20 May Drip Marketing Secrets: How to Create Cash Flow Using an Email Drip Program
Have you ever heard of email drip programs? Maybe you have, but you’re still not sure if they fit your business model?
Today is the last of my unofficial “business tips from the golf course” series, and we get to round it up with a very exciting topic.
In previous episodes, I talked about how important it is to build your list and learn how to monetize it.
Email drip programs are among the top ways performance marketers create cash flow, and they are remarkably effective.
By creating these automated sequences of emails, you can both nurture your relationship with your audience AND generate a ton of revenue!
I’m really surprised more people aren’t using them…
Tune in for this week’s episode and learn how you can apply email drip programs to your business as well!
What Is an Email Drip Program?
Email marketing is all about building relationships. And when you have a list of hundreds, thousands, or even millions of people, you need to figure out a way to nurture and sustain relationships with every single one of them.
You’re not going to reach out to each of them individually. That would be impossible!
But you still want to create a good experience for your audience and to do that efficiently, you’ll need to use email drip programs.
An email drip program is an automated sequence of emails scheduled to “drip” over time, communicating your offer to potential or existing customers.
How to Create an Email Drip Program
When creating an email drip program, your first task is to write up an email sequence. You want to craft it carefully in a way that engages your audience, builds expectation, with the ultimate goal of converting leads into sales.
Each email in the sequence is meant to bring additional value, produce further intrigue, and deepen your relationship with your list.
Creating an effective email sequence that converts is the hard part. If you can do that, all there’s left to do is schedule the emails and monitor the metrics.
What Makes Email Drip Programs So Efficient?
Over time, your automated sequence will be sent out email drips without you having to monitor every individual interaction.
But here’s why email drip programs so efficient…
“Once you figure out an email sequence that works – stick with it!” – Eric Beer
If you can find a winning sequence – you’re golden! Simply proceed to send it out to every new lead you acquire and revel in your success.
Each lead should be assigned what I like to call a “lead born date,” which is the exact time and date your lead has been added to your list. From that day on, they’ll proceed to receive an entire sequence at their own pace.
How Long Should Your Email Sequence Be?
Unfortunately, there isn’t a particular number or a formula you can count on to make a decision. The length of a specific sequence will depend on the goal you intend to achieve and the context of your offer.
It can be as long as you need it to be to produce results.
Recently, I’ve been thinking about creating a 365-day sequence. But it can’t be just about anything – the message should fit the format.
For a year-long sequence, the perfect type of content would be a series of motivational quotes to start the day. I know I’d enjoy something like that. If you agree, feel free to reach out and let me know!
—
There you have it, folks!
If this episode inspired you to create an email drip program, please let me know how it went! Or even reach out if you need some additional advice; I’m always happy to help!
And if you’d like to get more Performance Marketer content, feel free to sign up for my SurveyDetective VIP waitlist.
🕵️♂️ Sign up for the SurveyDetective VIP Waitlist HERE
Thanks for joining me! See you next week!
Listener Love…
- Warning! ⚠️by Boz46747 from United States
Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!
- Awesomeby Nevareze William from United States
Very interesting show.
- FANTASTIC!!!by cucklord101 from United States
My life changed after I discovered this podcast, 100% the number one on the platform.
- Great Podcast !!by Olivia Cousta from United States
I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!
- Best Podcastby faz12548 from United States
Thanks for everything. This show has been an amazing resource.
- My favorite podcastby Alison Riah from United States
This is my favorite podcast. I look forward to every episode and share it with everyone I know.
- Awesome!!by Brads Hook from United States
Love this show
- Inspiringby stevie h b from United States
Eric’s energy, wisdom and experience get me pumped up to do more.
- Eric changed my life, thank youby Nicole Aliba from United States
Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!
- Wholly Cow!!! Eric Is The Real Deal!!by Supreme Dragon Slayer 69 from United States
Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!
- Daveby Rothbone from United States
One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.
- Eric Beer is a genius.by Raera29 from United States
I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!
- Beer podcastby Bghbhhhggghugyhjjgtjporws from United States
So excited to get more info from Eric Beer to help further my career.
- Great Stuffby Dr TBA from United States
I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas
- This dude is the real deal...by gossjoh1 from United States
I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!
- Awesomeby Archmatic from United States
Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’
- Informative and relatableby srg1113 from United States
I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.
- Outstanding!!!!by casino exec from United States
This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!
- High Fiveby chris drazek from United States
This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!
- Amazingby Rtfdghf from United States
Walked into the office inspired and motivated! Great listen.
- Just discovered a GOLDMINE of information!by ericamerica from United States
This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.
- Insightfulby lonestar1818 from United States
Incredible insights from one of the best!
- Entrepreneurial Goldby girlfriendwithnutallergy from United States
This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.
- Knowledge bombs!by Sheree Trask from United States
Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!
- As Smart As they Comeby Lgoldberg1976 from United States
Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.
- Great contentby Sensei Victoria Whitfield from United States
Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!
- So informative and easy to understandby bergbusiness from United States
If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.
- Powerfulby reebcire from United States
Never realized how mich money performance marketers make without taking much risk. Get excited to learn more
- Eric Nailed It...by Mark Duke from United States
You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!
- I loved this podcast!by DPG...123 from United States
I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂
- Eric’s trainings will up-level your life!by SwayBuckley from United States
Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!
- Got me hooked from the startby Doc bus from United States
Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.
- Eric is a genius!by Golden Oracle Ministries from United States
I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.
- Excellentby JLRPS22 from United States
Very motivational!
- Awesome contentby NickTheGreek83 from United States
I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.
- Legend!by Daxy111 from United States
SO excited for your content to come. You're advice and results is authentic which is rare now a days!
- *****by acrygvbh from United States
Fantastic relevant info !!!
- The real dealby Erin_Verb7 from United States
Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.
- Genius marketing knowledgeby Nick349731 from United States
I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!
- Great story and great infoby R-Rot from United States
This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!
- Amazingby Billion Dollar Cowboy from United States
I can’t wait to learn more!! So so good!!
- Awesomeby Eric X 2 from United States
Eric Really enjoyed listening to this. Keep up the great work!!!
- Let’s Market!by hjdvikes from United States
As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.
- Invaluable information!!by lpro1111 from United States
Invaluable information. Can’t wait to dive in.
- Great information, tons of useful tipsby jonnygal77 from United States
These are great, so much useful information that I can use immediately and effectively. Thanks Eric
- Great listenby Xtra Medium from United States
I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.
- Definitely worth a listenby SBS776 from United States
I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results
- Game Changerby Jay Heydt from United States
Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!
- Performance at its best!by Shm722 from United States
Eric has great ideas and insights!
- Listen to a visionary....by RobH60 from United States
Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.
- Finally, coming out to teach the worldby RogerSmith! from United States
I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!
- Can’t wait to dive into these!by Arushi-315 from United States
I can’t wait to learn from Eric so I can level up my marketing!
Transcript…
0:00
The whole idea is we just want to get them to keep on coming back to our content sites where we deliver value. And when they're ready, and they're interested, we're presenting them with something that's relevant to that content. And then they click, and when they click, they go to a page where we're gonna start to generate some revenue. That's all based on us doing this with a drip program.
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.
Hey, guys, what's up Eric Beer here, appreciate you being on my channel. So I'm playing golf right now and someone just asked me what a drip program is. And I wanted to come on here, and explain it to you guys, as I just did for them. A drip program is simply when you're setting up any campaign, when you start to generate leads, and you're putting them into your database, you're setting up a back end, where messages are going to be triggered at certain times. So what that means is, if you go out and you generate a lead, once that lead comes in, I like to call it the lead born date. It's the time that they come in. And then on the back end, we have a sequence that we set up where an email gets triggered in real-time, for the first email. The second email would be, let's say, day two, which would be whatever you're trying to do with the user. Are you trying to just nurture them? Are you trying to sell them on the spot? Are you trying to get them to sign up for something as a lead to go somewhere, whatever that is. But you would ultimately have a predetermined sequence on the back end, that just drips out. Think of it as just "day one, day two, day three, day four, day five." Another way to think about drips are like in membership programs. So when someone signs up for some training, what a lot of people like to do is they'll drip out the videos. So they won't let you see every video. If it's a 10-day training, they'll let one training open up each day. So Day one is the Day One Video. Day two, is the Day Two Video. Day three is the Day Three Video. So let me guys give you an example. So we have an offer out where we generate traffic for people that are signing up for some of our lead magnets. To get more information on products and services. One of them happens to be looking for attorneys. So what we do is we take them on the first step, and we will get them to sign up, they'll fill out the form. And if they fill out the form, what happens is they will then be matched with an attorney. Okay? After that they fall into our database. But we have a bunch of different content sites. And on those content sites, I have people writing about different articles on information, all about attorneys and all the different things you could do and your options and comparing different ways to go about it, how to find a good attorney, etc. So what we'll do is we'll send traffic to our database, and get them to come back to our properties to read content. And then we have different monetization solutions that are on our content sites. I have a product called Click X. And it's just displaying ad units that are on my different content pages. We set up the ad unit where there's different keywords, and those keywords are relevant to the page that they're on. So if they're on a lawyer page that is going to then have different keywords relevant to finding a lawyer and an attorney, DUI attorney, mass tort attorney, personal injury attorney, things like that. Right? The whole idea is we just want to get them to keep on coming back to our content sites where we deliver value. And when they're ready, and they're interested. we're presenting them with something that's relevant to that content. And then they click and when they click, they go to a page where we're going to start to generate some revenue. That's all based on us doing this with a drip program. So once I generate the lead, what we do is we have a predetermined sequence on the back end, where emails will get sent out. Day one, day two, day three day four day five day six... Sequences could be seven days, sequences could be 14 days. I've seen sequences that are 365 days long. I'm actually thinking about doing something where I want to send one email a day, that's a simple short email about some sort of, like, inspirational quote, with, you know, just a little value bomb drop about, like what we do, that people can wake up to and see. Because I know when I'm, in the morning, I'm waking up, and I'm looking at stuff like motivation is something that I need to get myself up for sometimes, right? Sometimes I'm tired, I wake up, and I'm like, man, and then I start to watch something and someone, like gets me all pumped, and I'm all jazzed up. And I'm like, bam, right? So I was thinking about, like, I gotta have something like that, that just wakes me up every morning, gets really excited to pop up out of bed and roll and do something, even if it's four o'clock in the morning. So that would be a sequence where I would create drips, 365 days planned out. And then that would start based on when I generate the lead. So that's why I call it the lead born date. So if someone signs up today, then there would be 365 emails from today on. If they sign up a week from now, that same lead born date, first email would be from a week ago, now that person would start to get it that day. And then they would get 365 emails going forward. So it's just ultimately the ability for you to control, manage, and prepare messages that you know you want out into the market rather than you having to go and manually set up emails and send every day and just keep doing it and doing and doing it. Once you figure out a sequence that works - stick with it. Set up a drip program. And just once you do it one time, the work is done for you. And just the magic happens. So hope this was helpful, guys, thanks for watching. Talk soon!
Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.