04 Feb My 5-step Perfect Survey Method: A Bulletproof Way for Generating High-Quality Leads With Surveys
Can surveys help you set up a million-dollar business?
Last week, I explained why surveys are the single best way to level up your business, acquire leads, and stand out from the crowd.
Today, I’ll be going a step further… Or five, to be precise.
Yes, I’m going to do a full breakdown of my 5-step Perfect Survey Method and show you the exact framework I used to generate millions of high-quality cold leads!
And I continue to use it to this day.
Because it’s not only bulletproof, but it also works in any industry or any niche.
And if you’ve ever heard people say surveys “didn’t work” for them, it’s because they weren’t doing at least one of these steps – if not all of them.
I guarantee you.
So strap in, folks! Break out the notepad, and let’s do this!
The Complete Breakdown of My 5-Step Perfect Survey Method
The framework I’m about to show you is the exact same one I’ve used to create unbelievably engaging, lead-converting surveys. I’ve also used it as a foundation for my SurveyDetective platform, which is still in development.
If you’d like to be the first to test SurveyDetective 2.0, you can sign up for my VIP waitlist here.
1 – Attract
To get people’s attention, you need to create a message that will break them out of their internet-scrolling cycle and get them to take your survey.
This is also known as a hook. And it’s all about creating a pattern interruption.
A strong hook is based on keywords relevant to a particular audience. You need to figure out the exact words and phrases that will make people tick.
There are different types of survey hooks, and the most popular ones are all about personality.
“What is your writing style?”… “What type of a digital marketer are you?”…
And the main reason why they’re so effective is they promise to teach people something new about themselves. If you’re just starting out, these types of hooks are the surest route to take.
2 – Identify
This step is all about determining the right questions to ask in your survey.
Their number may vary depending on the situation, but typically, you’d want to keep it somewhere between 4-8 questions.
“Every question you ask in a survey has to play a role.” – Eric Beer
You’re trying to get as much relevant information as you can without wearing down your survey-takers. So you have to make each question count.
Every single question you ask should direct people closer to the results of your survey.
3 – Segment
One of the key rules of marketing is you can’t try to talk to everyone. If people can’t relate to your message, then all you’re doing is yelling into the abyss.
Your message needs to be relatable. It needs to bear some sort of meaning for members of your audience. And different parts of your audience will relate to different things.
Segmentation is the process of grouping people according to their characteristics. People who share similar interests, demographics, or behaviors will end up creating a unique segment.
One very important note here.
Every person going through the segmentation process can only be placed within one single category. If an audience member can fit into more than one segment after taking your survey, the offer you’ll be making on the back end will be ineffective.
That’s why you need to make sure your questions are polarizing.
4 – Target
Now that you know exactly who you’re talking to, you can move on to targeting.
By learning about each segment’s characteristics, you now have the power to create custom-tailored, segment-specific messages that will deeply resonate with your audience.
These messages are very personal because they speak directly to their needs, desires, objections, and challenges.
5 – Position
Finally, all that’s left to do is match the people from each segment with their customized message.
In doing so, you’re creating the perception that you’re talking to them directly. And these personalized messages will, in the end, ensure a much higher conversion rate.
Here’s why it works.
When they get your message, people will feel like your product or service was crafted specifically for them. Where really, all you’re doing is changing the messaging.
The core offer remains the same. You’re just adapting the message to get a much greater reaction.
That is how you use surveys to create perception.
Make sure you join me next week as I explore some real-world examples of how other companies use this exact same method to build their businesses!
If you’ve enjoyed this episode and would like to get regular updates with some cool additional content, sign up for my SurveyDetective VIP waitlist!
Thanks for tuning in, and I will see you next week!
- Great Podcast !!by Olivia Cousta from United States
I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!
- Best Podcastby faz12548 from United States
Thanks for everything. This show has been an amazing resource.
- My favorite podcastby Alison Riah from United States
This is my favorite podcast. I look forward to every episode and share it with everyone I know.
- Awesome!!by Brads Hook from United States
Love this show
- Inspiringby stevie h b from United States
Eric’s energy, wisdom and experience get me pumped up to do more.
- Eric changed my life, thank youby Nicole Aliba from United States
Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!
- Wholly Cow!!! Eric Is The Real Deal!!by Supreme Dragon Slayer 69 from United States
Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!
- Daveby Rothbone from United States
One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.
- Eric Beer is a genius.by Raera29 from United States
I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!
- Beer podcastby Bghbhhhggghugyhjjgtjporws from United States
So excited to get more info from Eric Beer to help further my career.
- Great Stuffby Dr TBA from United States
I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas
- This dude is the real deal...by gossjoh1 from United States
I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!
- Awesomeby Archmatic from United States
Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’
- Informative and relatableby srg1113 from United States
I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.
- Outstanding!!!!by casino exec from United States
This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!
- High Fiveby chris drazek from United States
This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!
- Amazingby Rtfdghf from United States
Walked into the office inspired and motivated! Great listen.
- Just discovered a GOLDMINE of information!by ericamerica from United States
This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.
- Insightfulby lonestar1818 from United States
Incredible insights from one of the best!
- Entrepreneurial Goldby girlfriendwithnutallergy from United States
This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.
- Knowledge bombs!by Sheree Trask from United States
Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!
- As Smart As they Comeby Lgoldberg1976 from United States
Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.
- Great contentby Sensei Victoria Whitfield from United States
Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!
- So informative and easy to understandby bergbusiness from United States
If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.
- Powerfulby reebcire from United States
Never realized how mich money performance marketers make without taking much risk. Get excited to learn more
- Eric Nailed It...by Mark Duke from United States
You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!
- I loved this podcast!by DPG...123 from United States
I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂
- Eric’s trainings will up-level your life!by SwayBuckley from United States
Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!
- Got me hooked from the startby Doc bus from United States
Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.
- Eric is a genius!by Golden Oracle Ministries from United States
I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.
- Excellentby JLRPS22 from United States
- Awesome contentby NickTheGreek83 from United States
I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.
- Legend!by Daxy111 from United States
SO excited for your content to come. You're advice and results is authentic which is rare now a days!
- *****by acrygvbh from United States
Fantastic relevant info !!!
- The real dealby Erin_Verb7 from United States
Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.
- Genius marketing knowledgeby Nick349731 from United States
I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!
- Great story and great infoby R-Rot from United States
This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!
- Amazingby Billion Dollar Cowboy from United States
I can’t wait to learn more!! So so good!!
- Awesomeby Eric X 2 from United States
Eric Really enjoyed listening to this. Keep up the great work!!!
- Let’s Market!by hjdvikes from United States
As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.
- Invaluable information!!by lpro1111 from United States
Invaluable information. Can’t wait to dive in.
- Great information, tons of useful tipsby jonnygal77 from United States
These are great, so much useful information that I can use immediately and effectively. Thanks Eric
- Great listenby Xtra Medium from United States
I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.
- Definitely worth a listenby SBS776 from United States
I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results
- Game Changerby Jay Heydt from United States
Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!
- Performance at its best!by Shm722 from United States
Eric has great ideas and insights!
- Listen to a visionary....by RobH60 from United States
Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.
- Finally, coming out to teach the worldby RogerSmith! from United States
I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!
- Can’t wait to dive into these!by Arushi-315 from United States
I can’t wait to learn from Eric so I can level up my marketing!
What's up Performance Marketers? I want to welcome you to my podcast. My name is Eric Beer and today, we're going to talk about my five-step framework on how to create the perfect survey so you can generate high-quality leads. And those leads are going to convert into customers. So stick around.
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.
So before we get started, I just want to tell you about a new text community channel that I have, where you can text me and now 917-636-1998, and you'll be added to my phone. And at that point, you can ask me any question, and I'll be able to answer directly to you. I'm spending about 30 minutes talking to my tribe, my Performance Marketers, as they watch my videos, they listen to my podcast, and then they have questions. And they're firing away. And I'm writing right back. And I want you there. So again, text me at 917-636-1998. And I'll add you to my phone, you add me to your phone, and then we'll start talking through text. I get a lot of questions from people asking me how to generate leads, how to get good leads, and I'll just listen. And I'll say, "Well, are you generating leads today?" "No." "Are you generating leads?" "Yes." "How is it?" "Not great. Quality stinks. I can't convert leads into customers. I don't know where to get leads." Or they'll say to me, "When I do surveys, that it just doesn't work." Or "It doesn't work for my market." Right? I hear all kinds of excuses. And I will tell you that every business in the world needs leads. Leads to a business is like gasoline to a car. Without the gasoline, it’s not going anywhere. Unless you drive one of Elon's cars, right. Like the electric cars. But no, for real - leads are the most important thing. It is the top of the funnel. It is the ability for you to get the attention to people that will wake up in the morning, they will have no idea about you, your product, your service, they don't even know they need you yet. And you're going to find a way to connect with them and serve them in a way where you're going to meet them with where they're at. You're not going to try to sell somebody off the bat, right? You walk into a cafeteria, I stood on a bench and I was like, who wants to use my platform to create surveys? People would look at me like “Dude, stop, stop bothering me at lunch. Get out of here!” Like, right? Because it's too technobabble. Right? Like, it's the getting into how to do it, how to get there, where when you're generating leads, you really want to focus on the result, the transformation, when you're meeting somebody for the first time, you don't want to get into like how to do it, what to do all those things, right. So if I jump on a table, and I'm like, Hey, guys, who wants to make a million dollars this year? I think I'll get a very different reaction from the survey question to who wants to make a million bucks, right, because at the end of the day, most people want to write. So the idea here when you're going and generating leads, is that you're going to go and do it in a way where this is the top of the funnel. And you're going to meet these people, your tribe, your audience, the niche that you're targeting, at where they are at today, you're going to give them what they want. So, for me, I've found a lot of success through using surveys. I've used surveys for many, many years, to generate millions of leads for myself and for my clients. And throughout all those years, I've been able to come up with a framework on what you should be doing when you're creating this survey. Okay, and I'm going to tell you right now, there's a five-step framework that you can follow to be able to do it the right way. There are tons of people that you will create surveys or quizzes or assessments, right? It's all the same thing, guys. Okay, I don't care if they call it a quiz or an assessment. For a survey, all three of them, they're asking questions to you and you're answering them. And then they're doing something with that data. My platform is called SurveyDetective, right? So I'm calling it surveys, I can easily call quiz. Maybe I do call it a quiz, whatever floats your boat. Bottom line is, let's focus on the result, there's five steps to doing. Okay. And before we get started, I want to welcome all you new Performance Marketers, you just being here, taking the first step is a step in the right direction, and you're on your way to good things, and bad things are gonna come to you, I promise, if you stay focused, believe and continue the path. So now, let's get into it. Let's get this party started. All right. So you can see here behind me, I have a board, I started to write a little bit. And I'm not going to spend all my time on the board. But I just wanted to have something that you guys can have a visual. And there's really five steps here on things that you're in. Okay, the first thing is, and that stands for you want to be able to attract customers, okay? What I mean by that is you want when you're out in the market, like I said, you want to meet them with weather, you want to create something that is furious, you want to create a curious hook, right? We call it a hook, because you're gonna hook somebody who's on the internet. And let's say they're scrolling on Facebook, and they have no idea who you are, what you're doing, what you're trying to do is create what's called a pattern interrupt, you're going to interrupt their day, they're of scrolling on Facebook, with something that is going to be so curious base that it's going to catch their eye, and it's going to make them click, okay, that is the number one thing that you need to do. And the way to do it is you've got to come up with certain keywords that are known by your entire audience. And you got to have something that is curious based. And that's where we get into how you have your different types of hooks on the front end of surveys. So there's different types of ways you can do it, the most popular one is all around your personality. Right? So your personality style, your personality profile, right? So what's your, what's your engineer profile? What's your writing style? What's your digital marketing, profile, type, etc, right? Another way to do it is with personalities matching, right. So it's like, what Facebook strategy matches your business style, whatever it is, you got to think about it in a way that the keywords relate to whoever it is you're talking to. And there's other ways to do it, where you can do more like fear-based with, you know, like, there's five mistakes parents are making with their children that's causing them to not be successful in life. Well, okay, I want to know what that is. I don't know if I'm doing any of that. So that I stop, right? Makes it curious, I want to learn something about myself, that's a good way to go about it. You can also do things where you're more like knowledge base. But I like to stick with personalities. First. It's all-around people learning something about themselves, it's a good way to get in everybody's selfish wants to learn about themselves. So number one is you want to attract your audience, and just your audience, right, you don't attract everybody, you don't want to talk about an Amazon gift card or anything of that nature, because you're gonna get people that you don't want. That's why people get poor quality leads. What's so important about this headline is hope that you're going to use this, this, whatever ad that you're going to get somebody to click on, you want it to have some intrinsic value only to your niche audience. So if somebody there doesn't really care about your business, you don't want them clicking. So you got to think about it in a way that's relevant to just them. That's number one. Number two, is you want to identify. So what does that mean? Well, you got to ask the right questions, people create surveys, quizzes, assessments, and they're just throwing out any questions they want. It doesn't make sense. Every question that you ask in your survey has to play a role. If you're not going to do something with that data, you do not want to answer that question. Okay? Because you're going to have a higher risk of somebody dropping, right? So typically, you want to ask, I'd say anywhere from four to eight questions, give or take, right? You want to get enough data that you can learn something about them. And you also want to have enough data that when you give them the results, that it's believable, yes, one question and start telling them things and take them down this path is not gonna work. You could do it for a lead magnet. If you're looking to collect an email address, you can ask one question, there's, there's a strategy that I use for that, but not in this instance. Okay. But the whole idea is you want to ask the right questions because what you're trying to do is you're trying to Understand the people coming through your survey, answering questions. You're asking very specific questions. We do it in a lot of ways, right? You do it with you want to learn who they are, where they are, what they think, what are they doing? Okay. There's a lot of different ways. I have other trainings on this. It's all around demographics, geographics, psychographics, and behavioral. Okay, if you're in a firm, it's photographics. Same as demo, right? But those are the types of questions you're going to be asking, right? And it's going to be all based on, what is it that you want to happen at the end of this survey, you need to have a survey goal in the beginning, because you're going to work backwards. Okay. But it's really important that you start and ask the right questions, because you want to identify, and what do you identify, which is one of the most important things and the core value to everything that we're doing here is segment. What a segment, it means you're going to group people by similar characteristics, okay? You don't want to have a marketing program where you're just talking to the world, and have a mass marketing campaign, that doesn't solve somebody's problem, right? You're not speaking to them, or you're not relating to them, you need to do it in a way where you have to understand who is your audience, and then what you want to do is you want to segment the audience by similar characteristics. So typically, you'll have anywhere from like three to five segments. And people do it wrong, there are wrong ways to segment your data. And I have some rules that you could follow to create the right segments, which we can get into in another video. But for now, most importantly, you want to have them be polarizing. And what that means is, you just want to make sure that when you're asking questions, the person can only fit in one of the segments that you trade. So if you're four segments, you should only be able to fit in one, if you're able to fit in two or three, then the back end of this survey of how you're going to start to nurture and get these people from taking the survey to potentially buying your product or doing whatever your survey goal is, is going to be ineffective. Because the whole point here is that when you segment, you're then going to targeting and you are going to create a custom targeted messages to each of your segments, right, you're going to listen to them, you're going to start to understand who they are, you know who your segments are. So now you're learning what their challenges are, what their objections are about your product or service. And when you do that, you want to speak directly to those people. You don't want to talk to somebody who let's say, is buying a mattress, and they're struggling with sleeping because their bed is too soft. Well, you don't want to talk to them about how soft your mattresses are. Because this person hates that it's so I don't understand what their issue is. And then you want to try to customize the messaging to fit their needs. Okay. And that means, what you're going to do is, you're going to position your product or service your brand, to a place where your segments, your niche, your audience feels like you are customizing that exact product or service for their specific needs, what you're doing is you're creating perception, you're not changing what you're selling, what you're doing is you're focusing on the problems, the challenges that each individual segment is having. And you just speak to those specific people. And what you do, by doing so you become relatable. And the people that are there, going through this survey, finishing it, and seeing the results, learning something about themselves. And then seeing that you get them to a point where you want these people to be sitting at their computer saying, "Oh, man - they really get me!" Right? You want to describe their situation better than they can do it themselves. And you should be able to, because you know who your customers are. You know who your audience is. And if you don't, you're not even going to get close to running any segmentation survey funnel at all. You got to do more market research. You got to go figure out who it is that you want to market to. Right? And there's a little bit of a different strategy and how you would do that, where you're not necessarily having multiple choice answers, you're gonna have more open-ended answers where people can write in what their issues are, and then you analyze that data to create the segmentation survey. But so, what you're doing here is following these five things, this is the five-step framework. This is my framework, a five-step framework to create a perfect survey, that will be able to help you go out to the market and get high-quality cold leads. Somebody that is waking up and has no idea about you today, okay? You're gonna be able to attract them. And you're gonna be able to identify which one belongs in each segment. So that you can create custom targeted messaging. So that your brand, your product, your service, is positioned in a way that makes the customer feel like you created a specific product or service that is designed to help that segment with their specific problem, when in fact that you're always selling the exact same thing. So you just created perception is based on learning information about the consumer. And that's the way to do it. All the other ways that guys are doing this are wrong. Well, I don't say wrong, but if they're having issues and struggling to generate high-quality leads that will convert into customers, then you're definitely not doing one of these things or all of these things.
Would you like to learn how I built my business using other people's money? If so, go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcoming you into my family. And remember, results don't lie. But the people who don't have any tier. Thanks for listening.