14 May Follow This Strategy to Make Money With Your Email List (Simple Email Marketing Guide for 2021)
Making money with your email list is a dream scenario for any online business.
Remember how, in the previous episode, I talked about the many benefits of owning traffic?
Well, THIS is how you make the most of it!
Before we go any further, I’d like to take a second here and point out some pretty outrageous misconceptions about email marketing.
People often have certain reservations about reaching out to their list. They fear that they’ll come off as “spammy” and overwhelm their audience with offers.
But that’s not what email marketing is about… Or marketing in general, for that matter!
So today, I’m going to explain the best strategy for making money with your email list WITHOUT having to worry about people unsubscribing.
Ready for another quick-fire marketing essential? Let’s do this!
How to Monetize Your Returning Users
Once you’ve created a list, you are now in a rare position of power. Unlike many struggling businesses out there, you can take pride in the fact you own your traffic.
But creating traffic is just the first step. To capitalize on your efforts, you need to learn how to monetize your list correctly. That is to say, WITHOUT alienating your audience.
There are two words you need to keep in mind before reaching out to your email list – respect and value.
“You gotta treat your email list with respect.” – Eric Beer
Whatever you do, you need to have your audience’s best interests at heart. Build a relationship with them. Treat them like friends, like family. Respect is crucial for keeping those doors open.
Aside from not spamming them with offers they don’t care about, you also need to make sure you’re giving them plenty of things they DO care about.
Providing your audience with value goes beyond a good deal. It could be education, engaging content, all of the above, or something else entirely.
Respecting your list while providing lots of value is the basic formula to email marketing success. Give to your audience generously, and they’ll be sure to return the favor.
The Key to Having a Successful Lead Gen Business
Good business is good for everyone involved.
When you’re starting a lead gen business from scratch, it’s your job to make sure everyone is happy. And the reward for taking on that responsibility is you get to leverage other people’s assets to make money.
But for it to work, it HAS to be a win-win-win. At the end of the day, the only way you get paid is if you can create value across the board.
Let this be your mantra every step of the way.
“Everybody needs to win.” – Eric Beer
Those who want out – let them. Trying to force a deal on someone who couldn’t care less about it is just wasted energy.
Focus on those who are there, who are interested, and in doing so, you’ll have a great shot at creating something really special.
Good luck!
—
Thanks for tuning in, folks!
I hope you find these little heart-to-hearts from the golf course helpful. Next week, we’ll be completing the arc with an episode about email drip campaigns.
A quick reminder before you go to sign up for my SurveyDetective VIP waitlist for more Performance Marketer content.
🕵️♂️ Sign up for the SurveyDetective VIP Waitlist HERE
See you next week!
Listener Love…
- Warning! ⚠️by Boz46747 from United States
Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!
- Awesomeby Nevareze William from United States
Very interesting show.
- FANTASTIC!!!by cucklord101 from United States
My life changed after I discovered this podcast, 100% the number one on the platform.
- Great Podcast !!by Olivia Cousta from United States
I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!
- Best Podcastby faz12548 from United States
Thanks for everything. This show has been an amazing resource.
- My favorite podcastby Alison Riah from United States
This is my favorite podcast. I look forward to every episode and share it with everyone I know.
- Awesome!!by Brads Hook from United States
Love this show
- Inspiringby stevie h b from United States
Eric’s energy, wisdom and experience get me pumped up to do more.
- Eric changed my life, thank youby Nicole Aliba from United States
Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!
- Wholly Cow!!! Eric Is The Real Deal!!by Supreme Dragon Slayer 69 from United States
Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!
- Daveby Rothbone from United States
One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.
- Eric Beer is a genius.by Raera29 from United States
I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!
- Beer podcastby Bghbhhhggghugyhjjgtjporws from United States
So excited to get more info from Eric Beer to help further my career.
- Great Stuffby Dr TBA from United States
I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas
- This dude is the real deal...by gossjoh1 from United States
I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!
- Awesomeby Archmatic from United States
Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’
- Informative and relatableby srg1113 from United States
I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.
- Outstanding!!!!by casino exec from United States
This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!
- High Fiveby chris drazek from United States
This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!
- Amazingby Rtfdghf from United States
Walked into the office inspired and motivated! Great listen.
- Just discovered a GOLDMINE of information!by ericamerica from United States
This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.
- Insightfulby lonestar1818 from United States
Incredible insights from one of the best!
- Entrepreneurial Goldby girlfriendwithnutallergy from United States
This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.
- Knowledge bombs!by Sheree Trask from United States
Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!
- As Smart As they Comeby Lgoldberg1976 from United States
Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.
- Great contentby Sensei Victoria Whitfield from United States
Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!
- So informative and easy to understandby bergbusiness from United States
If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.
- Powerfulby reebcire from United States
Never realized how mich money performance marketers make without taking much risk. Get excited to learn more
- Eric Nailed It...by Mark Duke from United States
You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!
- I loved this podcast!by DPG...123 from United States
I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂
- Eric’s trainings will up-level your life!by SwayBuckley from United States
Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!
- Got me hooked from the startby Doc bus from United States
Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.
- Eric is a genius!by Golden Oracle Ministries from United States
I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.
- Excellentby JLRPS22 from United States
Very motivational!
- Awesome contentby NickTheGreek83 from United States
I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.
- Legend!by Daxy111 from United States
SO excited for your content to come. You're advice and results is authentic which is rare now a days!
- *****by acrygvbh from United States
Fantastic relevant info !!!
- The real dealby Erin_Verb7 from United States
Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.
- Genius marketing knowledgeby Nick349731 from United States
I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!
- Great story and great infoby R-Rot from United States
This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!
- Amazingby Billion Dollar Cowboy from United States
I can’t wait to learn more!! So so good!!
- Awesomeby Eric X 2 from United States
Eric Really enjoyed listening to this. Keep up the great work!!!
- Let’s Market!by hjdvikes from United States
As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.
- Invaluable information!!by lpro1111 from United States
Invaluable information. Can’t wait to dive in.
- Great information, tons of useful tipsby jonnygal77 from United States
These are great, so much useful information that I can use immediately and effectively. Thanks Eric
- Great listenby Xtra Medium from United States
I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.
- Definitely worth a listenby SBS776 from United States
I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results
- Game Changerby Jay Heydt from United States
Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!
- Performance at its best!by Shm722 from United States
Eric has great ideas and insights!
- Listen to a visionary....by RobH60 from United States
Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.
- Finally, coming out to teach the worldby RogerSmith! from United States
I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!
- Can’t wait to dive into these!by Arushi-315 from United States
I can’t wait to learn from Eric so I can level up my marketing!
Transcript…
0:00
The whole idea is, you send them to your sites, and you control them. You control the traffic. And now you have the ability to do that every single day. You just have to be upfront with the users on what they're signing up for, why they're here, and they have to say, "Yeah, I want it! I want to do that! That sounds awesome!"
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate on built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.
Hey, guys, what's up? Eric Beer here. Thanks for visiting my channel. I wanted to come over here and tell you guys a little something about how you can run a simple model monetizing data, if you're an affiliate, or if you have your own product. And I think people make this big mistake when they have data. A little backstory on this is someone was asking me, "Hey, man, when you have data in your mailing and you're trying to monetize this, isn't it annoying to go out and just keep finding 1000s of offers that you keep mailing? And how do you know that those offers are going to work? Isn't it frustrating? Doesn't the people that are getting these emails just like get frustrated after a while because they get all kinds of crazy offers?..." And the answer is, if that was happening - yeah, they would. But that's not how you do it. Right? You got to think about it as when you're generating some leads, and they're going to your database, you gotta treat them right. You gotta treat them like a friend, like a brother or sister like a parent. You got to give him respect, right? And you got to give them value. And the way to do that is you set up the ability to send traffic back to your own properties. And instead of you having to just go and send all of these other people's offers, and then send the click to somebody else's offer, what you want to do is you just want to drive traffic, you want to get clicks back to your properties. To what you control. So by doing that, what you're doing is, you're ultimately trying to monetize what we call your returning users. So there's a lot of legionary companies out there, that is a huge part of their model, right? They get a sign up, and they try to monetize the traffic on the first visit, okay? Then they have data that's inside their database. So if it was an email campaign, what they would do is, they would then set up a drip program, an email program, right? That was already decided on where they want to drive traffic to. And then on the back end, where they're going to drive the traffic to is going to be sites that they own, funnels that they own, for returning users. And it just all unfolds. And I'll give you an example of a company that I know that does something. And they're, they're doing pretty well. sweeps, contests, things like that, right? There are legions of companies out there that have these sweep sites, where you can go in and you can sign up and maybe win some for the day. It could be like a lotto. It could be for a drawing or anything. So the idea, the draw is that people will be coming back every single day, to see if they can win some money. And that's, you know, the lotto works, right. There's 1000s and 1000s of people that play the lotto every day. So what they do is they get somebody to sign up and register for their sweepstakes, their, their game, their lotto. And what they do is they set it up in a way where you can play every single day. And when they do that they build around the game, they build around the ability for you to sign up. So as you're playing these games, or scratch off cards, or whatever that product is, right there just building around it some monetization, it could be where you go and generate leads for other people, right? But we don't want to send people all over the place to different advertisers, right? In this scenario, because we have a product, we have a service, we have the ability to send you somewhere every single day. So what I want to do is, I would want to send you to a page where you can go play my games, right? You can try to win within this lotto game, but at the same time, I would put advertisements on the top, on the side, right, maybe I'd put a video player on the page, where they're playing me on a roll up Roll, right. And then there's content in the video player that could add some value for the user, maybe I write some content on that page, to help them understand some things, maybe there's some, some quick questions that we could ask them. And if they show that they have an interest in that, then we take them down that path, right. And then we start to dive deeper, because maybe someone that's playing a game is in need of something, they don't even realize that they need it, they don't know how to get it, and they're kind of just not focusing on it. But then all of a sudden, they see it on our page on our site. And then, you know, you start generating some revenue. But at the end of the day, when you keep sending emails back, and you're giving them value, right, they're getting something for why they're coming to your site, they're getting to play a game to win some money, right. Or maybe there's content on there as well, that they're getting some value out of. So they're interested, they click, they want to read about it, that you've done some research on that, you know, that's going to be helpful for them. The whole idea is, you send them to your sites, and you control them, you control the traffic. And now you have the ability to do that every single day. You just have to be upfront with the users on what they're signing up for, why they're here, and they have to say, "Yeah, I want it! I want to do that! That sounds awesome!" The people that don't want to do it, they shouldn't be there, and you shouldn't be promoting them. Right? Because then it just doesn't work. It's like real life. It's like, you know, you're a kid who's 10 years old, and you wanna hang out with your buddy. Well, I want to be with you, right? I request to be in your class, but this kid doesn't request to be my class. It doesn't work, right? We both need to request to be in each other's class, for a guidance counselor to say, "Yeah, these guys like each other, they want to be together, let's make it work." Right? Same thing. It's the same thing here. It has to be a win-win relationship for both sides. You as a company and the consumer, the person that you're getting to join your list, they need to win. Everybody needs to win. The advertisers that would be advertising on your page, it needs to work for them, they need to win. Everybody needs to win. If there's a loser in the equation, right? If you're winning, but your users in your database are losing, it's not gonna work. If you're winning, and your users and your database are winning, but now, the advertisers aren't getting the traffic, good quality, and they're losing, it's not gonna work. Everybody needs to win. It's a win-win-win situation. And when you can find the win-win-win situation, that's where you can have a really nice business. And you could do it in a way we set it up, but you're not so overwhelmed, you have to go find offers all the time, right? You could set up the business the right way, where it just runs, it runs itself. Because you have value, you have a game, the business is set up and working the way it should. And all you need to do is just keep sending them messages of what's available. And as long as they continue to like it and want to be there, keep sending it. But if they don't want to be there, they opt out, you take them off the list and you never send it to them again. And that's it guys. So, I hope this was helpful. Just wanted to give you a little bit of a thought ahead and appreciate watching. So until next time, talk to you soon!
Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.