Part 1 | Category King Of Lead Gen Arbitrage Explained
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Part 1 | Category King Of Lead Gen Arbitrage Explained

Eric Beer Performance Marketer lead gen arbitrage

Part 1 | Category King Of Lead Gen Arbitrage Explained

What if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having any of your own offers?

That’s the lead gen arbitrage, and that’s what I do!

You might think, What does that even mean?! And don’t worry about that.

Two weeks ago, I was at the Category Kings meeting with some of the smartest and wealthiest entrepreneurs in the world, and they hadn’t a clue what I do. 

First, I was surprised. 

But then I realized – if they know nothing about lead gen arbitrage, then I really have to simplify it for everyone. 

So, today I’m going to explain what arbitrage means, how it works, and how it works for me with leads.

Tune in now to find out how a six-year-old can do arbitrage!

Let’s dive in!


Category King’s Mastermind – Pure Inspiration


Let me tell you a little story. 

You guys reading this probably know who Russell Brunson is. If you don’t, he’s a genius who created the word funnel. We can say he’s the category king of funnels. When you think of funnels, you think of Russell Brunson. 

Well, years ago, I was in his Mastermind called Inner Circle. 

The Mastermind was all around us being together. Many smart, successful entrepreneurs were in the same room, talking, collaborating, networking, giving each other ideas, helping each other, and ultimately, coming out of these meetings with tons of ideas.

This will help you get a better picture of the value I have in mind when talking about those events: Brunson measured the success of one of the meetings – six months after it, ideas and deals started there generated millions and millions of dollars!

However, he shut it down two years ago. I’m not sure you can imagine how we were all upset then, or how I was excited when I heard a couple of months ago that he was opening it up again.

This time, he did a little bit differently. In addition to the Inner Circle For Life ($50,000 annually to be in a room with a bunch of distinguished entrepreneurs), Brunson introduced a new, higher level. He called it the Category Kings – a 14 member group of very powerful and smart people.

I’m thrilled to tell you that they accepted me, so I’m now one of the category kings!

We had our first event two weeks ago in Boise. The energy of being in a room with all those entrepreneurs was so inspiring. Just listening and talking to them triggered ideas that were hidden somewhere in my head.

They were like psychiatrists, pulling out of me what I already knew but hadn’t been thinking about.


King of Lead Gen Arbitrage


As I’ve mentioned, those people asked me about my business. I’d simply say, “I arbitrage media. Lead gen arbitrage”. And those smart and successful people didn’t know what I was talking about. 

Only when I explained and simplified what I meant were they like, “OK, now I get it!”

Chatting with them about lead gen arbitrage, they gave me an idea – I should try to become the category king of lead gen arbitrage! 

There’re so many lead gen experts out in the marketplace. What is the challenge for me is finding out how to show that what I do is different. 

Eric Beer Lead Arbitrage Expert, the category king of lead gen arbitrage – I’ve decided to go after it a bit and see if I can make that happen. The good thing is that no one’s really talking about lead arbitrage. I don’t know if anybody is doing it the way I do it. 

That’s why it’s a new opportunity. 

And I have some good news for you too!

I can teach you how to do this – both those who want to start a business and those that already have a business. 

I’m going to try to talk about lead gen arbitrage more and explain what lead gen arbitrage is. And this is where we’re going to do it. 


What Does Arbitrage Mean? 


Ultimately, very high-level arbitrage is the ability for you to buy and sell the same asset for some sort of profit. You take advantage of the price differences for the same asset.

That is the overall concept and sounds very simple. In a way, arbitrage really is simple, and it can be done in anything.

A six-year-old can do arbitrage. Kids can set up a lemonade stand and charge 1$ per glass. As long as they can cover the costs of lemonade mix, glasses, pitchers… and make some money, their lemonade arbitrage is successful. 

In this example, the asset is lemonade.

The beauty of the business lies in the fact that the same concept can be applied to anything. There’s a lot of different types of arbitrage being done within the markets. It can be done online or offline. I’m doing lead gen arbitrage, and apparently, I’m doing it online.

To be good in arbitrage, you have to be a dealmaker. I enjoy doing deals, it’s fun for me, and I’m good at it. And what is essential – I know how to recognize opportunities! 

The reason why I’ve been able to build my business and be successful is because I’m able to identify these price differences in the marketplace and take advantage of them.

Next time, I’m going to show you a five-step framework on how I do lead gen arbitrage and make money. This five-step process is something that anybody in the world can do at any time.

So, join me next week and grab the chance to learn for free! 

If you have any questions, shoot me a message on social media or in my text community (917-636-1998) and let me know!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next week!


Listener Love…

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Read Full Transcript

Eric Beer 00:00

Hey, what if I told you that I could show you how to make money online without taking $1 out of your pocket, or you having to buy any media, or you having to have any of your own offers.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

And what’s up all you podcast fans, welcome to my podcast. My name is Eric and welcome to Performance Marketer nation. Yeah, baby. Thank you for visiting this channel. I appreciate you being here. I think this is something that you could share with somebody go for it. But today we’re gonna talk about how you can arbitrage media. Ha-ha. Now you’re probably asking yourself what does arbitrage mean? So, let me tell you a little story. I’ve been doing this for a long time. And as I’ve been telling people about what I do, there always seems to be confusion around what I do. Just recently I was in Boise. Going to a Mastermind. Probably you guys listening to this would know Russell Brunson? If you don’t, he’s a genius. He created the word funnel. He’s the category king of funnels. When you think of funnels, you think of Russell Brunson? Well, I was in his Mastermind years ago. And it was called Inner Circle. So, like two years ago, and he shut it down. Sock, we were all upset. It was a bummer. But ultimately, the Mastermind was all around us being together, a lot of really smart, successful entrepreneurs in the same room, talking, collaborating, networking, giving each other ideas helping each other, and ultimately, coming out of these meetings with tons of ideas, tons of action items. And after one of these meetings, he measured the success from a meeting to six months later, millions and millions of dollars are made and generated. Millions probably combined billions. It’s powerful. And he shut it down. And I was upset, I was really upset. So, when I heard that he was opening it up again, I was pretty excited, right. And he did a little bit differently this time. This time, he did it where he opened it up, and he had a few different levels. So, last time was the Inner Circle for life, spent $50,000 for the year to be in a room with a bunch of really smart entrepreneurs, about 100 people. This time, it was now the Inner Circle for life, which is still the $50,000. But if you qualified for his group that’s a bit higher. He called this the Category Kings. And I hand in hand for about 17 seconds. And I said I want to be part of Category Kings. And boom, they accepted me. 14 people in the group, very powerful people, really smart people. So, we had our first event last two weeks ago in Boise. And I gotta tell you, it was it was amazing. Just the energy being in a room with all these entrepreneurs that are like me, right, just sitting there, and I’m just soaking up information. And it’s indescribable what it does. And you know, it’s funny because I go to these things. And as much as I learn from other people, what happens is, is when I’m in these environments, and I’m talking to these entrepreneurs, things get triggered in my head that I already knew, before whatever reason, haven’t been thinking about and something happens, someone said something, we’re talking about something and then I come up with this idea, or something that I already knew and I remembered. And it’s funny, like I kind of joking around about like, it’s like a people acting as like your, your psychiatrist to, to just pull things out of you that they’re already inside of you that you already have, right? Thing is, is that if I was home, not communicating with these people not in this room, that would never come out. And it just it was really powerful. But the thing about this, here’s the group is called Category Kings. And what that means is, there are certain industries, where you say something and you think of somebody, right? But it’s similar to like, when you when you say the word Kleenex, right? You think of a tissue, right, or a Xerox machine is a copy machine. Those are brands. Those are not, it’s not a Xerox machine. It’s not a Kleenex. Right clinics is a tissue, but clinics is a brand. It’s pretty well, you know, when you think about it on how they’ve been able to take a category, and then someone identifies with that category as the brand name. In this scenario, when we’re out there as influencers, right, trying to trying to go out and help others and share the knowledge that we have, with other entrepreneurs, we’re all gunning for the same thing, trying to figure out how to find our voice, and then how to share our superpowers with the world. Right, which is what I’m trying to do with you guys. Right. And, you know, up until this point, I’m really not, I haven’t asked anybody for $1, for anything that I’ve done online with this, right? I’m not one of those that makes money by going in telling you how to do it. And then hopefully, you do it. I’m doing it. I’m everything I’m telling you. Everything I’m teaching you is what’s actually happening in my businesses, this is how I earn a living, right. So, for me, it’s all around. Now figuring out how to take what I know from inside me and package it, simplify it for entrepreneurs out in the world, to now take what I know, and use it to your advantage, right. So, as I was going through, and I’m meeting people and walking around the room, people would ask me, what do you do? And, you know, I’d simply say like, I arbitrage media, lead gen arbitrage. And it was just funny, like, because people would look at me, like, I had seven heads, and then I’d have to go into explaining what that meant. And, you know, I was talking to a bunch of different people that were there. And once I dive in, and I simplified what that meant. It was like, oh, okay, now I get it. And a few people said this to me, right? I was I was walking the room. And Eileen Wilder there was with me, and I was telling her about it. And it’s just not, it’s not her thing, right? So, she’s just like, okay, like, What the hell are you talking about? Right. Ryan Lee from CashFlow Tactics, we were talking about it and how we can work together and he can take advantage of what I have going on. And he said something to me, and Annie Grace, also, you know, This Naked Mind best selling author? And they said, you know, you really should, should try to become the category king of the arbitrage world, like lead gen arbitrage, right? There’s, there’s so many people out in the marketplace that are saying their lead gen experts, right. And for me, the challenge is, how do I, how do I differentiate from that? How do I how do I show you that what I do is different. And it’s a new opportunity for all of you out in the marketplace. And when they said that, to me, it was really interesting, because I was like, Yeah, you know what? I like it, you know, I like it. Lead Gen arbitrage. I’m the category king of lead gen arbitrage, lead arbitrage. And you know, what’s cool about that is, it sounds like sounds like I’m smart. Right? And I’m not. And that’s the funny thing, I’m really not. And the word arbitrage kind of like throws people for a loop a little bit. So, I’ve decided that I’m going to go after it a bit and see if I can make that happen. You know, I’m going to try to talk about lead gen arbitrage more, I’m going to try to explain what lead gen arbitrage is. And this is where we’re going to do it. So, we’re going to talk about ultimately, what I do, which is lead gen arbitrage. I’m going to show you a five-step framework on how I make money, how I do lead gen arbitrage. And we’re going to go through it. My brand is Eric Beer Lead Gen Expert. I’m going to change that. Eric Beer Lead Arbitrage Expert, right. So, I’m going to try to become the category king of lead gen arbitrage. Because no one’s really talking about it. I don’t know if anybody really isn’t, is doing it the way that I’m doing it, which is really cool. And that’s why it’s a new opportunity. And I could totally teach people how to do this. In addition to what’s really cool about it is I could teach people that are just wanting to start a business. Or I can teach people that already have a business. It’s very similar, right? It kind of aligns with everything else I’m doing with the surveys, the surveys all around generating leads, so it’s cool. Alright, let’s see if this works. So, what I have here I have it set up where I have a notepad in front of me and I’m gonna write some notes down as I think of them. I have a little little presentation very high level for you guys to have a visual because I know for me, I like to have visuals So, we’re gonna dive into it. But so, like I said, category king of lead gen. arbitrage. That is what I’m ultimately going out to the marketplace with, so that people can understand it, the easy way to do it is to dive in and explain it to you. Right. So, we will start off with what does arbitrage mean? Okay, because that was the first question I got from most of the people inside of the Category Kings meeting. And that was, you know, just a common theme that, as I kept on explaining it and explaining it, I was like, you know, what, if some of the smartest entrepreneurs in the world, some of the wealthiest entrepreneurs in the world don’t know, well, then I got a, I got to explain it and simplify it for everyone. Okay, to the point where my wife understands what I do, but ultimately, very high-level arbitrage is the ability for you to buy and sell the same asset for some sort of profit. That’s it, right. So, I go out, and I’m able to buy this son this glasses case, for $1. And then I’m able to find someone that’s willing to buy it for $1.50, right? Boom, literally, I don’t own the product. I give the person $1. I give the buyer, this package, they give me back $1.50 I spend the dollar, I get the dollar 50. Back, I made 50 cents. It’s as simple as that. Right? Well, Sounds simple, right? Obviously, it’s not as simple as it sounds. I’ve been doing it for a very long time. But that’s the overall concept that I want people to understand here, right. And arbitrage can be done in anything, right? Like today, arbitrage is used on Wall Street. There’s a lot of different types of arbitrage being done within the markets, finding a difference within the market. traders do it today. Banks do it today. Right? I’m doing lead gen arbitrage, arbitrage can be done online or offline. The framework around what I’m going to describe to you and show you this five-step process is is something that anybody in the world can do at any time. For anything, it doesn’t necessarily have to be in a business. Right? But so arbitrage high-level buy and sell of the same asset for a profit. Okay, so how do you do it? Well, you take advantage of the price differences for the same asset, right, we talked about this, I was able to get this for $1. And I was able to find a buyer for $1.50. So, I’m arbitraging this glasses case, right? Lead Gen arbitrage. I’m doing the exact same thing, the asset is the lead, right? So, I gotta find buyers and sellers. And then I have to make a market to ultimately buy it for x and sell it for y. That’s what I do. Right? Pretty simple, if you think about it. And we’re gonna dive in right now to who is that? Who is an arbitrageur? Right? Well, really anyone? I mean, we’re all performance marketers, right? The show’s called Performance Marketer Podcast, right? On my YouTube channel, we’re all performance marketers. What does that mean? Right. What does Performance Marketer mean? It means we’re results-driven, right? It means that we don’t want to get paid as an agency. We don’t want to get an upfront $5,000-$10,000 to work, you know? No, thank you. I’d rather bet on me, and I will deliver the result you want. And I will make a margin by arbitraging media. Makes sense? Right? So, someone’s willing to pay me something, I figured out how to generate that lead or that sale for lower than what I’m getting paid. And I do that online. Voilà. Right. So, ultimately, you’re taking advantage of the prices of the same asset, right? Different? Yeah, you’re making markets, your results-driven. It’s anyone it could be. You could be somebody who is you know, selling flowers, where you are going out and buying flowers from a wholesaler. You can own a stand and then sell those flowers for more than what you bought them for your arbitraging flowers. Right. You can go into the lemonade stand business right? Your six-year-old could be a performance marketer right? They can arbitrage lemonade. Go to the supermarket, buy your cups, buy your lemonade mix buy your pitchers. Go bring it to the front of your driveway. Start mixing making your lemonades, people are going to walk by, you’re going to figure out what you spent for all of that stuff to make the lemonade. That’s your cost, right? And now you figure out how many cups you need to sell, to get your money back to break even, and then be profitable. And then you sell it for more lemonade arbitrage. So, for me, I’m a lead gen arbitrage guy, right? I’m generating leads, I also will generate sales. But for this purpose, it’s a lot sexier, because you’re able to go and generate cash flow, build the business, where you’re, you’re going to the top of the funnel before the user even takes out a credit card, you’re going in bringing in people that are interested, have some intent for something, and then that company, the buyer is willing to pay you for that. So, that’s ultimately where I’m at. So, how do you do it? Well, as you can imagine, there’s a lot of moving parts. Someone that would be good at this is a dealmaker, right, someone that really loves to just do deals and go out and work it. You know, I love doing deals, it’s fun for me, I enjoy it. I’m good at it. And I know how to recognize opportunities, right? So, ultimately, when you’re when you’re, when you’re arbitraging media, when you’re, when you’re out there, and you’re finding opportunities to take advantage of price differences. You’re being opportunistic, and that’s great, right? The reason why I’ve been able to build my business and be as successful as I am, without having to take any money on is because of me being able to identify, there are these differences in the marketplace. And then I’m able to come in without having to have 100 million people in my database without having to go and build products or services. I don’t have to do any of that. I don’t even have to have traffic, right? If I can identify traffic sources that can help me with generating leads if they have my, my audience, for the buyer. I just have to make markets and I have to make sure whatever I’m getting paid. I can only afford to pay X less. Right, because I need to have that profit in between.

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