How to Create an Online School to Promote Your Market Offer | Interview With Bart Miller
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How to Create an Online School to Promote Your Market Offer | Interview With Bart Miller

How to Create an Online School to Promote Your Market Offer | Interview With Bart Miller and Eric Beer

How to Create an Online School to Promote Your Market Offer | Interview With Bart Miller

Another week, another awesome interview! I’m super excited to be joined by business coach and online school expert, Bart Miller!

For the past 15 years, Bart has been making his mark in the online business and digital marketing space. He’s built several 7-figure businesses from scratch, and ever since he moved into coaching, he’s been helping other entrepreneurs do the same.

Bart has an intense drive for collaboration and is very skilled at bringing out the genius in others to create incredible business opportunities.

The work he’s done with online schools is phenomenal, and he’s going to share lots of details about his approach.

We discuss his method for choosing people to go into business with, his views on the significance of business systems, and critical preconditions for creating a successful partnership.

All that and a whole lot more on this week’s brand new episode of the Performance Marketer Podcast!


How Bart Miller Helps People Level Up Their Business With Online Schools


“People don’t buy us. They buy our systems and our formulations.” – Bart Miller

Bart strongly believes systems are the most important aspect of running a business. His ability to look past all the flair allows him to identify solid investment opportunities and create massively successful online businesses.

The essence of Bart’s approach is in complementary collaboration. He works with people trying to share their brilliance with the world and turns their efforts into a sustainable operation.

Why does this strategy work so well?

For starters, Bart uses his vast experience to handle the online business and digital marketing side. That allows his partners to focus all of their energy on producing the educational content while relying on Bart’s coaching throughout the process.

In the end, the secret to their success comes down to a simple concept. Bart leverages his brilliance, and his partners leverage theirs. It’s a pretty awesome deal!

But the ONLY way this type of collaboration works is if the people working together are a good fit.


Key Characteristics Bart Looks for in a Potential Business Partner


When vetting his potential business partners, there is a specific set of indicators Bart relies on to determine whether they’re the right candidate or not.


1 – Where’s Your Focus?


“If you’re caught up in yourself, I’m not your coach.” – Bart Miller

One of the most common mistakes people make in business is they get too fixated on themselves. They get overwhelmed worrying about their appearance, what people might think of them… But in reality, that kind of thinking is only slowing them down!

EVERY entrepreneur needs to be result-driven. That’s why I like to say that if you want to be a good business owner, you MUST learn to think like a performance marketer.

That’s why Bart works with people who exclusively focus on the results they want to bring to people and the systems that will get them there.


2 – How Powerful Is Your List?


The true strength of any business lies in the email list. This is one of the most important factors Bart uses to assess a collaboration opportunity.

Having an email list allows you to create traffic. It’s your most powerful asset, and if you’re willing to nurture it with care, the returns can be unbelievable.

Your list’s size is an important factor, but it’s not the only thing that determines its power. 

The ONLY way your email list is valuable if you can actually sell through it. 

Looking at certain metrics such as open and click-through rates can tell you a lot about the quality of the contacts at your disposal.


3 – How Well Do You Know Your Subject?


Another thing Bart takes into account is the amount of research a person has put in BEFORE contacting him for help. 

Asking some basic questions about the field and potential competition is a great way to determine their level of commitment.

As we mentioned before, this collaboration only works if both Bart and his partners bring their A-game. 

That’s why it’s so important to be on the lookout for red flags. And someone not doing their research is a pretty big one.


4 – Are You Offering Something Unique?


This one is not a dealbreaker, but it’s essential because the answer shapes the overall business strategy.

Having a unique selling point opens up loads of marketing opportunities. It gives you a firm foundation, and it makes it easier for you to position your brand.

But there’s also another layer to asking this question. 

If the person doesn’t have a unique selling point, Bart has the opportunity to be direct and honest with them about their chances.

You don’t need to have USP to be successful. But you DO need to be coachable!

When faced with the cold, brutally honest facts about the difficulty of their journey, people’s reaction alone speaks worlds about the probability of their success.



Did you know Bart is also a fashionista? It’s true! He’s actually a fashion consultant for one of the biggest names in online marketing!

Check out the full episode to hear more cool stories like this one!

And while you’re at it, sign up for my SurveyDetective VIP waitlist for more exclusive content!

🕵️‍♂️ Sign up for the SurveyDetective VIP Waitlist HERE

Thanks for tuning in! See you next week!


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

  • Awesome
    by Nevareze William from United States

    Very interesting show.

    by cucklord101 from United States

    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

  • Best Podcast
    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
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    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
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    So excited to get more info from Eric Beer to help further my career.

  • Great Stuff
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    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
    by casino exec from United States

    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

  • Great content
    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

Bart Miller 0:00
What makes you unique compared to these guys, or are you really just the same? And if you are the same doesn't mean you can't do it. Let's be clear here, like, that's okay. Because you are you, right? And people want to just invest in you, and I'm okay with that. But let's be clear, you're not trying to sell a new mechanism. Because if you are trying to sell a new unique mechanism, then I want to know that also because that differentiates you from all these other people in a certain way.

Eric Beer 0:21
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric beer, and welcome to the Performance Marketer Podcast.

Eric Beer 1:04
Tell us who Bart Miller is, right then what you do, and then tell us how you do it.

Bart Miller 1:10
Perfect. So my real brilliance came in about 15 years ago. I understood the fact that systems were everything. So what I started to look for was people who were super brilliant, and really good at what they do, but had no comprehension of how to take that and put it online. And so where I was really good is saying, "Oh man, if this person is so smart at this, and they have a system that works every single time to give an outcome, then I should be able to put my marketing brilliance to that. And I should be able to drive traffic to that. And then all of a sudden grow an online school." And they do what they do well, I do what I do well, and that means they stay in their office, I stay in my office, which means they create the content they create what their brilliance is, they put it in the format that I tell them to put it into so that people get the exact result that I know that they can get every single time without question. And then we both share in the profits of their brilliance and my brilliance match together. So I would buy companies, I would own 75% of them, they would own the other portion of that. And then I would scale that business. And then I would exit out of that business. And I would make the business, not about them, but about the system. So what we forget about in businesses is that it has nothing people don't buy us, they buy our systems and our formulations, we get caught up in the fact that we are all we are the knowledge we are all this brilliance, but it's what it really is, is what they want from you is they want your system. So when I'm coaching somebody, even down to today, my number one thing I have to teach people is to get out of their own damn way and create a system to where it reproduces a result every single time for somebody and then drive traffic. They just happen to be the delivery mechanism, or the avatar, or the one that's done it before. You know, that's all they are. But they're not the system. And when they can separate themselves from the system, then they can understand what they're really actually selling. And then we can get to the bottom line and making them very successful because they have a formula, or a recipe, or whatever you want to call it. So I was really good at that my younger career, I understood that it had nothing to do with me, all I need to do is buy these things, put them in my formula, sell them or keep them and I still own one of those properties. I don't know how many people in this space, own an online school or have owned an online school that's been going for 12 years now and still make some money. A lot of them talk about their online schools, but they're not 12 years old, let me be clear, and still making money to this day, and private labeled for a huge brand on top of that. So that's my that's what I do. And when I'm coaching somebody, the number one thing when I interview you is I want to find out if you're all caught up in yourself, or if you're all caught up in your system and what you can do for others. Because if you're caught up in yourself, you're not, I'm not your coach, if you're really caught up in what you're going to get for somebody and results and how you can do that. I'm your coach, then I'm the guy that you can go into. So I don't know if that answers your question. But that's what it's all about. And that's the same way in e-commerce too, by the way, no difference in ecommerce. If the product doesn't solve a problem, I don't want it. If the product goes down the drain and up in smoke, I can become a millionaire off of it. Okay, now if it goes down the drain it up in smoke. It's really critical. That's where you become hyper-wealthy is by selling products that go down the drain and up and smoke. Everything else you can make a lot of money on, but you can never become a multibillionaire.

Eric Beer 4:36
Love it. Love it. So how do you find these companies?

Bart Miller 4:40
Well, a lot of times they find you once you've kind of created a few of the schools for the right people, then other people go well how did that happen? So they'll ask Robert or whoever I created schools for how did you get your expertise here and how did you make some money? Well, there's this guy, you know, and that's kind of how it starts. And then you don't ever have to worry about you know that Because when you this is the thing that's funny, Eric, when you've created success, it's really funny how it leaves breadcrumbs. And people want to find you. And they seek you out. And when they realize that you, they're like, oh, you're that guy. And it's like, Yeah, I was that guy. They may want you. And it's like, Yeah, you do want me, right? Yeah, you know, we all get caught up in the people who have to worry the most are the people who leave shitty Bread, bread crumbs, because they're never going to have a job, they're always the one that has to pay to somebody to go into their scam, those who don't always have plenty of people knocking down their door, to want to work with them. It's just funny how that works. We want to work with people to give us what they say they're going to imagine that?

Eric Beer 5:40
Well, I mean, that goes right to what a performance marketer is, it's all about results, aim and get results for somebody. That's right. And it's as simple as that someone else is gonna want to come to you because they're gonna want to do what you did for that person.

Bart Miller 5:53
And that's why your business has flourished. That's why you are today,

Eric Beer 5:57
You are a performance marketer, you didn't even know it, there you go. The results, baby.

Bart Miller 6:01
Well, that's what we're all about, right? If you're not, if you're not performance-driven, you're not going to be long, you just can't.

Eric Beer 6:07
I was just actually talking about that every entrepreneur is a performance marketer.

Bart Miller 6:11
If they're not going out of the business.

Eric Beer 6:13
Well, they're not in business, if they're not for them, the result that I'm making any money, and I'm not doing any work for the world.

Bart Miller 6:21
The only reason I can say that there's the two is you got the con artist, right? That's just always churning and burning. I don't know that he's in business. But he's still performance results. Let's just be curious getting reviews getting result, but not, but not like...

Eric Beer 6:33
That's got to come to a stop at some point. Well, as it gets bigger and continues to burn more and more people, I would imagine. Yeah, the word gets out. And he's done. He's not there's not the longtail for sure. But that's awesome. Yeah, I mean, your brilliance is, it's just, I always say your biggest problem is, you know, too much. Like where you should focus, right?

Bart Miller 6:54
The only reason you know that, it's because you look at yourself in the mirror, there's no difference between the two of us, you know, but seriously, that is what makes achievers and people who have success, our level, you know, able to do that.

Eric Beer 7:07
Yeah, I love it. So what are you doing today? We're still looking for people to come to you, oh, man, you buy their companies? You've had someone go about doing that?

Bart Miller 7:17
Yeah, number one thing I look at, and every company is what is your system? And what's the end result of people are getting? And the other thing that I really look at the most important part when I'm buying a business is the email list? How are? How powerful is the email list? And what's the open rate when I send them something? And what do they like? And are they truly buyers? Or are they just readers? Right? So that's really my investment if I'm unless I'm buying somebody who has never been online, right? And what I mean by that, let's just say I'm, I'm gonna buy the number one soccer coach in the world wants to build an online school, he's the expert, but never created something like this before, right? That's a different scenario, than if you're approaching me wanting to sell a business that you're wanting to exit that's already established. If it's an established business, I'm always looking at the matrix of what's the revenue coming in, where's the revenue coming from, and how dominant is the revenue coming in from Facebook or outside traffic versus the email list, right. And then I just analyze those numbers, and then I'll make you an offer. And if you like the offer, you take it, if you don't like the offer, you don't take it. And if the whole business is built on you, then I buy the business, knowing that you have an exit strategy. But if you don't perform and get the business to where it's a system that's not based on you, then you pay me the money back because it's useless to me.

Eric Beer 8:40
Right. Yeah, but bottom line is you get a higher multiple, and you have a system and you can leave and it still operates. Right. And that's right. Yeah, that's interesting. I love that you talk about BMLs that's what it's sort of all about. I try to tell people about that all the time. You don't have to do this without having your emails and subscriber list that is your asset. That is how you sell a company. Amen. So let me just question, it sounds like people should pay you, for you to buy them. Right? Like if you think about it, right, you're bringing all this to the table and helping somebody with their expertise and taking it to the next level. So when you do that, are you actually coming out of pocket and paying cash? Or are you doing it more in equity and time and, and has...

Bart Miller 9:24
I've done all the above? It depends on what it is and what they need. So sometimes I found companies that they're just in a financial bind, but they've got they've really got some they just over-leveraged themselves and they don't understand how to get themselves out. And then that's okay. So I mean, you know, that's why having capital and understanding that and I buy him at a good price. Let me be clear to you know, their little you know, once we get them straightened out, it was a bad move. And I tell him that straight up, I'm buying you because you're a deal not because, you know, any other reason, and you have to realize that you know, and they always at the beginning are like, Oh, yeah, but you're saving me You know, they're all grateful until everything's profitable. Again, and they're like, I, you know, it is like, you know, they have to realize that it's that scenario to where the guy comes. And there's a huge power outage and the guy shows up. And the foreman of the job is like, dude, we got this huge power problem. Well, you know, and he's like, Oh, yeah, yeah. Okay, let me look at your panel, he walks over to the panel, and he turns one screw a half turn. And then he goes, Okay, here's a $20,000 bill, and the guy goes 10 seconds, right? Because we're not paying you 20 grand for five seconds worth of work, right? Oh, that's easy. That's no problem. I'll write you a different invoice. He goes, you know, you pay me $5 for the time, and another, what is it? 19,000, whatever the rest of the amount of money would be right? for knowing which screw to turn. And for the result? Yeah. And that's where they get frustrated is, is that they, they just need that little it's not the most businesses don't need a whole new panel. They just need a couple of little terms. And that's it. But they get really frustrated that they didn't know that. And I understand why I would too, but you don't know what you don't know.

Eric Beer 11:08
Exactly. But the difference is, I think when you when you speak to people like that when you're partnering with somebody, it's not about how much time you spend, it's about the result you're going to get for them, whether it takes you five minutes, or two months or three months. If you just let them know that up front, then it is what it is. Right. Amen. The bottom line is if you don't come and turn that screw, it's never gonna get turned. And it's never gonna get that result.

Bart Miller 11:34
Yeah, that the manufacturing plant being down doesn't do any good, either.

Eric Beer 11:38
Totally. Totally. Totally. That's really cool. Are there certain industries that you look to dive into?

Bart Miller 11:45
You know, my, Brian, space, online schools? Yeah, info is really the thing I love. I feel like I'm really good at it. I feel like I know how to tweak them. I know, you know, I know the core of what makes those things go the recipe, I guess is what I'm saying. It's I I know that recipe now. Have I made a fortune in the e-commerce business? Yes. Do I know that business? Yes. Have I coached in that business? Not as much so. But I've made millions in the e-commerce space and super grateful for it. Let me be clear.

Eric Beer 12:15
Yeah. That's very different, though. Right? You're selling product that you would ship in the mail? Right? That's right. Yeah. Versus the schools are more you mentioned, like a soccer coach. But anyone that's an influencer that has a good following that has some expertise that they can teach others, right? Is that the formula? Pretty much?

Bart Miller 12:34
Yeah, I would say that's the formula. I also that I'm very, very adamant that all info products ought to have some sort of e-commerce aspect to them. I believe that the combination of those two things is super powerful. And it's, it's, I just think it's really good way to grow. So I'm always looking for good ways to bring an e-commerce play into an info product for sure. And what they like and what why selling certain products. Oh, let me just give you an example. So like in Robert Jones Beauty Academy, what we teach is how to create undeniable beauty, right? We teach you how to apply makeup? Can you use your makeup brushes? And can you use your makeup? The answer is yes, we don't. That's not what we're selling. But if you utilize our makeup brushes, you are going to get a better result. Okay, so I would sell you the makeup brushes. If you use our organization palettes, you're going to get a better result. Therefore, you should buy our organization palettes now, do you need them to fulfill the course and to be successful? No, absolutely not. But those elements are elements we make a lot of money on, and rightfully so. And we built our course around them. So every one of our brushes, for example is numbered, we call out number two, that brush when we use the brush. So you can follow along. It's like paint by number versus you trying to figure out what brush to use, you try to figure out that plus, we've spent eight years just on one brush alone, to create it to be what it needs to be you see what I'm saying? You're getting a professional set. So it makes sense, right to add on to an info product.

Eric Beer 14:06
Yeah, I love it. That's exactly the strategy, what we're doing with SurveyDetective, where we're teaching people how to generate leads, right, you don't have to use my survey platform, you'll just fast track your success. Right? You can do whatever you want, go generate leads anywhere on your own time. But if you want to fast-track it and take 20 years of experience, and be successful off the bat, we'll show you exactly how to get it done. And that's really interesting because you're focusing on the result. And then you create the product that you're going to use to get that result. And naturally, if people trust you, they do it. That's really I love it. Yeah. And that's how you scale a business to be massive. Because you're getting paid for the school. Right for the training for the mental aspect of it. And then there's the actual product that the person has to use. Genius. Genius. Yeah, love it, man. That's really cool. Yeah, thanks. It's been great. Sure. What's the time commitment on being able to create the actual video trainings? Do they do it in one day? Does it take six months? Because I've, I've actually been, I've had experience with this. I remember, when I first got into this business early on, I was communicating with a country singer, and the manager and that was a big thing was, how much time? Does she need to create the content that you're gonna take now and create a class and all the marketing and all that jazz, which they don't do any of that, right? They're just doing whatever they're good at?

Bart Miller 15:33
No, they do that. They hire, they implement their own teams, they do it all. Okay, so I don't I don't do anything but coach him. Now. It takes them It depends on the person. And it also depends on the subject. So let's say that you're playing a guitar course, for example? Well, it depends on if you can play through without any freaking, you know, mess-ups, or if it's got to be edited, or you know, all that kind of stuff. You know, it's like, that's the multi-million dollar question is, how good are you at your craft? And how good are you at explaining your craft not being boring as hell, and showing the different stories and examples that you need to throughout that. But generally speaking, I like to shoot within three days. And I like total immersion. That's ideal for me to go from first day, second day, third day, wrap it all up, have all the editor, have the editor, edit it within a month and a half, and then you've got it all being implemented into the places it needs to be and then launched out to the world while you're creating your funnels, you're creating everything else, all your assets around it, but three days, the most I like to take a week.

Eric Beer 16:34
That's not bad. Do you fly to them? They fly to you? Where do you do it?

Bart Miller 16:37
Most of the time, they could do it on their own, they don't need me or I don't need them. Because like I said, they've already taught it twice. If they've been through my program, they've already had me on there watching them. So the first time they teach it, we sell it for a very minimal amount. So just like my group coaching, I'm going to offer 10 people, my group coaching at a very low price in February, like it's going to be a fire, so forth. And then I'm going to teach them everything because I want all their testimonials. That's their given like they're getting it for that price. Because if I say what I do, if I give them the result, I say I'm going to give them they owe me a testimonial. Yep. Right. If I don't, they don't owe me they can be a negative testimonial. I guess at that point, really, at the end of the day, the whole reason I do it that first time is to get those raving fans, those raving reviews from those people. That's what I'm really buying their time as much as they're buying my time. Okay, yep. So that the first time that's what I'm doing, the second time is a lot quicker, and I charge more money for them perfect. All the little things one more time. The third time is the final filming. So they've already been through this a couple times. So generally speaking, they know and they've been through it, they can go watch their old zooms, they can go watch everything that they've done previously. And they can just dial it in, put their camera up, ready to rock and roll so that I find that they go through it pretty well. And they can shoot it in the atmospheres that they need to, because sometimes they need to shoot it in different locations to make it make sense.

Eric Beer 18:06
So what would you recommend to somebody like the people that are in business today? That's clear, because you're working with someone that established that maybe need to tweak versus you said, there's startups, so if there's someone that's listening here, right, and let's say they have this expertise, whether they know it or not, right, like some people don't even realize that they have expertise that they can sell online, right? There's so many different ways, relationships, confidence in a man or woman, alcohol rehab, what happens? Just anything that you've experienced in your life is, is your journey. And it's an expertise, right? And you can teach that to people that are similar than you are you just a few steps behind you. And you know, how to get over that. Right. So it's like, what would you recommend to people on the steps they could take to even understand how they would get this business off the ground? And then work with you? Yeah. How does that how does it get to the point where you're on the phone with them? Yeah, like, you know what, you fit all the criteria, you're ready to go? Like, what do people do to prepare to even explore this option?

Bart Miller 19:10
Good call. A couple of things that they usually are already done. One is that they're just nerds over it. So if I got into their computer, they had been researching it for the last year, two years of life like that. They're pretty well, a nerd on the subject. They like it. If I were to jump in. And if I were to look at their browser, that's one of the questions I asked if I open your browser right now, how much of the subject you want to teach? Have you been researching in the last two months? And if they give me a Well, not really, I'm just kind of getting into it, then it's like, Yeah, probably not the right. Probably not the right fit, right. The other thing is, is that they if I went to Amazon and asked them, so I'll type in their subject of whatever, and it's funny, Amazon's got all the books on planet Earth is selling those subjects 99% of the time, and I say okay, who are the top five? Do you know this person? What do they teach on? Do you know this person and they can answer That shit that guess what they're on track, they've done their homework, they've started to look at stuff. So I know that they're, they're on point and that they're ready to rock and roll. So those are my cues is that they really are passionate, they really do know. And then I asked them, What makes you unique compared to these guys? Or are you really just the same? And if you are the same doesn't mean you can't do. Let's be clear here. Like, that's okay. Because you are you, right? And people want to just invest in you, and I'm okay with that. But let's be clear, you're not trying to sell a new mechanism. Because if you are trying to sell a new unique mechanism, then I want to know that also is that differentiates you from all these other people in a certain way. So we established that and then at that point, I can have a good idea if I'm going to be in a red ocean, or if I'm going to be in a blue ocean to go sell the product or what they're going to be up against. And I can be honest, I can say, hey, look, dude, you're going to be in a red ocean, just understand this, it's not going to be as fast as you think it's going to be. This is not going to be glamorous for you. But you can be successful, you know, but at least we can have a frank conversation. And then I find out if they're coachable. At that point, if they're arguing with me the entire time, they're trying to tell me how good I know they're not coachable. It's like, you know what, I'm probably not your guy, but keep track. If they're literally saying, dude, that is like, thank you for letting me know that. Thank you for being honest with me upfront and telling me it's gonna take longer, but I can be you know, then I know that they're like, willing to go through the process to make it happen.

Eric Beer 21:19
Yeah. I love it. I love it. And I think you made a good point there. And by the way, anybody that doesn't understand red ocean blue ocean, ultimately, what he means is you're an ocean with sharks, right? So red ocean, there's competition. lotion means that you're in a place where nobody else lives, you can kick butt and you have no competition, right? So in any event, I thought it was important that we note that you could be in the same space as other people in an industry, right. And it's just a matter of that's why we always say you can niche down so that you can own a certain market and still be successful against the big boys, as long as you have some specialty. And that's the stuff that I think you do really well when you teach people that and they don't really understand that part. Because they're just mass market. They see Nike promoting sneakers, so they think they do what Nike does. And you don't do it like he does, because you can't compete against Nike, right? That's great. So that's cool. What about do you have a business with this? I don't know if this is a secret or not, but you dress somebody that we all know. Yeah. And I don't know if people know that or not. But if they like his style, then you're the guy behind that curtain right? Do you have a business there? And for anybody doesn't know this Bart Miller dresses Russell Brunson for every funnel hacking live and then some. So if you like his outfits, you can hit up Bart for that one. If you don't like it outfits, you can get apart for that one. On the guy in the either, What do you get involved in that? I mean, it's so funny because you're this businessman and entrepreneurial people with schools. But meanwhile, they have this fashion sense that you're just able to, it's wild, man, you have a...

Bart Miller 22:57
I've been in fashion for years because of our makeup school. So you know, that always drives me you know, obviously, if you know the makeup world, you start to get into a lot of fashion. You're around a lot of design. So I've been in that world for a long time. And yes, people do besides Russell Brunson hire me to shop for them. And they get with me. And it's on a lot of people's actually vision boards to actually go shopping with me, which is kind of a crazy thing. But I do love it, I enjoy it. And it is a business, I don't promote it, Russell thinks I ought to promote it more. And I probably should I do enjoy it. But what people don't realize is it's very stressful, it's a lot more stressful and a lot more work than people think it is. Because I have to understand exactly all the colors around him, I understand his brand around him, I have to understand who is on stage with, I have to understand if he's selling or not selling, I have to understand if he needs to be more relaxed to be able to, you know, be more of a friend when he's teaching versus being more of a mentor when he's teaching. I have to understand his personality and how to put talking pieces with him. So it's not a lot of people just think, oh, you just dressing. It's like, there's way more into dressing somebody if you do it right, and then just all of a sudden going shopping for them and buying a couple of outfits. Okay, so, so there's a lot of time, energy, and effort that goes into that. But I do enjoy it thoroughly. I am really, really good at it. And I like I said I've just been super successful at it. But I do probably need to market it more. I just want to be able to hide and not do it. So I don't do it as much. But yeah, it's fun. It's a lot of fun.

Eric Beer 24:29
I gotta tell you what I love about you the most. This is something that's so powerful for people that don't think they have expertise. And maybe they’re in a job that that sucks. And they're miserable, right? What you do is you work with people that have this expertise or a business. And then you ultimately learn that business by helping somebody else by you just being this. It's like the cool kid on the block. Right? Like the guy who can talk the teacher into doing anything. Getting the a and he didn't even study you know, it's like Do you do that, right? It's like, literally like, what you are an example of is anybody that is in the market, that is just doesn't really know what they want to do with their lives? Well, you don't have to actually have a product or a service of your own. Right, you can go and work with other people, you'll learn that that business because at the end of the day, you're, you're helping them with that. Like, I feel like that's something that would be unbelievable for you to teach other people on that, that simple thing of just if just be you, right, you don't have to know anything other than just find somebody that has a product that you just are able to identify needs out. And then you go through that process with your system, that way you do it. And then you find those guys that have the charisma, like you, and it's a win-win for everybody. It's really like, it's just you make so much out of nothing. It's like so unbelievable. You could you could start a business at any point in time, you know, like, it's just, it's just really, it's encouraging to people that are out there that you know, are like, not a marketer, not not not doing anything in makeup or have a practice service, there's hope for you. Right, you could still build a business by just leveraging other people's talents, and products, and services. Yeah. Do you teach you teach people? Is that? Is that part of your coaching program?

Well, it is really that is my coaching program. They all have expertise. I'm showing them how to run my recipe that I've done before, they just happen to be the Avatar and they get all the benefits from it, you know. So that really is my coaching, in a nutshell, is teaching them that exact thing. But I love it. I love it. So you said you have one business right now?

Bart Miller 26:31
Well, right now I'm coaching. Obviously, we have the one online school, actually, we have a couple of online schools, we have a guitar school, my daughter's coming out the ukulele school, here soon. And then we have an e-commerce business, which is called Camp gurus. And then we have another e-commerce business, which is relive the magic at home, which is a candle business that my wife and daughter just created. Now, in fact, I'll tell you a bit about this. But my Yeah, my wife is mentoring my oldest daughter in how to create an e-commerce business, which I absolutely love. Because with my kids, I want them to understand our business. So why would you want somebody outside mentoring them when you can mentor them yourself? So my wife taking that on, she's mentoring my daughter, and teaching her how to scale and grow a business. And you and I were just talking about leads for that, you know, and, you know, and that's the great thing is, is that, she is my daughter, being my daughter gets to learn how I tap into my network to make things happen so that she can learn that she needs a network that she needs to learn this that you know, I mean, it's it's really cool. So yeah, so we have multiple businesses, but the main business is the makeup school, Camp guru, and then my coaching. And then my group coaching starts here in February.

Eric Beer 27:49
Oh, do you have a group coaching where you don't take on any equity, but you just come and show them the exact way to grow their business with creating their own schools? That's correct. That's cool. Great. You want to tell people how they can?

Bart Miller 28:01
Yes. So right now the only way you can find it, because it's not February all the way through. So I haven't got it all finished. But you can go to I do epic And when you get there, you'll be able to see my coaching program. That's my one-on-one coaching. And you'll see eventually a link on there that will take you to the group coaching and you'll be able to choose which angle you need to go sweet. And that is the one on one coaching work. You know how it works right now is that it's a $30,000 investment. And what you get is you get me on your business for an hour a week. And I basically walk you through your recipe, help you get your systems dialed into where they're right, and then teach you how we've drove traffic to those different things. We set that up, set your webinars, get you going on that. And then basically you've got Voxer access to me throughout the entire week, to be able to communicate on everything that's going on. And I get 48 hours to get back to you. But the bottom line is you get me once a week. And I'm really hands-on and giving you assignments and getting you mentally prepared for what you need to do to build out your online school and how it's been successful for us.

Eric Beer 29:08
So you get back to them on the Voxer as long as you're not on a horse or in the gym, pumping iron, right?

Bart Miller 29:17
That's right. Yeah. Yeah, you nailed it. That's right. Oh, I got the greatest clients ever Eric like I really do. They're so respectful and just I got the most amazing people. It's funny when they're high-end. And they really want to do this. And they know that they're getting the right program, how awesome and incredible they are. And so they get access to each other. And then they also every Wednesday like here in a few minutes, I'll be jumping on a call. And that call will be a high-end coaching call, but it's not me. But it's all my group coming together that I coach them. So it would be somebody like you as an expert that would show up, teach them your formulation that they could implement in their businesses. So I bring outside experts in form also, and they get that.

Eric Beer 29:56
Yeah, it's fun to get to network with all your other clients,

Bart Miller 29:58
That's right.

Eric Beer 29:59
Which is really powerful, it's like a mastermind. Pretty much a mastermind where you're giving them one on one, and you're putting people together. How long does it take to get results?

Bart Miller 30:09
You know, it's some people already have their stuff built, then it's really quick. We can do it the first month, if they don't have everything built, then I like him to teach it two times to make sure that they understand what they're teaching that their sequences are right. And they really know how to deliver the content, believe it or not, it that's the most important part is understanding how to get things across, making sure you're informing, because the last thing you want to do is shoot your content, and then go back and fix it all multiple times. It's a pain in the butt, right? So really help them prevent that. And in doing that, that usually takes them about six months, to be honest with you to be perfected and ready to go to market. But once they get to market, then it's a dream for them because they have very little customer service. And they've already made money, just not scaled it.

Eric Beer 30:53
It's amazing. I could talk to you for hours. So do you want to leave with letting people know anything else that you want?

Bart Miller 30:59
Not really, I mean, unless you think of something my man. I think you've covered the school, you've covered the dress... But if you want more, I'm totally down for it. But this will give you...

Eric Beer 31:09
I would love to just see you lasso. You should teach me how to lasso. I want that.

Bart Miller 31:13
Get on an airplane!

Eric Beer 31:17
All right, dude, I'll let you go. But um, if you want me to do anything with the candle stuff, let me know. I'll try to put something together really quickly. If you decide...

Bart Miller 31:23
I'm ready, let's do it. Let's get 500 sales for them.

Eric Beer 31:26
Send me an email and I'll try to put something together for you and saying...

Bart Miller 31:29
I've sent you the link to the site, when I get off this call, I'll budge it.

Eric Beer 31:33
Alright, bud. Thanks. Take care. Bye-bye!

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