Email List Building Founding Members Launch – Your List Is Your Asset
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Email List Building Founding Members Launch – Your List Is Your Asset

Email List Building Founding Member Launch - Your List Is Your Asset

Email List Building Founding Members Launch – Your List Is Your Asset

We’re still in quarantine mode, and the updates I’ve been getting from friends across the industry got me thinking.

Some businesses are experiencing record lows, something you’d expect when the whole world is in full-on crisis mode. But still, at the same time, a significant number of companies are actually thriving.

How are these businesses prospering when others are struggling to keep the lights on? What is the one thing that all of these companies have in common? 

The answer is simple. They all have a powerful mailing list.

“The number one most valuable thing in your business is your customer list.” – Eric Beer

Building your list has been a very frequent topic on my podcast. I’ve spoken about it passionately because I genuinely believe that it is a cornerstone of any successful business. At least those that are in it for the long haul.

But even though it’s massively important, lots of people find it challenging. And I’ve decided to do something about it.

Today, I’m going to share news about a new Email List Building Club I’m launching and what I intend to accomplish in doing so.


People Need Help Building Their Lists – How Did I Not See It Before?


Recently, I’ve been getting an incredible amount of inquiries about best practices for building your list. And the fact that so many people needed help with this came as quite a surprise. 

The idea that so many people would need and want help with list building was something that I’ve been continuously overlooking. Probably because I’ve been doing it for so long and had so much success with it that it’s become second nature to me. It didn’t cross my mind that it could be a barrier for a lot of folks.

Looking back on it now, this has been a clear case of what people refer to as the Genius Paradox. It’s a phenomenon where we’re more likely to discredit the things we’re really good at, purely because they come very easy to us. But just because something isn’t a big deal to you, doesn’t necessarily mean that others see it that way too.


List Building Is My Game


Over the course of my career as a performance marketer, building lists has been my bread and butter. It’s where I’m at my most comfortable. With over 20 years of experience and 15 million emails gathered, I can tell you that what I do works. 

“Results are credibility.” – Eric Beer

I can also tell you that if people did what I do, it would work for them as well. And I’m determined to prove this is true.

A couple of episodes ago, I had the pleasure of talking to Stu McLaren, which helped me shape and structure my intentions. I’ve come to realize that the best way to help people overcome the challenges of list building is by guiding them directly.

That is why I’ve decided to start a club – the Performance Marketer List Building Club.


Why Should You Become a Founding Member?


Starting today, I will be holding a Founding Members Launch. It’s going to be open until next Tuesday, [11:59] PM PST. It’s a very short window, so make sure you check it out as soon as you can.

I will be developing the project on the go, which is what makes it particularly attractive. People who sign up first will play a huge role in how it all pans out in the end.

The role of a founding member comes with a unique set of privileges. For starters, the price of their membership will never change for as long as they’re active members of the club. 

Furthermore, they’ll gain access to the current version of my platform SurveyDetective months before it’s open for the public.

Once you join, you’ll need to set clear goals for your list, and I’ll use all of my knowledge and expertise to help you achieve them. 

However, the training doesn’t stop with you building your list. I’m also going to show you what to do with the leads you gather, how to nurture them, and finally, how to convert them into customers.

Are you ready to become a performance marketer?


Listener Love…

  • Warning! ⚠️
    by Boz46747 from United States

    Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!

  • Awesome
    by Nevareze William from United States

    Very interesting show.

    by cucklord101 from United States

    My life changed after I discovered this podcast, 100% the number one on the platform.

  • Great Podcast !!
    by Olivia Cousta from United States

    I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!

  • Best Podcast
    by faz12548 from United States

    Thanks for everything. This show has been an amazing resource.

  • My favorite podcast
    by Alison Riah from United States

    This is my favorite podcast. I look forward to every episode and share it with everyone I know.

  • Awesome!!
    by Brads Hook from United States

    Love this show

  • Inspiring
    by stevie h b from United States

    Eric’s energy, wisdom and experience get me pumped up to do more.

  • Eric changed my life, thank you
    by Nicole Aliba from United States

    Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!

  • Wholly Cow!!! Eric Is The Real Deal!!
    by Supreme Dragon Slayer 69 from United States

    Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!

  • Dave
    by Rothbone from United States

    One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.

  • Eric Beer is a genius.
    by Raera29 from United States

    I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!

  • Beer podcast
    by Bghbhhhggghugyhjjgtjporws from United States

    So excited to get more info from Eric Beer to help further my career.

  • Great Stuff
    by Dr TBA from United States

    I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas

  • This dude is the real deal...
    by gossjoh1 from United States

    I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!

  • Awesome
    by Archmatic from United States

    Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’

  • Informative and relatable
    by srg1113 from United States

    I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.

  • Outstanding!!!!
    by casino exec from United States

    This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!

  • High Five
    by chris drazek from United States

    This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!

  • Amazing
    by Rtfdghf from United States

    Walked into the office inspired and motivated! Great listen.

  • Just discovered a GOLDMINE of information!
    by ericamerica from United States

    This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.

  • Insightful
    by lonestar1818 from United States

    Incredible insights from one of the best!

  • Entrepreneurial Gold
    by girlfriendwithnutallergy from United States

    This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.

  • Knowledge bombs!
    by Sheree Trask from United States

    Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!

  • As Smart As they Come
    by Lgoldberg1976 from United States

    Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.

  • Great content
    by Sensei Victoria Whitfield from United States

    Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!

  • So informative and easy to understand
    by bergbusiness from United States

    If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.

  • Powerful
    by reebcire from United States

    Never realized how mich money performance marketers make without taking much risk. Get excited to learn more

  • Eric Nailed It...
    by Mark Duke from United States

    You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!

  • I loved this podcast!
    by DPG...123 from United States

    I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂

  • Eric’s trainings will up-level your life!
    by SwayBuckley from United States

    Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!

  • Got me hooked from the start
    by Doc bus from United States

    Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.

  • Eric is a genius!
    by Golden Oracle Ministries from United States

    I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.

  • Excellent
    by JLRPS22 from United States

    Very motivational!

  • Awesome content
    by NickTheGreek83 from United States

    I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.

  • Legend!
    by Daxy111 from United States

    SO excited for your content to come. You're advice and results is authentic which is rare now a days!

  • *****
    by acrygvbh from United States

    Fantastic relevant info !!!

  • The real deal
    by Erin_Verb7 from United States

    Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.

  • Genius marketing knowledge
    by Nick349731 from United States

    I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!

  • Great story and great info
    by R-Rot from United States

    This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!

  • Amazing
    by Billion Dollar Cowboy from United States

    I can’t wait to learn more!! So so good!!

  • Awesome
    by Eric X 2 from United States

    Eric Really enjoyed listening to this. Keep up the great work!!!

  • Let’s Market!
    by hjdvikes from United States

    As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.

  • Invaluable information!!
    by lpro1111 from United States

    Invaluable information. Can’t wait to dive in.

  • Great information, tons of useful tips
    by jonnygal77 from United States

    These are great, so much useful information that I can use immediately and effectively. Thanks Eric

  • Great listen
    by Xtra Medium from United States

    I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.

  • Definitely worth a listen
    by SBS776 from United States

    I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results

  • Game Changer
    by Jay Heydt from United States

    Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!

  • Performance at its best!
    by Shm722 from United States

    Eric has great ideas and insights!

  • Listen to a visionary....
    by RobH60 from United States

    Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.

  • Finally, coming out to teach the world
    by RogerSmith! from United States

    I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!

  • Can’t wait to dive into these!
    by Arushi-315 from United States

    I can’t wait to learn from Eric so I can level up my marketing!



Read Full Transcript

What's up Performance Marketer Nation? How are you guys? Coming to you from Quarantine Nation! Yep, we're all still stuck in our house. But today I'm going to talk about something that is near and dear to my heart, which is the ability to have a bulletproof vest, no matter what happens in the world, any recession, or if you're quarantined in your house. I'm going to talk about the one thing that all of the people that are having success online, have in common. So stand by and listen up.

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

I was thinking about it this morning. And what I've realized is some people, they're struggling, they're scared. They're having financial stress, climbing every day, like bigger and bigger, to a point where they're just so anxious about what's going on. And then on the other hand, I have some people telling me that April was their best revenue month of the year and that May, is looking stronger. Like for my busines, yeah, like there's advertisers that have pulled budgets. There are people that either lowered their budgets or their budgets are paused for the next few months. Right. And it sucks when that happens, right. However, there are other pieces of our business that are outperforming that we are actually doing better. Now, the hope is that that stays. And then when the other advertisers come back - boom, here we go, right? And we're in a good spot. But either way, you can't harp on losing business, you just got to go and find more, you got to figure out what's going on. So, for me, what I really want to talk about here is, one, trying to get your mindset right, which is something that I got from sports. And ultimately, when I played sports, there were times where I would struggle, especially like in a game when I was playing. Let's say I was 0 for 4 on the day. The first game. I'm in a double header, and the second game on 0 for 4. And now I'm having a miserable day. I haven't gotten a hit with eight plate appearances. And now I'm coming up to the plate. In the last inning, there's a man on second base, there's two outs, and he did a hit. I can't be thinking about the eight at bats that I just got out on and didn't do well on. I have to compartmentalize what's going on in my mind, I need to focus on the now on the moment. If I get that hit, right then in there, the guy in second base is going to score and my team is going to win. And this entire day that I felt miserable, and looked at it as a failure personally, would completely 180 turn around, I would have gotten a hit to help my team won the game. And I look back on being like that was a great day. Right. So I take that approach to my life in my business. And I encourage you guys to do the same thing. If things are are down, all right, well, oh, well, if things didn't go on the past, well, it is what it is you can't change the past. And you can't start thinking about the future because you don't know what the future holds. So my advice to you is, just start to focus on right now. And literally, start making things happen right now today, because you can do it. Just focus on you, and what you want to do right now and do it. Don't worry about the past. Don't worry about the future. And that's a way for you to go out to the market. And for you to be able to start to change things and make things happen. That brings you back to why are some people miserable right now. scared out of their wits and have financial stress, where On the flip side, there's people that are, are having great months, their business couldn't be better than ever. And they're scaling. Well, obviously, there's something going on that is working. So what do you do you want to do it, but you're not really sure. So what do you do? Well, the first thing is you start to just open your eyes and start paying attention, start looking around at what are they doing? How are they doing it? What's working? If you can't figure it out, start reading, start scrolling on the internet, start looking around for what are people advertising, right. In some cases, there's people that are cutting their budgets. In other cases, there are people that are increasing their budgets, taking advantage of this opportunity, who are those people? People aren't spending money, just to spend money, and certainly not in the direct response space. That's the beauty of my business. If you see somebody spending a lot of money, that means it's backing out for them somehow how they're doing it, you need to figure out sometimes there's, there's a front end, and there's a back end. So you got to figure out what the model looks like. But if they're spending money, that means it's working, right. And that's why there's so many people in the space that will hack others, right. That's why you want to sign up for people's email lists, to watch what they're doing when they're sending out marketing messages to you. That's why when you're on Facebook, in your Facebook feed, you want to look at the advertisements that are coming your way. When you go to Google, who's advertising at the top in your market. You need to know your competitors, you need to know everything that's going on in your space, so that you can one be in the know. And two, you can try to find an edge. Maybe you want to do some of this stuff. Maybe you're struggling you're not really sure how. But what is all these guys have in common? What are they? What's working? What are they doing? Right? And like, Okay, fine. Maybe they're gonna, someone's gonna say I'm gonna help you with a seven figure business, a figure business, a passive income. That's all. To me. It's just, it's so unrealistic, because there's so many things that need to happen for you to get there. So it's hard for someone to say, hey, my seven figure business and how I'm going to get you like, let's slow down for a second. All right, let's just start with a basic simple step one of what is it that I need to do to get there? So the thing is, is that right now, with what's going on in the world, I'll give you some some concepts of what I see and where there's people that are struggling, but then there's people that are, are doing really well. Just to give you some insight on my personal business. When I drive traffic to our lead forms, the conversion rates have increased by over 20%. Our click rates in the email are up are open rates are up in email, or click rates on our third party monetization products where we help sites make money when users leave, has increased over 10%. All of these numbers are going up. registrations for webinars are skyrocketing. The show up rate for when someone registers to the webinar is higher than ever. There's like 40 50% show operate two times. And there's experts out there today who have been running webinars for a very long time. Right? They all believe in webinars, and they've been running their webinars for a long time. However, here's the sign. They're all doing it live. Now, anybody that's in the space that's been doing this for a little bit realizes, okay, yeah, Russell Bronson's got a webinar, but it's a replay. Now he's doing a webinar once a week every Thursday. I've also People that are doing webinars twice a week live. So what's going on? Why? Because it's working. Because people are home people are stuck inside. And they're consuming content. They're reading, they're showing up, there's things that are going on that you can take advantage of. So, not to put pressure on you, because I know that feeling. It's like, Oh my god, everybody's making money with a webinar. Everybody's going, I gotta do it. I gotta do it. No, you don't, you got to do what you gotta do. You gotta, you gotta stay in your lane and focus on you with where you're at, because maybe you're not ready for that. And that's okay. But the thing is, is you got to start somewhere. My question which I lead this off with was, what is the one thing that they all have in common? All the influencers, everyone that's running these webinars, everyone that is out there, increasing their business, getting response rates that are awesome. Off The Charts. They're posting it all over the internet. You could see them everywhere. What What do they have in common? Right was Frank Kern have in common with Russell Brunson Pang, June, Allyson Prince, and Dean grassy OC. What do they all have in common? I'd love for you guys to guess anybody that's been listening to me should know this already. But I'm going to tell you the one thing, okay. The one thing they have in common, is every single one of them has an email list. They have a customer list. They have the ability to wake up today decide that they want to go live and in six hours from now on their Facebook handle that they're going to send out a note to their list and say guys, identified something. I'm going to go live at four o'clock eastern to talk about it. Show up and learn what I'm doing right now. They press sent, that message could go out to depend on how big your list is 20,000 50,000 100,000. Right. And immediately you're in front of their face. How much did that cost them to do? Well, they've been building our business over time. They've already made their money back from however they acquire those, those emails. And now anything they get from those people moving forward, is 95% or more profit. Yeah, you got some mail costs and things like that, but it's nowhere near here. The costs of you going in and buying a click on Facebook, or buying a click on Google or YouTube. If you want to reach that many people. You want to reach 20,000 people. Let's say you're paying 50 cents a click. You just spent 10 grand to get your message out to people that you're going live at four o'clock. Does this make sense? The best part is The number one most valuable thing in your business is your customer list. That's the asset. That's everything, guys. That's everything. And it's interesting because I've been generating leads for almost 20 years now, maybe more. And I never realized that if I teach people how to do that, that someone would pay for that. And like, I'm telling you guys, I'm starting to identify trends. And I'm starting to identify that there are more people out in the world that do not have lists that needless in some of the people that I talked to, who need lists, they don't know where to start. They don't know how to do it. It's really interesting. A friend of mine who I'm working with, he's been on the show. name's James frill. You know, we're talking last week and he said something to me which was called the the genius paradox and When he said that meant was when somebody works hard at something to a point where they're really good at it, or they just have the God given talent, then they think that because it comes easy to them, that it's easy to everybody. And because they think it's easy to everybody, they decrease the value of what they know the knowledge they have. And that is one of the internal struggles that most people have, that they need to overcome, to get to a place to realize that maybe what you know, other people don't know. And maybe even if you show them how to do it, they still it's just not registering nearly as good as it is for you. For me, I had something like this, like, I played baseball my whole life. I'll tell you a story. My junior year in college at the University of Maryland, I played that season starting centerfielder in Division One ACC baseball, right? Great, loved it, but hurt my back. I play through it at the end of the year I was I was stemming and icing and just I was struggling but you know, I, I just wasn't sitting out. I would get tingling down my left leg. The game would be over and I'd have to sit in bed and just ice. And when the season ended, I went to a doctor and ended up having a herniated disk in my L 405. And that summer, ended up getting surgery and spent the entire summer in a bed. My girlfriend at the time, who's now my wife spent every day with me. She wanted to kill me but immediately like right then and there was over for her. She was I was I was hanging out with her forever. At that point, but the point I'm making is, I got hurt. I set out. That following year, I redshirted I didn't play because I was hurt. And when I came back to play that following summer, which was the first time I picked up a bat, something crazy happened to me. I started to play. I was in a wood bat Summer League, and it was good talent, good players. But I was good too. And I would get up and someone would pitch me a fastball right down the middle of the plate. Maybe it's 90 miles an hour. That's fast. But when you're focusing anything and you're working hard, then you know where it sounds crazy one person to the people that are in it that are working their butt off to get to be the expert in that category. fastball down the middle of the plate 90 miles an hour, I should be demolishing. If I'm not hitting a homerun, I'm hitting a very hard ball into the gap line drive that might be caught something and I would swing and I'd miss the ball. I would look at my bat, and almost think there was a hole in it. Because I was missing it. And what happened was, I took off a year, all the muscle memory that I was working to have from when I was a little kid playing baseball up. Start at five and now I'm in my, you know, my 20 so I've been playing for 15 years, my body, everything came easy to me. And I lost all of it. It was scary. It's really scary. It really took me back to a place where it was just oh my god. Oh my god. What? I just thought I was born with it. Right? And listen, you everybody has talent, right? You're smart. But you got to work at stuff to be good. You got to work real hard to be great. And to be the best discipline and work ethic. Well, bottom line is, I ended up playing the whole summer, I came back. And it was a big road back from me took me a long time, to the point where I wasn't even starting on my team. And my last year ever in college, with there's three outfield positions, I wasn't even starting. I remember going to practice before we were heading down to Florida for our first game, it was the ACC versus maybe like the PAC 12, where we were going to go play like Oklahoma, Texas and Oklahoma State. And I remember a practice right before we left and the coach put the whole starting team out and then the reserves played against the starting team. And I was on the reserve team. And I gotta tell you, I was like, not happy. Like, I'm not I'm thinking maybe I'm gonna play professional baseball, I'm gonna move on. And all of a sudden, I'm not starting on my on my college team I can't even start on. There's three spots in the outfield, right? Even if I don't play center, there's somewhere you find me. I remember going home and like, call my mom and dad and just being upset about it. Like, to the point where I was just like, what am I going to do? What am I going to do? facing adversity? Well, there was nothing I could do, other than put my head down and focus and try to win that position back. Right. I mean, we crying about ain't going to do anything. Well, we ended up flying down to Florida, and there's tons of scouts. It we played in the Atlanta Braves minor league stadium. It's in, in Disney World in Orlando. And it's like the wild world of sports or something. And each team had to go around and take batting practice. And there was a bunch of like pro scouts, watching each team taking notes. And when I jumped in to the kitchen, To hit, you get about eight to 10 balls, right? first few, the coach wants you to bond down the left side bond on the right side, great bond. And they want you to hit the ball the other way. So I was a lefty. So I would spray a few line drives over the shortstop set, then hit a ground ball to the right side, the idea is to focus on moving the runner over. So if somebody on second base, no outs, it'll boil the the grounds to the right side guy runs third, right, so do that. And then you swing away for about five, six swings. And in those five or six swings, I hit about three that went over the fence to Gappers, and then other just like hard line drive up the middle, and I popped out, right. And I was working real hard to get back from that summer where I couldn't hit to a point where I'm now trying to win my job back and get to this place and I'm starting All sudden when I walk out I see FM FM done hitting a bunch of scouts went over to my coaches and start asking about me. And my coach went into the lineup right before the game started and crossed out somebody's name and put me in as a starter from not playing to just instead of whining about it, just doing whatever I could, that I could control. I ended up getting an opportunity to play and I took advantage of it. And that season, I played every single game. I was the only guy in the team play every single game most of bats and I had a good season. A really good season. At one point I was in the top five and average for hitting in the entire ACC and then I had one down weekend against North Carolina, where my average went from like 385 to like 330 I was like 50 points. Cuz I went like one 417 or something, something crazy like that. But the point is, is that I walked away from that season in a way where I faced adversity. And I had that quote unquote, genius paradox, where I thought baseball came easy to me. And it didn't. I just worked so hard that I didn't realize, yeah, I mean, I had the potential. But to get to where I was, I needed to work my butt off. And that was a huge lesson for me for for everything that followed in my life. And I take that same approach to everything that I do. And I hope for anybody listening to this that's in a place where you don't think you could do something telling you wrong. It's just a matter of you working hard at it, and wanting enough because it's possible. And you see people doing things that have been practicing it something and focusing on something for so long. That's why they're so good. If you were doing it for that long, I promise you, you'd be as good. Maybe give or take. So when you're looking at this and you're comparing yourself to other people don't stop there. It's not fair to do that. You're not comparing apples to apples. So when you're going down this path of what you're looking to do, you gotta stay in your lane and talk to yourself and realize, all right, I'm just starting, or I'm just trying to do this, or I'm trying to buy Facebook ads, but I've never done before trying to build a funnel, but I've never done it before. Or I've been building a funnel for a little bit, but it's, you know, it's just not really working. Well, then you got to find somebody that's doing it the right way, and then emulate what they're doing. Right. That's the whole idea of this business. And the one thing that you need to do is, you need to have an email list. You need to build your list. You need to be able to communicate with people. And that is the number one thing for every business The ability for you to own your media, the ability for you to have some control, you don't have control, respectfully out the influencers out in the world who are huge. They're awesome. People that have 50 million followers on tik tok, right? My kids are loving tik tok. I keep trying to play with it a little bit, but I just you know, I'm not the dancing guy. It's kind of funny, but I see people doing it on tik tok, and they're doing well Rachel Peterson's killing it. But the thing is, is that Tick Tock can close tomorrow and those followers are gone. Your YouTube followers, your Facebook group, your Facebook page, on your Facebook page, if you post something, you still need to boost your your post for your entire group to see it. They only show it to a portion of your group. So you could build up a group or I'm sorry, if your page have like, you know, let's say you have 10,000 people following your page when you post let's Say, announcement of what you're doing. Maybe 1000 people see it, maybe 500. And for the rest of them to see it, you need to pay, you need to pay Facebook. So I mean, things like that. That's where it gets frustrating. That's where it's, it's hard. Right? So what do you do you build your list. I had a talk with Stu McLaren last week. He was on this this show. He's got a masterclass training called tribe. It's all about memberships. It's all about clubs. And as I was talking to him, and we started getting into it, the more and more he said, got me thinking that I need to have a membership. I need to have a club. I should start that and just like anybody else should I go, what was it going to be about? What am I going to do? And Stu said to me, Eric, oh, no, why you're even like thinking for a second on if you Have a membership. Because every company in the world if they are alive needs leads. And that's what we've been doing for 20 years. That's what we've mastered. He's like anybody would pay to be able to learn how to drive leads, even the people that know how to drive leads, they're still always looking for an edge. They're still always looking for that, that new thing, that next thing that that waita to generate more leads on the front end to feed your business. So we started talking about it. And I started thinking, and I've been doing this for about a year now. I've been signing up for people's programs. And there's a lot of really good content out there almost too much. It's like overwhelming to a point where one of the things that's frustrating is that there's so much content that you need to consume, to make something happen and a lot of these courses are Neither 30 days of everyday with hours or it's six weeks, and you got to watch videos and focus and get into it right? And, and I get it Listen, you can't it's not easy. It's not, it's not easy at all. So the fact that you just want to learn like in two seconds isn't going to happen. However, you could simplify things. There's things that are essential. And then there's things that are the bells and whistles. It's like when I was a kid and my, my dad would come home and bring me as a surprise the latest new Madden football game for PlayStation and I'd be so excited to open up I pop in the disk and and I start playing. I wasn't reading the directions. No way. I was grabbing the remote and start applying. But what I would do is I would look at the directions and I would look at what are the three most important things that I need to know that will allow me to win And what I tried to do is simplify it. I didn't realize it, then but thinking about it now it's what I'm trying to do with this. What I'm going to do with with this list building club, is I want to simplify it, I want to take the essential stuff that people know, you don't need to be an expert. There's no reason why you need to be an expert, certainly not in the beginning. And I want to have like one strategy month, where I'm gonna show people how to generate leads, and work with them with clear success path where you can build up your list. So you could be somebody that doesn't have a list, and no following. And you can be part of this club. You could be somebody that doesn't have a list and has a huge following. And that's in better because you'll be able to take some of the strategies that I have and show it to your following. You can do it both ways. Do somebody that has a smallest under 10,000 names and wants more on solutions. More strategies wants to build up their list, or somebody that has over 100,000 names and wants to scale. Either way, I've generated 15 million leads plus, I've so many different ways to do it. But I'm thinking that I'm gonna start to introduce some of the things I was planning to do later, when I launched SurveyDetective, because a lot of the things that I've done, have been with surveys, quizzes, contests, things like that, that I know work that I do for myself, still got me to realize that I could have a club, I can have a membership before the platform comes out. And he's convincing me to now launch what he calls is a founding members launch. So I'm going to do that. And the concept is around. people that join will be part of the founding members with full disclosure that I'm going to build this as as I go. I mean, I know how to generate leads and already generating leads. So not worried about the deliverables and the respect of what do I come up with? Because I've got plenty, plenty, plenty, plenty. But what I see, and I get the insecurities because I understand that is the deliverables on Oh, how do I have a site? Or what about it? Do I need it in PDF format? And how do I get it to the person? Well, what Stu says, and what I love about this is, it's new, and it's going to form its own culture, and the people that join us founding members, they get to help with you creating that culture. They get to get in at a price that you'll never offer again, and you grandfather those people in to a point where when you raise your prices, that as long as they're still active members, they will always pay That same amount from the day that they got it. And the ultimate goal is to create some momentum, and more importantly, have some success results. Bottom line is I don't care what anybody says, if you're selling a program, if you're selling a coaching program, if you're teaching somebody something, well, you got to set expectations of what success path they're going to take. And what does a win look like? Because if people are paying you, but they're not implementing what you're teaching them, not that it's your fault, but it's a problem because they need to grow. The idea is you need to help people grow. And if they can then generate revenue off of what you're teaching them. They can build their business off what you're teaching them, then they too can afford more, to pay you more to get more value out of you. Right, the more value you give, the more you can charge We all know about high ticket. The idea here is this isn't going to be high ticket, this is opening a window of people to come in. I'm not gonna limit how many people, but I am going to limit the window when it's available. And I don't need a ton of people, I know that it works. What I need to do is, I need to make it so simple for somebody to be with me. And we're going to focus on this one simple strategy a month, with the goal of generating 1000 leads a month 10,000 leads a month. It really depends on on you and where you are in your business. But you need to set clear goals. And we're going to attain those goals. Because what's going to happen is you're going to build your list up, you're going to start to generate qualified leads. And then you take those qualified leads, and you're going to convert them into customers. So there's a lot of people out there they get visitors But they're not turning them into leads, we're going to change that. And I'm going to bring a lot of strategies that I've been using for the last 20 years and 15million plus emails that have been generated to my founding members, my performance marketers, I'm going to turn you guys into performance marketers, I'm going to turn you into building an asset for your business, to the ability where you now can control your business. You can control the messaging that goes to people that want your messages. If you treat people, right, if you give them value, if you add value, they're gonna hang around, but if you don't, they're gonna, they're gonna leave, they're gonna unsubscribe. So it's not as simple as just generating leads. There's a lot of different types of leads, different quality of leads. There's a different mindset. Where you're getting them, right? A lot of people work with their warm leads. Those are people that know you, those are people that you already have made an impression on them, and they'll respond to you. But what about the cold leads? What about generating cold leads, and then nurturing them and converting them into customers. That's the way you scale your business. And I'm gonna show you how to do that. So I'm going to stay with the name performance marketer. And until SurveyDetective comes out, we'll use the SurveyDetective 1.0 version that's not in the market yet. But it helps me build quizzes and surveys and assessments as all those capabilities. And the focus is going to be on list building. Focus is going to be on generating high quality, low cost list building, and I know the stuff that I do works So the plan is To get some people in, help them grow their list, brag about how they're growing hair list everybody else. So they realize that it works, right proof, bottom line proof results. You could talk about anything you want. The best marketing material you can have is case studies of people that are doing what you're telling them. And they're finding success. That's how you grow your business. You don't have to do anybody favors. You don't have to run around and, and be nice to people. Just because even if you don't like them, I think it's great like building up your authority being an influencer is great. takes a long time. Right? There's only so much you can say, for somebody to just start to trust you. If you're telling them that this is the way to do it. You need credibility. Well, results or credibility. That's how somebody who isn't known doesn't have a Following, but focuses on driving results, all of a sudden starts getting known. That's how you're at a show. And all of a sudden you see this one guy who's an affiliate, who's driving all the sales for this for clickfunnels. And all of a sudden, he's known, and you didn't know anything about him until he started to drive sales for clickfunnels. And then people started caring about him, then take notice, because he was able to drive sales, right? You want to get on the page of big influencers, reaching out to them and and trying to talk to them and trying to do things for them and sending them gifts yet. It's fine, but the fastest way for them to notice you is for you to deliver for them is for you to build up an audience that then you have the ability to get them in front of your audience. The game is, yeah, like it's great if you have a podcast. It's great if you have Instagram and and Facebook and all these other channels YouTube. But that's why you look at how many followers do they have, and some people inflate it. So then you have to look at not just the followers, you got to look at the engagement. So if you want to understand how engagement works with engagement percentage you should look at when somebody posts you should look at how many followers do they have, and then divide the number of likes by the followers, or divide the number of comments by the followers. I would say likes are good for engagement, I'd say comments are better. That's real engagement, people commenting, sharing how many shares so someone's willing to promote and push because whatever you just did, they thought was awesome. And now they want to share it with others. That's powerful. those are those are great ways to get in front of influencers. But still at the end of the day, the way that you're going to do it is when you build up your business, you build up your list and you have no audience that you can now share their stuff with your audience. That's how you get Tony Robbins to hang out with you right now or anybody for that matter. If you're, if that's your goal, well then build your business, build your asset, help people, make an impact financially, change your life, make more money, and then you'll be able to meet all these other influencers that you want to hang out with, because they're gonna want to hang out with you because of your list. So when they have a promotion, and they're trying to sell a book, or they're trying to drive their own memberships, that's where you come in. And if you have their audience if you have hundred thousand people that you can promote to Yeah, and that's why if you guys look at some of these affiliate programs, where he likes to just had his for tribe be open for five days. And I think Russell Brunson came in second. Okay. He wasn't even on the leaderboard, when it's started. He, he sends one email, he goes live on his channel, one time, the night before it ends. And all of a sudden he goes from from maybe middle of the pack to coming second, overall the entire affiliate program, because he has that huge following. He doesn't have to go over and promote and buy media. He just he literally compressed send, he could press send and drive traffic directly to stews offer, right people know him so then he can offer some bonuses of his own. When you sign up for Steve's offer, he could send out a note saying, Hey, I'm gonna do a training. So come meet me free training on how to how to build a membership and why memberships are awesome and talk about the subject of what it is that he's selling. And all of a sudden, he's killing it. And that's just that's ancillary revenue for him. That's just side money. Right? That's the beauty of it is as you start building your Business up. It's like the snowball effect. It's like, you like a snowball rolling down the hill just gets bigger and bigger and bigger and bigger and bigger. Right? It's like, when you start exercising, you start losing some weight works going well, your relationships are going well. You feel good, healthy, right? It's all good. Because you're just in a good state of mind mentally, right? And then everything's kind of like happening and more and more things start to happen. You're in a good mood, you're in a good place. Right? When you're in a bad place. It just feels like you know, just hits just keep on coming. Right. So the point is, I can go on for hours about this because this is my this is my, it's my game this much is this is it. I love it. There's so many different ways to do it. I'm gonna have a list building membership. You're gonna have a founding member launch. You know, they say to do it for just one day. Maybe I opened up for like two or three days. I might do before this actually airs. So if you're listening to this and you want to be a part of it, you can message me. And I will make an exception. So if I launch my founding members window, and that window closes, by the time you listen to this podcast app, you can come to me and refer to this episode. And then we can talk if you do it within the next month, right? Because I'm not going to do in two years from now, two years from now, it's gonna be a complete different ballgame. And I was working with the UI guys today, and the back end developers for the SurveyDetective platform. Then the one that we're looking to roll out, it's taking a lot longer, but it's it's dope. And we're trying to just get that first one out, and not get too caught up in the bells and whistles of Putting like the, like awesomeness onto it. But the thing is, is that you got to put the essentials in first, the core essentials of what we need is the first step. We can always add stuff. Keep trying to tell these guys that and myself because I fall victim to getting in too deep down that rabbit hole of the stuff that I want, but it's really not so critical to to me being able to roll out this first program. So yeah, I mean, when that happens, it's going to change everything, because then I'm gonna have a platform. In addition to me, showing you how to generate leads. I'll have the vehicle and the tool, right right now. The vehicle is me training you and the people that come in now. Will will let you use the SurveyDetective platform that I'm going to use and when SurveyDetective launches, it's going to be way more expensive because it's going to be a combination of my time, my knowledge with my system is club right now is my time, my knowledge, which is worth a lot, we talked about this, people have to get over the hump of the value that they bring. And I know that I bring value. I know my stuff works. You know, I only want to convince people, you know, I feel like the people that say yes are the lucky ones that they get to do it. Maybe they don't even realize what they're getting themselves into. But things that I'm going to show people work, hands down, it's not a it's not a test. It's not a hope it work. It works - 15 million leads. It works. You just Yeah. There's, there's there's a process there's, there's certain ways to do things. There's certain ways to do things on the front end. You know, Mastering the Art of lead gen doesn't happen overnight. That's the beautiful thing about it. I could tell some people about what to do. And I'd say one out of every thousand really gets it could show you everything. There's just so many nuances to it that you need to help. Right? There's the front end, there's the the targeting of who you're going after, wants to come through how you're qualifying them. What's the hooks? How do you get them to sign up? How do you evaluate how to use segment? How do you know how to separate the people that are going to engage with the people that are wasting your time? How do you indoctrinate them? What's the messaging? What's the copy? I don't overwhelm you, but it's a lot. It's not. That's why people have these six week courses and eight week courses. It's a lot, but you got to start somewhere and building your list. You will always have that list. And you don't need to have all that other stuff. Once you have a list. You just have to then talk to people and show them that you have Some value to add, you'll build up trust with them that way without having to have any of these bells and whistles of understanding the marketing. genius of what all these people are doing out in the world. That's where I think people get a little lost. You don't need to do that you focus on what you're good at. Right? And you align yourself with people that are good at the things that you need. So I think I went on longer than I wanted today. But I love this stuff. This is this is that this is great. List Building is huge. And I people need it. I knew people needed it, but I didn't realize how bad people need it until a few people came to me. So I guess it's all aligning with me, talking to Stu and him telling me to set this up as a membership, talking to a few people that needed my help, to a point where this is going to be available to you. And yeah, it's gonna be fun. It's gonna be an awesome, awesome group in Making the community is going to build off of these founding members. And I'm excited for so. Alright, I'm gonna let you guys go. Because I can talk forever. So I appreciate you guys listening in. Stay well, if you hear this, and the Founding Members Launch has already taken place, reach out to me and tell me the episode number that you listen to this and tell me the date that you listened to it because I want as many people in as I can but I also want to get it right. If I have 20,000 people it's very hard to cater to everybody. That's the biggest issue I have, is that I'm going to end up over delivering and spending way more time than I should. That's why it's this, what do I charge? I want to charge something. I'm not giving away for free. No way. I've already learned that lesson. If you give stuff away for free, people don't do it. I need to get people in that are going to commit, who are gonna be disciplined and listen to what I'm telling them. And that's the only way they're gonna see results. And I need them to pay something. So it's what's that number, right? But I'm not giving it away for free because I know what the value is. But I don't,... I don't want to charge way too much money. So I'm thinking is I charge upfront a fee and then I give them 30 days to see if they like it. And then if they like it, they can stay in and the monthly charges go up. And yeah, at #the end of the day. I mean, think about it, if I get one client a month, what's that worth to? I can get you 500 leads, 1000 leads, 10,000 leads a month. What happens if I can help you with cutting your ad costs in half, so maybe you are generating leads, but you're spending 20 grand a month and now I cut you from acquiring a lead at $2 to $1. Well guess what, guys, you can spend the exact same amount of money and get double the amount of leads and that's a game changer. So I'm pretty pumped. I'm excited to see who, who takes this. I've talked some people were like, "Oh, tell me when, tell me when, tell me when?" But like, until they pull the trigger. You never know. So we'll say, but with that said, Performance Marketers, the List Building Club is coming. So standby, and I'll still be given nuggets on this, but I'm gonna be focusing more on my list building and talking about the strategies and leading up to the launch of SurveyDetective. I'm gonna start talking more about that, trying to help you guys out and talking about the results that people are going to see, so excited for when that happens. And I hope that you... So with that said, appreciate your time. Appreciate you. Talk to y'all soon. All right. Take care. Bye-bye.

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