How To Build a Targeted Marketing Plan Using Surveys (Performance Marketer Kickoff Pt. 1)
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How To Build a Targeted Marketing Plan Using Surveys (Performance Marketer Kickoff Pt. 1)

How to Build a Targeted Marketing Plan Using Surveys (Performance Marketer Kickoff Pt. 1)

How To Build a Targeted Marketing Plan Using Surveys (Performance Marketer Kickoff Pt. 1)

Last week was the official opening of my Performance Marketer club. And right away, after just having the very first meeting with my founding members – my expectations are through the roof!

I’m getting more and more excited by the day, and I can’t wait to help some really cool people take their business to the next level.

Over the next period, I will be devoting a significant portion of my time and energy towards teaching my founding members how to build their list. It’s going to be an incredible, unforgettable ride, and here’s why you should get excited as well.

I expect you, the Performance Marketer Nation, to follow along as we embark on this epic journey. Our meetings are going to be jam-packed with valuable insights and secrets of the trade. That is why I’ll be sharing a portion of these nuggets of wisdom directly on my podcast. 

That way, you’ll be able to witness first hand why my methods work. It’s going to blow you away and make you fall deeper in love with performance marketing.

Our kickoff meeting was an introduction to the topic of how to create a targeted marketing plan using surveys. We’re about to do some breathtaking stuff, and there’s a very good reason for it. 

My founding members will be fully equipped with the current version of my SurveyDetective platform. Even though we’re still adding cool stuff, it’s already proven to be a real gamechanger when it comes to creating surveys. 

The official launch for SurveyDetective will be held a little later in the year, but you sign up for our VIP waitlist today! 

🕵️‍♂️ Sign up for the SurveyDetective VIP Waitlist


Why Are Surveys So Important for Growing Your Business?


Surveys are one of the most powerful marketing tools out there. If that’s news to you, then I suggest you listen carefully to this week’s episode as I’m sure you’re going to find answers to most of your lingering questions.

There are many reasons for adding surveys to your marketing process:


1 – Generate Leads at a Considerably Less Cost

Surveys help you acquire leads at a much lower price, without having to make sacrifices regarding quality.


2 – Huge Increase in Volume

The number of people that you’re going to be reaching with your message will skyrocket.


3 – Triple Your Conversions and Click Rates

Utilizing surveys will triple your conversion and click rates, leading to a head-spinning increase in your number of leads.


4 – Increased Virality Factor

Surveys massively increase the chances of you, your brand, or your content going viral.


5 – Collecting Smart Data

Basing your marketing strategy on smart data will help you gain exceptional insights about your target market. This is a standard approach for the world’s most successful companies like Google or Facebook, and it plays a crucial role in their success.


6 – A Better Understanding of Your Audience

The more information you have about your audience, the easier it is for you to cater to their needs and get them to care about what you have to offer.


7 – Sell More

Ultimately, the combined effect of these benefits will lead to higher sales numbers and will stimulate your revenue in a way you couldn’t imagine.


What Makes Surveys Such an Effective Marketing Tool?


Surveys work incredibly well. There’s not a doubt in my mind about it. And once you understand why they’re such an effective tool for marketing, you’ll learn to look at it the same way I do.


The Power of Self-Discovery (Me, Myself, and I)

People care about themselves, and by asking the right questions, you’ll be able to tap into their psychology and way of thinking. They will give you all the information you need to create an ideal strategy that will ultimately guide their customer journey.


No-Brainer Questions

Relying on questions that are very easy to answer allows you to create momentum. You’re taking the time to get to know your audience, which they’ll appreciate immensely. There are two types of questions that are always easiest to answer; what they did in the past and what don’t they want.


Creating Curiosity

Using questions that rely on the power of self-discovery, you’re going to create curiosity among your audience. By asking them direct questions about their likes and dislikes, 


Custom Targeted Messaging

All these new insights empower you to tailor custom messages, targeted to each individual segment of your audience, resulting in astonishingly higher conversions.


How and When to Utilize Discovery Surveys?


There are many different types of surveys and quizzes you can use depending on the situation you’re in or the goals that you’re looking to attain. 

Discovery surveys are extremely useful for people who are looking to create a new product or offer, unveil a new segment of the market, or communicate with an existing segment to get better insights.

The main goal of discovery surveys is to acquire information from the die-hard portion of the audience. You want to listen to the people who are the best customers – people who are motivated and genuinely care about you or your product.

Discovery surveys, or any type of surveys for that matter, are very powerful, although only if used correctly. I know that a lot of people are worried about having the required technical skill or know-how. 

My founding members won’t have these kinds of worries standing in their way. One of the most amazing things about our SurveyDetective platform is that you can easily build survey funnels with zero tech skills. And I can’t wait to see the look on their face when they get their first win.

🕵️‍♂️ Sign up for the SurveyDetective VIP Waitlist


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

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    My life changed after I discovered this podcast, 100% the number one on the platform.

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    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

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    Thanks for everything. This show has been an amazing resource.

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    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

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    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

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    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
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    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
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  • This dude is the real deal...
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    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

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    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

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    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

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    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

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    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

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    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

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    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

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    by reebcire from United States

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    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

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    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

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    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

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  • Excellent
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    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
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  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
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    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

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    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

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    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

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    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

What we're going to be doing is we're going to be giving you an edge against every person in the marketplace. Because you're going to start to understand your audience in a way that no one else does. You do not market to your whole audience the same way. Because no one is the same. There are very different reasons why people do things. And you're going to start learning about behavioral marketing. You're going to understand the actions, you're going to understand the bit of the marketing side of things, and how you get people to a certain place and how you persuade them into doing things.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

Alright guys,... So, let's dive in! today's the kickoff of what we just went through, which was the Founding Member Launch. First off, I want you guys to understand how deeply moved I am that you guys are here. I appreciate it. I'm very excited to help you guys with your business. This is... This is only the start. This wasn't even planned to be launched this soon. But I was... A quick story, I interviewed Stu McClaren, who is the founder of TRIBE and on the episode, as we were talking, one I signed up for it, I invested in it to learn about what he does with memberships to make this the best experience possible for you. Two is, he's all about just creating momentum. And he and I are on the same page with that, where it's just about just getting started. So, it's all around like creating this Founding Member Launch, that you bring a certain amount of people in that you can work with closely as you develop the program and everything else, that's... That's happening. So the whole concept here, the key here is, I've been through tons of different programs. And this is it. We're going to keep this super, super simple. There's not going to be these long videos where you're gonna have to watch tons of different things to get to the next stage. I'm going to go over today right now, what this is, what you joined, if you're not sure of why we're doing this, and some of the receivables you're going to get. So, first things first is tap yourself in the back because you've made an unbelievably great decision. Being a founding member is going to open the doors for a lot of things that no one else is going to get. As we start opening up all of these other avenues with people to work with us. You guys are going to get access to the platform. Right now, we're going to be the ones developing the, the surveys for you putting it together, you'll have access to your account, but we're going to be the ones that are going to be doing it with you. So there's no tech issues. There's none of that, but going through and doing the work, you're going to be the one that's going to be building this, but that's the way that this is going to operate where we're going to literally be focused on one thing, the goal here is for you to build your list. There are different people here in different stages of your business. Some people might be excited about generating 500 leads in a month. Some people might be excited about generating 5000 and others might be excited about generating 50,000 so it's important for you guys to stay in your lane. And focus on you, right. But at the end of the day, the whole goal here is that we're going to be working as a community to show you, me what's I'm going to show you guys what's working. And for you guys to share your progress with each other and help each other out in a way that we're gonna be able to collaborate and have smart data smart decision making, learning from others, right all about self education. So this is the whole goal here. And I'm going to go into a little bit of the concepts I've been using here in my business to generate over 100 million dollars, I've generated over 50 million leads with these types of strategies that I'm going to be showing you today. And I'm going to go very high level today. And then we'll get into all of the deliverables because we're going to have to decide on a bunch of different things. You will receive a survey that you're going to have to fill out. So that's going to help me understand You your needs and where you're at in your business. Okay? And it's really important that you guys fill this out. So you're going to get that sometime, either later tonight or tomorrow. I need to check with the guys to find out when that's going out. But you're going to get something so I'll ask you to fill it out. One thing I'd like you guys to do, when you get a chance, if you can, is just in in the group alone answer this one question. Why are you here? What is your goal? Why'd you sign up? Why are you here? What do you want out of this? What's the number one thing that you want to get from being here? With me? Give me a quick little answer dude in the Facebook group, so we can start some conversations and start talking to one another. But so answer that question for yourself and for us. Okay, I need you guys to do another thing for me. I need you to draw a line in the sand What does that mean? That means, where are you today? What is your current situation? What what what are you up to at this moment? Right? I want to understand that because we need to be able to measure your progress. Everything we do is measurable. Okay. I'm going to show you how a performance marketer thinks. I'm going to show you the way we go about things I'm going to show you, when we have campaigns running at my company, I'm going to put them in here and show you some of the surveys that we're using, or we're driving traffic to. I'm going to show you some examples of things we've done in the past. I'm going to give you some ideas, but there's a very specific way on how we're going to go about doing this. Okay. And the whole goal here is one simple strategy month to build your list generate leads for you so that you can now convert those leads into customers. Okay? And I'm so psyched for this guys. I really am. We have a good crew here of people. You guys are all very different in a lot Other ways, which is good, right? So we'll get a feel for, for different people. But a lot of the things that we're going to have to start thinking about is, what are we doing? If I were to get on a phone with you as a client, I would have a discovery call, I would have a conversation with you. I would ask you a bunch of questions. I have to learn about what you're doing. Who are you? What's your product? What's your core offer? What's your go? Who's your avatar? What's your audience? What's the demos? I'd start getting into all this stuff? Have you done this already? What are you paying? What? What's the lifetime value of your customer? What can you afford on a lead? What can you afford on a click all of these things, these questions you need to know all of those answers. You need to know your numbers. And we're going to get into all of that. We will promise you, we're going to get advanced. But for now, we're just going to keep it super, super simple. I'm definitely going to give you way more than I should for what this is because frankly, I'm learning just like you guys are on how to deliver what I know to you. I'm going to show you the ways that we are finding success to fast track what you do. All I ask from you is that you give me a commitment. That's it. So I could ask you a bunch of questions right now. But you're going to get a survey, I'm going to send you a survey to answer some questions. Now, it's interesting. And this is important you guys understand? When you're out there, and you're doing surveys, when you're serving somebody that is going to be a lead. It's very different to serving somebody who's a paying customer, right? You guys paid, you're already in, I've already sold you on this, right? You, you're already buying it, you guys are going to be willing to give me more information than a lead. So when I send you this survey, it's going to be longer than what you're going to be using for your business when you start okay. But let me tell you a little bit about what this is what you're in for. And we're going to be making some of these decisions as I get some feedback from you guys. You guys are are super important to where this all goes, okay? Just as an example, I've worked with two different people helping them with their surveys. They're both in the coaching space. Okay, one of them, I got way too advanced for them. Immediately I realized I got to slow it down and keep it simple. I got way too advanced with some of the stuff that I was doing for them, which is a phase three or four, you can be super successful with way I'm going to show you this. That's very simple. The second thing is I was working with was somebody who was running quizzes and they weren't performing well. And they asked me for some some help. So I went through and literally looked page by page, we spent about two hours and we completely changed the entire, the entire quiz for them to a point where now they're going out to the market and promoting it. But those two things right there helped me with understanding now how I can now take the knowledge that I'm using and give that to you. But so here's the high level of what this is, and I'm going to just simply draw this out for you. But before I do, I just want to give you an update on what this is one year, as long as you're here you are always whenever price came in, that's it. You're good, right? I mean, if you who knows down the road, there's other things that we sell. But as far as is that you have access right now, with the platform that we have, you have access now for us who's going to be helping you with the build of your surveys, setting up the domains that you want, doing all the techie stuff, so it's not going to stop you. I want you guys to be successful. I want to I want to get rid of all the issues of you guys figuring out the platform figuring out how to use it, because one, it's the first one and there are some hiccups, but and we are currently we have our new one. That looks dope. It's It's unbelievable guys, when it comes out. It's gonna be unbelievable, but it's not ready but when it is you guys gonna be the first ones to be playing with it, to give me some feedback on what you like or don't like, and I As you go through this process, the whole goal here is for you guys to give me feedback on what's working or not, right, but you're going to be able to have me to communicate as you start going out to the market. So let's just go in here with the success path. I just asked you that question. You're going to notice it when you get it in your survey. But bottom line is, the goal here we're going to measure is how many leads Did you generate every month? Okay, that's going to be the success path for you is you want to build your list, you all obviously realize how important that is. And I can't stress it enough on how building your list is the most important thing in any business everybody out in the marketplace who's promoting today, that's all they're doing. So this is the goal that we're going to be doing. You guys are going to be setting that up. The success path is getting you there, right? I'm not gonna try to teach you like a course this I don't want to do this like as a six week training course, right where I would sell this for 1997 But with that said, I do have to go into it a little bit because you guys need to understand what you're doing. So my thought process is, I'm going to build out some frameworks with you. And I'm going to go through it with you guys, where I'm going to ask you questions where I show you what you need, and then you apply to your business. Okay? So for example, if you needed to, let's say, we're on a welcome page, right? So we would do something along the lines, like, how to big promise without pain. There's your headline right there. Okay. I'm going to give you some things that you're going to automatically use in the beginning. You're just going to do what I'm telling you to do. We're going to get started, you'll start to learn, then you can start changing stuff. If there's some things like where we can test and flip flop some questions. Yes, but there's a there's a very specific way on how we're going to go about doing this. But the point is that what my goal is to try to take a step back and help you guys to a point where how To what is your big promise? Like, what are you promising the person that's now coming through this, this survey for you? And what's their pain? What are they running away from, so you're gonna be able to fill that in, you're going to fill it in as we're doing this, so that it's going to get done, right, you'd be able to fill this out so that then we can put it inside, then if you guys want to go and access the creatives or play around with it, you're gonna have access to your own account, you're gonna have access to the data that you're collecting inside these accounts. Okay, so all of that is set up for you, we're just gonna assist you in doing it, because that's going to be the quickest way to get you guys to seeing results, day one, and then as you get comfortable with it, if you want to touch it, awesome, by all means, okay? But I want to make sure that it gets done. And we built in this feature where we're able to share all of our surveys same as ClickFunnels. You guys all are familiar with it. One for the ability for us to just be able to put you guys in business and to it It's a good play for when we go out to the market, becoming an affiliate. And in that case, you're gonna be able to generate a ton of revenue as an affiliate with this once we get started, because there's zero people right now, and this is going to be telling you guys you got and you're gonna help me to the point where this is going to be killer. So, all right, let me just give you a high level of the strategy. There's tons of different types of quizzes, surveys, and assessments. Okay, right now, the reason why you're going to use a survey quiz, and let me tell you what we're gonna go over right now, we're gonna go over why to use a survey and a quiz. We're going to go over why they work so well. And then I can ask your questions if you guys have the survey that I provide, who's going to help me with framing what this looks like, from the deliverables for this program? Once I get a better understanding, I can't give you something until I know what it is I'm solving that is That is the whole core concept of what we're doing here, what we're going to be doing is we're going to be giving you an edge against every person in the marketplace, because you're going to start to understand your audience in a way that no one else does. Because you do not market to your whole audience the same way. Because no one is the same. There are very different reasons why people do things. And you're going to start learning about behavioral marketing, you're going to understand the actions, you understand a bit of the marketing side of things, and how you get people to a certain place and how you persuade them into doing things. But so I just want to go over quickly. The reason why use a survey number one, you're going to generate leads at a considerably less cost. Number one, you are going to now generate cheaper leads, if you're generating leads today. Or if you're just starting, you're going to identify this to the point where it's going to be if you're generating $2 per lead today, you may be able to cut This into 50 cents $1. And that's meaningful guys. The reason is because the way you're going to set this up is all around your hooks and the micro commitments the no brainer questions that you're going to create momentum on. That's going to get the person to the finish line to get an opt in bingo, to you're going to get incredibly high volume, thousands, thousands, the amount of triple your conversion rates, you're going to triple your click rates. If you were converting on your on your landing page today 20%. The right survey is going to be set up where you're going to be converting 5060 7080 90% it's it's it's massive click rates. If you're if you're used to getting 2% on Facebook, you could get 468 percent things can go viral, huge can go viral. One of the most important parts of this is the data You're going to be collecting the smart data that you are going to be collecting, that is going to allow you to be able to understand your audience, the most powerful companies in the world, they rely on data, Amazon, Facebook, Google, they're using data to take their business to the next level, to make the user experience better for the users. And what this does for you, is, it's gonna put you in a position, like you're a Facebook, or a Google or an Amazon when you do this the right way. Okay? Like I said, you're gonna better understand your audience. That's important to a point where you're going to be able to sell more bottom line. I'm telling you guys right now, I'm so excited. I just kind of want to just like give you one. I'm so stoked for this that I just like want to hang out with you guys and get this going, like fast. I got to get you guys do one survey, but that's, that's the goal here, right? So those are the reasons why surveys are awesome. This is why you're going to be using surveys, quizzes. Okay? There's a lot of different types of surveys. I'll start explaining some of them to you. But for now, survey and segmentation, just remember that survey for discovery, survey segmentation. Those are the two main important things here on what it is that we are now doing. And now the question is, why do surveys work? So well? Well, why do they work? So well? Well, number one, it's the power of me, myself, and I, self discovery, the power of self discovery, people care about themselves, and you're going to be able to tell them, things about them, by them, giving you information, and you're going to use this in a way where you're able to take the site college you have a person and take them from the start all the way down to the results to the outcomes and more. And we'll get into that. Okay. Number two, what does this do? I call this no brainer questions. What this does is you're asking questions that are so simple to answer, that you're creating momentum, versus dropping somebody on a page where they have to fill something out. You're taking the time to get to know them first, and people appreciate that and get it. That's super important. Right? Two things that people can answer, no matter what people can answer, what they did in the past, and they can tell you what they don't want. They can tell you what they don't want. Tonight, if you're if you sit down and you and you're you're ordering dinner, you can sit around and say okay, guys, you sit and talk to your family and say well, let's get up Pizza. And two people say I don't want pizza. What do you want? I'm not really sure. All right, let's get Chinese. I don't want Chinese. Okay, so what do you want? I'm not sure. Well, you don't want pizza. You don't want Chinese. What do you want? Well, guys, that's a joke. But that's what's going on in the marketplace right now, with your audience. They don't realize they need you. They don't get it. They just know what they don't want. They don't even know that you exist right now. Because the idea and maybe you have some more more audience, awesome, great. But the the power of what I'm going to be showing you guys, is how you can scale your business by not just relying on your warm audience and your hot audience. We're going to be able to generate cold leads. People that have never heard of you before. don't know anything about you. Okay, that's powerful guys. Being able to generate cold leads, and then convert them into customers is scale. That's the thing that a lot of people are missing in the coaching industry. Okay, now Listen, you could sell a product for 25 grand. And if you get 1000 customers, yeah, it's good business, it's great business. But the point is, is that you'll be able to get more come in if it's working to a point where maybe you get 10,000 people at 25 grand if you do a nice job of how you follow the steps to get there. Alright, so I just want to fly through this quickly, just to go through because this is really important. Number three, you're creating curiosity. So the ability for you to ask somebody, what is my type? Who are you most like, measure your knowledge? Okay, you guys see this? What is your type? Who are you measure your, me myself and I write, you are giving people the ability to have self discovery and the beautiful thing about it is they are self declaring to you their issues. And that's what's unbelievable about this. It's amazing, guys, this is amazing. You guys are gonna be blown away when you start looking at the data. Okay, so you're going to be able to identify and understand your audience to a place where you're going to be able to now, create perception. And guys, I'm going to be working on building a workbook out in some way. So don't worry if you're not following this right now. Okay? You don't take notes if you want to, but I'm just telling you create perception. And you do that by custom targeted messaging to each of your segments, where you're telling them how you're going to solve their problem by using the power of desire to get that one big thing, desire to your solution. Okay, here's the ultimate goal, guy. At the end of the day. Here's how you know if you did a good job with what we're going to be doing, and we're going to get started soon on this, because I want to, I want to start seeing results ASAP. The whole goal here for the process that we're going to go through is at the end of the survey, you're going to want to be able to describe somebody's situation better than you They can describe it themselves, where you're able to relate to them to make them feel like they are understood. And what you want from them is to say, example for me, Eric, what do I do next. And if I get somebody to that point, the next natural step is whatever my paid program is. Make sense. And you'll get, you'll see it, you'll get it. I'll start, I'll go through it. I'll explain it to you guys. But so these are the kind of things that we're going to be doing together as a team. I'm going to be taking you guys through this process. And you'll get some stuff here because we need to lay out some some, like a framework of how this is going to work. And remember, this is this is just gone. This is just getting started. So bear with me. We're going to do this where you guys are all smart in your own ways that you're going to be able to give me feedback on if it's working or not. The most important thing is for me and for you guys, is one to keep it simple. Okay, I got to keep it super simple for you guys that you guys can execute and find success. I need you guys to get some wins early. So you can believe that this works that you are excited about that this works, okay? And the only way to do that is to be able to set a goal, a realistic goal and just get started. The same way I'm just getting started with this, this membership. I need you guys just to do it. You can't be perfect, you have to just do it. So, as we're getting going, I'm gonna, I don't want to start teaching certain things to people where some of you guys are like way ahead of others in the program. Okay, now, this is where for me, I need to segment you guys, right someone that's starting a new business right from the beginning part of this and let's let's just dive into like how I'm going to simplify this high level. Okay. First Thing is, it's called a discovery survey. Okay, a discovery survey. I'm telling you guys, this is killer. This is product and market research. This is where you guys are going to go through and start to communicate with your tribe. This is not something that you would roll out. This is what you use for certain situations. If you want to start a new product or a new market, or you want to communicate with an existing market or an existing product, you need to define that very quickly when you're setting up your discovery survey, because the whole goal here is that you're looking to learn from your audience. And I call them your diehards. Right your diehard raving fans, but you want to create diehards, it's really important. A lot of people make this mistake when they're out in the market and they're taking data when they're Researching, where they'll go out, they'll they'll they'll run a survey. And they'll look at the the data. And they'll just analyze everything and then make some decisions off of the global amount of data. And that's where they go wrong. You don't want to listen to everybody. You want to listen to the people that are your best customers, you want to look at them, and you want to score them higher. You want to have the ability to communicate with your 20 to 25% best customers in your market, and listen to what they're telling you. If you're listening to people that don't really care about your product, then you might make some decisions that are going to hurt your business. But the way to do this is you may think you're on the right track for your business. But by doing this, this is giving you the ability to confirm if you're right or wrong, right. So there's a few ways of why we use this Discovery Service. used and in a few ways. Number one is we use it if we're starting a new business new market, or we're getting into any sort of existing market or existing product, okay? Number two, you could use this for the ability to ask people why they're not purchasing your product. Right? So for example, I just ran this founding members, okay, now I could go out to the market and ask people to take a survey, a quick, simple survey on why didn't you sign up and watch the feedback. This is important, okay, and we'll get into this a little later. As we get through the process, and I'm just sort of showing it to you and you just cannot you're going to learn the way I play video games when I was a kid. Okay, this is going to be a fast track. Just cliff notes version so I don't waste any of your guys times. I know all of you guys in here. You guys are all smart. Every one of you I know personally, I did not buy eds. I I've had a relationship with you guys in some way or form where I've, I've communicated I know every person in this group is smart. So I'm excited about that. That gets me stoked, okay. And I know that you guys, when I show you what to do, I don't need you to be experts with what I do. That's not your job. That's what I do. I need you guys to just commit and focus on what you're good at and understand your business so that you can apply it to what I'm going to show you. That's the most important thing. Okay? But I'm telling you, every time I've ever done any of these programs, any any partner I've ever worked with, they always learn something new. You might think you know, your market, like the back of your hand. And I'm telling you, when you do this, you will learn something new. new businesses are created from doing discovery surveys, when you don't even realize it. You're able to create new products off of your existing product by doing this program. Okay? And we'll get into that later. But the point is, when I was a kid I would play PlayStation, or Sega, and my dad would come home with the new Madden game. And instead of opening it up, and just reading all the instructions on each on the controller, each button on what I press, I would just plug in the game. And I just go out and start playing around with the buttons and figuring it out myself. Right? And then maybe what I would do is I would just kind of look over quickly, like, Alright, what are the two most important things that I need to know? Okay, I need to know how to pass it to know how to catch. Great. Got it, I know and now how to speed up. So I got it, boom, I got the three things. I know what the most important things are. I'm going to focus there, and then I just would be able to play the game immediately and I start winning, right. So what I'm going to try to do here with you guys is very similar. I'm going to try to pick out the most important stuff. That is the core of what we're doing here. Because there's a lot of things that are bells and whistles that you you do need and they're important and you should know it But can you be successful without knowing it? That's the goal? And the answer is yes, you can. And as you start to get more familiar with this, then you'll start to become part of my performance marketers that gets it and will start now creating this program where I'm teaching people what we're doing. It works. I promise you, it works. I've done it. It works. Just listen to me, before you start becoming innovative, and changing things. Just listen to me, and do what I'm telling you. It works. Okay. So we're going to be building discovery surveys. The most important thing here on this discovery survey, is format. Questions have many different formats. Okay? The most important thing on a discovery survey is the format on a very specific question that you're going to ask. You're going to have a very specific question that I'm not,... I don't even want to get into it now. Because I want to see if you guys even... When you take my survey, if you notice it, so I'm not going to tell you right this second. We'll, hold on that and then we'll talk and then I'll, I'll be curious to see if you get it. But the bottom line is, I want you guys to understand that this is where you allow people to tell you what's going on. I'll just tell you, it doesn't matter. It's ultimately your objections and your challenges. And you'll see this later. When it comes to building your list, what is your number one single biggest challenge you're facing today? Okay. And then you put describe in as much detail as possible, and you keep it open ended. This is super important, guys, for a few reasons. One is, if you don't know these people. You're going to score these people based on how long their responses, the person that responds with a few one-two-three words, versus somebody that writes a paragraph about why they're struggling and and telling you about themselves, is much more of a diehard than that person that's giving you the three question answer. And you're allowing them to tell you because you don't know yet. That's the whole point of what this is. That's the whole point of what a discovery survey is, you're letting them voice their opinion to you. Okay? This is not something that you're just shooting out to the world, you're going to look to survey between 500-1000 people tops, right? And you don't even need that much data. But the idea is that you want to be able to get 500 to 1000 signups, right, maybe a little less, to the ability to look at the top 25% and see what their responses are. And you're going to then analyze that for you now, because what this is going to do is this discovery survey is what is going to allow you to create your segments. Okay? So, without this being a lesson, okay, you have your discovery survey. Your discovery survey is going to get you your segments into your segmentation survey funnel.

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