How‌ ‌to‌ ‌Create‌ ‌Cash‌ ‌Flow‌ ‌With‌ ‌Your‌ ‌YouTube‌ ‌Content‌ ‌|‌ ‌Interview‌ ‌With‌ ‌Marley‌ ‌Jaxx‌ ‌
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How‌ ‌to‌ ‌Create‌ ‌Cash‌ ‌Flow‌ ‌With‌ ‌Your‌ ‌YouTube‌ ‌Content‌ ‌|‌ ‌Interview‌ ‌With‌ ‌Marley‌ ‌Jaxx‌ ‌

How‌ ‌to‌ ‌Create‌ ‌Cash‌ ‌Flow‌ ‌With‌ ‌Your‌ ‌YouTube‌ ‌Content‌ ‌|‌ ‌Interview‌ ‌With‌ ‌Marley‌ ‌Jaxx‌ ‌and Eric Beer

How‌ ‌to‌ ‌Create‌ ‌Cash‌ ‌Flow‌ ‌With‌ ‌Your‌ ‌YouTube‌ ‌Content‌ ‌|‌ ‌Interview‌ ‌With‌ ‌Marley‌ ‌Jaxx‌ ‌

This week, we’re joined by yet another amazing guest. I hopped on a call with the incredible Marley Jaxx, the founder and CEO of Jaxx Productions.

Marley is a video marketing expert helping visionary entrepreneurs create cash flow streams with their video content. She has built a 7-figure business, working with the likes of Alex Charfen, Stephen Larsen, and Cristy “Code Red” Nickel.

These days, cash flow is the name of the game, and YouTube seems to be the perfect place for it! 

But even so, there are many challenges you need to overcome before you can tap into this gigantic pool of revenue.

For today’s episode, I invited Marley to tell us about video and YouTube marketing strategies to help you grow your business and monetize your content.

We discussed best practices for creating engaging online videos, repurposing content, social media platforms, and as a special treat, she even gave us a full breakdown of her ELSA framework.

There’s so much gold in what Marley shared with us – do not miss this episode!


How Marley Jaxx Started Her Video Marketing Business


Success rarely comes in a straight line.

Long before running her own 7-figure video marketing business, Marley worked as a dental hygienist. In an effort to find a more creative outlet, she jumped into the online world of social media management and marketing.

Marley was thrilled to discover a line of work that would make her more fulfilled while still being able to make good money doing it.

And yet, there was still one more pivot to come.

After recording herself answering some FAQs from her clients, she put the videos on YouTube and was surprised to learn they were starting to get traction. Marley immediately saw an opportunity, and with each new video, she was able to get even better results.

As she grew her channel, she thought about how much she enjoyed the process and how much fun it would be to help other entrepreneurs do the same.

For the last six years, Marley’s been helping her clients create streams of cash flow with their video content. From recording to post-production to developing a game-changing video marketing strategy, Marley and her team cover all of these points and then some!

“In one day, we do a month of filming… And with that accelerated level of content, we get the best, fastest results on YouTube.” – Marley Jaxx


The ELSA Framework: How to Create Awesome Video Content for YouTube


Over the years, Marley has developed many frameworks to help her clients create quality content. One of her most memorable and effective methods is called the ELSA, named after the famous snow queen from the Disney movie Frozen.

As a special treat, Marley gave a full breakdown of her ELSA framework, which will help guide your content creation process and maximize your efforts.


1 – Epiphany


Epiphanies are remarkably effective for building relationships with your audience. By providing your viewers and listeners with a powerful sense of realization, you’re creating emotional engagement.

So before you create any piece of content, you have to understand why and how your message brings your audience value.


2 – Lesson


What are the lessons your audience needs to learn before they can have the epiphany?

You need to provide your audience with clear takeaways so they can use what they’ve learned and apply it to their situation.


3 – Story


The story component is essential. Lessons are the moral of your story, but how you tell is what grasps your audience and keeps engaged all the way through.

It can be a personal story, something that’s popular in the community, or even a case study. Whatever it is, it should make your message flow and make it easier for your audience to absorb and remember.


4 – Application


After you’ve used your story to convey the lessons and sparked the epiphany, one last thing you must do is give people a way to apply what they’ve gained. You must create a call to action. 

It can be a sort of exercise or a worksheet… Anything that allows your viewers to experience firsthand that what you shared works.

“There’s always got to be some call to action.” – Eric Beer



Huge thanks to Marley Jaxx for joining us on the show!

To catch all the stories, make sure you watch the full episode here!

One last thing before you go – sign up for my SurveyDetective VIP waitlist if you’d like to gain access to more Performance Marketer content.

🕵️‍♂️ Sign up for the SurveyDetective VIP Waitlist HERE

That’s all, folks! See you next week!


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

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    Very interesting show.

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    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

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    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
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    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
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    So excited to get more info from Eric Beer to help further my career.

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    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
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    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

  • Great content
    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

Marley Jaxx 0:00
You want to do it in a way that there's that like cliffhanger that, you know, if you think of you watch a TV show and right before the commercial break, there's that like, "Oh, like, I need to find out what happened next!" You have to sit through the commercials... Well now, there's Netflix and things, but need to come back to see what happens next. So when you're putting out content, really on any platform, there has to be that curiosity hook that either is going to get them to click through to go watch the full video on YouTube, or click through to watch the next video or click through to get to your lead magnet.

Eric Beer 0:28
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

Why don't you tell all of us, Performance Marketers... Which by the way, for the record of Performance Marketer, is you. Anybody that an entrepreneur that is able to generate revenue for themselves, you work on a performance. Right?

Marley Jaxx 1:24
Well, yeah that makes sense, right?

Eric Beer 1:26
So in any event, you're going to tell the Performance Marketer, how you got started, what you're all about, and why.... Why you're gonna drop some bombs today.

Marley Jaxx 1:35
Oh, awesome. Well, it's funny, I always feel funny sharing the story that like I started out as a dental hygienist, and then turned online entrepreneur and people are like... It has nothing to do with teeth. My education was... So it's like one of those things where mom and dad are like, "You ever gonna use your degree?" "No, no..."

Eric Beer 1:52

Marley Jaxx 1:53
But I was a dental hygienist. And before that, I worked in radio and television and loved the entertainment industry and the fast pace and like, just the social, you know, social media was part of my job. But in that industry, you know, it's a little unstable. There's some egos in the industry, I'm a very sensitive person. So I actually left and went to dental, which was my first like, that's what I went to school for. It was kind of my fallback, which is great to have, while I was trying to figure out what do I want? What do I really want to be when I grow up. And so I did dental for a little bit, but I was kind of bored between patients, because you can only be so creative cleaning teeth every day. And oh, I started doing the dental offices, social media, just between patients and started getting them like some good results. And then their IT guy was like, hey, you're good at this, can I refer you to one of my other clients? He referred me to all of his clients, and all of a sudden they had a business and didn't know that, like, "Oh, you can actually make money doing this. And I'm pretty good at it!" So I started making videos for myself to answer frequently asked questions that my clients were asking me and I just like, pop them up on YouTube and whatever, then if they have the same question, I was like, yeah, here we go. It stands for this. Here's the link, some of those videos really started to take off. And I was like, What the heck, and people were reaching out and asking if they could hire me for things. And I was like, how did I do that? And can I do it again? And can I do it for my clients. And so from there, I turned my social media business into a video marketing business. And now we work with clients where we help them to make six figures a month on YouTube, we create their entire video strategy. And the thing about creating content is like, you know, some people will tell you to like publish your face off and just publish, publish and create content, but it has to be connected to cash flow. So that's what we've built is the content machine and the cash flow system.

Eric Beer 3:42
Oh, wow. That's amazing. And YouTube, but by far and away, is the best medium out there. Right?

Marley Jaxx 3:47

Eric Beer 3:48
It's a search engine.

Marley Jaxx 3:49
And the thing is, even if you have a small audience like sometimes people might go to, you know, my channel even say, like, you know, you're not, you know, famous or anything, and I'm like, Yeah, but I'm making six figures a month, and like, have a seven-figure business. So there's YouTubers that have huge audiences that are broke, because they don't know how to monetize. We are marketers, not just content creators.

Eric Beer 4:11
Right. So you're helping people understand how to create content that leads to some sale at some point, right? It's all some sequence of some sort of linear path. And you're helping people with the actual content as well.

Marley Jaxx 4:24
Yeah, so we have like, we have a service, we have access to a beautiful 7000 square foot studio in Salt Lake City that our clients will fly into, or I can coach them through the process so they can do it themselves.

Eric Beer 4:35
Nice. And I know you're famous for this where you do, like crazy amount of video content in like three days where you could do pretty much good for the year, right?

Marley Jaxx 4:46
Well, now, we've actually pivoted the strategy a little bit. We used to do six months of content in three days. Now, we like to have a high quality and high quantity. So we do in one day we do a month of filming. So three days would be three months of filming. And with that accelerated level of content, we get the best, fastest results on YouTube.

Eric Beer 5:06
Oh, that's great. So for someone that's busy doing whatever they're doing, they get to spend one day, bang out all their content, and then you handle the rest from posting it, editing it, doing all the things from each step. And then, like in YouTube, they finish a video and it's like, Alright, go on to the next check me out here, right? That's really important, unlike having those other videos that someone can stay on and watch you for hours. Right? Yeah, binge-watch you.

Marley Jaxx 5:31
Yes, like Netflix. But you know, your YouTube channel becomes a new source of entertainment edutainment for people.

Eric Beer 5:38
That's crazy. So like, I know, like, I'm starting a new YouTube channel as we speak, right. And it's all-around lead generation. And one of the things I've learned is, I have a YouTube channel for the podcast, performance marketer, right with my name. And then I'm starting a new one with just Eric Beer Lead Gen. And the reason why from what I'm learning is, and you'd maybe you can tell me more about this, but I won't show up in the feed, because the podcast is just got so many different things going on from me talking to different interviews. So like YouTube doesn't really know how to classify me and start showing me too people versus if I focus on one category. So lead generation, right? Like, that's what I'm being told, as I should be just doing all my videos around lead generation. And then at that point, you can become the category king. And then when people are searching for lead gen, I should show up. Right? So that's the whole idea. Like, can you speak to that a little bit?

Marley Jaxx 6:31
Yeah. So your videos, and what you mentioned before, YouTube is a search engine, it's not a social media platform, so can you when you make these videos, and you are specifically targeting keywords, and especially if you are building authority under the keyword lead generation, then yeah, you're gonna, you're gonna be able to grow there. And then anytime people are searching for lead generation, they'll find you. But of course, it also the things that, you know, when people say, if you build it, they will come, that's only partially true, the videos still have to be good quality, they have to have a good length of time, they have to have those curiosity hooks in them that keep people watching, and a strong call to action.

Eric Beer 7:10
Yeah, so that's interesting because I know for me, when I first got into this game, I was so overwhelmed with creating content, I felt like I needed to create content for YouTube, and Facebook, and Instagram and, and just like spent hours and I just got overwhelmed. And then I know what to talk about. And as I started to learn, actually, when I spoke to you as one of the first people that was talking about how you reuse content, and it just it became so much more clear to me. But one of the things that I've learned in my time, and maybe you can tell us like a better way, and maybe I can learn from it as well is if you're posting on YouTube, it's a very different platform than if you take that content and post on Instagram or Facebook. Right? So you got to like, one, you have to have a good editor who understands how to work those platforms, right, which is what you do. So they make you look good. But there's like the intros and the outros and things of that nature and like getting people to try to take action. Like, how do you go about that in a way that if it's each video that you want to make it customized? How do you do in a short period of time, so like, people like me, don't just get overwhelmed with like, feel like I'm doing 25 intros and outros. Yeah.

Marley Jaxx 8:14
Yeah. And that's, that's so important to realize that like, the content that you're putting on each platform has to be catered to that platform. If I put a 15-second video on YouTube, YouTube isn't gonna like that, because they want length in videos and videos that keep people retain people on the platform. If I just put my full YouTube video somewhere on an Instagram story, it's way too long. They want bite-sized. And even if you're going to take like the little snippets and like turn it into a mini video that then directs people to YouTube, you want to do it in a way that there's that like cliffhanger that, you know, if you think of you watch a TV show, and right before the commercial break, there's that like, oh, like I need to find out what happened next you have to sit through the commercials while now is Netflix and things but need to come back to see what happens next. So when you're putting out content, really on any platform, there has to be that curiosity hook that either is going to get them to click through to go watch the full video on YouTube, or click through to watch the next video or click through to get to your lead magnet.

Eric Beer 9:11
Yeah, so I've been seeing people do this where like, they use other platforms to build their YouTube subscribers. Right. And that's been overwhelming to me, by the way. Like I see people doing it in Tik Tok. Like they're like a ton of people are doing that and I just feel so silly getting in front of Tik Tok and doing that, I guess I have to, at some point, like put my phone up and do that. Like dance like I'm a terrible dancer. I know you're a singer. Like that's just not my thing. Like how do you go about doing that? Like is there like a strategy involved? Do you help people with that?

Marley Jaxx 9:41
First of all when it comes to Tik Tok, like the dancing and the pointing at things like it works for some people, but that doesn't align with me and my personality and what my team has been saying forever, like, can you please do these Tik Toks Can you please do these reels and I'm like, it's it doesn't feel authentic to me to do that. Just be Because it's working for some people doesn't mean that I'm going to, I'm going to jump on that bandwagon for the people that it works for no shame, like, Great rocket, but it just doesn't fit for me. And I also feel like sometimes when things are too popular, like pointing at the things, I'm like, I don't want to do it just for the sake of doing it. And I want to have an intention behind it. But yeah, when it comes to repurposing the content is just finding, you know, what, what segments, what dimensions? What, there's a lot of tactical things that go into it. Sure. But then knowing like, what's the end goal is to click through to something, whether it's a sale or a lead magnet or the next video.

Eric Beer 10:36
Right, right, exactly. There's always got to be some call to action. I think a lot of people make that mistake. Yeah. Sure. Yeah. You keep on making content making content, but you don't... They like feel bad to sell to their audience. Right? Yeah. Is that is that what you think you felt bad? Salesy?

Marley Jaxx 10:52
I hear that sometimes of like, well, do I put a call to action on every video? I don't want to seem like I'm spammy. And I'm like, then don't be spammy. You're not saying like, you know, you know, that watch salesman on the street, like a want to buy a watch, like you're giving them value. If this video and they've watched this far, it means that what you've given them has been, you know, helpful to them. And then you go, if you need the next thing, here's the next video, or here's an E-book that I here's the actual steps of what I just created, outlined, click the link to get it. It's not spammy. It's providing more value. Right.

Eric Beer 11:24
Right. And that's just the journey of the influencer and the expert, trusting themselves. Right. That's, we've all been through that. I feel like I go back to that every, like six months. And I gotta remind myself...

Marley Jaxx 11:36
New level, new devil. It's like, you just grow. But then your challenges grow too.

Eric Beer 11:41
Yeah, exactly. That's really cool. So like, if you had to, do you have a framework? Do you have like a step-by-step framework that you want to share?

Marley Jaxx 11:49
I have a I would love to actually, there's a couple of frameworks. But the first one that comes to mind is I have this thing called the ELSA framework. And I joke about it that I'm like, Yes, ELSA, you know, like your favorite Snow Queen. But in these cases, do not let it go. Like this is so important for any piece of content that you create. And I was laughing when I created the ELSA framework because then I realized the acronym, I could have also spelled out the word sale. But I was like ELSA is going to be more memorable, I think. Yeah, anyway, an acronym that the steps just work together. So anytime you create a piece of content, whether it's a video, whether it's a social media post, whether it's an email, even if it's an event, or a webinar, or whatever, follow ELSA. And ELSA stands for epiphany, lesson story application. So before I create any piece of content, I want to know, what's the epiphany that I want my audience to have while listening to this or reading this or watching it? What do I want them to go? Oh, I get it. And they can then they emotionally connect to me as the person that gave them that epiphany like that emotional connection leads towards, you know, the relationship, the engagement, the sale, that is so important. So don't create a piece of content until you first know that epiphany. Now, next, typically, you want to give them a lesson. And even if you think of, okay, there's two ways I want to describe this. There's like, there's the Charlie Brown teacher that's like mom want like boring, and you don't really pay attention to it. But then there's like the kids that you know, before bedtime, their excuse before going to bed is like, well, I need a story. And there's always a moral to that story, which is the lesson. So what's the lesson that you're going to give them but in a way that's captivating and engaging. And that's where s comes in e L. S is for the story epiphany, lessons story? How are you going to give them that lesson through a story. And if it can be a personal story, or something that's popular in the community in the world, it can be a case study, it can be someone else that you witnessed or observed go through this, but like a story that allows them to really connect to it instead of just step one. Step two, step three, don't be the boring teacher at the front of the classroom be the one that tells the stories and has people on the edge of their seat. And when you've gone that far, then the last thing is a is for application now what's the thing that they can take away to now implement into their lives what you've given them and that can be a call to action. It can be a worksheet, it can be some sort of exercise that now like from the Epiphany, you've given them how they can now take that and run with it in their life.

Eric Beer 14:22
Oh, that's great. So as you're creating content, you're taking that content and getting somebody now to ascend. Right? You're giving them whatever the information you gave it to a visual person that's like oh, okay, get it. Right. That's really cool. Wow, I love that movie. Because you're a singer?

Marley Jaxx 14:39
Oh, you know what, it just it. It came to me by accident. I get it. And then I was like, you're pinning current with pop culture. Yeah. And it every time my students love it, and they talk about the I just did this thing and I created the ELSA that's what saved me because often when I'm working with with my clients on their videos or their content, their messaging I'm like, hey, you're being a little bit like, you know, Charlie Brown teacher, how can we spice it up? Give them a story. How can people emotionally connect to you? It's helped so much.

Eric Beer 15:10
Oh, that's so cool. I love that you're this like, professional woman who's like kicking it and killing it. But you're also watching Disney movies. That's pretty cool. That's like the real that's a real you. Right? I love that. I love those movies. I used to beg my kids to go to them. You don't want to see Toy Story? Come on.

Marley Jaxx 15:31
Let's love so much is Disney plus great, great app, they have so many documentaries on there have like the behind the scenes of making some of these incredible movies like there was waking Sleeping Beauty. It was about like the 90s when Disney was making like Lion King and Pocahontas and, and their kind of revival at that time, I didn't realize Of course, for me just seeing like Disney has this huge icon and then to know that they were actually really struggling like their, their animation team could have just collapsed. And here's how, here's how they fixed it and how they brought to life, this new level of animation it was. So I love Disney movies. But I also love studying what how storytelling comes together how the production teams work together the leadership, that's what fascinates me so much.

Eric Beer 16:21
That's so cool that I could see that relating to us, right? Because it's not always a bed of roses, you know, we're our businesses are always going up and down, and people are looking at you and they're thinking that you're killing it. And you're, and you're just like living the laptop lifestyle. Meanwhile, there might be something going on in your life. That's, you know, struggling a little bit. Right. And it's like, part of it is you know, you're going through this struggle, but people don't know, do you show them it or not? Right? Some people do. Some people don't it's like that strike that balance are so like, you know...

Marley Jaxx 16:53
I've had to come to terms with like, Oh, I'm never gonna feel like I've made it. Like, there's that moment where you just cross the finish line. You're like, yeah, I've made it I've done like, as an entrepreneur, we are not wired for that we don't hit the finish line and then quit. Write a milestone and we keep going. And as we keep going, kind of like what we said before your new level new devil, your problems, your challenges just evolve as you do.

Eric Beer 17:16
Yeah, well, I will tell you to put a little feather in your cap from the day that I met you. And so at the inner circle to where you are today, the leaps and bounds that you've made is so impressive. Like, really and like when you presented at funnel hacking live, like my notes are like 1015 pages long, I got that booklet. You were really powerful. It's just like, congratulations, because you've done a lot. And I know it's not easy, so good for you.

Marley Jaxx 17:43
That was a really pivotal time. And speaking of like, do you tell people the challenges, funnel hacking live three weeks before that, I announced that my marriage ended and that my name changed and that I was going through this big transformation will also add going about to experience like the peak of my career. And it was so exciting. But also like I was very honest. And I created a lot of content around that just to be very, I, I was very intentional that by me sharing that my marriage ended. I was like, I don't want to be known as the divorce girl. I do not want that to be how I'm painted. So I need to control the narrative by being vulnerable about what's really happening. And I shared the times that were hard. I shared the times that were good. And I shared the times that were hard after it was good that then it I wanted to show that this is a story of perseverance that although this is the hardest, but also at the same time, the best time of my life. Um, getting back up and showing up.

Eric Beer 18:42
Yeah, I remember that I remember like getting chills as I saw you doing that and feeling for you. Because I can only imagine how hard that was. And then the love and support that I saw coming in from everybody was so powerful, that it's like you're afraid you're afraid. But when you do it, you don't even realize how many people are out there that actually want good for you. They want to be there for you. Right? It's Yeah, I remember that time. And I know it was our time. But God bless you, you know that you got through that. That was tough.

Marley Jaxx 19:11
One of the coolest things to me was to see that. By Me being vulnerable, it gave other people permission. And it's not I didn't even have to do any not necessarily anything to do with like marriages or relationships, but just to see like, you're going through something that's hard and you're still sharing it and you're still doing the things that you committed to doing. And I still get messages from people saying like when you shared that it made me feel this. Good. Yes. To feel like things are hard. And if you feel like you're alone. If you just share that you have no idea just buckle up. The amount of people will reach out to you to either share or talk or be there for you is incredible.

Eric Beer 19:50
Right. Because there's I mean, I hate the people that I talk to you that it hasn't gone. Everything's great. We're just bruises. It's not like come on. You can't be great All the time, right? Kids are great marriages great works great. I'm just, everything's great. It's like, Okay, fine. Everything's great. Like, we all know it's not right. Like everybody goes through these struggles. You don't have to tell me I don't care. Right. But like, Come on, let me see this question. So for you to give advice to people, right. So, because it's interesting, you started to build up your brand. And then you had to do a name change. What would you recommend to people that are getting started and becoming an influencer? Like, how would they go about doing that? If it's like two people? And obviously, you get into it starting forever, right? But things happen, right? Like, life changes, like, what would you recommend in regards to people doing that for themselves and branding themselves? Would they use their real name? Yeah, how would that work?

Marley Jaxx 20:46
And I mean, it's, it's a personal preference, and you have the right to change your mind at any time, you have no obligation to be the same person tomorrow that you are today. And what matters is when you bring people along on the journey, and whether that's like, you know, just the announcement of, here's how I'm growing. Here's how I'm pivoting. And here's what I want you to like, here's what you can learn by following the same yellow brick road with me. That's, that's how you pay if you're just, Hey, I'm doing this. And now I'm doing this now. And I'm doing this, like, bring people on the journey of how you're learning and how you're growing. Even as you know, I started as a dental hygienist, and then a social media manager, and then video marketing, and then also helping people with monetizing their videos. It's not like it was just, you know, these u turns are these whiplash moments. It was, here's how I'm growing. And here's now what I'm doing and teaching those things and sharing the story. And even if you think of like, the movies, we watch, when we get to the end of the movie, we cheer so loud when that hero wins, because we watched them hit rock bottom, or we watched the journey of how hard it you know that how long or how hard or how challenging it was to get to that win, whether they like, won the race or landed the dream job or got the girl like, we saw the journey, we got to experience it with them. If you saw, you know, I think of the pursuit of happiness as my example of that movie. If you saw just the end where this guy like, gets a really great job where he's paid a lot of money, you're like, good, but you see what he's going through as a single dad and keeping his kid alive and spending his last couple dollars to help his boss get into a cab like, Oh my god, and then when you see he gets the job, like your heart, you just you feel it for him. Right? I might be an extreme example. But just to show you that it doesn't have to be this whiplash. When you change direction in your business. You just take your audience along for the ride.

Eric Beer 22:39
Yeah, I just got chills as I totally agree with you now. I'm such a mesh with all that stuff. But yeah. Yeah, I totally agree. So All right, great. Well, tell people how they can get in touch with you. If they can get some free stuff from you. If they can come watch you live. Sign up for your coaching program. How do we find you?

Marley Jaxx 23:01
Absolutely the best place or I try to be a little stand-up comedian on my Instagram stories and I respond to all my messages there. So that's me myself, not my team. So Instagram is the best place to get it and get a hold of me or go to and you can check out a bunch of freebies there and free trainings. And also if you ever wanted to work with us all the information there.

Eric Beer 23:24
Love it. Love it. All right, you guys heard that there. Last question. Are you doing anything with Clubhouse? What are your thoughts on that?

Marley Jaxx 23:32
You know what, I like it, and it I get, you know, pinged every single day with all my friends in these Clubhouse rooms. I haven't participated in it as much lately. But when I first got the app, I was listening all the time. And I think it's a great, I think it's a great platform, I'm having a lot of fun with it. And it's interesting to kind of compare evergreen content versus the like, this is just in time content. But then that makes people really engaged while they're watching it. Or listening to it, really. So it's also amazing for networking, it's super cool to be able to talk to people that you otherwise wouldn't have really had the opportunity to meet or have an intimate conversation with. So I think it's... I think it's great.

Eric Beer 24:15
Yeah, I haven't... Same as you I really haven't used it at all other than just like I signed up, I think Josh said Yay, to me, got me in Latimer and then I've been like listening a little bit, but I haven't gone on there and spoken yet. It looks cool. I see. It's interesting to me. I see entrepreneurs have some of them being so creative about doing it and then they're taping it and then putting the tape of their call elsewhere so that you can get it right. Like, it's just interesting to see how creative everybody is. I was thinking like, what can I do a podcast when I'm doing this? Can I do it with the Clubhouse?

Marley Jaxx 24:48
Yeah, I think Stephen did that recently that he like, started a room and did some Q&A first and then was like alright guys, I'm gonna you know, just I'm gonna remove everyone else from the stage. Going to record my podcast. And then maybe what you could do after that is bring people back on for q&a after and maybe some of that q&a makes podcast recording. Could be fun.

Eric Beer 25:09
That's very cool. Yeah, that's it. That's a way to reuse your content, I suppose. As I said, when you screw up a little bit, but it is what it is. But all right, cool. Well, I appreciate you taking the time. I know you're busy. So thank you for coming on to the show. I can't wait to come see you. And I'll be in Boise one day, I guess. I don't know if it's a year or two or three, but hopefully, soon.

Marley Jaxx 25:31
Yep. Love it.

Eric Beer 25:32
Well, I appreciate it. Thanks so much, Marley.

Marley Jaxx 25:34
Thank you.

Eric Beer 25:37
Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at I look forward to meeting you and welcoming you into my family. And remember, results don't lie. But the people who don't have any day tier. Thanks for listening.