Frameworks Within Frameworks: 3-Step Framework to Get Traffic
post-template-default,single,single-post,postid-16840,single-format-standard,bridge-core-2.9.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,qode-child-theme-ver-1.0.0,qode-theme-ver-28.8,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Frameworks Within Frameworks: 3-Step Framework to Get Traffic

Eric Beer Performance Marketer framework internet traffic

Frameworks Within Frameworks: 3-Step Framework to Get Traffic

How to find leads? How to get traffic?

If I had $1 every time I heard these questions…

Everyone asks me that all the time – people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus – they think that I have answers for them, which is great.

Because I do!

But first, I’d like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don’t think you just want to get leads. But leads that will convert into customers? That’s a real thing! 

So in this episode, we’re going to talk about a three-step traffic framework… and some frameworks within the framework. I’ve also prepared a little presentation with a ton of valuable info, so this could be called a mini-course – but this one is free!

Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.

There are also a bunch of helpful tips within this overall framework, so let’s dive right in!


Let’s Define Things!


First, let’s define some marketing terms cause a lot of people just get lost when I start using specific terms. 

Marketing – a process to promote or advertise a product/service to a target market. 

Market – a place where all the buyers and sellers go to facilitate an exchange or transaction, e.g., Stock Market, Super Market, Market Place, Jewelry Exchange,

Lead – a person (or a company) having interest in what you sell.

Leads are not just data – every lead is somebody signing up for something, clicking on something, purchasing something… They’re real people, and it’s really important you understand that because it all starts from the front-end.

Lead generation – a process to attract leads (potential customers for a product/service).

When generating leads, you need to know there’s lead temperature, and it’s based on traffic quality. Every lead has a specific value, and to illustrate the difference in lead quality, take the example of Facebook and Google. 

Traffic Quality 


People who scroll down their Facebook newsfeed don’t know if they’d buy something. They might but have no intent to do that. But people searching for something in Google are proactive, and they want something, and they’re looking for a specific thing. Those are very different types of leads, and that’s all where traffic quality comes in. 

Typically, we refer to that as cold traffic, warm traffic, hot traffic

– Cold audience is at the top of the funnel. It means no one has any idea about you.
(These are the things that we try to focus on because one of the most powerful things is being able to generate cold leads. That means you can scale your business – have new people coming in and educate and nurture them to become warm.)

– Warm audience – People who know something about you or maybe they bought something from you. 

– Hot audience – People who know you well, bought something from you already, and are ready to buy again.

This is just an overall explanation, and I won’t go into many details today. But each one of these could be a different framework, so if you’re interested in some segment particularly, you can always shoot me a message, and we can dive into the matter a bit deeper in some of the next episodes.


Step #1 Who Are We Looking For?


People often skip this step, but that’s a disaster – if you don’t know who you’re talking to, the game is over before you start. Understanding the people that are your buyers is all around creating your avatar. 

We’re looking for people within the total market that fit our mold – our specific product or service. We want to niche down to the point where we know as much about them as possible. If you become a specialist and understand who you’re talking to, you can compete even with some of the largest companies in the world. 

When creating customer avatars, you can do that by: 

– goals & values 

– challenge & pain points 

– sources of information 

– objections 

– how they consume content 

– what do they do 

– how much do they make 

– where do they live

You can find avatar sheets on the internet (or we can make one together if you need it) – but the idea is to reach the point where you’ll be able to look at a picture and say, That’s my customer!

Why do we need to know the customers? Because we want to know who our target market is. (And here is another definition!)

Target market – a group of leads (potential customers) you aim to advertise your product/service to. It’s a segment of the total market.

Today, there’s so much data on the internet – you can go into Facebook Audience Insights (metaverse), Google Analytics, or LinkedIn Insights (or other platforms) and start researching to better understand your audience. 

This is all super, super helpful on a lot of different levels. But the most important thing – this helps you segment your audience. What does segment mean?

Segment – to divide your target market into separate groups of similar characteristics.

Market segmentation is another topic we can make a separate framework for, but today, we’ll stay on the surface. Yet, if you watch the full ep, you can learn more about types of market segmentation and get some more cool tips and other stuff worth jotting down.


Step #2 Where Are They?


Once we understand who our customers are, we need to find out where they are. You know those questions from the beginning – How do I get leads? How do we create traffic? 

Guys, you don’t create traffic – traffic already exists in the marketplace. Your goal is to figure out where is your target market is spending time online (and off). 

Traffic on the internet is just people going somewhere – to certain websites, or platforms (like Facebook, YouTube), or anywhere else on the internet. So if you don’t know who your customers are, you wouldn’t be able to find them online.

All of the social media platforms are just different traffic sources that will get people to come to you. Your goal is to get people from those platforms to engage with you. And ultimately, to get them to give you some information, so you can build up your database (and be able to control your media and own traffic).

You want to focus on those frustrated with all the other products or services that are out in the market. When you figure out what their issue is, you’re going to explain to them that you can solve it. They’ll love to work with you and buy from you!


Step #3 Positioning Your Offer in the Market


Market positioning – establishing the image of your brand or product in a consumer’s mind (so when they think about you, they think of something).

It’s a kind of branding. But we don’t do branding like big companies – we can’t afford it. We’re results-driven direct response marketers. When we spend $1, we need to make $1.20. Or at least break even, or lose a little but get value on the back-end. 

So what we do is creating the perception in somebody’s mind with our messaging (and then driving a result). 

When we do the AISTP survey (attract, identify, segment, target, position), we’ll position our product or service differently to each segment of the target market based on customers’ objections, challenges, their age, their income, lifestyle, whatever…

There are many different ways to break this down, but as I said – I’m not going to get into that right now. That’s just another framework that I can talk to you about – a framework within a framework, like a box within a box. 

I hope you find value in this content – the whole episode is like a mini-course or a masterclass where you can learn a lot and find out what else you should figure out in the future. So, make sure to watch the full episode here. I have a lot of golden nuggets to share!

If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next week!


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

  • Awesome
    by Nevareze William from United States

    Very interesting show.

    by cucklord101 from United States

    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

  • Best Podcast
    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
    by Brads Hook from United States

    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
    by Bghbhhhggghugyhjjgtjporws from United States

    So excited to get more info from Eric Beer to help further my career.

  • Great Stuff
    by Dr TBA from United States

    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
    by casino exec from United States

    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

  • Great content
    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

Eric Beer 00:00

Welcome to Performance Marketer, home of the market makers, the arbitrageurs and everything about lead gen. My name is Eric. And on this podcast, we talk about how to make money online. So, we’re gonna dive in today and we’re going to talk about a three-step framework on traffic, something that people asked me about all the time. So, stick around, and we’ll be right back!

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.

The more people that keep asking me, I’m going to be forced to create something. So, I’ll do it sometime in 2022. It’s got to be set up and structured the right way where I can deliver and meet the expectations of what people would need and want. And it also works for me in my life, right? Because I’d be doing it more for helping people, making an impact. It’s not about the money, I practice what I preach, right? Everything we talk about on this channel, I do, OK, we earn a living by the things that I’m trying to show you. I don’t need to make money by coaching. There’s a lot of people out there that are coaches, and they make money by coaching. And that’s great. It's a good side business, right? But that’s not how we make money. Now, I’ll do something, I just got to work it out. But if you’re interested, obviously, just keep reaching out and stay in the loop. When I announce it, being on my text community is helpful. I’ll likely be announcing it to people in my communities first, before I put it out into the world. If you want to be in my community - 917-636-1998. Subscribe to this YouTube channel. Right? I’m gonna have it here. Same with subscribing to the podcast. We’ll announce it there. Yeah, and you know, if you follow me on Instagram, Facebook, think I’m on LinkedIn, and we have TikTok. But we are very good at that yet. I haven’t figured out how to do the little dancing thing. No, I’m not very good at that. So, we’ll see if we ever do that. But it’s a powerful platform that we’ll have to focus on one day. But with that said, not worried about that, and short about getting good content out into the world for all you people, all you entrepreneurs and people that are media buyers, and people buying leads or wanting to buy leads or wanting to quit their job to create some financial stability and wealth in your family. You could do it without having much of an investment. You know, it’s hustle, hard work. That’s what we do. Right? We make markets.

I’m going to answer the question that I get all the time, which is how to get traffic. I have a little presentation here that I’m sharing with you. We talked about frameworks, right processes systems. And we talked about how you want to try to become the category king, right? So, like, this channel is all about lead gen, right. We’re talking about lead generation, you know, arbitraging media. We’re talking about us being market makers. And you got to name those things. Yeah, the way that you become the category king as you name them. So, I’ve been screwing around with it. You know, as we get going, I just think it’s gonna something’s gonna stick at some point, that’s gonna feel natural, right? We started with my perfect survey method. But my perfect traffic method, the beer traffic method, lead traffic method, traffic acquisition method, right? There’s so many different things we can come up with. It’s funny, when you start coming up with names, you start thinking about it. And it’s like, we were like my perfect survey. Right. But one thing I’m starting to learn, and this is a little tip for you guys, when you start to name things that I think is getting me to think about in a different way is rather than focusing on the vehicle, which would be, let’s say, in this case, the survey method, you want to focus on the result, right, you’ll get into what the vehicle is later. So, my perfect survey methods fine. But there still needs to be something tied to the result of what that survey method is. It’s something I’m kind of like thinking about, but that’s, that’s gonna catch somebody’s mind. Right? That’s, that’s what you’re gonna be like you you care about. The result? Yeah, you care about, like, how you’re going to get there and stuff. But bottom-line results are what matter. That’s it in any event, just kind of playing around there with frameworks. Getting body likes anyone who has an idea faraway, send it to me. Entrepreneurs are asking me all the time, how do I get traffic? How do I find leads? They’re asking me like, when I tell you I go to a conference, I, if I had $1 for every time someone asked me that question, or if I show you, my text community, the amount of text that I get or just messages, it’s, it’s wild, really wild, and I love it. And I truly love it. Because that means people want to learn. And they think that I have some answer for them, which is great. So, and I do. The thing, though, that I always try to look at is, oh, yes, you want to look for leads, yes, you need traffic it leads. But the better question is, how do you find your customers leads, or potential customers, you want to find your customers, you don’t want to just get leads, you want leads that will convert into customers. So, what I’m gonna do, because I find that a lot of people as I start talking to them, and I start using different words, marketing words, etc, they get lost just on just the the actual word itself, because they don’t understand what it means. So, as I go through this, I’m going to define some things. And then I’m going to try to recap it as we go through. Honestly, guys, I could probably sell this horse right now, I could split what what I’m about to talk about, I could likely sell as a course, I could sell it for probably $997, right? Do a webinar, talk to people about it, and then get them to sign up for some training or masterclass or, you know, something that’s evergreen, maybe, you know, create a little like Facebook group, I do some lives and have some accountability coaches, all that good jazz, but literally all the stuff we’re going for right now that’s free for you right now is of course, right? This is this is serious stuff. So, take out your pen, take out a pad and start taking some notes. Because this is gonna, it’s gonna be killer.

First, I want to define what marketing is. Marketing is a process, OK, it’s really important to understand it’s a process, what you’re doing when you’re marketing is you’re promoting, you’re advertising something a product or service to your target market. And this is the one thing that I always find that’s really challenging for people, which is a market, right? A market is a place. OK, I want you guys to truly understand that. Right? Simple. It’s just a place where people go buyers and sellers go to buy and sell something right? To facilitate some transaction. Right. So, some examples of that. Just to wrap your head around this, because we use the word market a lot, right? Stock market, right? bid. So, people go to some exchange, and they’re right. There trading, right, we calling it a Jewelry Exchange, right? There’s a bunch of jewelers that are in a place. People go there to look for jewelry, any marketplace could be a farmer’s market, right supermarket, right? Here, you start to really think about this exchanges, markets, they’re all just places, OK? So, similar to that of what we’re doing. We’re looking to market online, we’re looking, we’re marketing, which is the process to a market, which is a place OK, in this scenario, it’s online. Amazon, as an example, is a market. Right? It’s a place that allows people to come and put their products on their platform, right to sell something, and buyers come in and purchase it. And if you go through Amazon’s history, it’s really cool. And how they built their business, they one day we, we can go and kind of hacked that entire business and just lay it out. But it’s really powerful on where they started and how they grew and went from just listing products to creating their own and things of that nature. Leads, OK, they’re a person for a company, depending on if you’re here in b2c, or b2b. All this is, is you’re getting somebody who has an interest in whatever it is you’re selling. I find that when I when I when I talk to a lot of people in the lead gen space, especially like these big players, they lose sight on that, because there’s so much data, they talk about like leads is data, a leads a person, every lead is somebody that’s signing up for something clicking on something, purchasing something, they’re real people, and you got to understand that it’s really important you understand that? Because it all starts from the front end. I’m gonna start recapping this as we go through just you guys can see this when you’re generating leads, there’s lead temperature, and that is all based on the lead quality. Right? So, typically, we like to refer to that as cold traffic, warm traffic, hot traffic, right? cold traffic. No one has any idea about you. Right? These are the things that we try to focus on. It’s top of the funnel. Talk about that in a sec. warm traffic. They know you maybe they maybe they bought something from you very low ticket and then the hot is somebody that knows you fire. They’re ready to roll they bought from you already. They’re ready to buy from you. Those are the people that you’re honing in on, it’s really important for you guys to understand that every lead has a value. Every lead has a certain quality as a simple example, it’s all based on intent when somebody is in Facebook and scrolling, and then their newsfeed is an ad, and you’re going to do something that’s going to attract them to you talk about AISTP framework, you’re going to attract them and add, it’s going to attract them, it’s going to create some curiosity, they’re going to click that morning, they had no idea that they were going to click on that it versus, in comparison, if somebody went to Google, and they type the keyword in to search for something, they are the ones that are being proactive in Facebook, they’re being reactive in Google, they’re being proactive, very different. And that all comes down to just simple intent, you might get somebody to buy in Facebook, but they didn’t know they’re buying when they woke up this morning, people that are searching Google, those people, they want something they’re looking for something, it’s a very different type of lead, that’s all where the traffic quality comes in. And we could dive into that and create frameworks around that all day long. I want to get through this quickly. It’s not gonna be quick, I got a lot of I got a lot of slides, a lot of slides. So, we might even break this up into a bunch of videos, we’re gonna continue on. But I want you to understand that like, each one of these could be a framework. And here, it’s a three-step process, which is going to be a very high level, we’re going to go into a bunch of stuff. And then I could always dive in deeper if you guys want and certain aspects. People ask me all the time, I’m happy to do so lead generation, it’s a process, right? Leads are the people are the companies that have the interest in what you’re buying or selling. This is the process where you’re attracting customers lead generation, it’s a process right same thing is marketing is a process, we want to look to attract leads that are the potential customers for our product or service. So, definitions recap, marketing is a process market is a place leads are people and lead gen is a process. We talked about this earlier. And this is important, right? When we talk about lead quality, typically, one of the most powerful things is being able to generate leads that are cold. Right? Why? Because that means you can scale your business, right? It’s great when you have people in your database and warm leads and hot leads. And those are the people that want to buy. But to grow your business, you still need to be able to generate leads on a daily basis, have new people coming in, that are in your pipeline, that you’re going to work to educate, nurture, to become warm, to become that hot lead that’s going to buy from you. You can’t expect people to buy from you they want, right you can’t just throw things down their throats, you got to let them get to know you like me here. Like I said earlier, people are asking me, they want to pay me for me to create a coaching program for them. If I went to them without ever doing any of this and just said, Hey, pay me. Pay me 50 grand pay me 100 grand? Like, get out of here, no way. But if I showed you how I can explain this, this process to you. Right, and you can make 50 grand in a month can make millions of dollars in a short period of time. Would you do it? I’m betting on Yes, because I’ve seen that people are doing it elsewhere. And it works. So, simple is that thing about this is it’s the top of the funnel. So, you have multiple funnels, you have funnels for your cold traffic, you have funnels for your your warmer traffic and you have funnels for your your hot traffic, right. And that’s all around getting a lead in the beginning, getting them attracting them, because they don’t really know much about you. It’s different than trying to get them to buy a book from you sign up for a challenge. Go and and watch a webinar right, very different. What we’re doing is top of the funnel, this is before you get into your sales funnels when we’re creating our platform like we complement platforms that have these sales funnels. So, like a click funnels, for example, like service detective, would be a compliment to a Click Funnels because of the process. The method that we’re going to show people on how you can go and generate leads, will then funnel funnel into sales funnels later on as you start to capture leads into your database and you start to nurture them and send them back visual here. Obviously, the idea is you want to attract the leads on the front end. We can get into that all day long. I can create frameworks around that there’s a lot of things that we would need to go over on creating ads and how you’re positioning it all that good jazz, right? But so ultimately, here’s just another little like visual for you to get an idea what’s going on. Because I like visuals right? And I took some screen grabs on the internet, honestly, like I could draw things for you all day long, right? But this was kind of like the easiest way to do it. Just give you a second idea.

But so now we’re gonna dive into this. OK, three-step, traffic framework. Number one and the most important is the who you need to know who it is you’re talking to. OK? This is so important, this is something that people skip. And it’s a disaster. If you don’t know who you’re talking to Game Over, before you start, maybe get lucky with this big mass market play. But I’m telling you that for you to do this the right way, you need to understand who these people are, OK? And that’s all around creating your avatar, OK, that’s understanding the people that are your buyers, you want to talk to the people, right, we’re looking for people that are going to fit your specific product or service, we want to niche down to the point where we know as much about them as we possibly can, right? Or there’s a total market. And then we’re looking for people within that market that fit our mold. And that’s how you compete with people in the marketplace, you can compete with some of the largest companies in the world, if you become a specialist, if you niche down, and you understand who it is you’re talking to. Here’s some ways that people will go about creating some of these avatars, right? So, you look at it by goals, values, challenge and pain points, objections, sources of information, how they consume content, what do they do? How much do they make? Where do they live, right? All that good jazz, it’s building avatars, right? If you look at this, there’s avatar sheets out on the internet, you can go Google it and find some four, you know, if you need it, I’m happy to put one together for you, you got to do this to the point where you want to be able to look at a picture and be like, That’s my customer, I’ll give you a little tip, if you’re just getting started. And you’re somebody that’s getting into like, the self improvement space, right, and you’re starting to teach people things about what you know, took me a little bit of time. But ultimately, what you’re doing is you’re looking for people that are exactly like you 1520 years earlier, you’ve experienced something. And now you’re going to go and share your knowledge with the world. Ultimately, like for me, who am I looking for people that want to be become financially independent, right? People that don’t have to play by anybody else’s rules other than their own, right? People that get to choose how much money they want to make any year, people get to choose on how many hours they work, in a week, in a month, in a year. You can travel whenever you want, you can do whatever you want, right? No rules, your rules, you play by your rules, it’s your life, create a work, life balance, ultimately create something where work is your life. And life is your work. Because you love what you do. And it’s fun, I got to find people like that, I got to find people that were when I was in my 20s 2530 3540 where I was in my life, and I had this burning desire to start my own business and, and start to generate revenue and, and do all these things and be able to buy nice things for my family and just, you know, be able to focus and help other people. But to do that, you still got to take care of yourself first. Those are the people I’m looking for those people that want to hustle their bottle, like literally like me 20 years ago, like and there’s certain like attitude that they had and a certain way about that they would do anything, because they believe that it can actually happen. Right, and be coachable. And just soak in everything they can, it’s ultimately you finding yourself earlier on that you can now teach so that they can fast track their success. See ultimately like bottling up your your experience your knowledge into right like this is this is going to be well like an hour video. And, you know, we could be talking about 20 years plus of me doing this, right? Obviously, I can’t get into all of it. But you get the idea, right? But so you want to write all this out, right? You want to understand everything to the point where you know, you get into general information. This is more on the demo side. Right? You getting into their goals, you getting into questions do what are their challenges, what are they doing online, offline, things like that? OK, so that’s really important. We need to know, The Who, because we want to know who our target market is. What does that mean? Well, there’s a market, right? If you sell computers, well, there’s a market for that by computers, you ultimately want to create a target market right remember a market is a place where people go, we want to be able to aim to advertise our product or service to a certain segment within the market, right, a smaller subset, right. So, when you look here, a group of leads or potential customers that you aim to advertise your product or service to that is a segment of the total market. So, as an example, right, if you have total market, then you could have a subset of that market. And you could have a segment, another segment and other segment. The more you learn about them, the more you understand them. If you start to create these different sets I’m gonna keep defining these right marketing process market is a place where people go, a lead is a person or company interested in your product or service, that’s going to be a potential customer. Lead Gen is the process and target market is taking those leads those potential customers, and grouping them so that you can now target an ad to advertise a certain message to them.

When we’re talking about this. And you’re building out your avatars. Now, you think about you and when you grew up, and you know, your mindset and what drove you. And those are the things that you’re going to start to build your avatar around. In addition to that, there’s too surely two ways one that I don’t even have here. And why I have this survey platform is because you just ask people, that’s the whole point of like a survey quizzes assessments, is you’re asking people, and they’re self declaring things to you, it’s so powerful, it takes the guesswork out of the equation. Right. That’s, that’s what’s so amazing about it, once you start using my survey platform, and you start asking people, there’s really two types of surveys that we push, right? There’s the, if you’re doing market research, where you’re asking people questions, they’re then coming back in their own words and answering them or you’re creating, like a segmentation survey, where you already know your segments, and you’re just really trying to figure out which one a person belongs in, so that you can then take them down your path, and target to them and create perception and convert them into leads and customers and all that good jazz, right? Because they’re gonna love you and realize you get them. The second thing is data. OK. Now, when I say data, what I mean by that is, there’s a lot of different ways whether it’s from as I go down there, but like your demos, your gios, all that good jazz, right? And that’s kind of kind of all goes together, like, and we’ll dive deeper in a bit as we get further down the path. But there’s things out in the marketplace today, right? Like, you can go into Facebook Audience Insights, which is now called meta, right, a meta verse, which I’m really interested in, by the way, I’m starting to dive into that a little bit. I’m excited about that. I really think I got to understand it more, but I loved Ready Player One, that movie is so cool. The Oasis, I’m just gonna dive into it, but I love it. But anyhow, they changed anything meta, right? Some add kicking in, I gotta get back on track. But you can go to Facebook Audience Insights right in, there’s so much information that they have about people that you can start to go and research to help with understanding your audience, Google Analytics, they tell you, all the kinds of behaviors people are taking what they’re doing, right. LinkedIn insights, I mean, guys, there’s so much data on the internet, which is scary, by the way, that’s the whole issue with the whole cookies and, and all that good jazz. And that’s why pops up where you have to like accept that. They’re going to cookie you or reject it, whatever, that the whole retargeting and privacy acts. But the thing is, is that there’s so much data out there for you to utilize, right, like Google Trends is another one, that that’s a great tool, if you want to like track your competitors, right, try to get a good understanding of like, what people are doing. I like to use Google because that is people taking action. Right? They’re the ones searching for stuff. It shows that they have intent, they there’s a demand for it. So, that’s powerful tools, right for you. Right? Like, when you look at Facebook Audience Insights, they give you all kinds of information about like, you know, your interests, what you’re what you’re doing groups, all that good jazz. And, and that’s great, right? Like, if I knew that my group loved the Avengers, right, then, you know, I could create like an Avenger box set giveaway, it would only be to a certain subset of notice that a new love that and I would have to apply a new one, I have to make sense for what I’m doing on my back end. This is all super, super helpful on a lot of different levels. But the thing is, is that it’s helping you because you want to break down and segment your audience what a segment mean, you’re dividing your target market into groups, these people are going to have very similar characteristics. When you go and you and you start segmenting your target market. It’s and I could die. A framework is right around here. I could and I have a framework for this. But I’m not going to get into this and go too deep, I’ll go high level. But you got to be really careful when you do this. Because when you’re segmenting your audience, you need to think about it as almost like being polarizing. You do not want one person to be able to fit into two separate segments. If that happens, then everything that happens after that it’s just not going to be as effective as it should be. Because the whole idea is that you’re personalizing the messaging to that specific audience that segment, right? And these people have the similar characteristics that when you go and you ask a question, and you’re going to segment them based on a certain question or questions they need to buy, no brainer fit into a certain segment. And that’s it. Segmentation allows you to personalize your messaging. And in return, it creates a better open rate, a better click rate, a better conversion rate, a higher EPC, a higher E. CPM, it’s a no brainer. People mass market, they just dump it out into the world. And it’s great. If it works, awesome. If all your competitors are doing that, awesome, that means there’s opportunity for you. That means there’s opportunity for you to really take hold of a certain market, a target market by you going and you just keep getting into those subsets. Lower, lower, lower, lower, right. It’s like, you know, soccer mom, then you have soccer moms that are single, then you have soccer moms that are single, more than two kids over the age of 10. Can you just keep going? Right, and you start building out the who. And the more you can do that, the deeper you can go, the more relevant your messaging is going to be, you can speak to them, you can understand them, they’re gonna be like, Oh, my God, these people totally get me, right. People want to buy stuff from you. They’re dying to buy stuff. But there’s a market, right? There’s a market out there, and there’s certain products or services, and sometimes they just have to have to accept what that is. Because that’s all there is out there. There’s no one really solving their problem, and they’re frustrated. And when you find those frustrated people that are already they’re spending money on these people, and they hate it. They’re buying things in the hate what they’re buying, and they’re mad at these companies, but they’re still buying it. Right? They’re, they’re they’re begging you to create a better product, a better service for them. And if you do you do it the right way. I mean, it’s just gonna, they’re gonna flood to you. If it works, they’re gonna flood, it’s gonna be overwhelming, right. And that’s a good thing. But so here’s some research. Campaign monitors the source, right. marketers who use segmented campaigns saw a 760% boost in email revenue, seven and a half plus times, right, just to understand that concept. If you’re making $100,000, segmenting, we’ll turn that into $760,000, making $1,000,000.07 point $6 million by just following this concept. And using segmentation, the types of segmentation and I’m not gonna go deep into this because you can and I love this part. This is so awesome. This is where I have like a lot of fun, really, like it’s so much fun because of like, how you can segment there’s a lot of different ways.

But there’s really four ways that you can do it. High level, right in the in the traditional marketing world, which is demographics, or firma graphics, firma graphics just mean that you’re looking at the demo of a company versus a person. So, demographics of people from graphics would be the company geographics psychographic and behavioral. And when I start doing this in like, you know, you have a marketing degree, it’s all OK, I got to simplify it, I realized that right. So, what I’ve done is, I’ve been able to show you here, a little bit of like, some of the criteria for each, but what I’m doing is I’m ultimately showing you, who are they? Where are they? What are they thinking and how do they behave? What are they doing? OK, that’s ultimately it. Right? So, once you can dive into that, there’s so many different ways you can segment right? That’s why when we look up here, like by Geo, country, city, density, language, climate area, population, right demo, age, gender, income, education, social status, family life, stage, occupations, psychographics, lifestyle, activity, interest, opinions, concerns, personality, values, attitudes, right. It’s all with the person’s thinking. It’s in their own mindset, the behaviors, how do they behave, right, like purchase usage, intent, occasion, buyer stage users, you can literally segment in each of these ways. Because once you do, and you understand these people, you can start to talk to them in a way where you’re going to resonate with them in a way that no one else in the world is doing this, just to understand, like when you’re doing that, like age attribute segment where it’s like, OK, 18 to 2525 to 3535 4545 to 5555. Plus, if you identify that that’s something that makes sense for you. And every company in the world does disguise the four main types, who were, what they think what they do, who are they, where are they? What are they thinking, and what are they doing? How do they behave? Here’s some examples. I’m going to show you how big brands use it as a high level, right? And I don’t want to spend way too much time on this. But I just want you to get an idea of like real brands in the marketplace and what they’re doing because it’s happening everywhere you look, OK, you walk into Apple, and you go to buy a Mac, and they have a Mac for the businessmen, they have a Mac for the kid who goes to college. It’s a Mac guys, maybe some bells and whistles for the one that they’re going to sell that’s $3,500 or something that’s, like $1,000 for this college kid, right? It’s just adding some bells and whistles and ultimately creating some perception that it’s worth more there both of that, right? Same stuff happened when you go to Nike, if you’re a Nike site, right? They dropped down and like men, women, right? Those are just, you know, high level segments. Right? If you if you get somebody to go to the men’s division, that’s a segment by gender, right? You want to keep going, right? Because there’s a lot of men in the world. And it depends on the product you have. Right. So, for Nike, for example, on their demo segmentation, they demo ages 15 to 45. And it’s all based on age, life cycle stage, right? What does that mean? To where you are in your life? Right? A 15 year old and a 45 year old, very different. I’m 45. I’m going to purchase things from Nike, in a different way than a 15 to 18 year olds going to purchase something from Nike, right? I don’t, I don’t need cleats anymore. Kids that are playing sports in high school might need cleats. But there are things that we might overlap on, right? We might like Jordans, right, that was awesome. Jordans, real Jordans. And that’s been a big hit gender, occupation, generation, right? Those are a bunch of different segments. Each segment is positioned differently. OK, you really can go deep in this guy’s right on the psychographic side. They’re they’re targeting by this by the lifestyle personality activities and interests. This is very high level. This is not diving into what we had earlier. Right? When you really you really want to understand Mikey’s avatars, Eric, he’s 45. He has his own business. He likes to work out regularly. He plays sports on the weekends, he’s a golfer, things like that, right? He’s married, has two kids, active individuals who take pleasure in sports, Jim, who are the athletes passionate with sports, which tend to be part of their life. That’s the concept for Nike versus Coca Cola. Coca Cola is a much bigger demo, because it just it applies to people in a very different way. Right. So, they, they do it by targeting by an age, family size income. So, like, for example, in the family size, they might do a variation in like the size of the bottles for different families. Here’s another way that they segment. And it’s by the markets. Remember, markets are where people are a place where buyers and sellers are where buyers and sellers go to buy something. In this case, from markets, there’s 650 million consumers in Latin America segments is comprised of 39 different markets, where people go to buy and sell Coca Cola, they identified that they have $72 billion in retail value there. Wow, they’re gonna dive into each of these markets differently. And they’re going to segment it differently. Starbucks, they’re focusing on, you know, the upper class men or woman, people that can afford a high price of coffee, right? Usually 25 to 40 Looks like the the age and their demographics. And this person makes a good living. But then they have a second target group, which is the 18 to 24 year olds, and they belong to families that have some money, so they can afford it. Right makes sense. So, the the more expensive coffee in the market, most of the customers belong to the Generation Y, which is born between 77 and 2000. All right, I drink Starbucks, I was born in 76. Just guys, I could go into this for hours and hours and hours, we can dive into each one of these companies, we can dive into any company and look at how they’re segmenting, how they’re targeting all that good jazz, maybe we do that if you guys want me to do that, maybe one day we pick a company and we start to do that. And we kind of break out all the things they’re doing, how they’re marketing, you know, ultimately reverse engineer the most successful companies in the world, right. And that’s what you should be doing with your competitors. When you guys trying to build businesses, it’s already done. Don’t try to fix what’s not broken. There are people that are making money in the world today. But what you want to do, go look at what they’re doing, reverse engineer it, know everything about them, you’re gonna add your little special thing about what you do. But the overall model is already there. You don’t have to make it up and copying. OK, you’re not copying what they do. You’re ultimately making your own. But there’s a model out there that already works. See don’t have to make things up. So, you have more segmentation. This was ultimately segmenting by behavior. So, this is all by like buying patterns. So, there’s the VIPs customers who shop the most often who spend the most money, they could be spent 150 bucks versus an active long term user who recurs keeps coming back, you know, then there’s customers that you’re reactivating low tier customers, new customers, people that just visited this Right, you can segment by different behaviors, right? It makes sense. Someone that’s a buyer, you can target you differently than someone who just comes in as a window shopper. Right? Those are the leads who you’re not monetizing right now. And you’re trying to get monetize them, right? You’re trying to create new customers new customer acquisition. But ultimately, it’s all based on different segments. And this is all done through behavior.

Number two, in the traffic framework that we have here, once we understand the who, where are they? How do I get traffic? How do I get leads? How do we create traffic, guys, you don’t create traffic traffic is already out in the marketplace. I probably should define traffic, probably one of the definitions, which I did not do, right? Anyone? We got a visitor, a little guy, Ozzy. Alright, as you want to come in and talk to people. Let’s do it. Alright, so you want to sit up here. I’m gonna define what traffic is. You’re in a car. You’re driving somewhere. Sometimes it’s a breeze. I live about 4045 minutes outside of Manhattan. When I drive. If I do it on an off peak hour, maybe a Sunday morning, I can get into the city. 40 minutes. 45 minutes. Easy, great drive. Beautiful. To see the foilage and go the GOP bridge. I’m right there, right piece of cake. I go on a Monday or Tuesday or Wednesday, it could take me two, three hours. If the traffic is bad, right? There’s a ton of cars. There’s there’s just a buildup, there’s a lot of people their traffic on the internet is just people going somewhere, right? I’m going to New York City, I could be sitting in traffic or not. But I’m going somewhere traffic to websites, traffic, people go to Facebook, people open that app every single day, right? People go to YouTube, the traffic is there, guys, all you’re doing is trying to get in front of them. The reason why you need to know who they are, is because you need to know where they are on the internet. That is why it’s so important when you’re trying to go out and generate leads and turn those leads into customers. And, you know, we can talk about messaging, attracting them creating curiosity. But guys, you’ve got to get in front of the right people. But if you don’t know who you want to get in front of you can’t do it. And if you don’t know who you want to in front of you don’t know where they are. It’s like people that like sports. Would you go to ESPN? Maybe? Of course you would. Right? If you’re in in the sport industry, you’d be looking for places for sports, right? We talked about soccer moms, you would want to try to find all the places on the internet, where soccer moms are hanging out. It’s like, right now Hanukkah, people go to temple, right? If they want to pray, who’s the temple? The Jews, right? Go to a church, you’re likely not going to find a Jew. Make sense? It’s the exact same thing online. OK? Does that make sense? You want to go and find where they’re hanging out? The whole idea here is that people are going to be hanging out on the internet, right? So, when you look we look at like referral traffic sources. So, ultimately, these are all different platforms that you could potentially market, your offer to, you’re going to advertise right? Marketing, you’re going to market pew, these are different places that people are hanging out that they’re looking to transact, right Facebook, LinkedIn, Pinterest, Google, Instagram, YouTube, I mean, etc, everywhere on the internet. But where are they? Right? The whole idea is all of this. They’re just different traffic sources that are going to get people to come to you. Your goal is you just want to get people from that platform to engage with you. And you want to get them ultimately to give you some information. So, you can build up your database, so that then you now control your media, you can traffic. Now you own traffic, when you’re buying traffic. It’s not really the right thing, right? It’s ultimately your leasing traffic, right? Because if you go and you put an ad on Facebook today, and run traffic, people looking at your ad, and you get a million impressions, you’re going to pay for those 1 million impressions. Tomorrow when we do the same thing. Again, you’re going to pay for those 1 million impressions. What we want to do is we want to try to get those 1 million impressions, we’re gonna get people to sign up for something. So, they come into our database, so we get some information. So, now, we can now retarget to them. We can communicate with them, whether it’s on the phone, right? We can dial on them. We can text them. I don’t have to pay Facebook anymore. Send them an email, want to pay for anymore. Right? Now you control traffic, you want to talk somebody, you press send a dial on them, you text them, that’s you build, that’s the, that’s the asset that you’re building, every lead gen company, the asset is you own your own records, your own data, your own leads, the higher the quality, the more intent they have, the more valuable it is, then you monetize those people, by getting them to buy products and services. That’s the business, right? That’s how you sell your company. If you if you’re a lead gen company, you want to sell your company, you need to have data, otherwise, you’re one slap away from your business being over, right? You could be an amazing company who knows how to buy traffic on Google. And if Google decides that they’re going to change their business, or they’re going to shut your account down, everything stops. If you don’t have a database of people, your business is over, man, it’s over. Someone doesn’t want to invest in business where it’s hanging by by one branch, right? They want to come in and they want to invest in business where you own something, you you own something, there’s security, there is an even flow of revenue, that’s just, you know, an upward hill. But data is the most important thing. So, referral traffic sources. There’s different kinds of different traffic sources, social email, marketing, content and blogs, links from other sites, organic search, paid search social media, right? Like, there’s two types of traffic, right? There’s the you can go out and you can pay for traffic, right? You buy an ad, for there’s that whole influencer world, which maybe you have a following. And if you do, then you’re awesome and amazing, right? Like I’m, I’m here, I’m trying to build up a community, if you’re, if you’re watching this, then you’re part of my community, and I’m making an impression on you. If you were to go somewhere, and then take an action on one of my sites, I would have earned that traffic, I didn’t pay for you. My time. Right? my energy, my, my giving is, is ultimately creating this relationship with you. But I’m not paying for you to click make sense. First is if I’m not an influencer, which most people aren’t, that are getting into the business, for sure. You go and you buy traffic, you pay for clicks. And that’s how you get people to come to you direct marketing, you go direct to them. From my perspective, I just want you guys understand this. We’re like market makers, right? When I started my company, and things that I could teach people that have $0 want to quit their job and get into this business, you’re ultimately becoming a market maker arbitrage is ultimately, we’ve talked about this in the past in other videos, but I wanted to just put it out here just in case, you’re new to this channel. And you’ve never seen this before. And if you are new, please subscribe so that you can get all of this great content every time we launch it. But so arbitrage is ultimately your buying and selling the same asset for profit. OK, we’ve talked about, there’s all kinds of different types of arbitrage, right? Here’s the retail arbitrage with, you know, listing a product that you buy at a discount on Amazon and then selling it for more. And you make you make a middle you make the spread on that. That would be a tangible product. What we do lead arbitrage, which is intangible, you can’t touch it. Right. But you’re selling intent, you’re selling people are raising their hand saying they’re interested in a product service. You’re going you’re generating that lead, you’re selling it someone that’s selling a product or service, they want to buy that lead, and then you make that middle, you make that difference, right. That’s, that’s what we’re doing. We’re arbitraging traffic or ever try arbitraging media online with leads, right just to go and recap here marketing, market lead lead generation target market segment market segmentation arbitrage. OK, I got I got to recap this because I feel like it’s a lot information. And I feel like this helpful. So, I’m going to leave this here for a moment you guys take a look at it. Right? Marketing is when you have a process to go and you market. The market is a place where people go to buy something, a lead as a person or accompany the lead gen is the process. The target market is the group of leads that you’re creating as a segment to target, right. And what are we doing when we’re segment, we’re dividing them into separate groups that have exact same characteristics. They’re all the same in that group. And market segmentation is you divide the target market into groups with similar characteristics, right? So, you’ve identified your segments, and now you’re creating your segmentation of that market. So, now you’re going deeper, right with what we do at soccer moms, and to arbitrage which is what we do, right? I do that I just have built my business, right arbitrage media, I ultimately buy and sell the same asset for profit.

Earlier I said market maker and people that aren’t familiar with it. When I was younger coming out of school. I remember I was a finance major. And I interviewed for this, this company called Knight securities at the time as a family friend’s husband was there and then they got me an interview and I had no idea but they were market makers and under stand any of it, I didn’t really get it, I was 21 years old, right, looking to go on Wall Street, I did not get the job, by the way, I ended up going to work at UBS. And then I ended up trading, leaving there and working in a hedge fund. And my first like, five to six years out of school, I was on Wall Street, right until I got into the marketing world, which, by the way, Best decision of my life, thank God. Right. Thank somebody, for firing me, right? Like when things don’t work out, guys, just remember this, when things don’t work out, there’s a plan, there’s a reason for it. Right? If things went well, for me on Wall Street, I likely would never have gotten into marketing. So, things are not going so great for you right now to take a deep breath and relax. Because it’s going to happen. You just got to it’s a journey, you just got to believe in yourself, and just keep going and figuring out what is it that you want to do, what do you want, and then go and get it, you can do this, I promise you, you can do it, I was in the same situation as you guys were, I was took me 15 years to figure out. So, I started my business in my my early 30s. So, I was out of school for 1012 13 years, you know, bounced around jobs getting fired, some promising you guys, you can do this younger than not, then you’re way ahead of the game. If you’re older than that, guys, the beauty of what you’re doing, when you’re with me is your fast tracking your success by just listening to what I’m telling you. Because I just took all these years, almost 20 years of experience, that I’m just kind of packaging for you to now immediately take and go hit the ground running, you don’t got to put in the time that I put in. It’s possible, just gotta have the desire you got? Yeah, there’s two things, OK. You have to believe in yourself and in the product and have passion can’t believe. And you also you cannot be afraid to fail. Failing is good. Failing is expected you need to fail, failing will happen. I fail all the time, all the time, you only want one thing to work, and you’re home free. So, just keep going guys learn from your mistakes, market makers, OK, on Wall Street with Knight securities who did not hire me. But then they ended up going out of business. By the way. Later on few years later, what they do is they ultimately create markets, buyers and sellers with creating liquidity in a market for stocks. So, bid, ask, what they’ll do is they’ll have a bid, let’s say, for $1. And then the ask would be $1.25. So, they would buy and sell at the same time, and the spread would be 25 cents, and they would make money in between market makers on Wall Street would make a spread where performance market makers, that’s what we do. That’s what I do for farmers market makers is, I think, a good name for us, right? We do the exact same thing, differences, we’re profiting from the difference between what the buyer is willing to pay for a lead and what the seller the media is willing to help generate that lead, whether we’re paying per click, or we’re paying on a cost per lead basis. And we’re making the difference there. Right. So, if we can generate a lead for dollar, we can sell the lead for $1.50, we make 50 cents in between, we do it all day long. Whether we’re buying that traffic ourselves, right, we’re paying for ads on Facebook, or we’re going to somebody that already has traffic and doing a deal with them where they’re going to, they’re going to run it. And then when they generate a lead, we pay them, which is a better scenario, but just getting started, you need hustle determination, like your time is your is your biggest cost in that scenario. It’s not money, you don’t need money, it’s your time, your energy, your your passion to go after. And then you got to work the deal to get people to run on a CPL, and then you get the buyers to buy it. And you make that middle. Once you get that set up, it’s a good deal. And you create cash flow. And so you build your business. But so performance Mark meters, that’s what we are.

So, number three is positioning. So, my three-step traffic framework is knowing who they are and where they are. And then how do you position it? Right. So, just to recap, remember, we need to know everything about who we’re targeting, who who our customers are, who those people are going to just, they would stand in front of a car for you. You want to focus on those people and find those people out in the marketplace that are frustrated with all the other products or services that are out in the market and they’re not satisfied. And you’re going to go and talk to them. You’re going to figure out what their issue is. And then you’re going to explain to them that you solve their issue. They’re gonna come work with you. They’re gonna come buy from you. Now we got to figure out because we know who they are, where they are. Once we can identify where they are. We know who they are, and we know where they are. Right? We know that they’re there, their soccer moms, we know the soccer moms are going on to different soccer sites, right, you know, some, you know, different groups within Facebook, different different channels on YouTube, you know, however it is you’re going to target these people. Now you need to position you your product or service to your market, OK? So, market positioning is ultimately you creating this image in the person’s mind about your product, they, when they think about you, they think of something branding, right? You hear about branding all day long, which, by the way we don’t do, we don’t do bread, we can’t afford branding, right? We don’t have enough money in our pockets to go and brand something like these big companies that do it by the Superbowl ads, or that’s not what we do. We don’t do that we’re direct response. marketers, we are results driven. When we go and we spend the dollar, we need to make $1.20. Or we need to at least break even. Or we can lose a little bit of money, because what we’re going to do is we’re going to monetize that data that lead on the back end, right? And we have a plan. But for the most part, you don’t have money, right? So, when you’re going and you’re trying to create a market positioning, it’s it’s creating the perception in somebody’s mind. But you’re doing that with your messaging. OK, but your messaging is all based on then driving a result. But here’s an idea of market positioning, right? Ultimately, it’s all round. Like I said, creating perception, right? When you do something with our survey, AISTP, right, that’s our search method, attract, identify segment target position, when we do that, right, when we segment into these three or four different buckets. And then what we’re doing is we’re going to create these target markets. And then we’re going to then market segment that target market, we’re going to create perception, we’re going to position our product or service differently to each segment, based on their objections based on their challenges based on their age based on their income, lifestyle, whatever. Right? There’s a lot of different ways, I have a few different ways that I break it down, they simplify this, because there’s so many things you can do. I’m not going to get into that right now. But that’s just another framework that I can talk to you about. Right a framework within a framework remember, like box within a box. That’s another framework for segmentation, I could talk about the different ways to segment and there’s a few that are just the normal kind that we would do in simplifying if people ever come and use the surveys just to get an idea just giving you like a visual, right? So, if you look here, high quality, low quality, low price, high price, right. So, m&ms, low price, low quality, versus dairy milks, a little higher kick cat, little higher, Mars, higher, higher quality, lower price, right? So, if you look here, here’s the price. Right? If you’re confused on I read this, on this side, here’s the price, m&ms. kicap marks, the high quality is considered green and blacks lint, right? Lint has a high price and high quality green and blacks has high quality and just kind of like medium price. Right? So, just giving you an idea here, what we’re looking at, right? Was this the rochet, high price quality is OK. That’s how the that’s how this market perceives all these different brands. It’s how they’re positioning it to the market. They’re all in competition for the same consumer, right, there’s a total market, and they’re all going to have to compete against each other in different ways. So, they have to differentiate from one another. Could be price could be quality, all kinds of different things, right. And that’s why we segment.

A perceptual map, which is something you just saw, what it does is, it’s a visual representation of how your customers are viewing each brand. So, ultimately, it looks at where consumers rank companies and how they compare them to the competing companies. In this scenario, in perception of customers. Here’s a perceptual map showing athletic footwear, we have price, expensive to cheap, we have performance to look good, OK. And here’s all the brands in the market and how they all stack up based on the perception of a consumer in that market. Right. Makes sense, guys? Is it starting to like, hit a little bit? Right? So, like, each one of these companies is targeting a different segment. Some of them are targeting the same. But if you look here, right, people that are buying expensive stuff, North Face, Asics, Reebok, Nike, Puma, Skechers. High tech is very different type of consumer than the person that’s going to be writing this go law or feeler, right? New balances lower Ditas as middle of the pack converse, right? That’s all just simple price. That’s just one way of how you look at it like people’s minds. In their mind. They perceive that North Face should be more expensive than New Balance. If New Balance wanted to change that perception. They would have to go back, reverse engineer everything. thing look at their competitors. What are they doing? How are they doing? How are they creating this perception in the marketplace? And then they’d have to create a different marketing campaign. Right? And you kind of go back to the whole thing. Who are they? Where are they? How are we positioning our product or service, right? And then all the things that go in between of that, but the target marketing and all that good jazz, right? segmentation, and the same spec, performance versus fashion, right? athletic footwear. So, Skechers converse, they’re looked at as more of like a fashionable shoe, people that will buy it, maybe they use it to go out to the movies, go to school, Cetera, you could still do the same thing here. But over here, you’re looking at if people are active, Asics, Reebok, New Balance, Nike, Puma, those are people that are looking to compete, they’re athletic people that are like, going to go and run a race are likely not going to go and buy converse, I love Asics. For me, they’re the most comfortable shoe in the world, by far and away, I wear when I run aware, when I play tennis, oh my god, I love him. Like, to me, in my mind, the perception is Asics is the most comfortable shoe, I won’t even try other shoes. And I may not even be right, there might be a more comfortable shoe out there. But for me, Asics in my mind has done right by me, I’m their customer, I’m one of them, I’m gonna get, I’m gonna get Asics until they, they just, they don’t deliver or someone talks to me into trying on something different at some point, then they can steal me away and create a different perception for me. But so this is all around what a sexual map is and how you use this in the market. OK. So, this is just a little something I wanted to show you on how like, you position yourself. And I took big companies, and they’re just taglines right there. They’re ultimately they’re feeding your mind. You know, they always say like media, like controls the way people think. Right? That’s the whole thing. Like, it’s just whatever, you know, like when Donald Trump was running, and the whole thing was going with the election, Fox News, if you watch Fox, they were always pro Republican. But if you watch CNN, they were pro Democrat. And it was just like, it was people’s opinions on different news channels. And that’s just that’s the media that we have. Now, thankfully, today versus years ago, we have way more mediums that we can go and consume, right? Like, you’re watching a video right now on YouTube, or you’re listening to me on a podcast, or you’re going on an internet and you’re reading something, right versus back in the day, there was newspapers, radio, news, TV, but there weren’t that many. You didn’t have a voice. We all have voices. Now, we all have access because of these phones. Because the ability for us to just go and create content so easily. What that did for us was it just, it opened up so much opportunities world for us to be able to get our voices out into the world, right. And then if we build a big enough community, we can move things if we all can come together and create a community that we’re all behind, right? Like XRP being sued by SEC, the SEC, but they would run over them. The thing completely underestimated. The community of XRP and XRP is going to win this case. That’s why I’m invested in it, and you should do, but you do it on your own. I’m not a financial visor. If you do it, it’s on you. You could lose money. But So, alright, add brand taglines for Mercedes Benz engineered like no other car in the world. BMW, the ultimate driving machine, Southwest Airlines, the short haul no frills and low priced airline. Avis, we are only number two, but we try harder. I mean, come on. Right. You guys see it. This is all market positioning. It should. It’s a quick tagline, to grab your attention. And they’re trying to resonate with their target market. Right? Some people love it. Right? Nike, just do it. Coca Cola, the real thing. Target, expect more, but pay less. So, all this is all thought through on. Who are we talking to? This is this is it right Vogel for life, Home Depot, you can do it. And we can help. Right? It’s great. Obviously, in Home Depot scenario, it might be oh man, like the old people are going they were contractors, people that knew how to do some of them are handy. And Home Depot’s like Man, we want to get more people in here than just the the general contractors, we need to get that that everyday person that guy at home who’s a home improvement guy, we can show them, they can do it. Right? And now, ultimately, they’re showing that they’re going to help you with whatever it is you need to get done at home and it opens up so many more customers in their segments.

That’s the concept if you want to think about like how you’re positioning your product or near to us who were market positioning, three-step traffic framework. We could always dive in. We could easily go deeper on each of these And I guess I just spent some good time with you. And I don’t even scratch the surface. That’s, that’s, it’s, it’s so awesome and beautiful. But the thing is, I can spend five days with you on each of these, or I could talk to you in an hour or two. Right? But so just to give you like a little bit of recap, lead gen is at the top of the funnel, OK, this is where we’re starting. It’s the cold traffic, it’s the people that don’t know that we’re coming for them, that they need us that they want us didn’t even know it yet. They don’t know it. And that’s why we need to be really good at knowing who is it, we need to find that we didn’t know who they are, we didn’t know where they are. And then we have to resonate with them. We need to create some perception and market our product where we position ourselves in a way that the people that need us know that they need us that we grab their attention. And then then we could do that as we know the top of the funnel, right? Tofu, Mo foo, foo, Bofu. top of the funnel, middle of funnel bottom of the funnel, just some some some things that I grabbed off the internet that I would go through with you guys just to give you guys a better understanding for examples, right? Is percentage of traffic from social for some of these websites. OK, I just want you to understand this from the traffic sources. Remember, we’re not creating traffic, we’re finding traffic, we’re finding out where they are. Right? So, Washington Post the most traffic is Facebook, Twitter, Reddit, StumbleUpon. Other these other social channels? Crazy, right? That a New York Times? Look, Huffington Post, Facebook’s their biggest traffic source, ABC News. daco. Right. We just talked about CNN and Fox News. Right? So, if you look here, if you’re targeting Democrats, you’re going to go to CNN, if you’re targeting Republicans, you’re gonna go to Fox News. Right? It’s as simple as that. Right? We know who they are democrat, republican. Where are they? CNN, Fox News. Now? How do we position it? How are we positioning our product to get the person to take action? So, here’s something that I thought was interesting with website categories. And it shows traffic by a source. Now, the first one that we just looked at was social media. Right? This is by source. So, search traffic, direct traffic, referral, traffic, social traffic, for different sources. OK. There’s a lot of different things that fall in between each of the sources, right on search, right? Being Google, Amazon is considered a search engine direct is getting a click could be an email send, right? Or a click off of somebody site? referral traffic is somebody passing that to you? Right, and you’re tracking that, and social, social, right, Facebook, Instagram, or whatever. But so if you look here, arts and entertainment, 44% of their traffic is search religion and spirituality 59.6% is search traffic. Wow, let’s see what’s the lowest for search? 33%? So, non standard content, and business interesting. is lowest direct 48%. See, anybody in the 50% here for direct 48 and a half percent? Personal Finance. Right. So, interesting. Yeah, there’s overlap personal finance business. Makes sense. Right? Education 44% 42%. referral traffic. Right for it could be like affiliate marketing also, right. And social media, right. And what what they mean by social here is not necessarily purchasing, I think what they mean by that is like them actually getting clicks that are earned, right? We talked about, like, paid, like, versus earned earning is you having a community putting out content, you clicking buy versus pay traffic is us being able to go and get a click, we don’t need that one follower. We’re just buying traffic where traffic already is. So, I thought that was interesting. Something for you guys to look at, get an idea of some of this stuff. That’s it, guys. I mean, I can go on for hours. But I’m not going to. I mean, I think this was a lot. Hopefully, you guys got something out of this. Hopefully, it was helpful. Hopefully, I didn’t, you know, break this down to small going back to the definitions, which I can keep up here. We can recap that. But ultimately, the three-step traffic framework, right are perfect survey method are perfect traffic method or our result method, our lead traffic method. Right now it’s perfect serving method for one. So, we have shirts with that on it. So, we’ll say but there’s three main steps you need to know who it is you’re talking to. Then you can figure out where they are on the internet. And then you just have to position your product or service to each of your segments. When we talk about my AI STP method. You want to attract the right audience so that you can identify what segment they belong in. So, you can create your target markets to position your product or service in a way that each segment feels like you’re speaking directly to them, personalizing your messaging to their exact problem, when you cough whenever changes. That’s it, boom. If you look at it here, here’s the definition recap. I think it’s really important for you guys to understand this. I know I may have gone over a bunch, but I’m telling you, the amount of people that keep asking me questions like this, I needed to do this, I needed to do this. Because it’s helping you, it’s helping some people, if you already know it, you’re awesome. You’re way ahead of some of the people here, but people need this. So, it is what it is. And I’m trying to make this as simple as possible. So, that’s my three-step traffic framework at a very high level, I’ll start diving in deeper on different pieces of the frameworks. So, the box within the box within the box. So, I will do so as I create more videos will dive deeper into some of this stuff, but but it seems like most of the people want to see, for whatever reason, the videos that do the best how to make a million dollars in a year how to make $80,000 a month, you know how to do this in bah, bah, bah, bah, bah, it just seems like those are the things that resonate with people. I’ll likely be doing more of those types of videos. But I just felt like it was important for us to kind of go through this a little bit so you guys get some good knowledge behind you. Because it’s, you know, we’re talking about like the whole like the lead gen, right. But this part is just like training. Men, I appreciate you all, whoever’s watching this if you get this, if you’re here to the end, man, you’re my, you’re my guy or girl. You’re part of my diehards, you really want this. And I promise you, it’ll pay off. If you stay and you keep working hard. And you persevere. You believe in yourself. Don’t be afraid to fail. I can guarantee you that you will succeed. Never give up. Just get started. With that said, Guys, thank you for being here. Subscribe to my YouTube channel. Subscribe to my podcast. Follow me on my social channels. Instagram, LinkedIn, Facebook. This was awesome. I had fun. Hope you did too. I hope you got something out of this. You have any questions - ask me. Again. You can text me at 917-636-1998. Or you can comment below and I’ll respond. But with that said, guys, thank you for being here. And be well!

Would you like to learn how I built my business using other people’s money? If so, then join my 21-day challenge at I look forward to meeting you and welcome you into my family. And remember, results don’t lie, but the people who don’t have any do. Thanks for listening.