My 5-step Perfect Survey Method: A Bulletproof Way for Generating High-Quality Leads With Surveys

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What's up Performance Marketers? I want to welcome you to my podcast. My name is Eric Beer and today, we're going to talk about my five-step framework on how to create the perfect survey so you can generate high-quality leads. And those leads are going to convert into customers. So stick around.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

So before we get started, I just want to tell you about a new text community channel that I have, where you can text me and now 917-636-1998, and you'll be added to my phone. And at that point, you can ask me any question, and I'll be able to answer directly to you. I'm spending about 30 minutes talking to my tribe, my Performance Marketers, as they watch my videos, they listen to my podcast, and then they have questions. And they're firing away. And I'm writing right back. And I want you there. So again, text me at 917-636-1998. And I'll add you to my phone, you add me to your phone, and then we'll start talking through text. I get a lot of questions from people asking me how to generate leads, how to get good leads, and I'll just listen. And I'll say, "Well, are you generating leads today?" "No." "Are you generating leads?" "Yes." "How is it?" "Not great. Quality stinks. I can't convert leads into customers. I don't know where to get leads." Or they'll say to me, "When I do surveys, that it just doesn't work." Or "It doesn't work for my market." Right? I hear all kinds of excuses. And I will tell you that every business in the world needs leads. Leads to a business is like gasoline to a car. Without the gasoline, it’s not going anywhere. Unless you drive one of Elon's cars, right. Like the electric cars. But no, for real - leads are the most important thing. It is the top of the funnel. It is the ability for you to get the attention to people that will wake up in the morning, they will have no idea about you, your product, your service, they don't even know they need you yet. And you're going to find a way to connect with them and serve them in a way where you're going to meet them with where they're at. You're not going to try to sell somebody off the bat, right? You walk into a cafeteria, I stood on a bench and I was like, who wants to use my platform to create surveys? People would look at me like “Dude, stop, stop bothering me at lunch. Get out of here!” Like, right? Because it's too technobabble. Right? Like, it's the getting into how to do it, how to get there, where when you're generating leads, you really want to focus on the result, the transformation, when you're meeting somebody for the first time, you don't want to get into like how to do it, what to do all those things, right. So if I jump on a table, and I'm like, Hey, guys, who wants to make a million dollars this year? I think I'll get a very different reaction from the survey question to who wants to make a million bucks, right, because at the end of the day, most people want to write. So the idea here when you're going and generating leads, is that you're going to go and do it in a way where this is the top of the funnel. And you're going to meet these people, your tribe, your audience, the niche that you're targeting, at where they are at today, you're going to give them what they want. So, for me, I've found a lot of success through using surveys. I've used surveys for many, many years, to generate millions of leads for myself and for my clients. And throughout all those years, I've been able to come up with a framework on what you should be doing when you're creating this survey. Okay, and I'm going to tell you right now, there's a five-step framework that you can follow to be able to do it the right way. There are tons of people that you will create surveys or quizzes or assessments, right? It's all the same thing, guys. Okay, I don't care if they call it a quiz or an assessment. For a survey, all three of them, they're asking questions to you and you're answering them. And then they're doing something with that data. My platform is called SurveyDetective, right? So I'm calling it surveys, I can easily call quiz. Maybe I do call it a quiz, whatever floats your boat. Bottom line is, let's focus on the result, there's five steps to doing. Okay. And before we get started, I want to welcome all you new Performance Marketers, you just being here, taking the first step is a step in the right direction, and you're on your way to good things, and bad things are gonna come to you, I promise, if you stay focused, believe and continue the path. So now, let's get into it. Let's get this party started. All right. So you can see here behind me, I have a board, I started to write a little bit. And I'm not going to spend all my time on the board. But I just wanted to have something that you guys can have a visual. And there's really five steps here on things that you're in. Okay, the first thing is, and that stands for you want to be able to attract customers, okay? What I mean by that is you want when you're out in the market, like I said, you want to meet them with weather, you want to create something that is furious, you want to create a curious hook, right? We call it a hook, because you're gonna hook somebody who's on the internet. And let's say they're scrolling on Facebook, and they have no idea who you are, what you're doing, what you're trying to do is create what's called a pattern interrupt, you're going to interrupt their day, they're of scrolling on Facebook, with something that is going to be so curious base that it's going to catch their eye, and it's going to make them click, okay, that is the number one thing that you need to do. And the way to do it is you've got to come up with certain keywords that are known by your entire audience. And you got to have something that is curious based. And that's where we get into how you have your different types of hooks on the front end of surveys. So there's different types of ways you can do it, the most popular one is all around your personality. Right? So your personality style, your personality profile, right? So what's your, what's your engineer profile? What's your writing style? What's your digital marketing, profile, type, etc, right? Another way to do it is with personalities matching, right. So it's like, what Facebook strategy matches your business style, whatever it is, you got to think about it in a way that the keywords relate to whoever it is you're talking to. And there's other ways to do it, where you can do more like fear-based with, you know, like, there's five mistakes parents are making with their children that's causing them to not be successful in life. Well, okay, I want to know what that is. I don't know if I'm doing any of that. So that I stop, right? Makes it curious, I want to learn something about myself, that's a good way to go about it. You can also do things where you're more like knowledge base. But I like to stick with personalities. First. It's all-around people learning something about themselves, it's a good way to get in everybody's selfish wants to learn about themselves. So number one is you want to attract your audience, and just your audience, right, you don't attract everybody, you don't want to talk about an Amazon gift card or anything of that nature, because you're gonna get people that you don't want. That's why people get poor quality leads. What's so important about this headline is hope that you're going to use this, this, whatever ad that you're going to get somebody to click on, you want it to have some intrinsic value only to your niche audience. So if somebody there doesn't really care about your business, you don't want them clicking. So you got to think about it in a way that's relevant to just them. That's number one. Number two, is you want to identify. So what does that mean? Well, you got to ask the right questions, people create surveys, quizzes, assessments, and they're just throwing out any questions they want. It doesn't make sense. Every question that you ask in your survey has to play a role. If you're not going to do something with that data, you do not want to answer that question. Okay? Because you're going to have a higher risk of somebody dropping, right? So typically, you want to ask, I'd say anywhere from four to eight questions, give or take, right? You want to get enough data that you can learn something about them. And you also want to have enough data that when you give them the results, that it's believable, yes, one question and start telling them things and take them down this path is not gonna work. You could do it for a lead magnet. If you're looking to collect an email address, you can ask one question, there's, there's a strategy that I use for that, but not in this instance. Okay. But the whole idea is you want to ask the right questions because what you're trying to do is you're trying to Understand the people coming through your survey, answering questions. You're asking very specific questions. We do it in a lot of ways, right? You do it with you want to learn who they are, where they are, what they think, what are they doing? Okay. There's a lot of different ways. I have other trainings on this. It's all around demographics, geographics, psychographics, and behavioral. Okay, if you're in a firm, it's photographics. Same as demo, right? But those are the types of questions you're going to be asking, right? And it's going to be all based on, what is it that you want to happen at the end of this survey, you need to have a survey goal in the beginning, because you're going to work backwards. Okay. But it's really important that you start and ask the right questions, because you want to identify, and what do you identify, which is one of the most important things and the core value to everything that we're doing here is segment. What a segment, it means you're going to group people by similar characteristics, okay? You don't want to have a marketing program where you're just talking to the world, and have a mass marketing campaign, that doesn't solve somebody's problem, right? You're not speaking to them, or you're not relating to them, you need to do it in a way where you have to understand who is your audience, and then what you want to do is you want to segment the audience by similar characteristics. So typically, you'll have anywhere from like three to five segments. And people do it wrong, there are wrong ways to segment your data. And I have some rules that you could follow to create the right segments, which we can get into in another video. But for now, most importantly, you want to have them be polarizing. And what that means is, you just want to make sure that when you're asking questions, the person can only fit in one of the segments that you trade. So if you're four segments, you should only be able to fit in one, if you're able to fit in two or three, then the back end of this survey of how you're going to start to nurture and get these people from taking the survey to potentially buying your product or doing whatever your survey goal is, is going to be ineffective. Because the whole point here is that when you segment, you're then going to targeting and you are going to create a custom targeted messages to each of your segments, right, you're going to listen to them, you're going to start to understand who they are, you know who your segments are. So now you're learning what their challenges are, what their objections are about your product or service. And when you do that, you want to speak directly to those people. You don't want to talk to somebody who let's say, is buying a mattress, and they're struggling with sleeping because their bed is too soft. Well, you don't want to talk to them about how soft your mattresses are. Because this person hates that it's so I don't understand what their issue is. And then you want to try to customize the messaging to fit their needs. Okay. And that means, what you're going to do is, you're going to position your product or service your brand, to a place where your segments, your niche, your audience feels like you are customizing that exact product or service for their specific needs, what you're doing is you're creating perception, you're not changing what you're selling, what you're doing is you're focusing on the problems, the challenges that each individual segment is having. And you just speak to those specific people. And what you do, by doing so you become relatable. And the people that are there, going through this survey, finishing it, and seeing the results, learning something about themselves. And then seeing that you get them to a point where you want these people to be sitting at their computer saying, "Oh, man - they really get me!" Right? You want to describe their situation better than they can do it themselves. And you should be able to, because you know who your customers are. You know who your audience is. And if you don't, you're not even going to get close to running any segmentation survey funnel at all. You got to do more market research. You got to go figure out who it is that you want to market to. Right? And there's a little bit of a different strategy and how you would do that, where you're not necessarily having multiple choice answers, you're gonna have more open-ended answers where people can write in what their issues are, and then you analyze that data to create the segmentation survey. But so, what you're doing here is following these five things, this is the five-step framework. This is my framework, a five-step framework to create a perfect survey, that will be able to help you go out to the market and get high-quality cold leads. Somebody that is waking up and has no idea about you today, okay? You're gonna be able to attract them. And you're gonna be able to identify which one belongs in each segment. So that you can create custom targeted messaging. So that your brand, your product, your service, is positioned in a way that makes the customer feel like you created a specific product or service that is designed to help that segment with their specific problem, when in fact that you're always selling the exact same thing. So you just created perception is based on learning information about the consumer. And that's the way to do it. All the other ways that guys are doing this are wrong. Well, I don't say wrong, but if they're having issues and struggling to generate high-quality leads that will convert into customers, then you're definitely not doing one of these things or all of these things.

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