6 Tips You Need to Know to Set Up AMAZING Lead Gen Deals With Your Affiliates (CPL/CPA)
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6 Tips You Need to Know to Set Up AMAZING Lead Gen Deals With Your Affiliates (CPL/CPA)

6 Tips You Need to Know to Set Up AMAZING Lead Gen Deals With Your Affiliates (CPL/CPA) with Eric Beer

6 Tips You Need to Know to Set Up AMAZING Lead Gen Deals With Your Affiliates (CPL/CPA)

Wouldn’t it be great if you could set up a lead gen deal where you pay ONLY when you get results?

Last week on the podcast, I shared my framework, which showed how you can start a lead gen business without spending ANY of your own money.

If you recall, for this to work, we need three players willing to play the game: the Advertiser, the Affiliate, and YOU!

Today, I’m going to focus on exploring your relationship with “the Affiliate” (aka, “the Publisher”) – the person who will be supplying the leads for your deal.

I’m going to share with you six tips for creating AMAZING lead gen deals with your affiliates, including one essential tip that will help you stand out from the crowd!

Exciting, right? Well, that’s not all!

If you listen through to the end, you’ll get some bonus tips as well that should really help you hit the ground running.

Get ready, Performance Marketers! You’re in for a treat!


TIP #1 – Bring a Converting Offer


When you’re just starting out, winning people over can be a challenge. So if you want people to consider working with you, you need to bring them something that will show them your deal has merit. 

You need to bring them a converting offer.

Essentially, you need to provide evidence that your offer will work. You can do so by sharing the results of other publishers who have similar audiences or traffic sources.

And when it comes to showing them data – show them everything!

Conversion rates, earnings… Everything! In doing so, you’ll be gaining credibility, and you’ll have a much better chance of convincing them to promote your offer on a performance basis.


TIP #2 – Know Your Competition


“You gotta know ALL the offers in the marketplace.” – Eric Beer

You need to know who is promoting in your market today. Analyze your competition and study the landscape.

Learning about their practices and offers will also help you adjust and optimize your own. 

If you can prove that your offer towers over others, people will be dying to work with you!


TIP #3 – Know Your Metrics


Performance marketing is all about making the numbers work in your favor. And to make it happen, you need to know WHAT numbers to look at.

Here’s a quick overview of some of the most important metrics we’ll be referring to today and in future episodes.


  • CPA – Cost per acquisition
  • CPL – Cost per lead
  • CPS – Cost per sale
  • CPC – Cost per click
  • CPM – Cost per 1000 impressions
  • EPC – Earnings per click
  • RPM – Revenue per 1000 impressions
  • RPI – Revenue per impression


Get familiar with these terms ASAP because they will help you communicate better with your affiliates. By knowing your metrics, you’ll be able to explain EXACTLY how you’re going to help them make money.


TIP #4 – Understand Your Affiliate’s Needs


There are two key factors you need to get as much info on as you possibly can.

First, you need to gather intel on your affiliate’s audience. Aim to learn as much about their characteristics as it will make a huge difference when you’re preparing your deal.

Secondly, you need to understand your affiliate’s needs. You need to get acquainted with how they’re running their business. What metrics do THEY care about? How are THEY making money?

“The reason why someone’s going to run your offer on a performance basis is because they’re going to make money. They’re not doing it because they’re nice.” – Eric Beer


TIP #5 – Use Affiliate Networks


There are certain advantages to using affiliate networks early on as you’re trying to get offers quickly.

Number one – it’s quick. Affiliate networks have tons of people who’d be willing to promote your offer to their network.

It’s also a great way to learn about lead gen. You can gain valuable insights about your competitors, the market, best practices, etc.

However, there is a downside. Using affiliate networks means you’re also letting go of control because you’re no longer in charge of who’s promoting your offer.

It’s not something you should really concern yourself with in the beginning, but as soon as you can afford to – go direct.

That’s what’s going to help you separate yourself from the pack, level up your business, and unlock unbelievable opportunities for creating revenue.


TIP #6: Set Up an AOR Deal or Follow My Perfect Survey Method


This one is a two-parter.


Agency of Record (AOR)


After you’ve established your business, my advice is to find and set up an Agency of Record deal as quickly as possible. 

An AOR deal means you have an exclusive agreement with the Advertiser, which states you’re the only one who can promote that offer.

Here’s why this is so huge for your business. 

If your offer works, you’ll no longer have to look for affiliates to promote your offer – they’ll be the ones reaching out to you.


My Perfect Survey Method


In the lead generation world, this is a game-changer like no other. There’s not a single tool or method that will help you grow your business better than surveys.

It all comes down to building surveys IN FRONT of your offers. You’re going to create a survey that sparks curiosity, gets people involved, and on the back-end, you’re going to promote your offer.

Why is this so essential? What makes creating surveys a pivotal moment for your business?

It’s because it allows you to capture data and build your list.

Building your list is a crucial component for the success of ANY business. Owning a list means you’re no longer condemned to buying traffic – you can create your own!

“Surveys are cost-effective.” – Eric Beer

Furthermore, in lead gen terms, surveys can help you drastically cut down your CPL. In some cases, I’ve been paying as low as $0.25 per lead – all thanks to surveys.

Yes, surveys truly are a game-changer, and you can expect a lot more info on my Perfect Survey Method in episodes to come.


We’re not done yet! Be sure to watch the full episode and get the bonus tips as well!

Thank you for tuning into this week’s episode of the Performance Marketer.

If you’re enjoying the content and would like to get regular updates with some cool additional content, sign up for my SurveyDetective VIP waitlist!

🕵️‍♂️ Sign up for the SurveyDetective VIP Waitlist HERE

Take care, and I will see you next week!


Listener Love…

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Read Full Transcript

What's up Performance Marketers? My name is Eric Beer, I want to welcome you to my Performance Marketer Podcast. So the question for today is, do you want free traffic? Do you only want to pay for traffic when you get a lead or sale? If you do, then you're in luck! Because today, I'm going to share with you the 6 tips you need to know when you want to go out to the marketplace, and get free traffic from affiliates and publishers. And including one tip that's going to separate you from all of your competitors, and make you unique in the marketplace. So stick around, grab a notepad, and let's get started!

I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along, as I learn, apply and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.

All right, before we get started, I want to welcome any new Performance Marketers that are here listening to the podcast. So for a recap, last episode, we talked about how you can start a lead generation business without using any of your own money, or having any marketing experience whatsoever. We talked about, there's three players involved, you have the advertiser, you have you, and you have the publisher. And today we're going to talk about the relationship with the publisher, with the affiliate. The one that has the traffic. What we call other people's traffic, right? OPT. It's the ability to get traffic to one of your offers without you having to spend $1 out of your pocket, and you only pay when you get the result you're looking for. Before I get into it, I just want to let you know that I have a new texting community where you can ask me any question you want. All you got to do is take out your phone and send me a text. 917-636-1998. What's gonna happen is you're going to say hello to me, I'm going to add you to my phone, you're going to add me your phone, and then we're going to be able to communicate through text and talk about anything you want. Any questions you have from this episode, or any in the future, fire away, and I will personally respond to you spending about 30 minutes a day there responding to everybody. So feel free to take advantage of that. Love to hear from you 917-636-1998. With that said, let's get into it! So I got six tips for you, when you're out looking to get traffic from an affiliate from a publisher where you only want to pay on a performance basis, right? You only want to pay when you get a lead or sale. Right. So the first thing you want to do when you're talking to an affiliate is you want to bring them a converting offer. And what does that mean? It means that you've already gone out to the market and promoted this offer somewhere. And you know that other publishers, other affiliates that have similar traffic sources, or have similar audiences are performing well. If you are doing that already, you want to take that data, you want to take the conversion rate, you want to take the earnings per click that they're making, you want to show them the user flow, you want to take screenshots or a live link, and show them everything, it creates credibility, and also shows you that if those publishers, if those emails, if those affiliates are promoting your offer, it means it's working, it means they're making money. And it's going to be a lot easier for you to convince somebody you've never met to run your offer on a performance basis. Number two, you need to know the landscape, you need to know the playing field, who in your market is promoting today, you got to know all the competitors, you got to know all the offers in the marketplace. By doing so it allows you to one learn what they're doing. Seeing if it's working or not is it allows you to take whatever you're doing and make it that much better that an affiliate is going to run your deal. So if you see somebody in the market promoting an offer that is in your industry, you're going to want to find that affiliate, you're going to want to find who it is that's promoting it so that you can go and show them you have an offer that converts way better than that. And they're already promoting that and making money, which means you're going to blow it away and which means they're going to run your offer honestly BPO on a CPI, the bottom line is you don't pay until you get the result you're looking for. Number three, which is really, really important is when you're talking to an affiliate, when you're out in the market, and you're trying to get them to run your offer, you really need to understand your metrics. And what I mean by that is, you need to know what can you afford on a cost per lead? What can you afford on a cost per sale? Maybe they want to get paid by click? Well, you could easily figure that out. Right? All you need to understand is, what's my conversion rate? What am I paying on a cost per lead? What can I afford on a cost per lead, and you can back it out to what the value per click is, the more you understand your numbers, the more you're going to be able to have a good conversation with these affiliates, that's going to show them that you're there to help them make money. And as a reminder, before we get into for, if you'd like the content that I have here, and you listen to this podcast, subscribe, turn on your notifications, leave a review, it helps, and I really appreciate it. So number four, you need to understand your affiliates needs. Okay, so first, we talked about three where you need to understand your numbers. Well, number four is you need to understand what they want. And there's two things that are really important. The first thing is their audience, you need to understand who is their audience? Do they have a website where people are visiting their website or their blog? Or maybe they're watching a video on YouTube or listening to a podcast? Or maybe that these people are being sent emails on a daily basis? Well, who are they, right? You want to bring an offer that's relevant to that audience, that's very important. One for conversion rates, but to just for the user journey for the user flow for them to enjoy the experience because you're giving them something that they need. But number two, the reason why someone's going to run you're offer on a performance basis is because they're going to make money doing it, because then nice, they're going to run you over because they believe that by running traffic to your offer, will yield them more money than running some other offer down down the road or in the industry, whatever. Right? But bottom line is, you need to understand their metrics, they need to make money. So when you're doing this, okay, you want to know what you can pay right on a CPA on a CPL, cost per acquisition, CPA, cost per sale, CPS cost per lead. Cpl. If you pan a click, it's on a cost per click CPC, right? If you're paying on an impression, CPM cost per 1000 impressions, is what that stands for. Right. But from their perspective, the way that usually they want to understand the metrics when you're coming to them is they want to know, if I send you a click, what am I going to make, and that is all around what is their EPC Earnings Per Click? Right. So if you're going to start to promote your offer to them, you're going to have to know some of your numbers. So you can show them, hey, if you send me a click, you're going to make 50 cents for every click you send to me, based on the averages I'm getting from that website owner or that blogger or that podcast, right? People that are mailing my offer to their database are doing anywhere from a 40 cent to 65 cent EPC earnings per click, because that's how they're modeling out their business. That's how they're figuring out if they can afford to run your offer and be profitable, they're not going to do it to lose money. So they want to get as much information upfront, that gives them the best chance to make money. There's no guarantee anything, certainly in the performance space. But if you have numbers that you can work off of, and you can then compare them to whatever you're doing today, it helps them and gives them a lot more confidence to be willing to run your offer, whether you know them or not sure, a relationship definitely helps. It goes so far beyond anything, that if you have a relationship with a publisher, it's great. But a good way to build a relationship is to make them money. And the other way for them to understand their numbers is on effective cost per 1000. Okay, the EPC is on the click the effective cost per 1000 is how many impressions are they sending to your offer? And what will they make on that? So they'll go by RPM, which is revenue per 1000. Or what I use in my firm is RPI. We look at it as revenue per impression, right either way, rpm means 2000 impressions. RPI means it's one. So one of 1000 it's the same number at the end of the day, but it's just the way that you want to talk about it with your with your trail, right, but so different people speak differently on how they measure their metrics or whatever they're doing. So you got to understand that one of the biggest companies in the world, okay, is Google, right? You've all heard of Google? Well, they sell advertisements at the top of their page. Well, the way that they determine what's the most valuable is on an RPM, you Effective cost per 1000. And what does that mean? Well Googles model is they allow advertisers to come in and bid on a CPC, right? That's not a performance basis, right on search, the way that you would do this with an affiliate is you'd find somebody that is buying search an affiliate that is buying media, on Google or Bing. And then what they do is they take your offer, and then they buy clicks to try to arbitrage it with you. But for you, you're only paying them when they get you a lead when they get you a sale. Right. It's still performance based marketing for you. But you're finding an affiliate who's buying traffic on Google for search, the search expert, right? There's tons of everybody's an affiliate, right, because everybody's monetizing their traffic. But so just to understand how Google does it, even though everybody's bidding on a click, what they're looking at is if 1000 people see that advertisement, how much money they making, because in the scenario where you have two advertisers, you can have one advertiser that is bidding $100 per click, and on every 1000 impressions, they get 10 clicks, right? Well, in that scenario, they would make $1,000 right? $100 a click times 10. So they make 1000 bucks for Google, right? Well, what if there's another advertiser that is paying $50 per click, and on 1000 impressions, instead of getting 10 clicks for that ad, they're getting 100 clicks, well, on 100 clicks, at $50 per click, it's five grand. So the revenue per 1000, for that advertisers 5000, versus the guy who's bidding $50, higher at 100, his revenue per 1000 is $1,000. So for every 1000 impressions, Google's making $5,000, the one that's bidding less is worth more to them. So you got to understand who it is that you're working with, what type of traffic they have, and what the metrics are, they're looking to make money. Because if you can figure out how to make them money, and your offer fits with their audience, you're going to get tons of traffic, and it's going to be a win win for everybody. A good way to find affiliates, if you don't know anybody in the market, and you're not sure how to how to sort them out and and I'll show you guys another another another episode, I'll talk to you about how to find affiliates and publishers how to do research, there's tools and ways to do it. But um, a good quick way to do it, if you starting tomorrow, is go find some affiliate networks, right affiliate networks are companies like mine, right, I have a I have an affiliate network. So ultimately, I have a network where I have a bunch of publishers, I have a bunch of affiliates that are in my network that are running traffic for us on a performance basis. So advertisers come to us, and we put them in our network. And then we go and get distribution. There's tons of networks out there. Like for me, Rs boutique, there's tons of huge big, huge networks that have 1000s and 1000s of publishers that can get traffic for you. Oh, Clickbank is one that does tons of traffic for like the cost per sale, the credit card type offers in the market that is probably familiar to you. I can name another 150. Right. But So bottom line is you can give them your offer, they can take your offer, put it into their network, and promote it to their affiliates. Now, the pros are you can get started quickly, they these affiliate networks have tons of affiliates, and publishers who are driving traffic, all kinds of different types of affiliates. people that buy Facebook ads, people that have email lists, people that are buying display ads on Google, you know, bloggers that have traffic coming directly their site organically. You can have people that have Facebook groups, influencers, podcasters, everyone's an affiliate man. Bottom line is if you have any sort of audience, and you can monetize your audience with somebody else's offer, you're an affiliate, okay? Most people do it, right. Even the big ones out in the marketplace who have huge businesses, they still will promote to their platform, other offers, and they're acting as an affiliate, anyone that has eyeballs, anybody that can speak to somebody, they have a platform, and they can promote your offer. So what you're doing is you're looking for people that have an audience that's relevant to your offer. But the idea is that with an affiliate network, you can learn a lot. Also you can learn about your competitors, you can learn about what they're paying where they need to be in the market, versus what you're paying, right. So like, if you have two other competitors out buying media and they're buying it for $5 a lead, well, maybe you pay $6 a lead, or maybe if your two partners are out there collecting first name, last name, email address, credit card, and they're giving out let's say $20 per sale, right? Well, maybe you just capture first name, last name, email, forget credit card, which is harder to collect, and you'll pay them $5 you're still gonna on the back end. To convert that into a sale? And the question is, can you do it better than 25%? Right? Because you're paying five bucks a lead, your partners are paying 20, that $5 per lead campaign will convert higher than the cost per sale with a credit card. So your affiliates are gonna love you, it's a question of, can you convert 25% or higher if you can, then it's a win win for everybody. But the bottom line is, you can figure out what your competitors are doing, get some intel, and then figure out how to outperform everybody in the market. So it's all great, right? The downside is you lose control, you don't know who's running your offer. And, you know, the other thing is, your offer may not perform as well with affiliates, because there's a middleman. So we talked about this last week, if you're going to be the one going out and getting an advertisers offer, and then you're going to go promote it to an affiliate, if you're going to go to an affiliate network, what's gonna happen is the advertiser pays you, right? So you're getting paid, then you want to go out and pay an affiliate. But if you can't find traffic, and you're going to go to an affiliate network, what's gonna happen is, you get paid, you pay the affiliate network, and the affiliate network needs to make money. So what they do is they take their piece, and then they give it to the publisher to the affiliate. So the end player, the one who's the most important, is the one that's going to be getting paid the least amount of money. And if you can figure out a way to find them direct, you can get them paid higher, which then your offer will perform better. So then you can get more traffic, or maybe it works when if it's going through an affiliate network, it may not work, because let's say you got paid 10 bucks from an advertiser, you're taking, let's say, two bucks. So you pay the affiliate or eight, right, the affiliate network now takes $2. So they're paying out to the affiliate $6. So that email, or let's say, is going to mail the offer at six bucks. And when they do, it doesn't work for them. Right? Well, if you were giving them $8, maybe it would, right. So that's the difference between being able to scale your offer or not. But listen, if you can't find affiliates, and it's a good way to get traffic, and it can work great. But just keep that in mind, being direct is always better. It's just, it's more work, it's hustle, it's harder, gotta create relationships, when you find it. It's a homerun, and it's huge business for you. So those are first five things, right. So let's get into that. You want to bring them a converting offer. You want to know your competitors, you want to know the landscape, and what offers are running what they're paying, you want to know your metrics, you want to know what you can pay on a CPL, you want to know what you can pay on a CPC on a CPM, you want to know all of those things. You also want to understand their metrics you want to understand the affiliates needs, what do they need to make an EPC earning per click, what do you need to make on an RPM revenue per 1000, when you understand that, then you can bring them in offer, you know will convert for them, because you have data that says that it will back out where they're going to just run as much traffic as they can to it. If they're making money. You also want to know about their audience you want to bring relevant offers things that make sense things that solve a problem, if you can do that, then publishers love it. affiliates love because they want to make their audience happy. They want them to keep coming back. So you got to bring something that makes sense and affiliate networks, right, you can go to affiliate networks, if you need something to do a quick find out some intel about what's going on in the marketplace, and get some some traffic quickly and see what SEO converts and, and work with some of these, some of these networks who can, you know, at times really scale your business. So that's the first five things, the first things you need to know when you're going out, trying to find affiliates and get them to run your offer on a performance basis. And the number six tip I'm going to give to you the thing that is going to separate you from the crowd make you unique, and it's a game changer is two things, either a your AOR agency of record, you have an exclusive deal with an advertiser. That's huge, right? Because you're the only one who can promote that offer. So if that offer works, not only are you going to be looking for affiliates to find, to run your offer, those affiliates when they see their competitors, running your offer are going to find you. And that's when it's it's it's a game changer, right? I've had deals where I've been a olr where we've generated anywhere from a million to $2 million a month, because the offer was excellent. It worked so well. And what happened was I just from coming out of the woods, some of the biggest buyers, media buyers affiliates, were coming to me saying can I run your offer? And when that happens, I mean, what can be better, right? They're they're begging to run my offer on a performance basis. So they can make us money. The advertiser loves it, because we're getting them a ton of traffic, and we're doing our job. We're getting them distribution. To do that. To get exclusivity you need you need a lot of things to make sense for that advertiser. And I'll talk about that at a later date in another episode and show you how you can go out and try to get a or exclusivity but I mean, bottom line is you got to get them good quality traffic, you got to, you know, help them with distribution, you got to help them with pain and the relationship, that's huge for an average, they love that they don't want to pay 150 affiliates, they want to pay you, and you deal with the 150 affiliates. So that's a win win for them. So there's a lot of benefits to an advertiser doing it, it just has to make sense for both sides. But when you do that, if you can do that, that's, that's a game changer for you and your business. But it's likely you're not gonna be able to do that. Certainly in the beginning, if you don't have a big firm, and you're just getting started, you have no history, there's no reason why someone's going to give you an exclusive deal or anything unique. And in that case, when you're out promoting an offer as an affiliate. How do you differentiate? How do you differentiate from everybody else? You can't everybody has the same offer. Everybody's getting paid the same amount of money, right? If I go get a deal from an affiliate network, and so do you? Well, they're going to give us the offer, it's gonna be the same offer, the same link, just my unique tracking link versus yours, same payout. So if we both go to an affiliate to run traffic for our offer, how do they decide which one to run? Why, right? And that comes down to the relationship, right? Otherwise, you really don't have any edge. So how do you get an edge, and this is the key, okay. And this is something that you want to listen to, and it is following my perfect survey method, what you want to do is, you want to be able to build surveys in front of these offers, okay? Where you're going to go and create something relevant, something curious based, where you're getting people to come through and take these surveys and give you information, sign up. And then on the back end, you're going to try to promote the affiliate offer. But what's huge about this is one, you're going to build your list, you're going to start to capture data. And that's very different than what I told you in that last episode, right? The first episode, when you're brokering, you're taking somebody's offer, okay, their link, and you're getting a link from the advertiser, you're giving it to an affiliate, and you're never touching the data. It's an easy way to get started, right. But it's not a way you want to build your business, right? When you're out and you're looking for an affiliate. The reason why we call it other people's traffic, right is because they own the traffic, they own the media, it's very different. Like, you go to Facebook, and you're trying to get traffic from Facebook, you do not own that media, Facebook owns that traffic, you go to Google, Google owns that traffic. If you go to somebody that has a newsletter, with 5 million subscribers on it, they control that traffic, they own that traffic, right, they can load up an offer, and press send to 5 million people at any point whenever they want. And that's powerful. That is, I mean, you're talking about like serious cash in your pockets, when you can start to build that type of business. At any moment in time, you're able to load up and send an offer to your subscriber base, right? If things are down and you know, your business fell apart, well, you still have 5 million people that you can promote to an audience a platform. And that's what you're going to be doing when you're using a survey to start asking people questions. And there's a ton of powerful things about a survey on why it's going to work better than you promoting that offer that you that that affiliate offer that everybody else has, right? Because one, four people that are coming through, it's going to start the buyer journey, and it's going to create some curiosity when they see the hook on the front end, right? The people that are coming through, they're going to learn about themselves, they're going to have some self discovery, as you're asking them questions. And as you start to ask them questions, and through my method, you're asking the right questions. Okay, that's very important. I think a lot of people make mistakes when they use this survey platform, or a quiz or an assessment, which they're all the same thing. But there's very specific ways on how you do it, and do it right. And when you do it, right. It works. Okay. But you do it in a way where you ask the right questions where these people are going to give you their opinion, they're going to self declare their issues, they're going to self declare what problems they're having, they're going to give you their opinion on what they want. You don't have to guess. So in that scenario, when you start taking somebody through a survey, you're gonna learn something about them. Right? Then what's going to happen is you're going to have choices, you can be able to send them to wherever it makes sense. You could have five to seven different affiliate offers different advertising offers on the back end, and you just do it based on some logic, based on how they answer questions, you can determine where you're going to send that traffic on the back end, the survey. Surveys also are cost effective. Okay, when you go out and you go and try to generate a sign up with a survey versus driving traffic to somebody's straight landing page, your cost to acquire that lead is going to be cut into a fifth. Right like if you're out there and you're generating leads for eight bucks, right? If you use a survey, in my experience, when you're using a survey, following my method and doing it correctly, you're going to be able to generate leads, depending on the industry, and how good you create your hook as low as 25 cents a lead on Facebook, on Google, right, and it's going to be a great offer them because of the conversion rate, right? We talked about the RPM, it's going to be powerful 25 cents, man. And it can go up to like, you know, a buck two bucks, three bucks. But whatever that is, it's going to be way less than what you were currently paying. And if you can do a great job on the back end, right one with showing the offer at the back end of your outcome page for two is your follow up sequence, right, we talked about owning traffic, other people's traffic, you're going to build your list on other people's traffic. And then what happens is, and this is the most unbelievable thing, that if you're going to learn anything about this, listen to this, you're going to build your list, and now you own traffic. So now you can send your offer to those leads, even if they don't sign up the first time, it doesn't matter, you just created an ability to communicate with these people. If you captured their email, maybe you captured their phone number that you can call them or text them, whatever the communication is. Bottom line is, you're building your list, you're building an asset for your business. And at the same time, you're becoming profitable on the initial buy with that affiliate offer with that advertiser. So guys, listen, pay attention. It's how I built my business. It's powerful. Ultimately, at the end of the day, what you want to do is you want to build a list, you want to build the asset in your business, so that you can control media. So you don't have to rely on anybody. Yes, you're always going to go out and still be promoting your offers. If you have distribution with affiliates. You do that all day long, it's scalable, you can get tons of traffic, huge volume, and you don't have to come out of pocket and spend millions of dollars you only pay when you get a result. And that's huge guys, that is gigantic. Right? It's huge for people that don't have a budget just getting started. Maybe even an advertiser who has an unbelievable offer. They just can't afford to buy media. Well, if the offer converts, and they're making money, well, then they can afford to pay you. If that's the case, that's a scenario where maybe you get an A or somebody new, that hasn't really bought a lot of media, we can't afford it. But you figure out a way to get them free traffic, where they only pay when they get a result. That's powerful. Guys, remember that. And I want to give you a few bonus tips for listening to this. These are a few things that you need to know when you're out in the market. And you're trying to run a business where you're trying to be a broker, work with affiliates work with publishers, work with direct website owners work with influencers, work with someone that has an email list, or maybe a media buyer who's willing to buy traffic on Facebook to your offer, because your offers awesome. Remember, a lot of these people, these affiliates, their expertise is driving traffic, their expertise is knowing how to create a podcast or or get people to follow them on Instagram, they don't have time to go out and look for offers. And that's where you come in, that's the value that you're bringing to the table, you're bringing an offer that converts to them that they don't have time to go and find. So it's worth their time for you to do that, right, you're adding value, and you're helping them make money. So they can continue to focus on building their platform building their eyeballs, their audience. So remember that. So here's some bonus tips on when you're doing this. Okay. Number one, you always want to have pixel tracking, what does that mean? That means you want to be able to give an affiliate real time reporting. So when you get a link from your advertiser, what happens is if somebody fills out a form, let's say a lead form, submit, when they do that, and click Submit, then on the next page, when they land, you place a pixel, a tracking pixel. And that will like ding when somebody lands on there showing that there's been a lead generated. And when that happens, the publisher can see that in real time, right? People need to know in real time, if they're making money or not, right, if they're out there buying media on your behalf, then they need to know if I'm paying 50 cents per click on Facebook. I want to know, am I making 50 cents, I'm making $1 or making 10 cents, right? Because if I'm making 10 cents, and I'm working on a performance basis, I'm turning that off or off. I'm not going to continue to lose money for somebody else. No way. So by giving them the ability to see the tracking the reporting in real time, helps them understand if your offers working for them or not. And they'd appreciate it. It goes a long way guys, and it also it just, it's transparent. They know what's happening. And it's powerful. So you got to figure out how to give them real time reporting and you do it by pixel. The offer, Okay, number two, when you do a deal, especially with an advertiser, okay, it's important that you put a max scrub rate in effect. So what does that mean? scrubbing? So what will happen is at times, you might go out and generate 10,000 leads for an advertiser the months over, right? Well, the advertiser comes back after 30 days, let's say, hey, Eric, you got me 10,000 leads, but you know what, I really don't want to pay for 1000 of them. That's the only thing that worked for me. I don't want to pay the other 9000. What? Well, how? How am I going to be able to afford that, right? I already paid for the media, I already made a deal with somebody that if I generate a lead, I'm paying out. So it's important for you to Max, the total amount of scrub that an advertiser can take on you. The industry average is around 10%, right? So if an advertiser wants to come back within 30 days, and tell you if those 30 days, hey, you know, some of these leads don't work out, I want to pay for 1000s of them, okay? You don't just accept it, right, what you want to do is you want to get proof on why they're not paying for, if it's just that they didn't convert the lead, well, that's not your fault, you did your job, you got them a lead, you've got them to their page, someone filled out a form, if they weren't able to close that lead, like for you did what you agreed. But if there's some sort of fraud, well, that's a different story. And in that case, there's no Max, there's no maximum fraud, and you're gonna ultimately have to give them returns, but you get proof. And what you do is you show your affiliate, but what you want to do is you want to get that within a period of time after the month is over. And that leads me to the third thing, which is really important is when you're doing your deal with your affiliate, okay, the person that's driving traffic for you, you want to set up the deal, where you're on net 30 terms, and this is important, you pass on collected revenue, okay? Certainly the beginning, if you don't have any money, where you can front it, your whole business can get run over and you could be done and on the street if you don't do it the right way. Which means that if I do a deal with an advertiser, and they're willing to pay me $10, a lead, well, then I go out to the market, and I get somebody to agree to run the offer. And they're generating leads from when they generate 10,000 leads, okay? Well, one is, when you do it on net 30, what that means is 30 days go by, and then after the 30 days go by, right, the months over, the affiliate will invoice you. net 30 means you have 30 days to pay that affiliate for the traffic, okay. And that's important, because what's going to happen is, you want to make sure that whatever terms you agree with, on your affiliate side, you have better terms or equal terms with your advertiser. And in that way, you're never coming out of pocket. So if you have net 15 terms with your advertiser, you can pay at 20 at 30. But what's going to happen is, if you generate 10,000 leads at $1 per lead, well, then the advertiser within 15 days is going to pay you $10,000. And if you paid 50 cents to the affiliate, your net 30 terms, so that $10,000 is going to go into your bank account, at that point you take from that $10,000, the five grand that you owe them, they generated 10,000 leads at 50 cents, you're gonna pay that at affiliate five grand, you just took money from them, he gave it to the affiliate, he kept the difference, you're profitable, okay? Why you want to do it on collected revenue is because if you don't get paid by the advertiser, then your agreement says that you don't have to pay the affiliate. Now, why wouldn't advertiser pay you? There's a lot of reasons. It could be bad traffic. Well, in that case, it's very different. Because you're gonna have a conversation, some guys, they say, there's bad traffic, and you're just a liaison between the to show me the information, you give them the information, they come back with why they believe it is or is not good or bad traffic, and we go back to the advertiser, and you're just a liaison between to to showing them what's going on. And you come to a solution, right? But there are times where companies just go out of business, it's happened. $10,000 is a lot of money. But what happens if it's a million dollars, and the advertisers pay you, they're looking at your affiliates looking to get paid? Well, you can't pay because you don't have it, if you do a deal, where you're paying them on or what, even if they don't pay you, these guys can come after you for the million bucks that you owe them, and you don't have it, you're in a business game over. So you want to protect yourself. It's not easy to get that done, right? A lot of performance marketers get it, and they'll work on those terms. Others won't. And others will say, as an affiliate, hey, I'm working with you. So you're the advertiser, I don't really care what's going on on that side. So the only way I'm gonna run traffic is if you pay me on what I generate, regardless if you collect the revenue or not. That's where you make a decision in your business. Right? If you're new, I recommend you don't do that. Go find somebody new. If you want to take a risk. Okay, then go for it. But if you do it Keep the volume low, start to slowly scale and start putting money in your pocket. So that you have reserves. So that if you want to take some risk, because you know this person has unbelievable traffic, then you can go for it, right, just don't put yourself in a position where your whole company is going to get run over, you're going to be out of the street, if you don't get paid. You got to do it within whatever that comfortability is that that comfort zone for you from like a revenue perspective, which I've done that all day long, I'll pay out people before I get paid, right. But I'm in a very different position than I was, when I got started. When I got started, I never did that. All I did was I paid out when I got paid. And I would try to negotiate the best terms to get paid by the advertiser as soon as possible. And if I got paid early from the advertiser, I would try to pay my affiliate earlier. So even if I was at net 30 with them, but I got paid on net 15 from my advertiser, I would take the 5000, I owe him, and I would pay them at 16,17, the affiliate will appreciate it, they're getting paid sooner. And what's the difference for me if I hold on to the five brand, unless there's some reason why I would do strategically, which I can't see why that would make sense in the beginning, is build a relationship with your app, affiliate, get it set up, right. And the last one I'll say is, work on getting an A or deal. If you get an A or deal, if you become exclusive, it can be a game changer for you. It's hard, I'm not suggesting you do it day one. But if you're going to stay in this business, and try to run the affiliate game, you want to try to have something that separates you and gives you some leverage, so that you can go to the market with an edge. And that changes the whole game for you. But the bottom line is, you want to use other people's traffic to be able to generate free traffic only pay when you get the result that you agree to the result that you're going to get paid by the advertiser for, right. So you want to do a deal where you're going to do it and only get paid on a lead, you're only gonna pay out on a lead. If you want to do that. If you want to go out and find all these affiliates, you got to follow these tips, you got to understand your business. And if you do that, I promise you, it's going to put you in a very good position to grow your business quickly. It's going to help you with generating cash flow. And eventually, if you do it right, by using my surveys, then you're going to start to build up your own list. You're going to own your own traffic, people might be coming to you asking you to promote their offer to your subscriber list. I guarantee it'll happen if you do a good job. And that's how the business goes around. Right? And that's what I mean by everybody's an affiliate. A guy like Russell Brunson, right. He's got about 150,000 members recurring in his platform, he's got his his offers that he sells on the front end, right, he probably has an email list of, I don't know, 10 million, 20 million 50 million, at any given point, he could go and promote somebody else's offer, he can go and do a joint venture, he's valuable, his his acid, his leads are valuable. So for someone who wants to partner with him outside of all the other reasons, right? They know that if they're going to go do a deal with him, they're going to partner with him, then he'll promote the offer, it's if it's beneficial to him. Now, it's got to make sense for his audience, right? He doesn't want to send something that the audience is like, what the hell is this, and then the unsubscribe, you don't want that and people unsubscribe all the time, that's gonna happen. But if you give something that can add value to his audience, in addition to it, he can help you out. And he can make some money, meaning he'll go and promote the offering, he knows he's getting paid, when he generates a lead or a sale, it's a no brainer, it's a huge part of people's businesses. That's the way that you are able to now take immediate buy, go out and buy media, where you may think that you're not making money. But in the back end, in your follow up sequences with your list with your email list with your with your data phone list, right? You're monetizing that data. And that's huge, right? People look at it in different ways that I don't want to give like a number on what each email would be valued at. Because everybody's got a different number, right? So the info digital guys, those guys talk about looking at it as $1 per email, right? So if you have 10,000 emails in your database, right, and your mailing, you should make about 10 grand a month. That's not always true, right? In the direct response game. And in the game with the performance marketers who are promoting your offer, the ones that have the 5 million to 10 million, they're not looking to make $1 per email address. They're not there's not doing it. The more volume you get, the less you need to make some of these guys can make 25 cents an email 15 cents and be hugely profitable. Okay, hugely profitable, right? Because it's just a numbers game at that point. But the point is, is that you can take these tips you can go out and you can get traffic on a performance basis for free, where you only pay when you get the result that you're looking for. For your offer, or for your advertisers offer, and it will put you in business, it'll get you kickstarted to where you can start to grow your business. And then when you start to capture some data, use my surveys and start capturing some data, that's where it starts to be a game changer for you. Because you're still going to start to generate cash flow with the advertisers on the back end, with all of the different affiliate offers that you're going to promote. But you're building a list on top of that, and those emails are going to be worth a ton. Okay, there are some people that use it as an affiliate, okay? One is to get the leads, and they'll just use it as a list to start promoting other affiliate offers. And that's all they do with their business. Cool, totally cool, you can make money with it, you just got to keep the flow coming of new leads every single day, right. But there are other people, right, that will do that, they'll start to generate leads, they'll make money on the back end with some affiliate offers. And then their plan is to nurture those leads in their email list that they control the traffic and convert them into a membership that someone pays $2999 a month, right? Or maybe it's a coaching program, or a mastermind. And you see what happens is you're getting to market to those people, you're owning that traffic, you're owning that media for free. Actually, you're getting paid for it. Other people are paying you to build your own list that you can market to build your core business. And that's the power of what I'm talking about here, guys. So guys, I hope that you got some value out of this. I really want to appreciate you guys that are here, that are listening and paying attention. I'm telling you, this will work for you. I want to hear from you. So tell me - what are your challenges? Are you struggling with something when you're generating leads or buying media or trying to build your business? Tell me what your challenges are. So I can help you. And I'll be able to maybe do an episode on it or I'll respond right in the comments where you're writing, okay? But remember, if you like my content on my podcast, and you want to learn more about online performance, marketing, lead generation, how to use surveys to generate leads and build your business without using your own money. Okay, then do me a favor, hit subscribe, turn on your notifications, download my podcast. Listen, pay attention, ask me questions. And I'm here to help you. And if you like it, do me a favor and give me a review. It really helps. I don't think you realize how powerful reviews are. Because then we'll be promoted to other people like you who you think may get some value out of listening to me. So do me a favor. If that's the case, that's the only thing I asked for, I love to give you value just in return, subscribe, turn your notifications, and leave a review. So I want to leave you with this. If you have any questions on this video on anything went over how I can help you with getting traffic, free traffic, talking to affiliates, how to negotiate with an affiliate, anything with your business, ask me, text me, join my text community 917-636-1998. I'll be able to add you to my phone, you'll then be able to have a direct conversation through text with me asking me questions that maybe you need a little bit of help on. Right? Maybe I said something here that you're like, "Huh, I get it, but I need a little bit more." Shoot me text! Shoot me a question! Happy to answer it! I'm spending about 30 minutes a day in the Text Community answering questions from people, so if there's anything I can do to help you, amen. Okay? So with that said, I want you to remember this. If you have any doubts, it's normal. But I promise you, you can do this. It's not as hard as it seems. You just have to get started. Okay? It's your mindset. You want to have a positive mindset. So do me a favor - believe in yourself! Truly believe in yourself. Dedicate some time to listening to what I'm telling because I promise if you listen, I'm telling you, you WILL be successful. I believe in you! You just have to do it. So with that said, guys, I appreciate you all. Good luck! Take care! And I will see you next time!

Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcoming you into my family. And remember, results don't lie. But the people who don't have any tier. Thanks for listening.