28 Oct How to Create an Irresistible Offer
If you were part of the One Funnel Away Challenge with Russell Brunson and you signed up using my affiliate link, then you knew I created a private Facebook group as part of my bonus stack. I shared videos, takeaways, my notes from the challenge, as well as my own expertise in reference to what they shared.
One of the topics that was covered was How to Create an Irresistible Offer. So I wanted to share a bit on that with you today because without it, it’s going to be really hard (even impossible) to convert your traffic and make a sale.
We’re all consumers, right? And we buy things based on our desires and the perceived value they provide. We trade one thing (money) for another (product/service) for a desired outcome (happiness, need, status, etc.).
When you’re creating offers, you’re asking your audience to trade their hard earned money for what you’re offering them. You’re making a trade. But in order for them to confidently make the trade, they need to understand the value of doing so. We do this by creating…
IRRESISTIBLE OFFERS. Using what’s called an offer stack.
As an affiliate, there are plenty of people offering the same thing as you, right? The difference between you and them comes from your stack, which are the bonuses you’re giving as part of the offer you’re promoting to entice the customer to buy from you, and not the other guys on the internet. Your bonuses increase the perceived value of the initial offer, and educate the customer on your knowledge and skill set in the process.
Let’s look at an example.
Let’s say you have an offer in the relationship niche. What would your offer stack look like? It might include:
- DVD of a classic romantic movie
- Box of chocolates
- Link to an interview with a love coach / expert
- eBook on Finding Love After Divorce
- Top 10 videos from YouTube on How To Propose
- A blank coupon book to share with your partner
- …whatever you want!
Yes, I realize people can google videos on their own. The point of a stack is that you are providing everything in one place, right at their fingertips, saving them time in their day. People pay for convenience, just look at Starbucks, major fast food chains, donut shops.
Make it worthwhile to them to say yes and solve a pain point with your offer.
The four categories to consider when creating your irresistible offer are:
- Physical (product)
I like to create a list with each offer I have that’s segmented into these four categories to make it easier when I have similar offers to just pull from and keep moving forward with my stacks. It’s a huge time saver!
Now before you say, I can’t write an eBook on LOVE!! The best part is, you don’t have to! There are so many FREE resources online that create these things for you (yes, FREE). I share all of those with my clients because it’s important to know you are only limited by your own limitations, nothing more.
Tony Robbins says this about success: It’s not a resource problem, it’s a resourcefulness problem. Said another way from Russell Brunson: It’s the WHO not the HOW.
So figure out what you want to give as a bonus and then find a way to do it. Feel free to shoot me a note to ask for support. I’m here to help.