18 Aug 4 Key Ingredients To a Killer Elevator Pitch
I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn’t know and had to sit down and think about it.
For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you’ll get a good hold on your business.
Coming up with an elevator pitch should be built using the four Ws. And once you’ve defined all four of those, it’ll be easier to determine everything you need to get going.
So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.
You don’t want to miss this one!
Let’s dive in!
What is an Elevator Pitch?
Elevator Pitch may sound basic, but actually, it’s not. Some people have been making millions of dollars, yet they don’t know their business’ elevator pitch.
It is an elevator pitch because it’s short enough to present your (or your business) background during a brief elevator ride.
So think about it as a brief persuasive speech of around 30-60 seconds that defines your business.
4 Ws of a Winning Elevator Pitch
You need to consider four things when building your elevator pitch. These four may sound so basic, but honestly, I’ve known some people who have earned millions of dollars from their businesses but still have to sit down and think about their elevator pitch.
So, here are the 4 Ws of a winning elevator pitch:
1. What’s the niche?
Start by considering your target market that would benefit from your product or service.
2. What’s the problem?
Successful businesses are those that help solve problems. So, identify how your company can help solve your target market’s problem.
3. What’s the solution?
Ask yourself the HOW part of your problem. How will your business solve the problem? What do you want your customers to remember about your product?
4. What’s the result?
What’s the end goal? What are the results that your customers would expect from your solution?
When you’ve answered each of these questions, put them together and read them aloud. Try to cut whatever it is that doesn’t sound natural in your pitch or anything that would lose a person’s interest.
Creating an elevator pitch takes time, but it’s a good exercise.
So, here’s what an elevator pitch script would look like:
I help (niche) with (problem) by (solution) so that they can get that (result or transformation).
In just 30-seconds, you have already told someone what your business is. A compelling elevator pitch sparks interest in your company or idea, which could turn into partnerships or sales conversions.
30-Second Elevator Pitches
Crafting a 30-second one-liner elevator pitch may sound easy, but it takes some time to get it right. You’ll find yourself going through several revisions to make it sound natural and compelling.
So, to give you an idea of how to use the elevator pitch format above, here are some examples that I’ll share with you.
Elevator Pitch for Lead Generation
I help parents with teaching their children (niche) how to study for exams (problem) by following my simple framework (solution) that has proven to increase children’s grades from low 80s to 90s plus (result).
Elevator Pitch for a Physical Business
I help dentists (niche) with growing their practice (problem) by getting more clients using my strategies online (solution) to position themselves as the go-to dentist in their area so that they can have a successful business and they can help others with their teeth (result).
Elevator Pitch for an Online Business
I help entrepreneurs (niche) with building beautiful funnels with software (problem) that allows you to build these funnels without having a programmer, without having a designer, and without having a copywriter (solution). You save all this money so that you can generate more sales, grow your business and make an impact on people’s lives (result).
There you have it. So these are examples that you would use for an elevator pitch. Make sure to tune in to the full episode for more!
If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!
If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!
I’m looking forward to hearing from you!
See you next time!
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Eric Beer 00:00 Eric Beer 00:24 Eric Beer 01:59 Eric Beer 03:55 Eric Beer 05:39
I was asking the person was what's their elevator pitch. And they didn't know it. They had to sit down and really think about it. And I think that's something that when you're… when you're building your business, you should start with. And then you should know, like, bam, if I asked you that question, and you'll really have a good hold on your business.
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.
Eric Beer 01:08
Hey, what's up, everybody? How are you doing? Eric, here. Hey, I was just building a survey for somebody in Survey Detective. And one of the things that I was asking the person was what was their elevator pitch. And they didn't know it. They had to sit down and really think about it. And I think that's something that when you're… when you're building your business, you should start with. And then you should know, like, bam, if I asked you that question, and you'll really have a good hold on your business. So when you're asking me... How should I start my lead gen business? Or how should I start my expert business? Or how should I start my whatever business? You really should just think about those four things, right?
I help like the niche with - what's the problem? By - what's the solution? So that - what is the result? So you really want to come up with: What's the niche? What's the problem? What is your solution? And what will happen to them when they use your solution? What's the transformation, and what is the result that they're going to get? Those four things will help you define your business... will help you define what you're doing... will help you define everything you need to get going. It's the foundation of a business. So I encourage you guys to kind of sit back and think about it. Like if I bump into you in an elevator, we're on the 12th floor. And we press one to the lobby. And I say, hey, man, what do you do? You would give me your elevator pitch. I help blank niche with what problem by what solution so that they can get that result or transformation. So I know it's basic. But it's really not, you know. Some of the… some of the people that have been doing millions of dollars that I asked us to sit and like think about it. And I just think if you guys really want to build a solid business and understand what you're doing and who you're serving, it's a... it's a good exercise. So I would encourage you all to take a... take a shot at that. And read it back to yourselves. And continue to… to look at that, because it'll change a lot. And it's really, really helpful.
All right, so an elevator pitch would be as an example, I help parents with teaching their children how to study for exams by following my simple framework that has proven to increase children's grades from low 80s to 90s plus. All right, another example would be, let's say you want to start a lead generation business. Okay? So I help dentists with growing their practice by getting more clients using my strategies online to position themselves as the go-to dentist in their area so that they can have a successful business and they can help others with their teeth. So you guys get it right. That's the elevator pitch. All right. All right. Another example would be, let's say, ClickFunnels. Right? You run into Russell in the elevator. Hey, Russell, what do you do? Well, I help entrepreneurs with building beautiful funnels with software that allows you to build these funnels without having a programmer, without having a designer, without having a copywriter. You save all this money so that you can generate more sales, grow your business and make an impact on people's lives. So you guys get it, right? So those are the kinds of examples you would use for an elevator pitch.
Would you like to learn how I built my business using other people’s money? If so, then join my 21-Day Challenge at performancemarketersecret.com. I look forward to meeting you and welcome you into my family. And remember, results don’t lie, but the people who don’t have any do. Thanks for listening.
Eric Beer 00:00
Eric Beer 00:24
Eric Beer 01:59
Eric Beer 03:55
Eric Beer 05:39