18 Aug 4 Key Ingredients To a Killer Elevator Pitch
I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn’t know and had to sit down and think about it.
For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you’ll get a good hold on your business.
Coming up with an elevator pitch should be built using the four Ws. And once you’ve defined all four of those, it’ll be easier to determine everything you need to get going.
So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.
You don’t want to miss this one!
Let’s dive in!
What is an Elevator Pitch?
Elevator Pitch may sound basic, but actually, it’s not. Some people have been making millions of dollars, yet they don’t know their business’ elevator pitch.
It is an elevator pitch because it’s short enough to present your (or your business) background during a brief elevator ride.
So think about it as a brief persuasive speech of around 30-60 seconds that defines your business.
4 Ws of a Winning Elevator Pitch
You need to consider four things when building your elevator pitch. These four may sound so basic, but honestly, I’ve known some people who have earned millions of dollars from their businesses but still have to sit down and think about their elevator pitch.
So, here are the 4 Ws of a winning elevator pitch:
1. What’s the niche?
Start by considering your target market that would benefit from your product or service.
2. What’s the problem?
Successful businesses are those that help solve problems. So, identify how your company can help solve your target market’s problem.
3. What’s the solution?
Ask yourself the HOW part of your problem. How will your business solve the problem? What do you want your customers to remember about your product?
4. What’s the result?
What’s the end goal? What are the results that your customers would expect from your solution?
When you’ve answered each of these questions, put them together and read them aloud. Try to cut whatever it is that doesn’t sound natural in your pitch or anything that would lose a person’s interest.
Creating an elevator pitch takes time, but it’s a good exercise.
So, here’s what an elevator pitch script would look like:
I help (niche) with (problem) by (solution) so that they can get that (result or transformation).
In just 30-seconds, you have already told someone what your business is. A compelling elevator pitch sparks interest in your company or idea, which could turn into partnerships or sales conversions.
30-Second Elevator Pitches
Crafting a 30-second one-liner elevator pitch may sound easy, but it takes some time to get it right. You’ll find yourself going through several revisions to make it sound natural and compelling.
So, to give you an idea of how to use the elevator pitch format above, here are some examples that I’ll share with you.
Elevator Pitch for Lead Generation
I help parents with teaching their children (niche) how to study for exams (problem) by following my simple framework (solution) that has proven to increase children’s grades from low 80s to 90s plus (result).
Elevator Pitch for a Physical Business
I help dentists (niche) with growing their practice (problem) by getting more clients using my strategies online (solution) to position themselves as the go-to dentist in their area so that they can have a successful business and they can help others with their teeth (result).
Elevator Pitch for an Online Business
I help entrepreneurs (niche) with building beautiful funnels with software (problem) that allows you to build these funnels without having a programmer, without having a designer, and without having a copywriter (solution). You save all this money so that you can generate more sales, grow your business and make an impact on people’s lives (result).
There you have it. So these are examples that you would use for an elevator pitch. Make sure to tune in to the full episode for more!
—
If you have any questions or you want to suggest a topic for the podcast, shoot me a message on social media or in my text community (917-636-1998) and let me know!
If you’d like to get bonus Performance Marketer content, sign up for my SurveyDetective VIP waitlist!
🕵️♂️ Sign up for the SurveyDetective VIP Waitlist HERE
I’m looking forward to hearing from you!
See you next time!
Listener Love…
- Warning! ⚠️by Boz46747 from United States
Wear a helmet when you listen to the podcast. Eric will leave you feeling like you can run through brick walls. In all seriousness, this podcast is the absolute best!
- Awesomeby Nevareze William from United States
Very interesting show.
- FANTASTIC!!!by cucklord101 from United States
My life changed after I discovered this podcast, 100% the number one on the platform.
- Great Podcast !!by Olivia Cousta from United States
I listen several days a week and am excited to have taken action with my first few steps. Thanks Eric!
- Best Podcastby faz12548 from United States
Thanks for everything. This show has been an amazing resource.
- My favorite podcastby Alison Riah from United States
This is my favorite podcast. I look forward to every episode and share it with everyone I know.
- Awesome!!by Brads Hook from United States
Love this show
- Inspiringby stevie h b from United States
Eric’s energy, wisdom and experience get me pumped up to do more.
- Eric changed my life, thank youby Nicole Aliba from United States
Anyone who has a chance to listen, do it. Subscribe, download and listen. Eric is authentic, he truly cares about the people he comes in contact with. I know eric, I’ve tried to be around him and learn from him any chance I get. He’s been successful in every stage of his life. Getting the opportunity to hear from him direct, how he thinks, how he goes about achieving his success, his strategies, his tactics, his outlook on life. I’m thankful he started this podcast and I’m thankful I get the chance to learn from him. I have no doubt the lessons he delivers each and every episode will help me continue to be succession my journey. Thank You Eric for making an impact on my life and making me realize I’m capable of so much more than I ever realized. Your support fuels my success. Good luck with the podcast!
- Wholly Cow!!! Eric Is The Real Deal!!by Supreme Dragon Slayer 69 from United States
Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!
- Daveby Rothbone from United States
One of the best podcasts in a long time. Very insightful, had me at the first 2 minutes kept me for entire podcast. I am a entrepreneur myself and found it very interesting.
- Eric Beer is a genius.by Raera29 from United States
I've only briefly met Eric - but listening to his podcast (as well as his YouTube videos) - it's clear to me that he has an in depth understanding of how marketing should work. Brilliant podcast!!!
- Beer podcastby Bghbhhhggghugyhjjgtjporws from United States
So excited to get more info from Eric Beer to help further my career.
- Great Stuffby Dr TBA from United States
I have been a business owner and entrepreneur for over 25 yrs. I found the information both interesting and informative. I am a fan! Dr Todd Askenas
- This dude is the real deal...by gossjoh1 from United States
I’m in the internet marketing space and have heard about Eric Beer from other entrepreneurs and it’s always about how much he crushes it. Over $100,000,000 in revenue... no joke. I had the good fortune to meet him this weekend at an event and he couldn’t be more humble and genuine. Just listened to the first episode and it is awesome! Can’t wait to learn and grow from you Eric and thanks for sharing your wisdom and experience with all of us!!
- Awesomeby Archmatic from United States
Thank you Eric for all your motivation and confidence! This is a must listen. Eric is always on his game and ready for a challenge!!!’
- Informative and relatableby srg1113 from United States
I've listened to the first two episodes and found them useful and entertaining. Eric gives a lot of background to how he got to where he is in his career and the challenges he encountered and overcame along the way. He also shares his knowledge in a way that's easy to understand and would be useful both to people new to Internet marketing, and to people like myself who have some experience but are looking to expand their knowledge. I'm subscribed and looking forward to future episodes.
- Outstanding!!!!by casino exec from United States
This is an excellent podcast for entrepreneurs in any industry. Hearing Eric interview and discuss proven success stories is like getting a motivational fix within 24 minutes. Can’t wait for the next episode!!!
- High Fiveby chris drazek from United States
This is good! Guy is well known industry veteran. In the age where it's hard to get 15 minutes with someone like that on the phone, these episodes have a permanent placeholder on my calendar. Well done and keep up the good work!
- Amazingby Rtfdghf from United States
Walked into the office inspired and motivated! Great listen.
- Just discovered a GOLDMINE of information!by ericamerica from United States
This is next-level marketing that EVERYONE needs to know. SO much value here! This is information people would be willing to pay BIG $$$$$$ to have, and he’s just laying it all out here.
- Insightfulby lonestar1818 from United States
Incredible insights from one of the best!
- Entrepreneurial Goldby girlfriendwithnutallergy from United States
This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.
- Knowledge bombs!by Sheree Trask from United States
Eric is a wealth of knowledge, not to mention, incredibly humble! He's got the proof to show that determination, grit and perseverance pay off... and I love that he's shedding light on the world of performance (affiliate) marketing with tangible tools anyone at any point in their online journey can apply. Thanks for all you do, Eric! Excited for more!!
- As Smart As they Comeby Lgoldberg1976 from United States
Eric Beer is a tremendous listen. His story telling and motivation have already driven me to work harder. Can’t wait to hear what he has to say next.
- Great contentby Sensei Victoria Whitfield from United States
Eric is a great guy, gives from the heart and is a wealth of powerful, profit-positive information. Rock on, brother!
- So informative and easy to understandby bergbusiness from United States
If you are serious about starting in this business this is the podcast to help kickstart your career. I highly recommend tuning in.
- Powerfulby reebcire from United States
Never realized how mich money performance marketers make without taking much risk. Get excited to learn more
- Eric Nailed It...by Mark Duke from United States
You do not want to miss out on this podcast. Eric is absolutely brilliant at his craft. A MUST listen or anyone who is wanting to ethically up their game in the business + affiliate marketing space. Cheers!
- I loved this podcast!by DPG...123 from United States
I just listened to this not knowing what to expect and it was FANTASTIC! I am hooked and can’t wait for more episodes. Looking forward to learning a ton from Eric 🙂
- Eric’s trainings will up-level your life!by SwayBuckley from United States
Eric’s level of transparency and REAL value is not only rare but transformative! Don’t sleep! He’s the real deal!
- Got me hooked from the startby Doc bus from United States
Hearing Eric’s story and why he is looking to share his knowledge of starting a business was so motivational. Looking forward to hear what he comes out with next. Hoping I can use his coaching to take my own life and business goals/ideas to the next level.
- Eric is a genius!by Golden Oracle Ministries from United States
I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.
- Excellentby JLRPS22 from United States
Very motivational!
- Awesome contentby NickTheGreek83 from United States
I don’t normally write reviews but this is a must listen for anyone considering starting a business. Eric thank you for taking the time to give away some of your secrets! Look forward to future podcasts.
- Legend!by Daxy111 from United States
SO excited for your content to come. You're advice and results is authentic which is rare now a days!
- *****by acrygvbh from United States
Fantastic relevant info !!!
- The real dealby Erin_Verb7 from United States
Eric Beer is one of the smartest media buying minds I know. Take this chance to learn everything you can about affiliate marketing from him. He will teach you an ethical way to make your life and your family’s lives better through affiliate marketing. He’s the real deal.
- Genius marketing knowledgeby Nick349731 from United States
I can’t wait to continue to learn rom Eric! So skilled and such a genuinely good person too. Keep putting out the great information Eric!
- Great story and great infoby R-Rot from United States
This was a very interesting podcast. It was honest, informative and motivational. Eric has a great story that, everyone who is interested in starting a business, should listen to. Highly recommend!
- Amazingby Billion Dollar Cowboy from United States
I can’t wait to learn more!! So so good!!
- Awesomeby Eric X 2 from United States
Eric Really enjoyed listening to this. Keep up the great work!!!
- Let’s Market!by hjdvikes from United States
As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.
- Invaluable information!!by lpro1111 from United States
Invaluable information. Can’t wait to dive in.
- Great information, tons of useful tipsby jonnygal77 from United States
These are great, so much useful information that I can use immediately and effectively. Thanks Eric
- Great listenby Xtra Medium from United States
I love listening to Eric’s podcast on my way to work. Looking forward to applying some of these principles to my career.
- Definitely worth a listenby SBS776 from United States
I have had the pleasure of working with Eric and this podcast is a roadmap to success. He is a professional with years of experience and delivers results
- Game Changerby Jay Heydt from United States
Eric Beer is a game changer for your business. I had the privilege over the summer of taking an online marketing class with him. The daily interaction with Eric made me believe anything was possible as well as opened my eyes to an entire world that is online that I was missing. You will learn and earn with Beer. He is one of the best business coaches out there!
- Performance at its best!by Shm722 from United States
Eric has great ideas and insights!
- Listen to a visionary....by RobH60 from United States
Eric is a genius and visionary. Always looking to get ahead through hard work and drive to success yet he is super down to earth and willing to spend the time to share the secrets of his success with others.
- Finally, coming out to teach the worldby RogerSmith! from United States
I've known Eric for quite some time and he has been the guy who is quietly CRUSHING it. I'm glad he is coming out to the masses to share all his knowledge!
- Can’t wait to dive into these!by Arushi-315 from United States
I can’t wait to learn from Eric so I can level up my marketing!
Transcript…
Eric Beer 00:00 Eric Beer 00:24 Eric Beer 01:59 Eric Beer 03:55 Eric Beer 05:39
I was asking the person was what's their elevator pitch. And they didn't know it. They had to sit down and really think about it. And I think that's something that when you're… when you're building your business, you should start with. And then you should know, like, bam, if I asked you that question, and you'll really have a good hold on your business.
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I’m looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply, and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer podcast.
Eric Beer 01:08
Hey, what's up, everybody? How are you doing? Eric, here. Hey, I was just building a survey for somebody in Survey Detective. And one of the things that I was asking the person was what was their elevator pitch. And they didn't know it. They had to sit down and really think about it. And I think that's something that when you're… when you're building your business, you should start with. And then you should know, like, bam, if I asked you that question, and you'll really have a good hold on your business. So when you're asking me... How should I start my lead gen business? Or how should I start my expert business? Or how should I start my whatever business? You really should just think about those four things, right?
I help like the niche with - what's the problem? By - what's the solution? So that - what is the result? So you really want to come up with: What's the niche? What's the problem? What is your solution? And what will happen to them when they use your solution? What's the transformation, and what is the result that they're going to get? Those four things will help you define your business... will help you define what you're doing... will help you define everything you need to get going. It's the foundation of a business. So I encourage you guys to kind of sit back and think about it. Like if I bump into you in an elevator, we're on the 12th floor. And we press one to the lobby. And I say, hey, man, what do you do? You would give me your elevator pitch. I help blank niche with what problem by what solution so that they can get that result or transformation. So I know it's basic. But it's really not, you know. Some of the… some of the people that have been doing millions of dollars that I asked us to sit and like think about it. And I just think if you guys really want to build a solid business and understand what you're doing and who you're serving, it's a... it's a good exercise. So I would encourage you all to take a... take a shot at that. And read it back to yourselves. And continue to… to look at that, because it'll change a lot. And it's really, really helpful.
All right, so an elevator pitch would be as an example, I help parents with teaching their children how to study for exams by following my simple framework that has proven to increase children's grades from low 80s to 90s plus. All right, another example would be, let's say you want to start a lead generation business. Okay? So I help dentists with growing their practice by getting more clients using my strategies online to position themselves as the go-to dentist in their area so that they can have a successful business and they can help others with their teeth. So you guys get it right. That's the elevator pitch. All right. All right. Another example would be, let's say, ClickFunnels. Right? You run into Russell in the elevator. Hey, Russell, what do you do? Well, I help entrepreneurs with building beautiful funnels with software that allows you to build these funnels without having a programmer, without having a designer, without having a copywriter. You save all this money so that you can generate more sales, grow your business and make an impact on people's lives. So you guys get it, right? So those are the kinds of examples you would use for an elevator pitch.
Would you like to learn how I built my business using other people’s money? If so, then join my 21-Day Challenge at performancemarketersecret.com. I look forward to meeting you and welcome you into my family. And remember, results don’t lie, but the people who don’t have any do. Thanks for listening.