Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer
In today's episode of Performance Marketer, I'll share some of the best arbitrage strategies that generate millions of dollars and shed some light on an often misunderstood quote. Tune in now to learn more!
arbitrage, arbitrage strategies, digital marketing
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Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer

Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer

Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer

What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) – “Whoever pays the most to acquire a customer wins“?

I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.

Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic. 

So, tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying – “whoever pays the most to acquire a customer wins.”

So let’s waste no time and dive in!


Cost Per Click VS Revenue Per Click 


Before you go on a click-buying spree for your sites or offers, you must understand the basic concept of Cost Per Click (CPC) and Revenue Per Click (RPC).

Cost Per Click (CPC) or also known as Pay Per Click (PPC), is an online advertising revenue model where an advertiser pays a cost to the publisher(s) based on the number of times visitors click on an ad. 

On the other hand, Revenue Per Click (RPC) is the amount of revenue generated from an ad click.

To illustrate those two, let’s say:

If you spent $1 per click and got 1,000 clicks to your ad ($1*1,000), that means you’re paying $1,000. 

Now, if you generated $3,000 from those 1,000 clicks ($3,000/1,000), your RPC is $3 per click.

So, you have $1 CPC and $3 RPC.

Going back to the saying mentioned above (“Whoever pays the most to acquire a customer wins.”), if you look at the example above, you certainly can’t afford that much to pay for a customer.

But here’s the deal.

The only way you can afford more per click is based on how much money you’re making. Or if you have another strategy on what you can do with your data.


How Google Makes Money


Now let’s apply that basic concept above to a larger spectrum with Google. As we all know, Google makes a considerable amount of money in different ways. But did you know how they make money as a search engine?

When someone types in a keyword in Google’s search box, a search engine results page (SERP) then comes up. Before you get to your organic search results, some ads are placed on top of the SERP. Those advertisers buy the space from Google so people would know their brand and eventually click on their offers or ads.

Google builds advertisements around that relevant information. So how would Google make money off of those ads?

Here’s how it works.

Advertisers would bid on a click basis within Google. So, let’s say I’m ClickFunnels, and I want my target people to sign up for my product. Since my offer is a software product, people would probably search for funnel software.

Well, anybody interested in the person searching for funnel software could bid on that keyword (funnel software).

What’s going to happen is when a SERP for funnel software comes up, a bunch of funnel software companies is competing to be shown on top of that page. And ClickFunnels could be one of them.

Now, Google gives a recommendation on how many clicks are available. Let’s say Google tells ClickFunnels that 50,000 people are searching for funnel software. That’s the opportunity for ClickFunnels to get an impression of 50,000 for their ad.

Here’s the big catch – it doesn’t necessarily mean that the higher your bid is, the more valuable you are to Google.


Here’s an example:

ClickFunnels is willing to pay $1 per click (CPC), and competitor #2 is willing to pay $2 CPC. What happens is that these two would start bidding for spots one and two. Now the question is, how many clicks do they get?

Let’s say their ads would be shown 1,000 times when the page loads up. That means two ads for the funnel software keyword are shown for 1,000 impressions.

Now, let’s pretend that competitor #2 pays $2 CPC, and 100 people click on their ad. ($2 x 100 = $200. Competitor #2 is spending $200.)

ClickFunnels, on the other hand, pays $1 CPC and 400 people click on their ad. ($1 x 400 = $400. ClickFunnels is spending $400.)

So, who’s more valuable now to Google – ClickFunnels or competitor #2? Of course, ClickFunnels.

Looking at it, just because you’re bidding more money doesn’t necessarily mean you’re the best. Because no matter how high your bid is and no one is clicking your ad, Google won’t make money off of you. So obviously, Google would put ClickFunnels on the top spot.

When you’re talking about whoever can afford the most to acquire a customer, ClickFunnels is paying $400, while competitor #2 is paying $200. ClickFunnels is gonna win!

Google’s gonna push them all day long because they make the most money there.

To learn more about arbitrage strategies and what are the numbers behind these strategies, make sure to tune in for the whole episode.

You don’t wanna miss this!

If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!

If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️  Sign up for the SurveyDetective VIP Waitlist HERE

I’m looking forward to hearing from you! 

See you next time!


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Read Full Transcript

Eric Beer 00:00
Who is the most valuable advertiser for where you're buying traffic? Because that publisher they care about making money, right? And if they're gonna make money off of you, and they're gonna make more money off of you than anybody else, and they're going to show your ad more.
Eric Beer 00:18
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now, I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric beer, and welcome to the performance Marketer Podcast.

Eric Beer 00:59
What's up, everybody? Every day in this channel, we talk about lead gen arbitrage, media arbitrage, anything that is result-driven, and anything that we can measure, all of that comes down to performance. Right? And we're performance marketers. So I want to talk to you guys today about a question or more of a discussion that we've been having. And I just want to kind of clarify things a little bit. When you hear people out there, Russell says it, and he quotes from Dan Kennedy, "The person that can pay the most wins.", right? To quote, I don't know if that's the exact thing they say, but so I hear that a lot. And the person that can pay the most money to acquire a customer wins. Okay. So I just wanted to dive into that a little bit and explain what that means, right? Because I think it's misunderstood. And let me let me kind of dive in here to show you with Math, okay?

Eric Beer 02:06
Now, when you're out there, and you're buying traffic, okay, there's the cost to get the click, right. And then there's the revenue that you make from that click, right. And if you back that out, you can look at it as what you're making a revenue per click, right. So if you're spending $1 per click, and you got 1000 clicks, you got $1,000. Right? Pretty simple Math. And if you generated, let's say, $3,000 from those 1000 clicks, then you ended up making $3,000 1000 clicks. $3 per click, right? So simple Math, right? If you look at it, is okay, $1, CPC, and $3 RPC. Right? Here's the deal, right? The only way you can afford more per click is based on how much money you're making, right? Or if you have a strategy in the back end on what you're able to do with that data at the end of the day, from filling out a lead form to the lifetime value of that customer. Right.

Eric Beer 03:32
So, as an example, let me show you something in how it works with affiliate marketing. Okay. Now, let's pretend that you go out and you get an offer, let's call it x, y, z, weight loss. And what happens is, this is the advertiser. Okay, now, let's say that they are willing to pay $50 a sale. Okay? So someone's going to pay for the product, when they pay for the product, 50 bucks goes to you. Now, let's say that now you have affiliates and want to run the offer. So you have affiliate one, two, and three. Right? Well, who can afford more per click? Let's say that each of them are getting the $50 CPA, right? Well, they're all getting paid. The same for sale. Okay. So it really comes down to a few things. First off, if they're gonna go out and buy a click, one, it could be what kind of margins you want to work on. If one A person's willing to work on 10% margins, and another person's willing to work on 30% margins. Well, then who's going to have more allowable to buy a click? Right? It's as simple as that. Right? So like, let's say that you get 100 sales. So 100 sales times 50. What is that? 5k 5000 hours? Right? Now in this scenario, let's say this guy got 100 sales. He's also making 5k. Well, what happens if this guy wants to work on 25% margins? What can you afford? Well, what's 25% of 5k? What is it? 1250? They make? All right, so they're gonna profit 1250. And the allowable would be 3750. Let's say that this guy would work on 10% margin, right? So here, this guy's gonna profit 500 bucks, this guy is going to have an allowable of 4500. Right. So how many clicks did it take to get the sales? Now let's pretend like it's the exact same conversion rate? Right? So let's say that they both used 1000 click to generate these 100 sales. Right. 10% conversion, which would be really good. By the way, on a media buy for Fidella credit card on a cold click.

Eric Beer 05:15
Yeah. So when you look at this, right here, at 1000 clicks, if this guy's working in 10% margins disguise, we're going to 25% margins? What are they going to bid for? To make it work for them? How do you figure that out? Well, you take the allowable of the 3750 and the 4500. And you divide that by the 1000 clicks, right? So this guy, what is this equal? 45 cent CPC? This guy over here? 37. Five CPC is the winner. Right? So as you can see here, right, this is just doing it with affiliates. I mean, the challenge here is that you don't really have an edge, because it's the same exact offer. Now you could be buying traffic in different places, of course, right. But still, it doesn't matter. That means that you're still competing against other people in the marketplace. It's, it's not just like this weight loss against affiliate to affiliate. I mean, this is definitely one of them. But if a life insurance guy wants to have that traffic and target those same people, well, then you're competing against that life insurance guy. Right. So it's like, the whole idea here is you can only figure out how much you can pay to acquire a customer based off of what your back end revenue is. Right? It starts from the back and works its way forward. Right? Now, you could have a strategy where you're getting some leads, and then you're able to work those leads later, down the road, right?

Eric Beer 08:26
But here's the thing, okay. So if people confuse things, okay. It's not about just paying for a click right? In this scenario, right? He's paying 45 cents 37 and a half cents, right? You're gonna take the 45 cents all day long, right? You're paying more. So the person that's selling that inventory is going to take that. Now, here's how it works with Google. Okay. And here, here's how they look at it. Okay. Anybody know how Google makes money? How they started? I mean, they make tons and tons of money in different ways. But right when they started, it's a search engine, right? Someone typed in a keyword. Right? And then what happens is, these three spots are ads, then this is the product. This is the organic section. Right? Maybe they put some ads over here, too. Right. And the whole idea of whether Google is valuable or not, is will they return relevant information when you're searching that is going to determine how good this product is or not. Right? What happens is they're building advertisements around this product. People come in for free, they search, relevant information comes up, they can click on any of these links here. Right? That show up right there. Google doesn't make money if you click on that, right. If you do, they click out to a third party site. This is why S E O agencies exist. So the whole concept here is you want to show up where Google's algorithms are picking up your site, so that you show up at the top of the results. And it's free. Right? Well, if you're paying an SEO agency, it's not free, because you're paying for the traffic, right? It just takes time to build up the authority of your site, so that you're gonna get picked up that way. It's got to be relevant, of course. And there's a whole tricks of things you could do. But there's all around like, backlinks and all this stuff, right? Something that I personally, I just don't engage in that type of business. When you have that traffic, it is the best quality traffic on the internet. You know, top top three, definitely. But I think the best, right, somebody's already coming in and searching for something, they have intent. And now there's results showing up. Right? Good traffic, really good traffic versus like, when you go to Facebook, and somebody's gonna go on and and look for what's going on there, their friends world, right. And all of a sudden, like, there's an ad that runs through, and you as a marketer create some pattern interruption, right? That's what we're trying to do, or we're trying to get catch their eye. Right, you have some hope. That's amazing. They didn't think they were gonna go and click on your ad today. But you did a great job of capturing their attention. And they clicked, right. The intent of that click is very different than the intent of a click in a search engine, right? They are initiating the search, irrelevant things are coming up. All right, in Facebook, didn't even know they're going to click on your ad today. They had no idea. They weren't even thinking about it. Right? They were going in thinking like, alright, well, what's going on in my social world, and then they end up clicking? Okay.

Eric Beer 12:07
But the thing is, is that the way Google started making money is people would bid. Okay. And this is called PPC, pay per click. And the way it works is, you bid on a click basis within Google. Right? So let's say I'm in the what kind of business can be relevant. It's called ClickFunnels, right. The software space for funnels, right. So let's say the keyword that someone searched for was funnel software, right? Well, anybody could bid on that. Anybody that has any interest in that a person is coming in, you're typing in funnel software, and then what's going to happen is there's going to be results organically, but then people that are looking to try to get a user to come and use their services is likely going to be there. So a bunch of funnel software companies will be there, right? So ClickFunnels might be one of them. So ClickFunnels could be a bidder, and may come in and bid. I don't know, let's call it a software company to right is a bidder? I don't know, their competitors are, who they consider their competitors. But what happens is, when you go in, Google gives you like a recommendation. It's all around supply and demand, right? Number one, is how many clicks are available. So they give you a range. They might say, all right, funnel software will not click, sorry. searches, right? There's, you know, 50,000 people searching for this searches for funnel software. They're typing in funnel software. So you have the.. that's the opportunity, you could up to 50,000 You can actually capture that you can get an impression on? Well, the way that Google is looking at what's most valuable to them isn't necessarily just on how much you bid. It's not at all actually. Right. Because what could happen here is let's say that ClickFunnels is willing to pay $1 per click. Let's say this, this other guy is this competitor here is willing to pay $2 CPC per click. If you have spot one and spot two. Okay, well, what happens is they start to bid. So let's say ClickFunnels is over here. And the other company, the competitor is here. Now, the question is, when they show this, how many clicks do they get? They look at it by the revenue per 1000. So what that means is they show the competitors ad 1000 times and the ClickFunnels ad 1000 times when they load the page. So there's two ads being shown for 1000 impressions, right? And the way that it works is, let's say that 100 people click on the bidder at the $2. So the generating $200 in clicks. And let's say that you get 400 clicks on ClickFunnels, they're paying $1. So they're spending $400, who is more valuable to Google? ClickFunnels. Right. So if you looked at it on what Google would be making on a cost per 1000, to ClickFunnels a call per 1000, to the competitor, this is a $200 CPM. That's a $400 CPM. That's ultimately what they're paying, you back it out, right, to Google, they're making money. So it's a revenue per 1000. So they're rpms are 200 400. So just because you're bidding more money, doesn't necessarily mean that you're the best. Because if nobody clicks, they don't make any money. Right? So when you're out there, and you're looking at what you're doing, you need to understand what is going on with the publisher that you're buying traffic from. And once you understand what their goals are, then you can dive in and figure out. Is this gonna work for me or not? Right? Can I be the player in the space? That's going to get more clicks? Right? And if they're paying $1 a click, and these guys are paying $2 a click? Right? Well, why would someone click on one of the other? Well, obviously, it just depends on what the offer is, what how they're positioning it and all that fun stuff. But at the end of the day, this guy is going to get the number one spot, this guy's gonna get dropped down, I'll tell you, if they if other guys come in, and it's going to completely change. So when you're talking about whoever can afford the most to acquire a customer, they're paying 400, these guys are paying 200. These guys are gonna win all day long. Google's gonna push them all day long, because they make the most money there. Well, how can they afford 400? Well, it all depends on what's going on in the backend.

Eric Beer 17:26
So how do you pay more? How can you afford more? You have to generate more revenue on the back end. So it's all around what you're making, right? That's how you can pay the most in the marketplace. And there's all kinds of different ways you could do that, right? You could do with upsells, and down cells, and all that good jazz, so that you can increase the value of what you're making. Right? On every click, you can, you know, I've seen things where deals in the past, what I've done is I've done like co-brands, which is a really cool strategy. You could think about doing, where let's say that I have an offer where I'm going out and I'm generating lead, right. And at my business, I can afford $2 per lead with all the other people in the space that I'm competing with. We're about the same. If I do co-brand, which somebody that is also out there buying traffic that has something relevant to what I'm doing. And we could both share the lead. Look what happens. I did this in the past where I had a deal was generating leads, I had somebody else who was bringing over their guides, which were valued to the customer. So we use that as some giveaways. They were out buying traffic as well, but they couldn't afford to pay as much as their competitors. But now what's happening is we're willing to pay for the lead also. Right? So let's say that person was paying $1 per lead, and their competitors are paying $2 a lead while their competitors can outspend them. So what do they do? Well, let's say they come over here, and I partner with them. I get their information, I get their guides like I get the ability to just give all this valuable information to my audience for free. Right? And I'm out there paying $2 a lead, maybe the same as the guy who he's competing with. What if I put together those deals, right? Look at it. So then this guy's paying $1, I'm paying two bucks. We can afford $3 to get a lead. This guy over here can only afford to what happens? We can pay more. I didn't necessarily increase the value in the back end. I'm still running my business the way I always did. But what I did was I added another component to increase the value by teaming up with somebody else to be able to outspend everybody. Does that make sense? Yeah. Yeah. I'll give you one more example. A big a big business today is these review and comparison sites, okay, you see, like NerdWallet, consumer advocate. And there's so many other ones, right? They're out there. And what.. what they're doing is they're creating these reviews around different verticals. They're doing comparisons. So what you'll see is you'll see, let's call it a home security in the home security space. Right? They're trying to get installs. They want people to install their home security system into their homes, into homes. So companies are like ADT, or like Frontpoint, I think is another one. There's tons of them. Well, what's happening is these guys are definitely out there trying to buy traffic for themselves. But what these review and comparison sites have figured out is they can put together a page where home security reviews. And what they'll do is they'll review each home security system and set these up in their page. Right. So let's say there's Frontpointt. Let me see. Just typing that into the, the Google, and let's see if I can find any. There was a home security systems review there's a top 10. Okay, so number one is ADT, number two is Vivint. Number three is Frontpoint. Okay, so 123 Number four, Alder. Never heard of it. And number five is Cove. Okay, so ADT Vivint, Frontpoint. Alder, and Cove. Guys, this is a strategy you could do with any vertical. Okay? You guys want to talk about like, how you can start a lead gen business? How you can start any kind of as this is a killer business, Tony, I know people make a ton of money doing this millions. And what's, what's crazy about this, check this out, is let's say you're buying all PPC traffic, right? We just went over all Google traffic, which is search traffic, people searching for this stuff?

Eric Beer 22:29
Well, the way you run this business is you connect with each of these companies, and you do a deal with them. Right? So you do a deal where you get paid on some metric, you do it on a click on a lead on an install, whatever that is. So let's say you're getting paid on installs. Okay, let's say that ADT is willing to pay $2,000 for an install. Cove is willing to pay 1750, Frontpoint, 1500 1250 and 1000. Okay, so the way this business works is you're competing against the ADT company by itself, right? So when they're bidding, alright, if you look on what I just… what I just searched on, number one was ADT. Number two was Home Security Systems. And number three is Top 10. Number four is Simply Safe. Two out of the four are review sites. Let's see what top 10 is on top 10. Their top pick is ADT. Number two is Vivint. Number three is Cove. Interesting. Number four is from point number five is Simply Safe. Number six is Blue. Number seven is Security Pricer. Eight is Scout. So they only have eight partners. It's called Top 10. But they must have not been able to get up to 10. So who knows? All of these somewhere on this page, say they are going to get paid for an install. So when they're reviewing these companies, there's something that benefits them by you signing up. Right? If Vivint came in and said, hey, I'll pay you $2,500 an install. Guess what? They might be the new number one, nothing changed other than they're gonna make more per install. Now there's all these variables of you know, is this business sell it same as how Google's looking at it just because they're paying more per click doesn't mean it's more valuable, right? Because at the end of the day, they're gonna get a click to this page, right? So they're gonna pay for a click. It's $35 to get a click for home security. Install a new home security system, say 35 bucks, right? So at ADT, might be bidding $35 a click right. And then this review, Home Security Review, might be bidding, say $33 a click. The way that this business is set up is Home Security review could technically be able to buy a click for more money than ADT, you if things back out the right way for them. Right. So it's like, whoever can pay the most to acquire customer wins, right? What that means is that you're gonna get more traffic. That's it, right? It means that you're gonna get more traffic like, but that's what I'm trying to explain to guys like, with Google, if they're going to show an offer based on what's most valuable to them. If… if Home Security Review can afford to pay more than ADT and they can get the clicks, that will result in Google making more money, then they will be the ones that have their edge shown more than anybody else. The whole point of what they're… what they're saying, when they say any, the person that could pay the most to acquire a customer, all that means is, who is the most valuable advertiser for where you're buying traffic, because that publisher, they care about making money, right? And if they're gonna make money off of you, and they're gonna make more money off of you than anybody else, then they're going to show your ad more, it's as simple as that. That's what they mean. And the way that you can do that, is by being the most valuable offer to them.

Eric Beer 26:43
How do you become the most valuable offer to them? You have to increase the value of what your offer is worth to you. If you're able to make $5 a customer? Are you willing to acquire a customer for 10? No, because you just lost $5 a customer, unless you have a strategy for long tail that the customer is here for five bucks, you lose five, and then you're going to be able to monetize that user over the next six months. And you will want to front that money. Some companies do that. Right? Some companies lose money, certainly startups who.. who get an investment of, you know, $500 million. And their.. their plan is to build a business over five years, and they know they're going to lose money in the beginning, right? But they're acquiring customers. And they're gonna keep those customers in their platform. So they can monetize them at a later date, increased the value of the customer, right? But in that scenario, you're, you're losing money on the front end, I can't do that. You can't do that unless someone's giving you millions and millions of dollars, we can't do that. So we got to figure out how to compete with something like that. And the only way to do that is to increase the value. So on this review page here, what they do is, which is really cool. They go out they buy traffic to a review site. And then the model is they try to break even on the Mediavine with the number one slots, right? So by doing so, let's say they get 1000 clicks to this page. Well, they might get 50 clicks here. Sorry, 500 clicks there 300 clicks here. 150 clicks here. What does that eight 950 25 and 25. Right? Then what happens is, every time somebody clicks, they link out to that third-party offer. The question is what is the conversion rate on these? So whatever that conversion rate is on them installing, right? So let's say the click is to set up an appointment, the appointment, then the guy goes to the… to their house, and then they close on the sale. And there's… there's a sale. And however that deal is structured, you could do it in a quicker way. So you can buy some media, they all get it right. But at the end of the day, what happens is.. is let's say that they paid $33 to get here. And they did this with, I don't know, 100 clicks. Well, look into 1000 clicks, right? Well, at 1000 clicks, times 33. They just spent what $33,000 cost to get people here, right? So let's say, um, let's see if it works or not. I'm just making these numbers up. Let's pretend like just to make it easy for me. 10% conversion. Okay, so on 500 clicks they're getting, what is that? 10% conversion 50 sales. Here they're getting 30 sales. Here. They're getting 15 sales. Here. They're getting two and a half. Here. They're getting two and a half, right? So let's just call that five total. So right here they got. If we do Math, okay? 50 times 2000. Right? That's what you're getting paid. So 50 times 2000. We got 30 times 1750. We got 15 times 1500. And then we got, well, we got 1250 times, let's just call it two. And then we have 1000 times two. Okay? So all right, you would make 100k here, you would make 52, 500, you would make 22,500, you would make 2500,2000. And now we total 170,000.

Eric Beer 31:01
But what's what… what that means is, what is the value per click to them? How do you figure that out, and when and how to figure that out? You take the revenue, and you divide it by the clicks, right? So we take the revenue, and we divide that by the 1000 clicks, and they're making revenue per click, $179.50 revenue per click, they're paying 33 per click, ADT doing 35 per click right? Now, ADT might be doing the exact same thing here. However, they don't have these guys. The model is really you tried to break even on number one slot, and then all the margin comes from all the other offers below that. So at the end of the day, if I'm a media buyer, I would be willing to pay more. So now, all of a sudden, I might be able to take over the number one spot, if it makes sense, right? How many more clicks would I get? I don't know, I guess I'd have to figure that out. And I'd have to test it. Right? Normally, what happens is when you bid, the way it works with Google is I could bid $40. And the way that Google will do it is they usually put you a penny above whatever the highest bid is. So let's say it's 35, then we'd be at 3501, or something like that, I think I'm done in a little while. So if they change that, or no, but used to be that they would just put you one penny or so above what are the highest bid was, so then I could be in the number one slot. Even if I'm bidding 40 bucks. What it means is I'm willing to bid up to 40. So, in any event, the bottom line is this is worth more, right? Versus what ADT is doing, they may not be able to afford the same amount per click we could afford. I mean, we could afford 100 bucks per click and still make 7950 per click. And I would take as many clicks as I could all day long. Yeah, I don't know. I just thought I'd get into that. Because people always ask me, What does it mean? Why don't I just pay more for click? Why don't? What.. What do you mean, whoever could pay the most to acquire customer wins? Like, how does that work? What… what do I.. what do I pay? You know, I'll just pay more, right? Well, you have to be able to afford it, the offer needs to work, it has to be valuable enough for you to do it. Right. And you also have to understand where you're buying traffic and what they need. For them to be happy for you to be the best offer on somebody's platform, what do they need to make, right? If you can understand that, and then you can fit their needs, you can build an offer that makes sense. And then it backs out to you being able to afford the most money for that ad to be shown. They're gonna show it, you're gonna show you. And it's not always the case for just how much you bid. Because people actually have to do something for them to get paid. Now, if you're paying on a CPM, which is a cost per 1000 of impressions, well, then, in this case, right, if Google's business was on impressions, then they wouldn't care if anybody clicked or not, then whoever paid the most, or bid the most is going to get the impressions. Of course, it needs to be relevant. They want the person to have a good user experience. However, that's not how Google runs their business. They run their business, they charge on a click, right? Someone's taking an action, they're clicking on an ad, that's when they get paid. So just because somebody is bidding more doesn't mean that they're necessarily going to get the most amount of impressions. And they're going to be shown. If their offers valuable to them, they're out. Right? And that comes down to ultimately, people taking action, you're often working you bidding, and then you being able to monetize that click on the back end.

Eric Beer 34:50
I just wanted to kind of go through that a little bit and explain it to you guys. Hope, hope it was helpful. Let me know. If you have any questions. You can join my text community now. 176361998. All right, you can follow me on Instagram at or your official post there, hit me up, comment, share this, if you liked this, turn on your notifications, subscribe to this channel. If you're into this, subscribe. Let me know, give me feedback, I want to hear what's going on with you guys. If you guys are looking for things I know, a lot of people are asking me for, like, Do you have a coaching program? Do you have a mastermind? Do you have a mentorship program? You know, I'm getting that, and that's good. The more people that asked me that, the more I'm willing to do it and considering to do it. And it's starting to pick up, getting it daily now, which is great. And I'm glad because that tells me that these videos are helping you, it tells me that there's some value being added. And I hope that it's been helpful. Alright, I hope that I'm helping you guys with what we have here. I appreciate you. I'm rooting for you guys, you know. Kill it, kill it, man, just this, this business is there for the taking. It's not easy, but it's not hard. It's not quick money. But if you work your butt off to learn this and work hard, you could do this. You know, there's a lot of pieces that you need to put into place. But you do it step by step, brick by brick, and you can do this. There's a lot of different strategies out there, you could have your own business. Or you could be the person that's helping somebody else. build their business, I saw something recently of I don't know his presentation, it was I forget. But there's something about with the gold rush. Back in the day when, when people were all digging for gold. And it was gold everywhere they were digging into ground. The person that got to making $1 million the fastest was the person that sold their shovels to all the people looking for the gold. And that cool, right? Like, think about that. There's all this gold, everybody's searching for it. And some guys like wait a second, everybody's searching for the gold, they're gonna need a shovel. I'm gonna go sell them shovels. So, yeah, there, he's rooting for those people to find the gold. But that's not how he's going to earn. He's going to earn when people believe they could find gold. And they buy the tool to do it. Right? It's like, almost similar to my Survey Detective, right? I gotta convince people that my tool is what's going to help you generate leads for your business. If you're a coach, if you're an expert in, it works, it does work. But I gotta convince you of that, right? But maybe you don't have a business suddenly got to convince you that you can use my tool to do some lead generation for other people to build a business. And I gotta convince you of that. And it works. And it does work. It may take some time for you to learn. You may feel like overwhelmed, but it's okay. Take it step by step. Just keep watching these videos. Keep… keep paying attention, keep taking notes. Keep asking me questions. And let me know what's going on with you. If you guys do want to be coached, let me know. It's good to know. Let me know if you guys want programs, like tell me what you want. The more people that tell me, it's going to help me figure out what direction I should go. If there's tons of people that want this, man, I'm more excited about it. Right? I'm not looking to be consultant, one person or an agency, I don't want to do that. It's just…it's not where I'm at in my life in my business. But if I could do it, where I can speak to a lot of people at one time and build a program where there's some accountability coaches who can help hold your hand through that process. That'd be cool. You know, I'd still be there. But I have support with people helping with you building your business. I'll totally do that. That'd be fun. So let me know. Yeah. Text me now. 176361998. Alright, guys. Well, listen, I appreciate you being here. Good luck with everything.

Eric Beer 39:20
The last thing I'll say is from.. from the movie Maverick is Tom Cruise says to Rooster Goose’s kid, he says, “Dude, stop thinking, just do it.” Stop thinking up there. Just do it. Just do. I find all these young kids. They're the ones that do we'll do that all. All the people that are a bit older, who are really smart. They get in their own way because they're just thinking, and they're… they're creating these false fears inside that just stop them from taking action. Just do it. Just don't worry about it. Just do it. Just start. You got to start. It may not be the best. That's okay. You're going through the process, and learning and doing it is good. To move you forward. You sitting there thinking and thinking and thinking is like negotiating against yourself. So just do it. Alright, guys, appreciate y'all. We will talk soon.

Eric Beer 40:09
Would you like to learn how I built my business using other people’s money? If so, then join my 21-Day Challenge at I look forward to meeting you and welcome you into my family. And remember, results don’t lie, but the people who don’t have any do. Thanks for listening.