’t count on that. I mean, with what’s going on the world, there’s no cars, right? There’s no parts. So, guess what, guys? I can sell my allocation right now. Right? I put it down payment down. Right? But I can go and and there’s people that want Porsches right now, I’m getting mine in December, I could go and sell this for like 20 3040 grand, and make make quick money. Not with without doing anything I’ll get, I’ll get my down payment back plus whatever, on top of that arbitraging a Porsche allocation. I can go and say, I want another course right now. And just wait till they give me the Porsche and then go on line and find a buyer who’s interested in Porsches who’s willing to buy my allocation. And I would have never have exchanged any real money. I made money on just an opportunity. I mean, that’s it. Right? That’s not worth it to me. Right? I want it I want I want this bad boy. And I’ll I’ll show you guys it. I’m pretty psyched. Heard. It’s awesome. I mean, people either love Porsches, or, or they’re just not into it. Like, I didn’t I don’t know much about it. But every person’s like, it’s, it’s the greatest. So, I’m pretty excited to see what it’s all about. But yeah, I mean, that’s, that’s what’s going on. I mean, in the car industry today. They’re, they’re raping people. A buddy of mine wanted to buy a G Wagen. The listing price for the G Wagen was $177,000 for the car. Right. And he was considering buying it, he wanted to buy it. And he said that the dealers want an extra $125,000 On top of MSRP. So, normally, they would sell a car for 177. And they’d make their profits. And everybody is psyched. And they want 125 grand more, because they are not making any more. Right? That’s all about scarcity. Right? Supply Demand. But if I were able to go buy that, if I could find somebody willing to sell me a G Wagen for $177,000 for a similar car, if I could find somebody willing to do that 100 Maybe I’d pay $10,000 above 187. But there’s buyers out there willing to pay 300 grand for it. I can make a quick $100,000 arbitrage. That’s it. So, I hope you guys understand this. This is what I do - lead gen arbitrage. So, listen, if you have not subscribed, please subscribe. If you think this has value, then share it with somebody, I mean, it’s showing you how to make money. I mean, you can make an earlier example, you $75,000 A month $90,000 a year. I mean that's pretty good. Pretty good. You’d be no 1% of earners in the world. Or at least in the US, I would guess probably in the world. So, subscribe, subscribe to my YouTube channel. Subscribe to this podcast. Subscribe, subscribe, subscribe. I really appreciate listening. I love when you guys, you know, ask me questions. It’s really helpful. I love helping people. If you want to join my tech community 917-636-1998 You just got to text me and then you get added and then we can shoot messages back and forth. But yeah, I mean, this is it. This is what I do. Not asking guys for dollars. This is gold right here. Absolute gold. Anybody can take this video, watch it step by step. Do it slowly. Listen to what I’m telling you step by step and you can do this. And I’m curious if no one’s gonna answer. I mean, when if you guys didn’t get through this, but someone listened this long, right? And you’d want to be taught this. Let me know. I’d love to know that you’re interested in learning arbitrage lead gen arbitrage. Who knows, if enough people want to learn this, maybe I will do it. Maybe I will ultimately start to do it. I will put the time and the energy to build out a program to show you guys how I do this. How I built my business. This is it, guys. This is what I do. It’s my whole life. I arbitrage everything. And I love it. And I love dealmaking. It’s like doing deals, you know, you know you’re moving and shaking. You don’t need to do anything at times. Like, you know, if you set the deal up the right way where you pay and collect revenue. Well, you do a deal with somebody, you get the leads, and then when I get paid, I pay you. I never took $1 out of my pocket. And I’m just keeping the difference. So, guys, that’s it. Eric Beer performance marketer, lead gen arbitrage performance marketer arbitrageur. Category King of Lead Gen Arbitrage arbitrage, arbitrage arbitrage. Yeah, I'm gonna have to get used to that. But guys, I appreciate you guys being here. Thankful. With that said, I’m out. Have a good day and get some start creating cash flow. Go arbitraging media! Like you so much.

Would you like to learn how I built my business using other people’s money? If so, then join my 21-day challenge at performancemarketersecret.com. I look forward to meeting you and welcome you into my family. And remember, results don’t lie, but the people who don’t have any do. Thanks for listening.