14 May Follow This Strategy to Make Money With Your Email List (Simple Email Marketing Guide for 2021)
Making money with your email list is a dream scenario for any online business.
Remember how, in the previous episode, I talked about the many benefits of owning traffic?
Well, THIS is how you make the most of it!
Before we go any further, I’d like to take a second here and point out some pretty outrageous misconceptions about email marketing.
People often have certain reservations about reaching out to their list. They fear that they’ll come off as “spammy” and overwhelm their audience with offers.
But that’s not what email marketing is about… Or marketing in general, for that matter!
So today, I’m going to explain the best strategy for making money with your email list WITHOUT having to worry about people unsubscribing.
Ready for another quick-fire marketing essential? Let’s do this!
How to Monetize Your Returning Users
Once you’ve created a list, you are now in a rare position of power. Unlike many struggling businesses out there, you can take pride in the fact you own your traffic.
But creating traffic is just the first step. To capitalize on your efforts, you need to learn how to monetize your list correctly. That is to say, WITHOUT alienating your audience.
There are two words you need to keep in mind before reaching out to your email list – respect and value.
“You gotta treat your email list with respect.” – Eric Beer
Whatever you do, you need to have your audience’s best interests at heart. Build a relationship with them. Treat them like friends, like family. Respect is crucial for keeping those doors open.
Aside from not spamming them with offers they don’t care about, you also need to make sure you’re giving them plenty of things they DO care about.
Providing your audience with value goes beyond a good deal. It could be education, engaging content, all of the above, or something else entirely.
Respecting your list while providing lots of value is the basic formula to email marketing success. Give to your audience generously, and they’ll be sure to return the favor.
The Key to Having a Successful Lead Gen Business
Good business is good for everyone involved.
When you’re starting a lead gen business from scratch, it’s your job to make sure everyone is happy. And the reward for taking on that responsibility is you get to leverage other people’s assets to make money.
But for it to work, it HAS to be a win-win-win. At the end of the day, the only way you get paid is if you can create value across the board.
Let this be your mantra every step of the way.
“Everybody needs to win.” – Eric Beer
Those who want out – let them. Trying to force a deal on someone who couldn’t care less about it is just wasted energy.
Focus on those who are there, who are interested, and in doing so, you’ll have a great shot at creating something really special.
Thanks for tuning in, folks!
I hope you find these little heart-to-hearts from the golf course helpful. Next week, we’ll be completing the arc with an episode about email drip campaigns.
A quick reminder before you go to sign up for my SurveyDetective VIP waitlist for more Performance Marketer content.
See you next week!
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The whole idea is, you send them to your sites, and you control them. You control the traffic. And now you have the ability to do that every single day. You just have to be upfront with the users on what they're signing up for, why they're here, and they have to say, "Yeah, I want it! I want to do that! That sounds awesome!"
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate on built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.
Hey, guys, what's up? Eric Beer here. Thanks for visiting my channel. I wanted to come over here and tell you guys a little something about how you can run a simple model monetizing data, if you're an affiliate, or if you have your own product. And I think people make this big mistake when they have data. A little backstory on this is someone was asking me, "Hey, man, when you have data in your mailing and you're trying to monetize this, isn't it annoying to go out and just keep finding 1000s of offers that you keep mailing? And how do you know that those offers are going to work? Isn't it frustrating? Doesn't the people that are getting these emails just like get frustrated after a while because they get all kinds of crazy offers?..." And the answer is, if that was happening - yeah, they would. But that's not how you do it. Right? You got to think about it as when you're generating some leads, and they're going to your database, you gotta treat them right. You gotta treat them like a friend, like a brother or sister like a parent. You got to give him respect, right? And you got to give them value. And the way to do that is you set up the ability to send traffic back to your own properties. And instead of you having to just go and send all of these other people's offers, and then send the click to somebody else's offer, what you want to do is you just want to drive traffic, you want to get clicks back to your properties. To what you control. So by doing that, what you're doing is, you're ultimately trying to monetize what we call your returning users. So there's a lot of legionary companies out there, that is a huge part of their model, right? They get a sign up, and they try to monetize the traffic on the first visit, okay? Then they have data that's inside their database. So if it was an email campaign, what they would do is, they would then set up a drip program, an email program, right? That was already decided on where they want to drive traffic to. And then on the back end, where they're going to drive the traffic to is going to be sites that they own, funnels that they own, for returning users. And it just all unfolds. And I'll give you an example of a company that I know that does something. And they're, they're doing pretty well. sweeps, contests, things like that, right? There are legions of companies out there that have these sweep sites, where you can go in and you can sign up and maybe win some for the day. It could be like a lotto. It could be for a drawing or anything. So the idea, the draw is that people will be coming back every single day, to see if they can win some money. And that's, you know, the lotto works, right. There's 1000s and 1000s of people that play the lotto every day. So what they do is they get somebody to sign up and register for their sweepstakes, their, their game, their lotto. And what they do is they set it up in a way where you can play every single day. And when they do that they build around the game, they build around the ability for you to sign up. So as you're playing these games, or scratch off cards, or whatever that product is, right there just building around it some monetization, it could be where you go and generate leads for other people, right? But we don't want to send people all over the place to different advertisers, right? In this scenario, because we have a product, we have a service, we have the ability to send you somewhere every single day. So what I want to do is, I would want to send you to a page where you can go play my games, right? You can try to win within this lotto game, but at the same time, I would put advertisements on the top, on the side, right, maybe I'd put a video player on the page, where they're playing me on a roll up Roll, right. And then there's content in the video player that could add some value for the user, maybe I write some content on that page, to help them understand some things, maybe there's some, some quick questions that we could ask them. And if they show that they have an interest in that, then we take them down that path, right. And then we start to dive deeper, because maybe someone that's playing a game is in need of something, they don't even realize that they need it, they don't know how to get it, and they're kind of just not focusing on it. But then all of a sudden, they see it on our page on our site. And then, you know, you start generating some revenue. But at the end of the day, when you keep sending emails back, and you're giving them value, right, they're getting something for why they're coming to your site, they're getting to play a game to win some money, right. Or maybe there's content on there as well, that they're getting some value out of. So they're interested, they click, they want to read about it, that you've done some research on that, you know, that's going to be helpful for them. The whole idea is, you send them to your sites, and you control them, you control the traffic. And now you have the ability to do that every single day. You just have to be upfront with the users on what they're signing up for, why they're here, and they have to say, "Yeah, I want it! I want to do that! That sounds awesome!" The people that don't want to do it, they shouldn't be there, and you shouldn't be promoting them. Right? Because then it just doesn't work. It's like real life. It's like, you know, you're a kid who's 10 years old, and you wanna hang out with your buddy. Well, I want to be with you, right? I request to be in your class, but this kid doesn't request to be my class. It doesn't work, right? We both need to request to be in each other's class, for a guidance counselor to say, "Yeah, these guys like each other, they want to be together, let's make it work." Right? Same thing. It's the same thing here. It has to be a win-win relationship for both sides. You as a company and the consumer, the person that you're getting to join your list, they need to win. Everybody needs to win. The advertisers that would be advertising on your page, it needs to work for them, they need to win. Everybody needs to win. If there's a loser in the equation, right? If you're winning, but your users in your database are losing, it's not gonna work. If you're winning, and your users and your database are winning, but now, the advertisers aren't getting the traffic, good quality, and they're losing, it's not gonna work. Everybody needs to win. It's a win-win-win situation. And when you can find the win-win-win situation, that's where you can have a really nice business. And you could do it in a way we set it up, but you're not so overwhelmed, you have to go find offers all the time, right? You could set up the business the right way, where it just runs, it runs itself. Because you have value, you have a game, the business is set up and working the way it should. And all you need to do is just keep sending them messages of what's available. And as long as they continue to like it and want to be there, keep sending it. But if they don't want to be there, they opt out, you take them off the list and you never send it to them again. And that's it guys. So, I hope this was helpful. Just wanted to give you a little bit of a thought ahead and appreciate watching. So until next time, talk to you soon!
Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.