06 Feb 3 Ways To Get Free Traffic To Your Offer
People who are looking to get into performance marketing often worry about not having enough money to get started. But it’s a false premise – you don’t need an advertising budget to acquire traffic and start generating leads.
Last week during a masterclass I held for my “One Affiliate Offer” Challenge, I dedicated an entire segment to this very topic. The great thing about performance and affiliate marketing is, you can do it effectively regardless of the size of your budget. There’s always something you can do, whether you have $100, $10 000 or even if you have no money to invest whatsoever. So today, I’m going to walk you through the top 3 ways for getting traffic without spending a dime.
1) How to Drive Free Traffic Through Your Personal Social Media Accounts
Your personal social media profiles are a great place for redirecting people to your offers and funnels. Each particular platform has a specific place where you can provide the visitors of your profile with links to relevant pages. For instance, Facebook has a predetermined bio section where you can put all the links relevant to whatever you’re trying to promote. Instagram on the other hand, allows you to put a single link in the bio section. The best way to overcome these types of obstacles is to create a single landing page that holds all the essential redirects. There are some platforms that can do this for you and Linktree is probably the most popular option.
However, adding your links is just the first step. Once you have all of your relevant channels equipped with your key offers, now you need to worry about getting more people to your profile. And how do you that? It’s easy – you start mingling with those who are most likely to make use of your offer.
It’s all about using your specific skill-set to share advice and insights with people who will find them relevant and useful. That is how you start building rapport with people will encourage them to learn more about you. What’s the first thing they do? Click on your profile, of course! When they get there, your links will provide them with all the info they want and those who get redirected to your funnels are more likely to be high-quality leads. All of that on a $0 ad budget.
2) Getting Fresh Leads From Big Facebook Groups by Leveraging Survey Results
I’ve mentioned a few times on my podcast why surveys are one of the most powerful tools for performance marketers. They allow you to segment a target audience into different sections based on their characteristics, needs, wants and objections. All this information allows you to create multiple custom-tailored messages, each one resonating with a particular section. If performed correctly, you’ll end up sending relevant messages that will in return have much better conversion rates.
“It’s taking the guesswork out of marketing… Ask them, listen to them, provide to them what they want.” – Eric Beer
I’m going to let you in on one of the easiest ways you can leverage surveys to create free traffic. First, you need an audience to survey. The best way to approach an audience that shares a particular characteristic is through Facebook groups. After you find an audience that may enjoy your offer, reach out to the group admins and make your pitch.
So what exactly are you offering? Well, if they let you do your survey – you can provide them with some valuable information that helps them understand their audience better. You can also segment their audience for them into smaller groups. And you’re going to do all of this for free. Why? Because your payment comes in the form of leads, contacts of people who completed your survey.
Surveys are both effective and versatile – there are so many different ways you can apply them. Still, creating a good survey is not that simple – it requires a lot of work, experience, and skill. But it’s such an essential tool for marketers that I don’t think it should be that hard. This is actually one of the main reasons I’ve started working on a platform that allows people to build survey funnels with zero tech skills. It’s called SurveyDetective. It’s still in development but if you’d like to see what it’s about – click here to request an invite to our MVP. There’s a lot of cool stuff!
3) Combining Sweepstakes, Surveys, and Advertisers to Get a Whole Bunch of Leads
This method is a little bit bigger in scope but the returns are definitely worth the trouble. You start off simple – by picking a niche where you can offer a sweepstake of your product or offer valued anywhere between the $200-400. Then you approach a group of advertisers and you ask each of them to share your giveaway info with their list of contacts. And they have to do it twice in the time your sweepstake is active. If they’re up for it, they can throw in a giveaway of their product as well so that you can create a bundle.
Now, you’re probably wondering what’s in it for them? It’s pretty simple. All the leads that you acquire through your sweepstake – you’re going to share them with your advertisers. Each and every one.
If you really want to sweeten the deal – throw a survey into the mix. Providing your associates with additional information about their audience is something they should definitely be interested in. Doing market segmentation on its own is a service you can easily charge for – they should be ecstatic to get that kind of info for free!
In its essence, this is a simple bartering method. You create sweepstakes that generate leads from a number of different mailing lists and you share the generated leads among your associates. That’s why this method is especially effective if the advertisers you’re collaborating with have offers that complement each other. Ultimately – everybody wins.
“Making money is cool but… you want to serve people. You want to have a reason for what you’re doing.” – Eric Beer
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Seriously.. Affiliate Marketing has been around for a LONG time.. However, it’s always been associated with scams, and fly by night marketing tactics that are shady l, illegal or unethical at best. Until now. Eric runs his entire business (which is ultra successful btw) the same way he runs his life.. On pure integrity. Finally, a podcast that is teaching Affiliate Marketing based on being.. Ethical and Transparent. But the best part? This podcast is soooo much more than just Affiliate Marketing.. it’s about running a successful business and successful life. So far Episode 3 is my favorite and I look fwd to each episode as soon as it comes out. Highly recommend this to anyone, regardless of where they are in their business!! Straight Gold Beb!
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This podcast is amazing an a must have for anyone looking to take their entrepreneurial endeavors to the next level. Whether you are interested in becoming involved in affiliate marketing, or are just a student of life looking to learn about one of the largest and least discussed industries, this podcast is for you. Eric makes his passion for entrepreneurship available to all with this podcast, and for that reason it is a must listen.
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I had the pleasure of meeting Eric Beer in a high level mastermind that we are both a part of. I must say that every time he opens his mouth marketing gold falls out! I’ve made millions both online and offline, so when I hear someone talking about marketing I’m not usually that impressed, but with Eric I’m beyond impressed. I’m blown away!!! Learn from Eric, do what he say and watch your business grow.
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Eric Really enjoyed listening to this. Keep up the great work!!!
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As someone who has networked and marketed more over the past 2 years than ever before in my career, this Podcast is an absolute MUST listen for me. Eric makes it easy to listen, learn and apply.
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These are great, so much useful information that I can use immediately and effectively. Thanks Eric
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00:00 Ultimately guys, making money's cool, but the whole idea here is that you guys want to make an impact, right? You want to make an impact and you want to profit. So that's the goal here of what we're trying to accomplish. You want to serve people. You want to have a reason for what you're doing.
00:16 I spent the last 17 years building my eight-figure performance business without using any of my own money working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing and follow along as I learn, apply and share performance marketing strategies, working with some of the brightest people on the planet. My name is Eric Beer and welcome to the Performance Marketer Podcast.
00:58 There's a lot of different ways that you can drive traffic to your funnels to build up your list. Today we're just going to go over some ways you can do it where you have no money. You don't need it, it's free. So how do you figure it out? So believe it or not, we're going to talk about the way that you're going to use your social channels as one of the ways to do it. And I've got a few different ideas on ways you can be doing this to start setting up your own ability to get traffic. One strategy that people have been using is by doing it through using their personal social channels. The concept there, right? You want to go and look around for your dream 100s, where are you going to start building up all of the different influencers that you want to follow for your niche, for your market.
01:52 You're going to start to sign up for different groups, follow different pages of where your audience hangs out, and the concept is around... Yes, you want to first start, by. Using your account, not for personal, but literally use it for your business to allow people to understand all the things you have available right now today. So anywhere you have the ability to put any links anywhere you have the ability to show a picture on your profile. What you want to do is you want to have this all pointing towards whatever your offer is. If it's a... You want to get people to go to a webinar, if it's a course, if it's a lead magnet, if it's a survey, you want to have that on your personal account, so when someone comes and looks for you, then they're immediately going to be seeing all the things that are available. And you're going to get clicks, they're going to go right to your funnels, and you're going to get that for free.
02:55 Now, why would people be looking for you? The reason is what you're to start doing is you're going to start to try to become friends with people that are interesting to you, in your industry. You're going to be giving advice about what your skill set is, what your knowledge is. Where it's relevant, right? What you're trying to do is you're just trying to help as much as you possibly can, and the more you can help, the more you can show that you know what you're talking about and more value.. .What's going to happen is you're going to start clicking, you're going to start clicking on who is this person, right? We all do it. We all search. If you think about it as when you're in your own Instagram, right? And what you're doing is if you see somebody that writes something in a, in a group, if you see somebody that writes something on a post, what's the first thing you guys do?
03:45 You click on the person's name, right? And if you like that person and you think they're someone of value, then what's the second thing you're going to try to become friends with them? Well, when you're doing this, ultimately you're seeing, you're learning about who they are, right? So if you go to my Instagram, my Facebook today, I've got all kinds of different links on there, okay? So what happens is, is when you're doing these things right, you come here, intro, join. My challenge, listen to my podcast, edit bio, all about my company, where I went to college, my Instagram's, my Twitter, my YouTube, my LinkedIn. Sometimes what they'll do is they'll break these links. So you gotta be careful with it, which I think they might have done here. But so ultimately anywhere here, when people start coming in here and putting all these things on the page, they're going to be here and they can be able to click out and link out to you.
04:42 They're going to learn about who you are. Right? Here is a picture of my family. I need to change that. You could be putting a, I could be putting my, my podcast, a picture on here, don't want people to get to the podcast. I could put a funnel for the challenge, anything, right? So when I'm out and I'm starting to comment, what will happen is people are gonna look at my profile. If you go and you look, here's another way, right? So people will click on your profile page, will look another chance for you to now show where they can click, join the challenge on an eyeball. May figure business with online, with other people's money, right? So the idea here, what a lot of people do is they just start posting all kinds of different links anywhere you can on any of your social channels, right?
05:26 If you're going to go to Instagram, Instagram doesn't allow you to do that, right? Instagram only allows you to do one link, right? So the way I recommend you do that is you create one link that has almost like a directory of everything that you do. There's products out in the market today called um, like link tree. And what it does is it just shows you everything that's on this page that you have, whether it's you showing people your lead magnets, you people showing people your free courses. If you're selling something with what your store is and deals that you have showing different social channels, if you want to get followed in YouTube and in Facebook and whatnot. So how are other ways that you can do it? Well, what I like and what I recommend and how you can create value is by leveraging surveys.
06:22 So we know with my survey platform, the strategy of what we're going to be doing is we're going to go and create a market survey so that we can learn about our niche. We can get a good understanding of what people want within our niche. They're going to tell us what they want. Then you're going to create a segmentation survey, which is going to allow you now to create different segments, different groups of people that will be, have the same characteristics so that you now have different target markets that you can create your custom messaging for. You're going to position your brand in a way that you're customizing the product specifically for those people based on their objections, based on their sales, and then you're then going to deliver to them your product, which is your core product, which will never change, but to each target market.
07:19 It'll look like you customized it. The perception that they look at is that you now customize your core product for each target market when ultimately it stayed the same. Does that all make sense? What I'm trying to do right now is I'm literally trying to create the SurveyDetective platform where I walk you through this process that I ultimately do it for you. I'm trying to simplify it so that I, I get it to a place where you don't have to really think other than just tell me some information about what you want and then you're in business. Okay. What are the results of a survey guys? What's the survey doing for you? It's giving you market research, right? We all know that companies are spending millions of dollars a year. Big companies are spending million dollars a year on all kinds of market research. You guys, I'm sure have heard of times where the, you know, you'll show up to like a focus group and you get a hundred bucks or whatever it is that you're doing.
08:16 Right? Okay. So the whole idea is they're getting feedback. They're learning about their market so that they can make decisions on how to invest in their business. They're making decisions on what direction to go, what's the strategy? Netflix trying to figure out what they should be investing in for the different types of genres that they're going to create their movies around their shows around. Right? Who might want to know what people are watching on Netflix? Right? Amazon prime is going to want to know what people are watching on Netflix, so if they go out and do some market research, asking people you know, what's their favorite shows? What's their favorite genres? Then ultimately what happens is they, they learn about their market and now they can add, deliver them things that they're already consuming. While I try to recreate the wheel, when they know what they want to consume, it's the same concept of if people are consuming content on a podcast, then don't try to convert them using a blog.
09:15 Don't try to convert them on social media, convert them market to them through a podcast because that's where they're used to consuming their content. That's where they want to consume their content. Don't try to make them change their habits. You want to disrupt their patterns in front of what they're used to consuming, but just going back on track, how do you get free traffic using all of this information? Here you go. Here's the secret sauce. Few ways. One, you can approach admins of different groups that have your audience and you can tell them that you are going to help them with understanding the market, understanding what their audience wants, and you're going to also help them with segmenting each of these people into different target markets. The same way that you would be doing it for your business. You're going to do it for their business.
10:12 You're going to do it for those admins. You're going to do this all for them for free and in return, what you're going to get is anybody that signs up for any of these surveys, you get to keep that data. Let's say you, you approach somebody a click funnels, right? They have 265,000 people think that's what it was somewhere around there. So if you can convince them that you can help them with their market research, you can convince them with that. You can help them with segmenting out these people into different groups based off of who they're looking to target right now. You can now use our surveys to start promoting and helping them understand their market, help them create segments, and then help them with trying to help with whatever their goals are in China drive, whatever sort of conversion or action or engagement there is.
11:02 And at the same time, if you're interested in those people, then every person that signs up your agreement is you're doing all this work for free for them. But you get to keep that data. And when you keep that data, now what you do is you start to communicate with them through email. So not everyone's going to say yes, but I promise you if you go to 10 different group admins, 20 different group admins, um, pretty confident that you will get at least one. And that's all you need guys. You just need one because guess what? Once you have one, you start doing it. You start creating some case studies, you start creating some value and now you can show it. Two other group admins who really couldn't see the value that you bring it to the table. But now you can show a result of what you did for one group admin that now will help you with the next one.
11:56 So the first one is typically the hardest, but once you get it, now you can start to build a business where you're getting free leads. And then from there it starts to snowball. And from those free leads, you now can start to generate some revenue off of those people. And then now you have money to start buying ads. Okay? Number three, you pick a niche, you start to approach different advertisers. And what you do is you create a group giveaway. You create a group giveaway where you're going to give away anywhere from like two to $400 worth of product in the niche. So let's call it, um, it's called pets. Okay? And you're focused on cats. So what you would do is similar concept. First off, the beauty of the surveys is you can, you can use this with anybody anywhere. Okay? I gave you the market research play into segmenting the list.
12:55 You can use it for customer feedback. You can use it for evaluating employees, right? But so let's go on using the pet example and we're targeting cats. So what's creative freebie? We're going to credit a sweepstakes to register. You can then take them through a survey registration. So okay, you approach each advertiser and explained to them that you're running a sweepstakes and you want to know if they're interested in participating. And what you explained to them is that you're giving away anywhere from like two to $300 worth of product. If they want to donate some products so that they get some awareness about when we're promoting the product, then great you could do so. And what you're willing to do is you're willing to share with them all of the leads that you are going to generate with that advertiser. And in return, that advertiser has to mail your sweepstakes two times within the period of when it starts to when it ends.
14:06 Now the advertiser, you might be thinking, we'll say, well, why would I mail your giveaway to my list to get signups? I already have that list and you're going to read back the same names. Well, here's the thing. The way you do it is you look for 10 different advertisers in the space. Okay, so you find these 10 advertisers create a giveaway. Like I said, you can add a survey to give them more information to learn about them. So you can segment that data. You don't have to, I would, but you don't have to. It's up to you. It's not really based off of you getting the free traffic that really has nothing to do with it other than you're adding more value for these people. But what you're able to do is you're able to now create a giveaway and what you have them do is you have them give you all different types of proxy.
14:59 You give about two, $300 worth of product, right? Debase. See the key here guys, right? By correcting the survey, now you have two comebacks with the advertiser. The first one was, why am I mailing to my list? I already have that list, so you're going to give me back my leads. But the thing is you're going to get five to six different companies in this space to be doing the same exact thing. So ultimately what you're hoping for is to get about 2030 50,000 leads by each of the advertisers mailing your sweepstakes that's relevant with the giveaways that are there. Give me a bundle of a giveaway of each of their products bundled together. And it's in that category. She you don't want, you don't necessarily want to find people that are competing, right? You want to find people that compliment one another and they're all gonna mail that sweepstakes to their database where people are going to sign up for that sweepstakes.
16:01 So all of those leads you're getting from all the five other advertisers you're going to share with that one advertiser. You're going to do that with all of them. So if you get 25,000 you're going to share those 25,000 leads with the advertisers that are promoting it for you. The second thing - share, barter. Barter leads, right? Think about it. Let's say of those 25,000 leads that for them to generate a lead, it costs them a dollar. Well then you're ultimately able to now save them $25,000 you're giving them $25,000 in leads, right? By utilizing the surveys, you're qualifying the leads that you're getting. So even if these people have their emails in their database, you're still going to give them information about these people that they didn't know. You're going to be leveraging the survey tactics, the strategy, the methods that we use to now gain market research, segmenting the people into different groups, allowing the advertisers to create different target markets to custom tailor the messaging to create the perception that you customized the core offer when it actually remains the same.
17:40 Okay? So I think that's important for you guys to understand here. You can now approach different advertisers and help them with their lead. You can help them with qualifying their users. Now you could also do this without having to create a sweepstakes where you can just use your surveys to now... Where you normally would be charging people for this, right? Where you can go to them and tell them that you're going to do this market research for free in return for you being allowed to keep the data, keep the leads that you're generating for the surveys that you are doing for them. If they tell you no, well then guess what guys? What can you do? You can charge them. You're already pitching to them on why they should understand the market, why they should be able to segment their lists so that they can create custom targeting cause what...
18:34 What does that do? What did the segmentations do? What's the value? One, you're sending more relevant messages to relevant people. Two is your now creating more engagement. You're going to have less complaints, you're going to send to less people and you're going to see a higher return, a higher eCPM. Okay, so you could take that strategy and tell them that you're going to charge them. For every person that comes through the survey, a dollar, for all the information that you're going to qualify them for, and then you can take that money and start driving traffic to your page. Or you can go bank it and create a big business out of it, or you do a hybrid and try to find a way to, to get the leads. But ultimately guys making money is cool, but the whole idea here is that you guys want to make an impact, right?
19:23 You want to make an impact and you want a profit. So that's the goal here of what we're trying to accomplish. You want to serve people, you want to have a reason for what you're doing. But so that's a third way, right? Taking your surveys, going to advertisers go, and you could do that in two ways, right? You can create a sweepstakes where they're mailing... Each of the advertisers are mailing your sweepstakes to their lists and you're bartering and sharing all the leads with everybody. Okay? The other way is you're qualifying the leads within that database. You only need one advertiser. You don't need to go to six of them and they're going to promote the products to their database so you can get more information on them. Heck, at that point, they should be sending multiple things to their database because they're going to want to continue to now further understand their behaviors. Further understand who are these people, what do they want? And they want them to tell you what they want from your product or service, right? It's taking the guesswork out of marketing, taking the guesswork out of the equation. No more guessing guys. The idea is to ask. Ask them, listen to them, provide to them what they want. Okay? All right guys, I'm gonna roll hope you guys got some value out of this. And as always, I love, hanging out with you all. I will see you guys,tomorrow. All right, later!
20:55 Would you like to learn how I built my business using other people's money? If so, then go join my 21-day challenge at performancemarketerssecrets.com. I look forward to meeting you and welcome you into our family. And remember. Results don't lie, but the people who don't have any tier. Thanks for listening.