How Has Defining My Legacy Helped Me Grow My Performance Marketing Business?

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Hey, what's up Performance Marketers Eric Beer here. And today I want to talk to you about why legacy is so important. So stick around, and we'll be right back.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate on built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

Today is an interesting day for me. February 5th, when I'm taping this, and it's my mom's birthday. And I lost my mom at 54. She was diagnosed with melanoma cancer, she went through his crazy battle. And she ended up losing the battle at the age of 54. She was born in 1950, which means today she would have been 71 years old. So it's been, I guess, 17 years. Since she's gone. Of birthdays that I've missed. She passed away April 23, so it was a few months after her birthday. So she turned 54. And then it was April 23. When she passed away. Yeah, 2003. It was 2003. Right. It was right after my wedding. She was at my wedding. And it was a year after. And then after she passed away, we ended up having our first child, Ashley. And then a few years later, we ended up having Zach and one of my biggest... I don't know if it's a regret but one of my saddest moments in life is that she never got to meet my kids. And I know, my sister feels the same way. And, you know, it sucks, right? It sucks. But it got me thinking today, because every year on her birthday, I get these random text messages from people that knew my mom, one of her best friends texted me this morning. And she does it every year on her birthday. And she's amazing. She's amazing. And it just, it brings back so many memories, like when people come and talk to me about my mom and talk about all of the types of things that we did in the past. It's awesome, right? So like, it gets me this weird feeling where I get all like, uncomfortable, but in a good way. And I love when people bring up my mom. You know, some people are weird about that, I love it. It makes me feel like she's alive. You know, and I'll have friends that grew up knowing my mom, and they'll say some things about it. My mom's name is Adrian. So there used to be a joke of anybody growing up with rocky would always be like Yo, Adrian. And we kind of joke with that, right? And my dad would always call her a so anytime we'd be going anywhere be like, yo, let's go. Oh, so it's like, thinking about a lot of that just makes me smile. Right brings back good memories. And, you know, the thing about that is that it made me think about a legacy. Right? When people talk to me about her, it's her legacy, right? She's not here, but we're still having a conversation about her. I'm getting text messages about her. People bring up stories to me about her. A lot of the times for my sister and I, when we succeed and do something that would have made my mom proud, I'll get a lot of calls from people, or I'll see them on the street and they'll say, you know, your mom would have been so proud of you. Right and stuff like that. That's, that's it, right? That's not here to to be a part of that. But the point I'm trying to make here is that she has a legacy. She wasn't really like in the business world. She was a teacher. But she made such an impression on people. And me and my sister and my dad, and people around her that she's still being brought up in conversations. today. 18 years later, she's still being spoken about. And that's the legacy. Right? We've talked about building legacies in our lives. And it's all around when you're thinking about what you want to do is what do you want your legacy to be? How do you want to be remembered? Do you want people talking about you when you're not here? Right? You think about like some of the historic people like George Washington, Babe Ruth. Right. Abraham Lincoln, like Theodore Roosevelt. We know a lot of them are presidents right? They've made A major impact on people's lives. And because of what they did in their life while they were living, there remembered, they're spoken about. They're used as examples. And I think that's really important for people to understand when they're trying to figure out what to do with their lives, right? A lot of people get caught up in this, I need to make money. And absolutely, you need to make money, you need to pay the bills, there's not a question about it. So there are times where you got to pay your dues, and you got to figure out a way to make one end meet the other. And it's, it's just the way life right? things cost money, you got to pay for your car, you if you want gas, or food or wherever you're living, it's just, it's just a way of life. And it's hard to just follow your passion, and say, let's not worry about money. So I'm not going to pretend like that's something that's very easy, because it's not. And when I was growing up in the beginning of my career, I was all about making money. Because I didn't have any I needed to figure out a way to survive, right, I wanted to be able to generate revenue in a way that made me financially independent, I didn't want to have to answer to other people, I didn't want to have to live on somebody else's terms. I didn't want somebody to tell me what I was worth. So that was a really important thing for me, as I got started. And as I've grown, and my career has grown, and I've been more and more successful, you know, luckily, knock on my head, we've made enough money that I'm in a position now where I can start to think about not just generating revenue, but also trying to build a legacy, trying to be remembered. And that's in the business world. And we could get into talking about how you build a legacy with your family, right, your children are part of your legacy, and their children are part of your legacy. And it lives on and on. And if you can make an impact in people's lives and your children's lives, then you're going to be remembered, you're going to be talked about, if you in the business world can help somebody and make an impact, then they're going to remember you, they're going to talk about you. And we live in a world today that's so different than than anybody else's generation ever before. With the amount of social media and video that we have, that if you're out in your publishing, that stuff's gonna be out there forever. We don't even know what that means yet, right? It's only been like 20 years or so give or take for like, what happens in 100 years, you go to a library, and there's books all over that you can read, from all walks of life, from years upon years upon years, of all these people through their stories, or experts, or research or etc. Right? Now, it's like what we're doing today, podcasts, YouTube videos, right? posting videos on your social channels, that stuff's out there. Once you press publish, it's out there. And that's, that's building a library, it's gonna be a ridiculously large library of information. Information is so important, right? But the whole idea of the legacy, and it's just, it's just hard to think about, because you're just so caught up in life. But when you take a step back and think about in a way where you can live, when you're not here is really powerful, really, really powerful. What that means is, is that you did something that impacted somebody else. So the point here of what I'm trying to talk to you guys about is when you're sitting and you're thinking about what you want to do, I think it's important to figure out, what do you want to be remembered for? How do you want to help people? What makes you feel good? When you help somebody? Does it help you if you have these kids, they don't have parents, you help out, you show up? You're there you support you help them, right? Not necessarily financially, but you're just there in person. Does that make you feel good, that you feel wanted, and you're actually playing a role in someone's life that has a void? Maybe, I'll tell you what, if you did, that, the people that you're going to be helping out, those people will remember you forever, and they will talk about you forever. And you'll likely impact them in a way that they'll pass it on in their future when they're adults. And that's how you start to build your legacy. Right. And in the world of business. For me, I didn't even realize this until a few years ago. Through my time I was all I was a performance marketer. I was generating leads working on a performance basis, all direct response, trying to generate revenue and build a business for myself grow other people's businesses by helping them generate leads that will then convert into more customers. And by doing that, their market cap goes up. Right, I remember there was one company that we used to work with. And we were the agency record, it was a language learning company. And I think when we started working with them, they were like 15 to 20 million in market cap. And within like a year or so, after working with us, we started generating so many sales for them on a monthly basis, I think their market cap went up to like 70, or 80 million. I mean, it was massive, the amount of new customers that we're seeing from the lead gen to customer strategy that we were implementing. That was crazy, right, we changed a lot of people's lives, right, I got people, the education, they needed to learn a new language, if they wanted to write, they would buy whatever that was, for the company, they were generating more customers and generating more revenue that was now given the ability to grow and hire more people, and also be able to make more money for themselves. From my firm, we were making more money, which was giving me the flexibility to pay people more money, hire more people, and help me with my financial independence. It's just, it all kind of comes together, right. But what I never realized was how the knowledge, the expertise that I have, could actually help people. So I never went on the internet, I never at conferences wanted to be on a stage, I didn't want to go out and just tell people, my trade secrets. Because I just felt like, if I told you what I did, you would just come and do exactly what I would do and become a competitor of mine, and maybe even be better than me. Because in my mind, it was just doing it for so long. It was simple. Like if I show you a few things, you'll get it. But what I realized was, I could make a difference generating leads, how does that help somebody? Like an actual person? How can I speak directly to people go out to the world like Eric Beer, and talk about what I know about the performance marketing world, like how to buy media, how to generate leads, how to find quality leads, how to nurture those leads, how to convert those leads into customers, right? All of that information is really powerful. People in business want to know that people that I know around me are always asking me questions for years on how can I generate leads? How can I get more customers? What can I do? And it's like, well, how much time do you have? Right? Like, let's hang out, and I'll show you how, and you get me talking that I loved it and they start talking about it. Why? Because I've had success. I know it works. And when you know something works, and then you get the chance to tell somebody else about it. That doesn't know about it. It's awesome. It's an unbelievable feeling, right? It's like, you ever, ever figure out like, you play a video game and you learn like a secret passageway. And all you want to do is tell your friends about it. He figured out this other way, yo, you got it, you got to see this, you know, we couldn't get past level 19. But here I figured it out. You tell everybody. It was a it was a whole like thing with like, if you guys remember this, back in the day, the mike tyson punch out. And there were certain ways that you can get past certain levels to box people. And, you know, I remember my friend telling me about it. And it was like gold. I was like, Oh my god, I couldn't get past this one guy, I think was like soda pop. And you I can't remember that. But like he told me it was like, oh, my goodness, Wow, that's great. And for me, right? I couldn't put them together what I knew with what I can help somebody with, and then hit me. And I started consuming content, watching what other people were doing, trying to find people that had similar expertise, as I not the exact thing, but in the direct response area, the marketing area, all those things, right. And they may name it differently. But at the end of the day, it was very similar, right? It's find somebody, sell them something, how do you do What's all that in between. And it was cool, because I started seeing them doing it in a different way than the world that I was living in. And it made me realize that I can actually take what I know my expertise, bring that to the world and help people make an impact change a company's life, whoever that guy is, that entrepreneurs life in ways that I can help them with earning, I can help them with becoming independently wealthy, so they can now live on their own terms. And I could also help them with making an impact, then making an impact was the most important thing for me. I knew all that other stuff was was out there. I could do that for you. I could show anybody how to make money, and I could show you how to grow your business. Right? That's just to me, it always seemed like pretty simple on what we did, but the making an impact on your life, like me going out to the world as Eric Beer and talking about what I know. It didn't click Until one day, I saw somebody who was impacted by an influencer. And all of a sudden, it was like a lightbulb, like an epiphany being like, oh, my goodness, I get it, I totally get it now. And this is what set me on my path for what I'm doing in this information, digital product world, right? Selling your information, selling your knowledge, you can build things around that, right? We're building software, right? So I'm selling information. I'm teaching you the strategy, I'm showing you ways, tactics, things that I know work, helping you avoid mistakes. And then I'm building software, so that once I teach you that strategy, and tell you how to do it, now I'm giving you the tool to go execute on the strategy that I just described to you. Make sense? That's the business end of it. But from the making an impact, which is the most important thing I think, for you figuring it out is, what is the impact you're gonna make, because once you do that, then you can start to build the business is for me, is ultimately, I'm connecting people. As an example, I'm working with somebody who's an advertiser, say it's an author, and they have 10 best selling books, New York Times bestseller. They're killing it, they're helping people that are reading their book. And it's all around helping people eat healthy and lose weight. Okay? Well, there's a lot of people out in the world that want to eat healthy, lose weight, but not be miserable about it. They don't know where to find what they need. They're looking, they're out in the world, but they don't know where to find it. And if you have this author over here, who has unbelievable information, it works. It's a best selling book. But there are people that just don't read books, right, the reach for just selling a book isn't there versus the internet, right? Internet is global, 24 seven, this thing's working, when you're sleeping, this author doesn't understand how to go online and find the people that need what they have available, their information of how to eat healthy, but not be miserable, ie good food, and be able to lose weight and be being in good healthy spirits, and have a body that is just shredded, you feel great when you go to go to the beach, and you take your shirt off, and you're like, you feel great, right? You look great. And it's, you know, all the results that you get from from losing weight and being healthy and, you know, exercising all that jazz. But the point is, the author doesn't know where to find this person. So right. So here's a guy, Harry, who needs to lose weight, he needs to eat healthier, he wants to eat healthier, he just doesn't know how he doesn't know what to do. He needs some guidance. He's been looking for it, but doesn't really know. Because it hasn't found the solution for him. That works. Okay, you have the author, Nancy, who has that solution. So by me coming in, and working with Nancy, and I'm showing her how to develop an online strategy where she can find high quality cold leads, people that need her product or service. They don't know that they need her Nancy's because they don't know anything about it yet. And she needs to go out into the world and figure out how to inform people of what she has available. So for me, I'm going and I'm helping Nancy comprise a strategy to get her book, get her information out into the world in front of people that need it. So now you have this guy Harry over here that is on Facebook, and he's scrolling through Facebook One morning, right? He's eating, he's eating his his cupcakes and his potato chips for breakfast. And and he's just miserable. But he doesn't even know what what else to do other than maybe starve himself, which is not the answer, right? And he's going through his facebook feed, and all of a sudden, something catches his eye. And it's Nancy over here. Nancy created this amazing hook from a survey. And it's what is your weight loss profile? What are the five mistakes you're making when you're trying to lose weight? Right? Oh, I Harry's like, Oh, my God. I'm interested, I want to learn what mistakes Am I making? Right? And over here, Nancy's got a survey, right? And it's the five mistakes, and she says, fill out this information. I'll be able to tell you what mistakes you're making and how to fix it right here today. And then I'll tell you the number one thing you should be doing next, get started now, right so now as for Harry's, like, Oh my god, I can learn about myself. Goes says yeah, man, boom, starts to answer some questions, gets the end, right, fills out a little bit of his information. You give a tease on, fill this information out, give you the result. The result comes you explain to them what the problem is they're doing and then you explain to them the solution. And the solution is her book her information that she He's been selling the chinos works. She's got a best seller book, New York Times, Amazon, you know, hundreds of 1000s people are using the book, and they're seeing success. But Harry just never heard about it. So now, I've now got Harry through the process and introduced to Nancy, and Nancy's process and her solution. And the best part about this is, even if Harry doesn't buy today, he gave Nancy his information for Nancy to follow up with him, stay in contact with him, start to show him more things, more tricks, more testimonials, more social proof, where people like Harry had used her process her framework, and have had major success to build trust with Harry. And now all of a sudden, maybe a week goes by. And Harry's, like, I got to do this, like, Nancy, you get exactly what's going on in my life, you are the answer to my problem, they start to work together, he takes out his his credit card and pays. say she charges him $15,000 for a year, a year program, your program, you get all this coaching and you get an accountability coach, maybe accountability person within the community that you guys now start to work together. And you feel like you're doing it with more than one person by yourself. You got a whole team, maybe make it fun and competitive. And it's all around like being positive and helping people and following the right path of whatever Nancy lays out. Six months go by Harry's in the best shape of his life. The guy is feeling great. He can't wait to take his shirt off at the beach. He's taking pictures showing before and afters. He's so excited. He wants to tell his friends that are having these issues that don't know about Nancy, Nancy just changed Harry's life, she made a major impact on his life. He was willing to pay for it. He just couldn't find the right thing. Nancy, she can help people. That's her expertise. She's not an online marketer. That's not her expertise. And she shouldn't know it. Right? That's not what she does. She's this author that's all around health and diet and weight loss and building muscle and all that stuff that she's just diving into, cuz she's passionate about it. And she loves helping people, right, and just the the rewarding feeling when you see somebody go from day one to six months later. And just like the impact that has made the difference in that person, not only their weight, but their attitude, their confidence, their mood, they're way more positive than they are negative. It's just the snowball effect of good things that happen. And this whole thing happened, because of me, because of my knowledge. And that was the Oh my god. So what what's happening is, I just made an impact on Harry's life, because I was able to help Nancy, find Harry, and just show her what she needed to do to get them to understand what she has available. I didn't do anything so crazy, other than stick with what I know, which is understanding how to find people on the internet, your target audience, ask him some questions, try to understand them, try to identify what's going on in their lives, so that you can segment them. And when you segment them. Now you can focus where you're going to target their specific problem, and you're going to customize the solution, you're going to position your business you're going to customize your solution to make Harry feel like this program is designed specifically for him. At the end of the day, Nancy still selling the exact same program to everybody. what she's doing is she's understanding our customer, understanding that person's issues. And then just focusing on that, that one thing that her product can solve her product may solve 10 different things. But why talk about all 10? When Harry says this one major problem, you focus on that, and Harry starts to feel like he's good. And he's excited that oh my god, there's a light at the end of the tunnel. And we all know what happens, right? He ends up losing weight. Nancy, on the other hand, she's throat, one, she's making an impact on other people's lives. She's getting the word out to people that don't know about her. She's also making more money, more money than she's ever made before. She's has a constant daily lead flow coming in where she's selling every single day because she has a sales process. She has a front end the top of the funnel, the part that gets people going to starting the sales process, maybe not selling that day, but it's starting the process that then helps you build up your list, create some short term cash flow, so that then you can sell them your core product, your core offer down the road, and all of a sudden now Nancy's customer list is exploding. Her brand is exploding. She's making more money she's ever made in her life. She didn't know what to do with it. And she's hoping more people in six Since then she did for the, for the previous 10 years. And all of that was done, because I decided to come out and teach people about lead generation, how to use surveys to generate leads, how to find high quality cold leads, and convert them into customers. So, if you guys can see that, right, there's a lot of people that are doing things here. For me, I was able to figure out that my expertise can help people. And I'm indirectly making an impact on Harry's life, I'm directly making an impact on Nancy's life, because I'm helping her make an impact on somebody's life, and make more money and grow her business and become financially wealthy. And let her live her life the way she wants to write all that business stuff. The hairy part was where I needed to get to where I could understand it. And what I realized was, Nancy can't find Harry. And so that means I'm making an impact on Harry's life, because I'm helping Nancy find him and just connecting them, and then they're making an impact. And that's where my legacies can be built. If I can help enough people to connect with their audience, and show them that they have what they need. That's it. That's what that's where hit me. I was like, Oh, my God, I love that. So I can go do what I know what I've been doing for the last 15 to 20 years, teach people what I know, which is just like, it's simple. For me, the hardest part for me is actually not getting exciting and showing people everything, because then I run them over because they're just like, that's not their expertise. They're like, Whoa, Eric, you just like punch me in the face 25 times with all this information. And I realized I got to like, simplify it really simple. But I love it. Right? I know, it works, I want to talk about it with people want to help people. And that's what's exciting. But what's exciting to me is that now I'm on a path in my life where I can still earn, I'm still going to earn money. I'm not pretending like, I don't want our money 100% I need money to live. It's just, it's just the way that the world is, it just opens up a lot of possibilities for me, and my family, helps me and gives me the option help other people how long, which I feel like that's a responsibility to do feel like people that are fortunate to be successful, and figure out their life and figure out how to do it the right way. I feel like it's their responsibility to show other people show people the path, pay it forward in any way, whether it's you showing them how to do something, maybe helping them out with something, whatever that is, you could take the time to do it, because you're lucky enough that you figured it out and found it. And for me, that's it, I make an impact on to people's lives. Those people are gonna remember me, maybe not as much Harry, right, because Harry doesn't know that I taught Nancy, or maybe he does, doesn't really matter. Bottom line is, Nancy is going to be thankful that I showed her what I know. And I'm thankful because she is working with me. And I can see the transformation of her business and her life. And that's exciting to me. And I and I love it, I'm making an impact. And the morning, and I'm able to talk about stuff. I just know, if you threw me in a corner and just started firing questions at me, when I have to go to a book, I wouldn't have to look at read something, it's in here. And that's what it is for you guys. Right? It's starting with? How can you make an impact on somebody's life? Think about? What do you know, what did you figure out in your life? And how can you tell somebody else about it, that's a start, right? And then you could build a business around that. And the beautiful thing about it is, when you're gone, you would have helped so many people, it still may be out into the world, you create these evergreen products, right? Meaning, let's say training videos, that just someone can watch anytime, without you being there that can last forever. If you have something that works, it's gonna last forever. And that's awesome. That's powerful. That's making an impact in your work world. The family stuff is very different, right? That's your children, your wife or your nieces and nephews and all kinds of stuff like that. That's all I'm talking about today. I'm talking about building a legacy by doing something meaningful in your life, being able to earn money while you do it, and make an impact. And now be remembered when you're not here. And what happens is, you're so passionate about it, because it's just so amazing in so many levels. You don't stop, you're excited about it. And that's the thing that you guys got to think about. Okay, that's a legacy. And that all started from just my mom's birthday today. And you started reminding me of all this stuff. And it's just, it's really powerful. So I just wanted to come and tell you guys that you know, I hope I hope this helps. Hope it gives you something to think about. If you aren't sure. Just think about like what are you good at and how can you help somebody else? Right? Could be anything could be how to ask out a girl could be how to study could be how to hit a baseball right? could be just how to get a better night's sleep, anything, people are out there that don't know how to do it, they have a problem, you have a solution, boom, that's the starting point. So I'd say give it some thought. And I'm not suggesting you don't make money while you do it. We will make money. You can make money in anything, there's a business for everything, you just have to figure out first what the core product is, what the core thing is that you're going to help somebody with. What the basis of it is at least, right? Even if you don't have like "the product." And that's the beautiful thing about what I do is, even if you don't have a product or service, I can show you how to start generating leads to make some cash flow for yourself by generating leads for other people who have the product and service already. But at the same time, you're building up your list on their dollar. And now you have this list that when you're ready to sell them, something you got to do is load up an email and press send, or maybe a text message, or maybe a Facebook group, just something that you can communicate with them. And that's all done through all the stuff that I'm doing. And it's awesome. So give it some thought. If you have any questions about this, I created this new text community that you can join. And what it does is it connects you directly to me on my phone. So when you're listening to this, you're like, "Man, I get it, but I don't really I need more." Shoot me a text asked me a question, happy to answer. I'm spending like 30 minutes to an hour a day, answering questions with people in my community. And it's fun, I enjoy it. I don't need to get paid for it just fine. I'll show you I know what I'm talking about. The people that want to work with me, I don't have to sell them. They see the value. They get they pay me $1 they make 10 times that 20 times that 50 times that. Because it's not about today. It's about learning the skill set. Once you learn the skill set, it's forever, right? It's like, you know the saying, feed a man, a fish he eats for a day. Teach a man to fish he eats for a lifetime. And that's what this is. So, yeah, if you want to text me and talk to me, 917-636-1998. Shoot me a note. Even if you don't have a question, say "what's up?" We'll be connected. Let's create a relationship. Let's get to know each other, because I'd love to help you, man or woman. So in any event, this all came from my mom's birthday. So happy birthday, mom. I love you. I miss you. I know you're somewhere looking down on us smiling and, and having a party. So we'll be celebrating you today, a little bit more than normal. And for everybody out there. I hope that hope this helped you in some way. Just kind of think about things in a different manner of how to take what you do to the next level. So that's it for today. Appreciate your time guys. Be well. Take care. Bye.

Would you like to learn how I built my business using other people's money? If so, go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.