How to Start a Lead Gen Business Without Using Any of Your Own Money (Beginner – Simple)
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How to Start a Lead Gen Business Without Using Any of Your Own Money (Beginner – Simple)

How to Start a Lead Gen Business Without Using Any of Your Own Money (Beginner - Simple) with Eric Beer

How to Start a Lead Gen Business Without Using Any of Your Own Money (Beginner – Simple)

Have you ever wanted to start your own business but weren’t sure where to ACTUALLY start? 

Maybe you’re still searching for your passion, or you can’t seem to decide on what your first step should be.

If any of this sounds familiar, you’re in the right place. What I have planned for you here can help you.

I firmly believe that starting your own lead generation business could do wonders for your career. How do I know? Because that’s exactly how I started building my empire.

I’m going to tell you a little secret. ANYONE can learn how to generate leads.

It’s got nothing to do with talent, and you don’t need a formal education… It’s a skill set! One you can learn, get better at, and make a ton of money in the process.

So for today, I’m going to share my step-by-step framework on how to start a successful lead generation business.

And you can do all of it without spending a single penny of your own money.

Stick around – you’re in for a treat!


Why ANYONE Can Start a Successful Lead Gen Business


I wasn’t born knowing how to generate leads, nor does it have anything to do with my formal education. 

Lead generation is a skill set, and ANYONE can pick it up.

I’m confident that I could teach it to my kids, and they’d be able to create a sustainable business out of it in no time!

“Lead generation is a skill set!” – Eric Beer

There are only three things you TRULY need to learn lead generation.


1 – The Right Mindset


You need to believe in yourself and be prepared to put in the work.


2 – Passion


Every entrepreneur is powered by relentless passion. A fire in your belly that gets you moving even when things aren’t going the way you thought they were. 


Do you think you have what it takes?


3 – Someone to Show You the Way


Lastly, you need someone to show you the ropes. Someone who’s been there, who’s done it, and who is willing to show you the way. And I’d love to be that someone for you!


Starting a Lead Gen Business Using Other People’s Money


The beauty of lead generation is that you don’t NEED your own money to come up with a great deal. 

If you can create a win-win situation for two parties, then just brokering the deal is a valuable contribution in and of itself. That is “why” you get paid, and here comes “the how”.

Many companies out there operate using a Cost per Lead (CPL) model. This means they’re willing to pay good money for any quality lead that comes their way. 

Getting a good CPL offer is the first piece of the puzzle, and you can find them either directly or through an affiliate network.

After you’ve secured a firm offer, you can move on to phase two.


Leveraging Other People’s Traffic (OPT) to Grow Your Lead Gen Business


In order to generate leads, you need traffic. But you can’t just buy it using Facebook or Google Ads because you don’t have any money. So, what do you do?

You need to learn how to leverage other people’s traffic or OPT for short.

OPT can be found in various places. Content creators, influencers, bloggers, or anyone who has their own traffic and operates within a niche that’s relevant for the deal you’re trying to make.

Here’s where the magic happens. You set up a Cost per Lead deal with them as well.

So now you’re in a situation where you pay ONLY when a lead is generated, but you also know you can afford it because you know you’ll GET PAID for that exact lead.

So how do you make money?

As long as you’re selling the lead at a higher price than you’re acquiring it for – you’re in business!

Once you set up a deal like that, there’s only one thing left for you to do.

“Your job is to monitor the quality of the leads.” – Eric Beer

Everybody gets paid, everyone’s happy – and you didn’t put up a single dollar of your own money.

Told you it was simple!



Make sure you check out the whole episode and get the full scoop!

And if you’d like to get regular updates with some cool additional content, sign up for my SurveyDetective VIP waitlist.

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Thanks for tuning in, and I’ll see you next week!


Listener Love…

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Read Full Transcript

Today, I am going to show you my framework on how you can start a lead generation business without zero experience what so ever. And in addition to that, the best part is that I'm also going to show you how you can do it without using any of your own money. So stick around, and I'm going to show you my exact method that I built to use for yourself to grow your business.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

Lead generation; there's a lot of different ways you can do it. There's a lot of different ways you can run businesses, there's someone that will start a business and then there's people that are advertisers that need to generate traffic for themselves, or they find a lead generation company. And I can show you many different methods. But I'm going to keep it super simple today, where you can take what I'm telling you in this video, and be able to start a business within days and be able to generate revenue within a week or two and start creating cash flow. And I believe it's so simple that I could show this to my 12-year-old and my 15-year-old, and I'm confident that they'd be able to start their own business and be successful if they wanted to. Because all you need really is the right mindset, you need passion, like all us entrepreneurs have, and you need somebody that has done it before, to show you the way. And that's me. So I'm dead serious about you're going to be able to do this without any of your own money. That's how I got started. And I'm going to tell you that at the end of this, but I just want to tell you a little secret. For all you out there that are saying "How could you do this? No way. It's just not possible..." My framework, the secret that I don't tell many people is that it's a skill set. It's not me being born to know how to generate leads, I was taught, this is teachable. Aybody in the world can be taught how to generate leads and build a business without using any of your own money. You could use money in other ways for lead generation. Like I said, there's a lot of ways. But today, we're going to talk about just the simple way. For someone that wants to get out of their rut, quit their job, do whatever is on their mind, right now, be financially free, make more money, control your life work where you want, when you want, well, this is it. And all you need to do is just understand how the game is played. Because guys, I'm not smarter than you not even close. As a matter of fact, I guarantee majority people watching this video are way smarter than I am, or at least in school did way better than I did. Right. But you know, the quote, knowledge is power. And what that means is, the more you know, the more you can control the narrative of the events that are going to happen in the future. So all you need to do is, is just listen to me. So stick around if you want to learn how I got started, and how you can apply my framework to get some cash flow flowing for your business. And then we're gonna have tons of fun. Let's get into it, the framework to start your own lead gen business. Now, again, I'm keeping it very easy. This is for anybody a beginner, no one, no one has any digital marketing experience whatsoever. No one has any money to invest. But you do have time and that is your biggest asset, you have time, and you can work hard. Okay. So it's a great way to start your business. There are some drawbacks to how I'm going to explain how to get started quickly, but it helps with you getting off the ground. The drawback is the biggest asset in any company, which is your list the leads that you have. And I'm going to show you now where you're not going to be collecting the leads, and you're gonna be able to make money and it's gonna help you and then I'm going to explain another framework down the road of how you do that with the data, building your list and also generating leads for other people where they're gonna pay for everything you're doing. And that's the beauty guys. You don't use your money, you are going to use your money that's getting paid by the advertiser. So the first things first in the framework, you got to choose a vertical, you got to choose something that you have some interest in. If you're not sure, there's a lot of different ways to start looking around to see what's popular, a good way to do it is to look at who is buying media who's buying ads, you can go to Google, look at the ads, you can go to Facebook, look at the ads, maybe you're getting an email, you can go to Google Trends. And I'll show you there's many, many ways. But bottom line is, if you like an industry, you want to be as niche as possible, you want to look for the people that are purchasing those leads and see what they're doing. Go through that flow, try to get a good understanding of how they're doing it. Because then the next step is, you're going to just find a buyer, you're going to find an advertiser in that space. So for example, if you want to do auto loans, right, you're going to go find some company that's interested in buying leads that are auto loans, okay. And these guys are already out there buying. And the beautiful thing is, you're not going to charge them until you generate a lead. So it's, it's no risk for the advertiser to say, yes, they may want to just that you a little bit to see how you're going to do it, what you're going to do you explain you'd be transparent. And that's it, like, they don't pay you $1 until you start sending them leads. Okay? Now, if you can't go and get a direct offer from an advertiser, you could always get deals on these affiliate networks, right, I have a boutique agency. And I have hundreds of 1000s of these advertisers snapped my model. But there are affiliate networks out there that I have these like, just like 1000s of offers, where you just able to call them up. And so hey, I'm looking for auto loans, or maybe they have other stuff, and you just kind of look through their inventory. There's tons of them, we can talk about that at a later date, if you want me to tell you something, you can you can text me right now 917-636-1998. The thing is, is you can always find deals, deals are not hard to find, but you're gonna find value in is you're going to leverage other people's traffic, OPT, okay, you're not going to go buy ads on Google or Facebook or any of those platforms, because you can't afford it. Money's coming out of your own pocket, and you don't have any money to spend. I didn't have any money to spend when I got started. But what I did have was relationships with companies that had traffic. And there are companies that are in the lead generation space, they're in the direct response space, that are used to running offers on a cost per lead, you just have to go and find where you're going to go and get that traffic. Now the most important thing when you do that, is you need to know who it is you're targeting. That is by far and away one of the most important things you can't find traffic without knowing who it is you're talking to. So you're gonna want to understand the audience. Is it a male between his 30s and 50s? Or is it a teenager, that's just getting their license for you know, a car that would be in the 16 to 20 year old range? Or you got to know who you're targeting? are you targeting the parents of the kids? Right? So you got to find traffic, and there's a lot of different ways there's, there's, there's the content, right? You can do it like this, you can through YouTube, find people that have a YouTube channel, right? And you come to me, you say, Hey, can you mention my offer? I mentioned on my, on my channel, let's have 100,000 followers, and you tell me, you're gonna pay me $10 for every, every lead I generate, right? Great. To me, it's like, that sounds great. If I believe in what you're promoting, I'm gonna I'm gonna run it. I've made a ton of money this way. And the thing is, is you're going to be getting paid by the advertiser. 1215 $20, right. And there's ways that you can figure out what, like someone like me, a publisher would need, right. And you know, that's how you kind of work to figure out how you can get good margins, you ultimately want to help them because like anybody, they're trying to monetize their platform, bloggers, monetizing their site, they're writing up content influencers, they're creating all this content, they want to monetize their information they're given to you. So they either put ads, or they will do something, like, teach you something like in the digital info world, right. But like for now, for what you want to focus on, is you want to go find some offers. Direct is always better. by far and away, it's always better, but it does take more time. Going to an affiliate network, you can get offers pretty quickly, within minutes. You just got to sign up and then they they give you the pants. The thing is, is that the advertiser is paying the affiliate network and then the affiliate network is paying you so there's a hand in between. So they're going to take margin from you direct to the average You're going to get the higher payout, but it takes more time and skills to talk to an advertiser to explain what you're doing. But, you know, I'm thinking about it from like a big high level advertiser, a capital one, right? Who buys tons of leads, Sallie Mae who buys leads for student loans, there's so many of them, you know, the auto insurance, there's education is a big vertical, right? Online schools, University of Phoenix, Kaplan, these guys are paying top dollar for high quality leads, because at the end of the day, if they go to their school, that person is spending 1000s, the lifetime value of that customer is massive. And you can make very good money. Okay, so I just wanted to give you like an idea of how this all works, right. So there's other ways like traffic, direct mail, telemarketing, email marketing, which is huge, that's something that I'm going to push you to, it's very good traffic, people have lists, right? It could be a newsletter that they're sending out on a weekly basis. Or it could be them sending a direct solo offer about your, your advertiser to their, to their database, right? You might have this cool pet tree that is guaranteed to have every puppy in the world eat it. And the nutrients are unbelievable. They don't even realize it's dog food. Right? So Alright, how do I get that out? How do I sell that. So you could look for pet companies that maybe sell toys, or you wouldn't find a pet company that sells sells the same product, because they're not going to compete with themselves, right? It doesn't make sense. However, what they put these other companies will do like the pet company that's selling the toys, or the beds or the gates, right, they're looking to monetize their data any way they can. So it makes sense that they might send an if they have a million people on their list, boom. So you tell that company Hey, I'm, I'm willing to pay you, for every lead you generate for me a box, right? And the company that has the food is unbelievable food for the puppy might be paying you 12 and they're gonna come back to you and say yes or no, but some some mailers, they want to get paid on a CPM, which is money that you have to pay prior to them mailing. And that's not something you want to do right now, what you want to do is you want to find mailers that are willing to promote on a cost per lead basis, okay. And at that point, you don't pay them until they generate leads, and you don't have to worry about paying them because you are going to get paid by the advertiser when they generate those leads. So you're just in the middle, you're making a market, that's it, you don't have to go in and generate your own traffic, you don't have to go and build your own offer, you go and get an offer from an advertiser or a network, or it could be local, right? You can go find a realtor who's looking for home buyers, or they're looking for people that want to sell their home, right? Anything, right? a dentist might want new new clients, right or a chiropractor, you know, there's, there's a ton of offline businesses that will buy leads from online, and then get them into their office, right, they might have an offer where they give away a free massage or a free cleaning to get them in. And then from that point, they know they're going to close X amount. So they're willing to pay, you know, maybe 50 bucks, because they know when they get a client, they're worth 1015 $20,000. So it's really important to understand who you're looking for. And now the ability to find traffic, right? Not your traffic, but other people's traffic. Okay, O p t, that's the way you do it without having to spend $1. Now, what you're going to do, when you get a deal, and you connect with them is you're going to negotiate on what the cost per lead is you're going to pay them and that there's a lot of different things that go into that. Do they have other offers that are similar? Right? If I have an auto loan offer, and they're running to auto loan offers, what are they paying? Like, he's, they're gonna come back to me, they're not gonna run my offer at a lower low rate, unless mine may convert better, right? Like if their auto loan pages are long without the need name, address, social security number, and they're paying 15 bucks, right? Well, what if my mind is running to a survey that helps these people learn something about themselves? And then on an email submit, where they can learn about themselves and get the results? I'm willing to pay them five bucks? Well, yeah, it sounds like it's less, but it comes down to the conversion rate. Okay, if I sent 100 people to the page and 50%, convert 50% times five, right? You get that 250 bucks, right? doing the math right. Now, the other the other guy, the $15 guy is sending traffic directly to their long form. Right people get there. They don't want to just sign up. They want to be nurtured. They want to learn a little bit before they do it. It's like dating somebody. So maybe they send 100 people there. And they convert 3%. Right? So they got three leads. Well, 1530 $45, they're paying 15, I'm paying five, my offer is way more valuable to the publisher than that $15 guy, right? So it's just all about understanding the numbers, and math and how you can, you'll get it, but you start to learn the game a little bit. It's called the effective CPM, right? That's how Google runs their business. And we'll talk about that in more detail later date. But so you negotiate a deal on a cost per lead, you turn on the traffic, and then your job is to monitor the quality of the traffic. How do you do that? You talk to the advertiser, and you ask them, how's the traffic, right? You're not building anything, you're not doing anything that's going to have to involve you hiring somebody, nothing, no money spent. All you're doing is you're taking their page there their link, they give you a unique link, right? So think about it's like Eric's link versus Bob's link. That's how they know who's sending the leads to the advertiser. And who gets paid. So Eric's link is given to the emailer. Right, so the email goes and emails, twos list with my link, and they generate 500 leads, right? Well, if I'm getting paid $10, and I'm paying the mailer, $9, well, then I just made 500 bucks, right? That's, that's pretty cool. I didn't do anything, right. The hard part was finding the offer. And then finding somebody that has traffic and negotiating some sort of cost per lead deal. And that's it, I'm done. I give him I give him all the assets to run, I get my link, they do their thing. And I just monitor the quality, I talked to my advertiser and make sure Hey, guys, the leads we're sending you, how are they how's the quality of those leads, because what happens is, people don't just buy leads those leads, they're people, they're going to turn into customers. And if they don't, then it's not going to work. Right. So these leads, depending on what they're collecting may be an email, that they're gonna email to the, to the users to try to get them to buy their product, it could be a phone number, it could be a phone number to text them to then click and generate an inbound call, right, there's a lot of different ways that you can set up a CPL deal. But bottom line is, you need to make sure that it's backing up for your for your advertiser, because at the end of the day, if the advertisers lifetime value of a customer is 100 bucks, right? And they're paying you $10 a lead to break even, they need to convert from the 10 leads that they pay you for, right $10 10 leads equals 100 bucks, and there allowables $100. Here, they need to close, they need to sell one of every 10 leads you send them if they if they do that, they're ecstatic. And they'll buy as many leads as you can possibly generate. As long as you stay within the 10% conversion rate. That's it, it's amazing. And there is no budget, the sky's the limit. Because at the end of the day, they're not spending unless they get the right leads. And if they get the right leads, they're selling something. And when they sell something, they're making money. So there's no risk on the front end for them. So it just comes down to finding the right traffic with the right people with the right offer. And when you do that, I'm not saying you should just, you know, go on a vacation. But you can. If everything's set up correctly, you really aren't doing anything else. Right? The publishers doing their thing, the advertisers doing their thing, you set up the deal, you made the connection, it's ultimately you're brokering the deal. That's it. And there's tremendous money in the broker game. And this is what I'm showing you, right? So you monitor the quality, you talk to both the publisher and the advertiser, the publishers, the one who has the inventory. And that's it. You watch the dollars come in. That's it. So, guys, if you think this is awesome, I'm going to show you my exact method on how I did it, when I started my business. I'm going to give you an example of the actual deals that I ran. Okay? I'm going to show you that. If you have any questions, obviously, shoot them down below, and I will answer them, or you can text me join my text community 917-636-1998. 917-636-1998. Why am I doing this? Because I want to make a difference. I've thankfully done pretty well for myself, and I can do it. But up until like about a year and a half ago. I really wasn't making an impact on other people's lives. But for me now, the most rewarding thing is when I'm able to help someone like you were you're in a rut and I show you the way and now your life changes dramatically. Not just financially but your your entire attitude, your lifestyle. I can't tell you how rewarding that is. And it helps build my legacy. Because if I'm able to help you make a million dollars within the next two years, you're going to like me, right? You're going to appreciate me. I'm going to be psyched because you did it. It's going to make me feel great. But one of the things that I like, love is, I want my family to think highly of me, my children. And one day, I'm going to be in a supermarket, and someone's going to run up to me that I taught, and they're killing it. Right, they pull up in their Porsche. And they're, they're like, "Eric, thank you so much. You changed my life." I want my kids to see that. I want them to get it. That is super, super important to me. I just got the chills. That's what it's all about now, right? I had the hustle in the beginning and make some money, right? Bottom line, make some money. However, I could do it. Thankfully, I got into a business that literally is recession proof. Okay, no matter what is going on in the economy, businesses need leads. It's one of the only businesses that I can think of in the world that is recession proof. Even if you, you don't want to really go down the path, you should understand it, you should learn the skill set. Because at any point in time, everything falls apart for me. I have nothing coming in, I can go and find an advertiser who's gonna pay me something for doing something, right? It's the action that they want to take. They already have their landing page, I negotiate a deal. They're gonna pay me X when I do Y. And then I go and find some traffic. And I just brokered the deal from advertiser to me, me to the publisher, just anybody that's willing to run a CPL. So guys, do me a favor. If you like, what's going on, subscribe, turn on your notifications, and we're gonna create a beautiful friendship. If there's anything that you want me to talk about, right below in the comments, and I'll take a look at it or text me 917-636-1998. Other than that, guys, I really appreciate you guys. This is awesome. I'm having a lot of fun so far. I'll see you... I'll see you next time. Thanks for watching. Bye-bye.

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