January Update: Getting Ready for a Big Year

Eric Beer 00:00

I have some cool things coming out. So, we’re really trying to get everything aligned and in position for us to have a big year, an exciting year.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.

Hey, whoa, what’s up, what’s up everybody!? How are you guys doing? Welcome, Performance Marketers! Good to have you on the channel. It’s January, right? 2022 new year, a new everything, a new start, a new… wow, craziness. What’s going on in this world today, we got the whole COVID thing bouncing back up again, just distracting everybody’s lives. And just so annoying. I’m supposed to go to the Bahamas in February. Now, a lot of people are bailing because they don’t want to go, they’re afraid, they’re going to get stuck, I still want to go. So, that’s up in the air. It’s really just affecting a lot of people’s lives and it kind of sucks. So, you know, obviously, if anybody’s unhealthy, I pray for you. I hope you’re OK. My Bahama vacation shouldn’t be anywhere near as serious as that. So, obviously, health is the most important thing. But aside from that, it’s obviously annoying. I’ve been working hard this year, we got a lot of things going on a lot. And it’s exciting. It’s overwhelming, we’re really trying to get everything aligned and in position, for us to have a big year, an exciting year, that a lot of things that are gonna be coming out that I can’t talk about, right yet. Not ready for it yet. But keep on the lookout, get excited, definitely join my text community, that’s a place where I will be announcing some things - 917-636-1998. It’s been cool. I’ve been meeting a lot of really cool people that are getting involved in this world. And I just love helping them out. And it’s been fun.

Yeah, I wanted to come on today, because I am part of a book, a new book that’s coming out called the Million Dollar Identity. And I just finished my chapter gotta love it. It’s pretty cool. You know, and when you’re, when you’re sitting there, and you have to kind of take a step back and start writing up all the things you think what your business is about. And I always find it interesting that depending on where your mindset is, it’s how you approach what you do, and how you explain what you do. The beautiful thing is, obviously, with frameworks, it’s, it’s the same thing, right? But people perceive things differently. As I was going through this, and we wrote our chapter, it was cool. It was really cool. And we got a good team. And I work with this person, Laurie, who I really like. And it really was fun. And it got me to make a decision that I’m going to now write another book. That is my solo book. So, yeah, that’s a, it’s an exciting thing that’s going to happen. But I’ll get more details and give you more as it goes kind of in the stages of working everything out and putting the team together so that I can start writing up all the different chapters. But what I found was by doing this by writing this chapter, it was able to create momentum for me to get me into the mindset of thinking about what I want somebody to read, when they’re looking at my frameworks, when they’re looking at the business that I’m involved in and thinking about, how can I get people to gain some knowledge, help them, educate them, and they can take that knowledge, and then be able to create some action with it be able to get something done. That’s a big thing for me. I see a lot of people out there and they sell a lot of coaching programs and all these things. And, you know, for me, it’s the result, right? I don’t want to get paid by somebody and then not get a result. That just doesn’t feel good. To me. It’s almost like giving somebody a stock tip and the stock blows up and goes down and people lose money and you feel horrible, right? Well, I don’t want people giving me money. Coming in, and learning, which is good, but not executing and having results. That’s a problem for me, you know, and I can’t force people to do that. But I can do to the best of my ability to help somebody, obviously, they have to want it. But if I have somebody that wants it, then I need them to get results. I need them to get a return on their investment, or I won’t sleep at night. It’ll bother me. Right? So, when I’m writing this chapter, that kind of goes to my mind, right? I’m thinking about how they’re going to read it. And it was pretty cool. Right? It was pretty cool. You know, when you’re doing it, you got to think about it as when you’re writing an email, if you were to, to write an RFP, or some proposal, Let’s hypothetically say someone comes to you and says, Hey, you know, write me a proposal for your services on what you do and how you’re going to add value. And bah, bah, bah, bah, bah, right? I’m a big face to face guy get on the phone guy. I’m not a big creator of relationships by emailing each other. Right? I just, I think it’s insensitive, right? It’s great. It’s a good use for certain things. But to build relationships, you got to see people, you got to talk to people. And that’s how you grow as colleagues as friends, right? But there are times where these huge brands will ask to submit an RFP RFPs request for proposal is what it means, right? And you have to think about this in a way. And it’s the same thing of this chapter of writing the book, that whatever you put down on paper, whatever you write in that proposal, whatever you put in that chapter, you need to do it in a way that whoever you give that to, they’re going to give it to their boss, and their boss and 10 other people who are going to read it. And if there’s going to be questions that are going to be asked from the proposal, then you didn’t do a good job. Right? You have to think about it in a way that when you’re submitting something like that, you need to answer the questions that you think are going to be asked because you’re not going to be there. It’s a one-time, one-shot thing, right? One opportunity. Eminem, right? Great song, you got one opportunity, what you’re going to do with it. I like that a lot. But the point is, is like, you gotta you got to make sure you explain yourself, what you do, what you’re bringing to the table, how it’s valuable, the results you’re going to get. Right. And that’s what happened in the chapter. So, we went this whole process. And yeah, it was like, it was fun. It was fun, I enjoyed it. I didn’t think I would enjoy it as much as I did. And that led me to now wanting to write a book. And the reason I think that writing a book for me is going to be easy, is because to me, it’s all the same thing. If I write a book, or I create a course, it’s the same thing. It’s the same framework. I want to talk about it on the podcast on the YouTube channels. It’s all the same thing. They’re just broken out into pieces, right? It’s just how the people are going to consume your information, your content, it’s it’s like, do you want to listen to something where you put on some headphones and listen to me? Do you want to watch videos and watch me is that is that a way for you to resonate with me and for to be delivered? Or do you want to read, that’s where blogs come in and books…

You don’t have to write a book. I don’t think it’s necessary. It’s a good thing for certain people. It depends on how you do it. If it’s going to consume all your time and you’re not generating any revenue, then I don’t think you should do it, you need to have some cash flow coming in. While you do this, I don’t think for someone who’s starting off in a business, that you should go to writing a book. You can do it, it’s great. But it takes time, a lot of your energy, and it’s going to distract you from generating revenue. Right? And the one thing is, cash flow is king. My opinion is any business you’re in, you got to figure out how to create some cash flow for yourself so that you’re paying for things while you build your business while you do other things that are going to enhance your business. If you haven’t done the Phase One of generating some cash flow, then you’re not ready for a book. At least that’s how I feel. I’m not ready for a book…

The book that we’re gonna write the thought process around this is all around right? Surveys, right surveys. Survey Detective is the platform that we been talking about for a while, I’ve been working on this for a long time. And it’s, it’s, it’s awesome. It’s awesome. But it’s so fun. It’s like you’re so like so afraid to launch it because you want it to be perfect. Right? And you have this, this one opportunity with people to make it work is the way that you know, you think it’s scary. But you know, as we’re talking about this, I think that you don’t have to have the best platform to be successful. I don’t think you have to have the clearest, simplest program to teach somebody, if you’re somebody that may be too advanced for people, and they just can’t get it. And you got to pull back a little bit. Right? Those are all issues in programs, right. But for me, what, what I’m going to set out to do for service detective and the book. And everything else we do is I’m going to try to just do what Jeff Bezos does, I’m going to obsess over the customer, my beliefs are, if I can make you feel like you have this support system, this team, that you’re not alone, then I believe that I don’t have to have the best platform, I don’t have to have the best coaching program, I have a program that will will work. I know it works and it delivers results. But maybe, maybe I’m just not that great at teaching you. Right? Maybe you just don’t get it or maybe I talk too fast. But the point is, is that if I show you that I give a shit, but show you that we’re all together on this. If I bring people together, bring a community together, put this thought in your mind, if you fall, we’ll be there to catch you that you’ll be more successful. I believe a lot of the people in this world, it’s just the the taking the action and doing it. And the fear is what holds them back. So, my goal is to eliminate the fear from from all of us entrepreneurs. That’s what I’m gonna be doing the book, I’m going to talk about all of our, our surveys, our survey secrets, right? Maybe that’s what the book can be called Survey Secrets, you know, I struggle with maybe should it be called Survey Secrets? Or do we focus on something that is clear, like the result of what you’re going to get? That’s something I got to, I got to think about, but neither here nor there, when we do decide that. And we talk about that with the team, this book is hopefully going to be a book that you would open up and use it would sit on your desk, every time you want to start generating leads, it’s just top of the funnel, right? This is the beginning stages of when you’re meeting somebody. This is not sales funnels. This is not we, we don’t compete with those types of platforms, we complement them, right? I don’t compete with ClickFunnels, I suggest you use ClickFunnels, right. I’m not a sales funnel system. It’s not what we do. It’s not what I want to do. I want to be a system that focuses on leads, I don’t see things out in the market, that focus on helping people generate leads, there are strategies out there, there’s ways you can build things. But you know, we want to talk about niching down, I don’t see any survey platforms, or quiz platforms that fully focus on leads, I want to be able to do that I want to be able to help people, I want to be able to help them do something and put it at the top of the funnel. So, we’re gonna do it, we’re gonna start writing this up, and it’ll be fun. We’ll see how it goes. But until then, I would encourage you guys to focus on getting your your stuff done first, start putting things in place to make sure you’re generating revenue. If you’re somebody that’s hasn’t started yet. Well, then, you know, start to find somebody that can educate you. If you’re listening to me, hopefully you’re getting some good value out of some of the things that I’ve been publishing.

I’ve been getting a lot of good feedback from people. I get people pretty much like sending me stuff where they like, ultimately want me to, like build out their program for them. And it’s like, insane. And I love it. And I love it. I mean, I’m not obviously I’m not going to do it. I got I got things going on, right. But what it does is it encourages me to listen to these questions, so that I can answer them now in videos in my content in these books that I’m writing, so that they don’t have to ask me, right, some people come to me in the last few questions that I’ve already done a video on or a podcast on and it just shows mean that they haven’t listened or consumed my content? Right? Like, that’s just a simple tell. And the whole point, like the people that I want to be around, are the people that consume my content that that go through and listen to what I’ve been talking about watching what I’ve been talking about, those are the people want to work with, right? I want to work with people that want it, that’s a powerful thing, that’s by far away, the most important thing is the person you attract the person that you’re bringing in, to work with. Right? It all starts there. And we can get into that in way more detail with my perfect survey framework, AISTP, which is pretty funny.

As we were writing the chapter, and we talked about perfect survey method and the framework of AISTP, one of the people I was working with, made a funny joke, and we put in the book, but how to remember AISTP was, she said, Amazon is selling toilet paper? I just I just thought it was really funny. And yeah, so Alright, let’s keep it cool. It’s an easy way to remember, maybe we bought something a little bit deeper. But like, you know, when I think about that, I think of like how no one can get toilet paper during the COVID days. And she made me laugh. So, Amazon is selling toilet paper, that is the framework AISTP. Yep. And A stands for attract. That’s the beginning. That’s the front end of any survey, quiz. And that, that is so important to get right. Because you got to attract the right people. If you don’t attract the right people, it’s over before it started, a lot of wasted time and energy will go into this, you’ll fail, it won’t work. Or even worse, you won’t fail. But you will hate the people you’re working with. Right? It’s like the guy who has this great job making tons of money, but can’t stand their job and can’t stand the people around. And that’s a problem, right? It’s great to make money. But like, you gotta have passion and enjoy what you do. If you do, you’ll be happy, you’ll be a happy person, a very a person, if you’re not, it’ll show you won’t be happy, right? You’ll be something that you’re compromising. That’s the thing, right? So, like, when I’m naming this book, I got to figure out a name the book to attract the right people. It’s like when I when I talk about getting traffic on online, right? We talk about the who the most important thing is the who, you can’t figure how to target somebody, find somebody on the internet, until you know who it is you’re looking for. Right? Makes sense? Well, it’s the same thing with a book. It’s the like that front end title from the A, of attracting somebody, we got to create a title that if this is sitting in the airport, and you’re heading to your gate, and you just stop into the bookstore, you have a few seconds to grab somebody’s attention. We need to deliver something, some title that grab somebody’s attention, that they’ll grab that off the shelf, pay for it to bring on the plane to read. That’s, that’s ultimately the goal, right? It’s like in the RFP of saying you just have to answer the questions, right. Like, I don’t have time to explain what the books about in the bookstore. I’m not around when people will see the book, right? It helps people read it, like it, review it, recommend it, of course. But I’m a direct marketer. I’m a performance marketer, I don’t want to rely on that. It’s a value add, it’s a great thing. But I need to take things into my own hands to make sure this is a success. And I need to be able to do it, whether somebody recommends it to you or not. Or if you’ve ever heard of me or not. It’s focused on what the result is that my who is looking for. So, you know, that’s it, right? That’s what it’s all about.

So, that’s my January. That’s, that’s, that’s the beginning of this year, that’s been going on. And that same time, we’ve been hiring people. We’ve been building out our charts, and introducing some new things. And it’s fun. It’s fun. It’s a lot. We’ve got a lot going on. Right? So, we got a we got to focus universals in good place. We brought on a new person that’s really smart in the business for a while. So, I’m excited to get going and start working with him and in him to collaborate with the rest of the team. We have a few other people that we’re thinking about as we go down this path of growth, right, of growth of being able to scale, and it’s like I run into this thing of focus is the most important thing for me. Right? I have ADHD If anybody listens to me, they know that if I go off on tangents, I’m getting hit in different directions, I just my brain just melts, I can’t, I can’t focus. And if I can’t focus, then I’m not successful. Me focusing is success. For me, I know that I know that about myself. The problem is I like to do a bunch of things, I like to be involved in a lot of different things. So, the solution is, I need to make sure that I have a team that is accountable for each project, that I want to be working on each business that I want to be working on. Right, because I can’t be in seven places at once. However, I can give what I’m best at to each of those pieces. And if I can get the right people that, for lack of a better word, can pick up what I put down an intern over the summer that would say that to me, I’d be talking to him. And he but I’m picking up what you put down. I got it, I got it, which slap like so funny when you like work with these 20-year-olds, and, you know, even like my daughter was a teenager. They have all this slang that they talk in ways that you’re like, Huh, what? What are you saying? It’s just, it just cracks me up, man, the older we get, like, it’s like, you feel like you’re out of it. But like, I’m picking up what you’re putting down. But the point is, like, you get people that you can sit down in the meeting with you talk to them, whatever you talk about, they they get it, they’re on the same wavelength as you, right, they don’t have to know what I know, they just have to be smarter to be able to understand what I’m talking to him about, we collaborate. And then when I walk out of that meeting, when I leave, the person that’s holding that baton, that person that that head guy that’s that’s accountable, has to know everything and feel like he gets it to be able to then go and execute, help my team execute, right? That person, there’s like one person that like is there, the project manager, the operations director, who can go and build this thing into our test manager. So, that then I can go on and do the next thing and focus there. And repeat, just keep repeating that, finding good people that can pick up what I put down, and move it forward. And execute. And by doing that, you can have some scale, and you can have your hands on a lot of different things. And that’s how I figured out how I can do that. You know, because people talk about like, oh, you should shelve these things, put them away, get rid of them, shove everything, and I don’t disagree with that, like focus is is the key to success. When you focus, you’re successful. However, if you want to be a part of something and you like it, you can you can shut it down. Or you can find talented people to help you make them focus, let that be their focus. And you’re adding value by having a meeting once a week, once a month, depending on what the program is, right? And kind of overseeing it, helping with the vision and what you’re thinking and what you you would say, may work or things you already know, could work that they don’t know about. Right? So, you fast track that you eliminate mistakes, I find that to be hard when we bring in new employees. What happens is like, there are people that don’t know some of the things that we’ve already done. So, they’ll repeat and do it themselves. So, part of our challenge is trying to make sure everybody is on the same page and working together. Otherwise, like you’ll see somebody that goes off does something comes back a week goes by, and then I see what they did. And I’m like, Oh man, that’s not gonna work. We’ve done that already here, but he didn’t know. Right? So, you know, that’s the one thing that you got to be careful for. But with that said, you also got to make sure that it doesn’t distract you from your main goal. So, at add kickin a man, I’m just talking about things for you, you know, yeah, I just, you know, I wanted to come on and talk to you guys give you guys an update on what’s going on. With me. We got a lot of things planned for this show. This year, I’m thinking about doing a giveaway. I might, I might be giving away some airpots customers air pods, maybe once a month, I’ll give away air pods to somebody maybe because do they’re like to customize. They’re almost like 450 to 500 bucks per air pot. But they’re really cool. And they’re, they’re branded, and I’m excited about them. So, when I get them in which I haven’t gotten them yet takes few weeks. That’s when I think I’ll launch that and start to do some fun giveaways. And that’ll be cool. Yeah, right now, just finished this chapter. About to start something else.

I’m excited. It’s gonna be a big year, a challenging year. stock market and cryptos are getting crushed right now. Crushed. If you’re a believer, you hang All right, if you’re not, you’re going to get scared, you’re going to get out. Most people when they buy things, and I think it’s important for people to kind of, you know, kind of think about is, when things are down, they are selling, and when things are up, they’re buying. And that’s the complete opposite of what you should be doing. Right. So, rather than looking at these things as Oh, my God, the world’s falling apart, it should be, you should pay attention now more than ever. These are, these are the opportunities where you can get in, he’s the discounts, nothing’s changed. You know, they’re talking about inflation and the Fed raising rates. And, you know, there’s a lot of things in the world that are going on that’s, that’s doing this, but like, fundamentally, nothing’s changed how things change for Bitcoin, nothing’s changed for XRP, right? or VeChain. Those are my babies, right? XRP and VeChain are, my, my two babies. Those are my two largest holdings, who I believe in, and I’ll be looking to buy more, right? Because I can get it at a discount. So, that when something happens, positive, that’s the thing about if you like, believe in something, when you believe in something, if you believe something’s gonna happen, do some work on it, and you believe it’s gonna happen, you’re almost excited at times, when you see that it’s down. Because you’re, you know, you’re gonna get a discount, yeah, today, you’re not gonna profit from it, maybe not a month, three months, six months from now, you may not profit even a year. But if you’re a longer term outlook, that you believe that it’s going to work you’ll make, you’ll make money. It’s like, it’s like investing in Apple, it’s investing in Amazon, it’s investing in Netflix, those companies are going to be around in 1520 years from now, in some form, or some way. They’re just, they’re just too good. They’re too big. So, by investing in them, it’s, you know, I always when I was younger, I’d be like looking for the penny stock to invest in, you know, these no name stocks, I was looking for that homerun to make a quick buck, but millions had a big, whereas I see people investing in Apple, Amazon, Facebook, click big names like that. And the after 510 years, they’re just, they’ve killed it. They’ve like, in a good way, like they’ve just had so much success. And I’ll tell you, from my experience of that is ride winners. I mean, I get it, I get why someone would want to try to find like the diamond in the rough. It’s just speculative. You know, I get it when like, you don’t have a ton of money. So, it’s like to buy Apple, like, how exciting is that? I totally get it. That’s probably why I didn’t do it. Right, like back in the day and have a ton of money. So, like, for me to buy those names just wasn’t exciting to me, right? Like, I just didn’t see my life changing by doing that. Plus, I was investing in like, my 401k and mutual funds and s&p 500. So, I feel like I, I still have some touch on that. But I was definitely always looking for that big hit. And I still am. I’m always looking, I’m not looking for a quick hit. But I’m looking for a big hit. Like I’m looking for like serious returns, like serious returns. With that said, I’m going to wrap up right now, because I’m just kind of like rambling and rambling and rambling. And then just I can talk forever. But I wanted to come on here and just say hello, for January 2022 of some of the things that are going on and exciting and give you guys an update. I have some cool things coming out. So, subscribe. Make sure you got your notifications on and you’re involved. Because, yeah, it’s gonna be fun. It’s gonna be a big year. And I’m really pumped about it. If any of you guys are out there that are just you have anything going on? That is exciting. Let me know. Tell me about it. I’d love to hear. I’d love to hear what you guys are doing ideas. You know, things that you figured out. It’s always fun for me. But so, look on my YouTube channel, look on my podcast, keep an eye out. Join the text community at 917-636-1998. Well, alright guys, I’m out. I’m pumped. I’m ready to roll. So, I hope you guys are also let’s do this big, big year. I’m rooting for you. Hopefully, you’ll take this ride with me. And I’ll get to meet you guys face to face on the zooms. So, I can help you fast-track your success and we can all have some fun. Boom. All right, Performance Marketers. I’m out. Be blessed. Lead up.

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